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ActiveCampaign
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-first marketing platform
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ActiveCampaign - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
ActiveCampaign overview



Based on 2554 verified user reviews
What is ActiveCampaign?
ActiveCampaign is an email marketing tool offering key features such as marketing automation, email campaign management, list management, and contact database, among others.
Who uses ActiveCampaign?
By industry, ActiveCampaign reviewers are most commonly professionals in marketing and advertising (19%). The most frequent use case for ActiveCampaign cited by reviewers is email marketing (80% of reviewers).
What do users say about ActiveCampaign pricing?
Some users say ActiveCampaign offers affordable, flexible pricing and appreciate the advanced features and scalability. However, some reviewers feel costs rise quickly with larger lists, find the pricing confusing, and report limitations for smaller businesses.
What are the most popular integrations for ActiveCampaign?
The ActiveCampaign integrations most frequently cited by reviewers are: Zapier (an integration product rated 4.6 out of 5 for its integration with ActiveCampaign), WordPress (a website builder product, 4.8), and Calendly (an appointment scheduling product, 4.5).
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Assistance
Workflows
Navigation
Messaging
Affordability
Templates
ActiveCampaign’s user interface
ActiveCampaign pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.3
Features
4.5
Ease of use
4.2
Customer support
4.4
Reviews sentiment
What do users say about ActiveCampaign?
Reviewers appreciate ActiveCampaign for its robust automation capabilities, allowing them to streamline marketing, sales, and customer communications. They find it effective for segmenting audiences, personalizing campaigns, and tracking performance metrics, which helps them save time and improve results. Many mention the intuitive interface and flexible integrations with other platforms as valuable features.
Users report a steep learning curve, especially for newcomers, due to the extensive feature set and customization options. They note that pricing increases with contact list growth and some support limitations, but most feel the training resources and tutorials help them get up to speed.
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Who uses ActiveCampaign?
Based on 2,554 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
ActiveCampaign's key features
GetApp's analysis of 307 verified user reviews collected between July 2021 and December 2024 identifies ActiveCampaign's most critical features and summarizes user sentiment about those features.
Reviewers appreciate ActiveCampaign's marketing automation capabilities. They highlight the ease of setting up automated workflows, which save time and enhance lead nurturing. Users report that the platform allows for personalized messaging through custom fields and conditional content, improving engagement and conversion rates. They find the integration with tools like LinkedIn and Shopify valuable. Some users mention a learning curve for beginners, but overall, they feel the automation capabilities are robust and effective for managing complex funnels and tracking customer behavior. Of the 66 ActiveCampaign users who gave detailed accounts of their use of Marketing Automation, 98% rated this feature as important or highly important.

Wepnyu D.
CEO

Mary A.
Digital Marketer
Reviewers indicate that ActiveCampaign's email campaign management is intuitive and effective. They appreciate the ability to create personalized and targeted campaigns, using custom segments based on interests, demographics, or purchase history. Users report that the platform's automation capabilities and detailed reporting help optimize campaigns. They also mention the ease of creating email sequences and workflows. However, some users feel that the reporting and analytics could be more detailed, and there are occasional issues with customer support responsiveness. Of the 123 ActiveCampaign users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.

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Tarunika R.
Technology Consultant

Nikhil K.
Software Engineer
Users report that ActiveCampaign's list management capabilities are straightforward and functional. They appreciate the ability to segment contacts using tags and advanced conditions, which helps target communications more effectively. Reviewers mention that the platform makes it easy to import and organize contacts, although some find it challenging to clean lists automatically. They also value the ability to create different lists and tags for various audiences, making it easier to manage and personalize email campaigns. Of the 58 ActiveCampaign users who gave detailed accounts of their use of List Management, 98% rated this feature as important or highly important.

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Jamie R.
Marketing Specialist
Kim M.
Founder/CEO
Reviewers feel that ActiveCampaign excels in email marketing with its powerful automation, segmentation options, and ease of use. They highlight the ability to create personalized emails using custom fields and dynamic content, which improves open and click rates. Users appreciate the pre-made templates and drag-and-drop email builder, although some wish for more design options. They also mention the platform's high deliverability rates and integration with other tools, making it a reliable choice for effective email marketing. Of the 42 ActiveCampaign users who gave detailed accounts of their use of Email Marketing, 98% rated this feature as important or highly important.


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Matteo P.
Graphic Designer

Christopher I.
Web Designer and Digital Marketer
Reviewers indicate that ActiveCampaign's contact database is robust and user-friendly. They appreciate the ability to import, organize, and update contact information easily. Users highlight the importance of segmenting and personalizing campaigns based on various criteria, which the platform supports well. They find the database helpful for managing customer data and automating marketing campaigns. However, some users mention that the complexity of automation workflows can be overwhelming for beginners. Of the 58 ActiveCampaign users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.

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Tracy O.
CEO
Haroon A.
Lead Officer
Users report that ActiveCampaign's contact management capabilities are comprehensive and efficient. They appreciate the ability to tag contacts, add detailed information, and segment lists for targeted marketing efforts. Reviewers highlight the ease of organizing and maintaining customer information, which helps improve customer experience and communication. They also mention the platform's user-friendly interface and the helpfulness of customizable fields and tags for managing contacts effectively. Of the 69 ActiveCampaign users who gave detailed accounts of their use of Contact Management, 94% rated this feature as important or highly important.
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Andzeoh T.
Content Writer
Rachel N.
Executive Assistant
All ActiveCampaign features
Features rating:
ActiveCampaign alternatives
ActiveCampaign pricing
Pricing plans
Pricing details:
User opinions about ActiveCampaign price and value
Value for money rating:
Of 111 reviews that provide robust commentary on ActiveCampaign's price and value, 60% mention it in a positive light.
Some users say ActiveCampaign offers affordable pricing plans with flexible options, making it a cost-effective alternative to other email marketing tools. They appreciate the platform's advanced automation and segmentation capabilities, integrations with popular tools, and the ability to start small and scale up as needed. Users think the software provides significant savings compared to traditional enterprise solutions while delivering a high percentage of their features. Some reviewers find the all-in-one platform for email marketing, automation, and sales CRM to be a great value, especially for startups and SMEs. They report that the pricing model is reasonable, especially considering the range of features and the ROI generated.
However, some reviewers feel the pricing structure can become expensive as the contact list grows, which might not be ideal for smaller businesses. They report that the costs rise quickly without enough gradation for small websites and that the pricing can be high and confusing. Some users indicate that the free trial period is too short and that there are no free plans available. They also mention that certain features are only available on higher-priced plans, which can be limiting. Some users report experiencing bugs or glitches and find the learning curve steep, which adds to the overall cost and complexity.
, and
To see what individual users think of ActiveCampaign's cost and value, check out the review excerpts below.
ActiveCampaign integrations (630)
Integrations rated by users
We looked at 2,554 user reviews to identify which products are mentioned as ActiveCampaign integrations and how users feel about them.
Integration rating: 4.7 (40)
“This one is very important, if Active Campaign doesn't have an inhouse integration to a new app, as long as they have a zapier integration you can make your apps share information together. New apps often integrate with zapier first.”
“I use this integration to comunicate ActiveCampaign with all my other tools, so I can make automations for my sales funnel and customer service funnel”
“Linking to Zapier allowed me to transfer information from one app to another automatically which saves me hours of doubling up on admin. ”
“We send leads from our website forms to automations in Active Campaign. It sometimes is a little “buggy” between the two products.”
“I integrate ActiveCampaign within zapier to make the business process automation, it reduces the manual job of humans. ”
“Allows for communication onto other platforms and saves time in creating duplicate records”
“It was important to use Zapier to update leads as they warmed up in the email funnel.”
“Through Zapier, we can integrate with other platforms including Acuity Scheduling.”
“Saves a ton of time by moving contact info from Wealthbox to Active Campaign. ”
“This is our goto tool for connnecting various softwares with ActiveCamapign.”
Joshua V.
Email Copywriter & Soap Opera Sequence Expert
Integration rating: 4.7 (29)
“I don’t want clients to feel like they have to call me just to set up an initial free consultation. Hair clients can anonymously and quickly set up for a free consult to determine if my services are a good fit for their wellness needs.”
“Using Calendly to schedule my sales call is critical and being able to use Zapier to add directly to AC, makes things so much easier for me to use the system. ”
“Very important to us to see when our contacts have schedule meetings. We were able to integrate a couple of our Calendly accounts. This has been very helpful.”
“For automations in following up enquiries it will ensure meetings get scheduled without an extra manual step or an external zap.”
“I can track meetings with clients but it doesn't seem to match up appointments with existing clients.”
“Adds people to me active leads as they will have booked an appointment to discuss services.”
“We have only recently integrated this app. So it’s importance is growing by the week”
“It has been very useful when scheduling for meetings with customers and leads.”
Dawn S.
Integrative Nutrition Health Coach
Integration rating: 4.9 (26)
“This is where I have my business website, and love that active campaign can integrate in it to gather emails and leads. ”
“WordPress runs our website. We use the ThriveSuite of plugins and they integrate effortlessly with ActiveCampaign.”
“It helps us to send emails and do most aprt of the hardwork from within the WP admin interface”
“Leads flow right from our Wordpress site into AC. From there, the communication begins!”
“The leads are generated on our WP site, and then brought to Activecampaign.”
Ashley I.
Physical Therapist Assistant
Integration rating: 5.0 (6)
“GoTo Meeting helps us schedule for online meetings with leads and customers to discuss our offers. ”
“We are able to host discussions and communicate with potential leads through virtual meetings. ”
“This allows us to schedule and facilitate virtual meetings easily to discuss deals with leads. ”
“It has been very useful when attending virtual meetings with leads and customers.”

Marne C.
Design Consultant
Integration rating: 4.7 (10)
“AC integration with Woo is critical for keeping our records and transaction activity up to date. We also use the tagging feature in Woo to automatically add tags in AC when a product is purchased. So great!”
“To tag customers with the product they bought so I can automate emails based on that.”
“Our entire client billing process is built on subscriptions with Woocommerce”
Kelly C.
Director of Member Services
Integration rating: 4.9 (7)
“With ActiveCampaign, we combine CRM, email marketing and lead generation into one central platform. By converting our website, we established inbound and content marketing as an essential part of our marketing and sales activities.”
“With this integration, we are able to analyze our customers data and understand how they are reacting to our web marketing content.”
“It has been very helpful in allowing us understand how our customers are receiving and responding to our marketing content.”

Richard G.
Communication and Media Analyst
Integration rating: 4.8 (19)
“Funnels, it's important that I am able to bridge together the various platforms used for my funnels and social media marketing in general”
“Clickfunnel pages capture the leads, and send them to Active Campaign to receive drip sequences.”
Ishea M.
Life Coach
Integration rating: 4.4 (10)
“Automatically, the user that converts to a sale is moved to a different list and ActiveCampaing does it perfectly.”
“I love being able to have a payment system linked directly to the emails to accept payments for services.”
Rafael A.
Designer
Integration rating: 4.1 (9)
“I love the information that I can gather using Typeform directly embedded in the emails and how it stores the information for me.”
“This is how I reach customers for new information, so I need it to integrate.”
Christy C.
Business Owner
Integration rating: 4.9 (8)
“This helps us to create feedback forms to collect feedbacks from leads about their experience with us. ”
“Creating forms for our marketing campaigns and also to collect customers feedback. ”

Angeline D.
Customer Service Representative
Integration rating: 4.5 (2)
“Make is the connection to all apps - this integration makes active campaign much more flexible when it works well. It's not always reliable though and can be slow.”
“Integromat creates automation by the use of ActiveCampaign and many other apps, so we can save time and human efforts. ”
David P.
Advisor
Integration rating: 5.0 (8)
“GoTo Webinar enable us to run mass marketing campaigns using virtual webinars. ”

Marne C.
Design Consultant
Integration rating: 4.9 (8)
“I could not have the sales and marketing platforms not talking to each other!”

Anonymous R.
Vice President
Integration rating: 4.8 (5)
“Our Clients have thier online stores in Shopify and they are fulfiling all the marketing and sales needs from ActiveCampaign. Specially the Abandoned cart is the best of them.”

Mehandi I.
Director of Research & Development
Integration rating: 5.0 (3)
“I really like how it integrates with Dropbox Business as if they were two sister tools”

Matthew B.
Director Of Marketing And Advertising
Integration rating: 5.0 (2)
“Basecamp allows us to work together and collaborate during marketing projects. ”

Marne C.
Design Consultant
Integration rating: 5.0 (2)
“We build landing pages that need to be integrated with our CRM platform and also connect with our email automation platform.”
Malcolm R.
Design Director
Integration rating: 3.0 (1)
“I use everwebinar for Sales Webinar. It is very Important for me, to send my webinar reminders from ActiveCampaign. Now I have to use zapier for the Integration (Date and time of the webinar can only be delivered to a textfield from Everwebinar to ActiveCampaign)”
Sina W.
ceo
Integration rating: 5.0 (1)
“Tons of capability with this integration. There are a few things that need to be expanded upon but overall its a great add-on.”
Jeremy B.
President
Integration rating: 5.0 (1)
“To making sure our students were receiving the proper emails from our school”
Nic S.
Lead project Coordinator
ActiveCampaign customer support
What do users say about ActiveCampaign customer support?
Customer support rating:
We analyzed 655 verified user reviews to identify positive and negative aspects of ActiveCampaign customer support.
Widely noted by reviewers, ActiveCampaign's support team is friendly and explains things in an easy-to-understand way for non-technical users.
A fair number of users appreciate the regular one-on-one sessions, which help address specific questions and clarify platform features.
Multiple users report that customer support is responsive within 24 hours for most routine inquiries and issues.
A limited number of users say support response times can be slow, with some tickets or chats taking days or even weeks to resolve.
Support options
Training options
To see what individual users say about ActiveCampaign's customer support, check out the review snippets below.
“The support hit and miss in terms of their availability and expertise, even for some of the simpler questions I've had. And no phone support unless you have the highest "Enterprise" tier.”
Nick P.
Owner
ActiveCampaign FAQs
ActiveCampaign has the following pricing plans:
Starting from: $15.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What is ActiveCampaign used for?
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.
Q. What are the benefits of using ActiveCampaign?
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android, iPad, iPhone
Q. Does ActiveCampaign offer an API?
Yes, ActiveCampaign has an API available for use.
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
Wufoo, Appcues, Teachable, Sleeknote, Aimtell, Salesmate, Capsule, Drupal, Adobe Commerce, Formidable Forms, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Aircall, ApiX-Drive, Dropbox Business, WHMCS, Ghost, Amazon S3, MailMunch, Zoho CRM, Insightly, Tender Support, FullContact, UserVoice, Amazon DynamoDB, WishList Member, Quickbase, Formstack Forms, Formsite, 123FormBuilder, Doodle, Calendly, Sumo, Autoklose, Feedly, Bizzabo, vBulletin, Re:amaze, MoonClerk, PrestaShop, Deputy, Zapier, Recurly, Instapage, Google Docs, Survicate, Gmail, Fullstory, Segment, Expensify, Mojo Helpdesk, Docusign, Unbounce, Act!, Airtable, Litmus, ClickFunnels, Big Cartel, Pipedrive, Evidence, Avochato, FreshBooks, Zoom Workplace, LessAccounting, Agile CRM, Any.do, Buffer, Appointy, Kadence, Alchemer, CustomBooks, AdaptiveU, Geckoboard, Acuity Scheduling, Kanban Tool, WordPress, CheddarGetter, Freshdesk, Contactually, Coherent, Twitter/X, Gravity Forms, Mindbody, Help Scout, Woopra, Stripe, LeadsBridge, Genoo, Jotform, SolarWinds Service Desk, Deltek WorkBook, Cobot, Nutshell, Salesforce Sales Cloud, DataHero, Rezdy, SendPulse, SugarCRM, Harvest, Close, Wistia, Marsello, Crisp, Slack, Google Contacts, Getsitecontrol, GoTo Meeting, Typeform, Akita, Attribution, Nimble, Basecamp, FogBugz, LiveChat, Pipeliner CRM, Antavo, GivingFuel, Kajabi, Zendesk Sell, Feefo, GoTo Webinar, OnePageCRM, Crelate, Bookafy, Bitly, Eventbrite, Zoho Creator, Meta for Business, Fomo, ChargeOver, QuickBooks Online, Olark, Justuno, Postmark, Donorbox, Highrise, CommCare, Feedier, Leadpages, Apparound, APIANT, SurveyMonkey, Privy, Chargebee, Skyvia, CallHippo, GoTo Training, Google Calendar, EasyWebinar, OptinMonster, FuseDesk, Call Loop, AddEvent, PayPal Enterprise Payments, BigContacts, KickoffLabs, Joomla, AdPage, SuperSaaS, Asana, Podio, AgencyAnalytics, Contractbook, Digioh, FreeAgent, CoSchedule Marketing Suite, Xero, eWebinar, Whatagraph, Evernote Teams, Donately, Arrivy Field Service Management, Dasheroo, Google Sheets, FireText, OptimizePress, BigCommerce, Operations Hub, Zoho Invoice, CallFire, Shopify, Zendesk Suite
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support, 24/7 (Live rep)
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