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Wild Apricot

4.5
(533)

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#1 all-in-one Membership Management Software

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Wild Apricot Pricing

Pricing overview

Value for money rating

4.4

/5

533

Price starts from

60

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

A 60 day free trial is available, after which WildApricot is priced as follows:

Personal: $48/month for up to 100 contacts.

Group: $60/month for up to 250 contacts.

Community: $110/month for up to 500 contacts.

Professional: $190/month for up to 2,000 contacts.

Network: $350/month for up to 5,000 contacts.

Enterprise: $420/month for up to 15,000 contacts.

Global: $720/month for up to 50,000 contacts.

All plans include unlimited admins, free SSL certificate, and support.

What users say

Offers everything you need to run an association and its ease of use and price.
Being able to run everything through one portal is what makes Wild Apricot worth using. Memberships, events, emails, finances, merchandise, polling and more add up to a product that is worth the cost.

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Reviewers who mentioned pricing said:

PW
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Pat W.

Civic & Social Organization, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Okay for small group management, but not reliable

Reviewed 3 years ago

Frustrating. Disappointing.

Pros

Not much. It does have some features built in that are easy to use, like the member forum. It also has some customizable features in the membership rules...if they work. Sadly, you can't rely on them and the support staff is less than supportive.

Cons

Where to start. Support is only available via chat or email, and only Monday through Friday from 10:00 - 5:00. Next, the system is full of bugs. Members renew and it doesn't advance their renewal date. Members try to log in and it won't let them establish a password. Members can't log in so they create a whole new account, and there is not duplicate warning, so we just have to stumble on the duplicates....

AR
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Verified reviewer

Environmental Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good website for smaller clients

Reviewed 4 years ago

My experience overall has been great. I have moved several of our smaller clients over to this platform because it was a more cost effective option.

Pros

the ease of building pages and events. I can teach anyone how to use this software and how to build and track events easily.

Cons

The limitations on contacts, without paying for upgrades.

KP
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Kat P.

Information Technology and Services, 11-50 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Lack of product development and poor support do not justify multiple price hikes

Reviewed 3 months ago

Wild Apricot has suffered greatly since its purchase by Personify. There have been zero major updates or changes since the purchase. The updates to templates, GUI, and functionality have not come to pass, despite major price hikes. Support has become abysmal. Asking any question or reporting issues is given a rote response.

Pros

A single system for membership, content management, and event planning

Cons

Email systems between membership and events are inconsistent (two separate systems). Difficult to set up, Zero product improvement or enhancements, poor customer support. Very dated GUI

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Jeanne Marie H.

Nonprofit Organization Management, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Does the job but feels very outdated

Reviewed 4 years ago

It is functional and works, but has a lot of room for improvement--especially with the increase in cost.

Pros

It was very nice to have a software to organize our membership. The software was built into the website directly, so members can directly renew their membership while browsing the website. You can build different user permissions into different levels.

Cons

The UI of the websites you build with this and the backend feel outdated. I feel like the event tool could be more powerful, especially with how powerful you can easily build websites with Drupal/Wordpress. It would feel more like a membership program if the events could be dynamic with attendees, volunteers, being able to list what is still needed, etc. We found ourselves moving to Facebook or Next Door a lot to interact with our members. Also, in the span of one year, our plan went up by $20/month, which was an extra $240 a year for our small, local advocacy group.

AR
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Verified reviewer

Nonprofit Organization Management, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love Wild Apricot

Reviewed 4 years ago

I selected Wild Apricot as the association management vehicle for a professional association that was trying to find a flexible and easy to use management integration platform. It has worked wonders. We have been able to increase membership, get our members to make all transactions through the website and we are able to make changes to the website without engaging an IT professional. Great cost savings!

Pros

I like that it is a one stop shop for association management. It is easy to use and you get so much for the money!

Cons

The interface for creating newsletters is not as robust as I would like.

NG
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Nena G.

Electrical/Electronic Manufacturing, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ECF..."Florida's Electrical Industry Leader"

Reviewed 2 years ago

Wild Apricot is the best thing that works for our association. We have used the platform for multiple associations in the past and from day one to now, it is the best solution out there for our organization at a price that includes great 'self-help' information and multiple choices when support from WA is needed.

Pros

Wild Apricot offers ECF an opportunity to create, modify and update our online software when needed, allowing our in-house staff to make necessary adjustments without having to spend association funds to hire programmers to complete the tasks.

Cons

There is one item on our "Wish" list that we hope to see in the future. It would be nice to upgrade to a newer version of Excel or Word when exporting information. It's a small thing, but when you are trying to handle multiple lists for conversion to reports, etc., the first move is to save and rename the document based on the compatibility function. On a busy day, it's an added step that's time lost. A 2nd wish would be for a bit more friendly e-mail design module. It works but can be challenging.

MW
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Melanie W.

Computer Software, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Excellent Full Feature CRM, Event Management and Website platform

Reviewed 3 years ago

Prior to using Wild Apricot, we had a custom-built CRM and Website with a separate payment system for events. We wanted to change the look and feel of our website but it would have been expensive to have a company rebuild it. We switched to Wild Apricot and have since had two website refreshes using different templates. Prior to WA there was a lot of backend reconciling of events, payments, etc which only our [SENSITIVE CONTENT HIDDEN] was able to do. Now WA takes care of it all seamlessly which means we don't have to rely on the knowledge of one person to keep everything working.

Pros

I like how easy it is to keep a consistent looking website using the themes.

Cons

I don't like that you don't charge in local currency. It is very had for non-profits to budget when the cost varies so much based on the US dollar. I also don't like that you can not easily change the default theme colours for a theme so that they show up at the top of the selection box. Instead, we have to constantly use the hex codes for any text etc that doesn't pick up the theme colours automatically instead of picking one of the theme colours because they remain the colours of the original theme.

TS
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Tonya S.

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Don't expect improvements.

Reviewed 2 years ago
Pros

I will have to think on this one. I guess - the price BUT, you get what you pay for.

Cons

Web page builder is not intuitive, lack of new features, poor customer service, no response to any of the registration action items that have been requested for YEARS. I could go on for quite a long time. We have used it for four years now and our team has had enough. I sent an email to them and it took WEEKS for them to respond. They have never made ANY upgrades to the software that are noticeable...

MJ
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Michael J.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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An inexpensive, easy-to-use, ever-growing association/member management software solution

Reviewed 14 years ago

I have used other software to manage our association's membership, and Wild Apricot is far ahead of the curve as far as functionality, customization, and ease of use. But probably the best feature is Wild Apricot's team of wonderful customer-focused developers and support personnel who respond quickly, efficiently, and reliably to all support requests...at no extra charge!

Pros

Wild Apricot's team is extremely customer service savvy and quick to respond to problems (of which there have been very few). They also are always making product enhancements (on nearly a monthly basis) based upon their customers'/users' requests, suggestions, recommendations, and needs. The functionality is as simple or as complex as needed, based upon the size, structure, and budget of an organization....

Cons

I have very few complaints. I have requested several features that have been incorporated into the software's functionality. I have made a request that is in the queue for consideration: because our association is for public relations professionals, we have a lot of news, and it would be nice to be able to set news posting dates and archiving dates with individual articles with a library of past news stories. The WYSIWYG formatting for pages is a little clunky, but there is a wealth of documentation for customizing pages as well as support materials.

AR
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Albert R.

Consumer Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Everyone professes to be the best, while Wild Apricot is supreme of all the rest

Reviewed 6 years ago

Efficiency times a 1,000 plus effectiveness times 1,000

Pros

The primary focus is tracking members and personalizing them. This is made possible with the back end user field creation. It is simple, user friendly and improves strategies on what to create, track and respond to the member with less man hours to use, that promotes huge cost savings when you achieve more with less using the full functionality and power of the the backend

Cons

Two things, admin access has improved, but no option exist to disallow exporting members. This is a crucial consideration to manage and control member data. If a switch can be added where exporting is an option that would be great. Second is the forum or blog needs an option to screen a post prior to making it public.

CC
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Chris C.

Hospital & Health Care, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Makes organizing your organization easy

Reviewed 6 years ago

I have used Wild Apricot for two different professional organizations now, both run completely by volunteer nurses. We are not strong in business or computer skills. But creating a website is so easy, and just the automatic membership renewal process makes it worth its price. Pricing is manageable for the smallest of organizations, and the features are so valuable. It is easy to create events, track registrations, collect dues and fees and communicate with your members and that is all in addition to the website that is so easy to build. The support team is excellent. They are always ready to help and want to know what they can do to improve, and improvements happen often. A great product, easy to use.

Pros

Easy to use, lots of functions to organize your group, easy to manage registrations, dues and renewals. Very easy to set up a multipage website

Cons

Can't schedule emails to go out in advance on a particular date.

Vendor response

Thanks for your feedback Chris!. Some good news for you: we will be releasing an "email scheduling" feature in March 2017, which will allow you to schedule emails to go out on a particular date and time. Stay tuned for updates on this. Thanks again.

CG
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Caryn G.

Writing and Editing, 11-50 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Company cash cow not in tune with the needs of users in 2023

Reviewed 2 months ago

Extremely dissatisfying in every respect, the product, the customer service, th e lack of transparency, the company principals and developers are bunkered in where nobody from the public can have direct access to a human. The price increases in the past several years that there have been no innovations on this platform that the customers have been asking form judging by the forum, since 2014, several [sensitive content hidden] ago. Evidently this platform is something that keeps switching hands as every new [sensitive content hidden] tries to milk this cash cow.

Pros

I don't like anything about it compared to other platforms, I inherited it

Cons

Complete lack of response to customer needs, the program is inflexible, archaic, no improvements have been made in years and no attention is paid to the user forum where customers have been requesting basic functionality that was available on other platforms in the 1990s. Their support materials - check them out - now all start with an article telling you what the platform CAN'T do. In these, you'll...

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Melissa M.

Nonprofit Organization Management, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Cost Effective Website and Database

Reviewed 2 years ago

Overall Wild Apricot is a great tool for associations and/or others who need to process dues payments, event registrations and keep up with your clients.

Pros

Wild Apricot makes it easy to process registrations for events, dues payments and store purchases in addition to being a website. It is very easy to use. There are user groups that you can join to get help from other users. Also, it is very easy to create a manual invoice for things that I might need a product for or a registration. There is also an app for administrators which is super convenient when to try to look up open invoices, etc. when away from the office.

Cons

There are several features that should be available that are not. First and foremost there should be the availability within in the software to create a pdf and email it to contacts. The store does not appear to be integrated with the mail database and there are not a lot of reports. When I have orders from my store I have to constantly watch for duplicates. There is also not an email report to run that will search for possible duplicates in the system.

TP
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Tim P.

Information Technology and Services, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good Product for Non-Profit Management

Reviewed 3 years ago

The selection of Wild Apricot has allowed a small non-profit working with a hodge-podge of cobbled together "free" solutions to move into the 21st century. Volunteers and board members can work from a unified database rather than multiple, out-of-sync, task-specific spreadsheets. Tasks can be distributed without dis-integrating this data. Web site integration and payment processing allow members,...

Pros

Product is full-featured and the least expensive for a small non-profit on a limited budget. Of particular interest were membership management features, including self-service join, renew, and update. Also critical was event management and integration with membership, since the organization's main publicity and fundraising activity is a large bike ride. Web site integration was also attractive. Good platform for communicating with members and event participants. Payment processing integration for memberships, donations, and event registrations.

Cons

Lacked QuickBooks integration, although the organization's treasurer at the time did not consider this a needed feature. Lack of volunteer management, though that was not considered an essential feature at the time of review. Web site integration works best when using the built-in CMS. Integration with WordPress, the organization's existing CMS was largely successful. However some issues did arise with the forms for things like memberships, donations, and event registrations, especially on Apple devices.

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Brian F.

Sports, 201-500 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A Sinking Ship

Reviewed 4 years ago

I have been a long time client of WA (7 years), but we are unlikely to renew. 3 years they ago they had a 40% price increase, but they allowed you to renew for up to 2 years at the previous rate. That increase was somewhat understandable because they had not raised fees for the previous 4 years we were clients. 2 years later they had another 40% increase but did not offer the same renewal. Neither...

Pros

WA has a great feature set that includes a lot of the functionality we need to completely manage our membership, communication, and payment collection. I especially like that we can have bundle memberships and can create saved searches for email distribution or member management.

Cons

There are occasionally issues with some of the search fields that can only be resolved by logging off and back in. I would like to have group texting capabilities.

AR
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Verified reviewer

Nonprofit Organization Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Expensive Means of Driving Yourself Nuts

Reviewed 3 months ago

Wild Apricot is difficult to use, to the point where one membership coordinator refused to use it and another is bravely struggling through, but it's been hard. Newsletters are clunky to put together and never come out looking quite like they looked in preview mode. Duplicated members are hard to find. Overall the system is unintuitive and difficult to use.

Pros

Wild Apricot provides a great deal of hope that you've finally found the magic solution that will do it all. Event RSVPs work well.

Cons

We were unable to successfully add Wild Apricot widgets to our website (which was not hosted on Wild Apricot's system). I contacted support multiple times and even they couldn't figure out how to fix it. So one of the chief reasons we wanted to use Wild Apricot (so that people could become members online through our website) never worked.

CO
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Chris O.

Sports, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Complete, Logical, Reliable, and Quick

Reviewed 3 years ago

Wild Apricot is one of four web-based systems we use, the others being Quickbooks for accounting, Brivo for physical access control of gates and doors, and Online Exam Builder. Each fulfills a specific role, with very little overlap, but without Wild Apricot at the center life would be much more complicated.

Pros

With the baseline requirement for membership management completely fulfilled by Wild Apricot, we have found considerable value in the events management features to manage training courses, and the mass emailing features for communications. Of course, solid invoicing and payment processing are also very important. Overall, the user and administrative experience with Wild Apricot is satisfying and very productive. We built or re-engineered our business processes around the capabilities in Wild Apricot, to a significant degree.

Cons

It takes quite a while to get what look like simple enhancements made to the search and select features within "saved searches". We don't seem to be getting attention, and the enhancements we've requested have been in the queue for over a year. The result of having to wait is that our saved searches are needlessly complex and hard to maintain.

HE
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Heidi E.

Higher Education, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Wild Apricot helped organize our organization!

Reviewed 6 years ago

Our small, non-profit organization of internationally located English teachers needed a "home" for our members to connect. Nobody on the board was particularly tech savvy; nor were we confident enough to build our own website. So we were thrilled to discover Wild Apricot (WA). The tutorials are fabulous, thankfully using simple English and easily understood, and the structure is intuitive to even the...

Pros

Ease of use for general public, ability to create an attractive, efficient website, Paypal link for easy registration for memberships and conference fees, great customer support

Cons

Some limitations for the structure of the website

WB
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Walt B.

Recreational Facilities and Services, 1-10 employees

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Constant Price Increases Since Bought by Personify; Development Nearly Halted

Reviewed 2 years ago

Wild Apricot used to be a nimble, technically savvy company oriented toward constant platform improvement and customer response. Since being taken over by Personify in 2018, it has turned into a cash cow with a user wishlist whose top requests, including several simple changes needed for good member communication, have languished for years. In the last six years prices have gone up three times, a total of 118%, plus introduction of a 20% surcharge if you don't use their credit card processing system. Account pricing is based not on number of members but on contacts, which includes each person in a family and any nonmembers who ever registered for an event, unless removed by hand. Wide gaps between price levels can lead to a price shock as your organization grows.

Pros

Easy to move over to. Good-looking website; easy to edit and expand. Very helpful in running our club.

Cons

Frequent price increases and almost nonexistent feature improvement have turned a decent platform into one in decline. It's often necessary to fight its limitations, particularly in event creation and registration. It assumes that memberships are individuals and bundles of individuals, each with their own record. This makes it a challenge to maintain, communicate with and register for events couples and families. Editing web pages and email blasts constantly runs into time-wasting line spacing glitches, a longtime issue. Reports are limited in flexibility and not particularly useful - it's usually necessary to export data to Excel and format your own.

JF
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Jodi F.

Nonprofit Organization Management, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great value and functionality

Reviewed 3 years ago
Pros

Ease of use, functionality, and cost are all attractive to our small Associations.

Cons

The new email feature is AWFUL. Not being able to add an image within content (you actually have to build out different layouts just to accompany a picture - it's ridiculous) has been a huge area of discontent for our staff that used to use WA for email blasts and newsletters. Believe it or not, it's easier to create in Constant Contact or Mailchimp and send out that way (and it looks better too).

BC
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Bobbi C.

Nonprofit Organization Management, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Wild Apricot - robust non-profit management tool

Reviewed 3 years ago

Customer Service, online support and chat are all very helpful and easy to use. Telephonic customer service hours aren't too long but the service is good. There are also great video tools for implementation and getting started.

Pros

Software has lots of features that we were not getting from our previous event management software. In addition, we get a member directory and membership management all in one program.

Cons

The learning curve for using it is somewhat steep, but once that is conquered you can see the true value of the software

SS
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Sim S.

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Great Software for Membership Management

Reviewed 9 years ago

I had reviewed a couple of different options, but opted to use Wild Apricot for our small cultural organization this past summer. So far, we haven't regretted the decision. Previously our site was managed in WordPress but it was designed by a local web hosting company and the old site didn't have any built in membership management and communication features. If we continued to use WordPress we were...

Pros

No pros were added to this review

Cons

No cons were added to this review

WB
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William B.

1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Was great. Now terrible.

Reviewed 5 years ago

Stay away! This company is falling apart. See cons comments.

Pros

Used to work very well. Lots of features and descent integration. For 2+ years I loved this software. Not anymore.

Cons

After the company was sold and the CEO left the price went up and the quality dropped- a lot! Customer money was being taken and the payment info wasn't propagating through the software. In other words customers were paying and not getting what they paid for. WA tech said the problem was contained to two days only, then to 12 days... here I am a month later and the problem is still occurring! Their best solution was a suggestion to no longer use paypal because their integration with WA was bad. They support paypal integration then say not to use it. Insane. Thousands of dollars wasted and a ton of frustration. I am switching to a word press based platform.

JG
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JR G.

1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Good prior to December takeover by new management

Reviewed 4 years ago

Do not be fooled by the old positive reviews. In the past the software was great when it was a young, vibrant, independent company full of people who had a passion of helping non-profits. With the acquisition by Personify, and then the buyout of Personify by a private equity firm in December 2018 things have drastically changed quickly. The most recent change to force a 20% price increase on users was met with extreme frustration by the user base, but yet fell on deaf ears of the new management team. Buyer beware that what you buy into will not be what you have in the future.

Pros

The software has a good integration of features, but those features are fast becoming dated with limited to no upgrades.

Cons

With the acquisition by a private equity firm, the company has totally changed. Price increases are frequent with very limited time for a no-profit to adjust budgets. They force you to use their in-house payment processor or face very stiff price penalties (20%). Their in-house processor has many shortfalls and simply will no work for certain non-profits.

BS
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Brian S.

Recreational Facilities and Services, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Wild Apricot - membership System

Reviewed 4 years ago

Our non-profit organization compared several membership systems. Wild Apricot provided the most features at a very good price. We needed to move our system away from what we had in a very short time and before the summer season began. We were able to this in the time frame provided.

Pros

Feature rich software. Easy to create a website Standard features included automatic membership renewals, management of multiple membership classes, ability to add custom fields, controlled access of data dependent on membership/director level, ability to share Board meeting and AGM minutes to all members and ability for members to update their own basic data. The help documents and associated articles were very helpful. Our staff are not technical and found it easy to configure the web site and convert our existing data to the new database.

Cons

Every thing we wanted was included in the package. We did not need to make any modifications and really could not fault the software at all. As with most help/contact, one has to remember the time difference between the west coast and Wild Apricots service center which is in Ontario. As a result, trying to contact them after 2pm PST required us to wait until the following day for a response. Having said that, they did respond very quickly.....not that we had many questions at all.