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Brandwatch
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Social media and reputation management platform
Table of Contents
Brandwatch - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Brandwatch overview
What is Brandwatch?
Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors. The social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating. Brandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.
Who uses Brandwatch?
By industry, Brandwatch reviewers are most commonly professionals in marketing and advertising (24%). The most frequent use case for Brandwatch cited by reviewers is social media marketing (73% of reviewers).
What do users say about Brandwatch pricing?
Some users say Brandwatch offers strong value for its price and appreciate the modular pricing and upfront features. However, some users report high costs, hidden fees, non-standardized pricing, and contracts that feel restrictive, especially for small businesses.
Starting price
Pros & Cons
Oversight
Assistance
Navigation
Analytics
Reliability
Affordability
Brandwatch’s user interface
Brandwatch pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
3.9
Ease of use
4.2
Customer support
4.4
Reviews sentiment
What do users say about Brandwatch?
Reviewers indicate Brandwatch offers robust social media management, real-time monitoring, and comprehensive analytics, helping them track trends, sentiment, and audience engagement across multiple platforms. They appreciate its user-friendly interface, flexible scheduling, and collaborative tools, which streamline workflows and support team coordination. Some say the reporting and data collection features provide valuable insights for strategy and performance evaluation.
Users report that Brandwatch can be expensive compared to competitors and mention occasional limitations in features, slow data processing, and complex setup for new users. They find customer support generally responsive, though some experience inconsistent service and onboarding challenges.
Select to learn more
Who uses Brandwatch?
Based on 235 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Brandwatch's key features
Most critical features, based on insights from Brandwatch users:
All Brandwatch features
Features rating:
Brandwatch awards
Brandwatch alternatives
Brandwatch
Starting from
No pricing info
HubSpot Marketing Hub
Starting from
20
Per month
Marketo Engage
Starting from
No pricing info
Birdeye
Starting from
No pricing info
Brandwatch pricing
Pricing plans
Pricing details:
Consumer Intelligence
No pricing info
Features included:
- Search the world’s largest archive of consumer opinion for market insights
- Segment audiences and conversations in fully customizable dashboards
- Analyze data at scale with industry-leading AI
- Distribute flexible, automated reporting and alerts across your business
Social Media Management
No pricing info
Features included:
- Manage all social media channels in one place
- Collaborate on content creation with one social calendar, including both organic and paid posts
- Engage with the community in one centralized social CRM
- Monitor the brand with the social listening tool
- Benchmark and build dashboards to understand performance against competitors
Influencer Marketing
No pricing info
Features included:
- Discover the best influencers for brand collaborations or agency roster
- Centralize data and manage influencer relationships at every touchpoint
- Run, measure and report on multichannel campaigns
User opinions about Brandwatch price and value
Value for money rating:
Of 27 reviews that provide robust commentary on Brandwatch's price and value, 41% mention it in a positive light.
Some users say Brandwatch offers a lot of value for its price, with features that justify the cost. They find the modular pricing makes it affordable for various needs and appreciate that many features are available upfront without requiring premium plans. Reviewers indicate that the overall experience and analytical solutions are worth the higher price tag. However, some users report that Brandwatch can be prohibitively expensive, especially for small businesses, and they feel the cost is higher compared to similar tools. They also mention hidden fees and non-standardized pricing as drawbacks. Some reviewers feel stuck in contracts, which can be a financial burden.
, and
To see what individual users think of Brandwatch's cost and value, check out the review excerpts below.
Peter M.
Digital Marketing Manager
Brandwatch integrations (27)
Top integrations
Brandwatch customer support
What do users say about Brandwatch customer support?
Customer support rating:
We analyzed 36 verified user reviews to identify positive and negative aspects of Brandwatch customer support.
A significant portion of users highlight fast, responsive, and helpful customer support from Brandwatch.
Multiple users appreciate accessible support channels, thorough onboarding, and ongoing training from dedicated account managers.
A limited number of users mention slow response times or a decline in customer service quality after initial engagement.
Support options
Training options
To see what individual users say about Brandwatch's customer support, check out the review snippets below.
“Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options”
Lynne L.
Jr. Manager, Social Media
“The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved.”
Roderick B.
Social Media Manager
“We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service.”
Hannah M.
Digital Community Manager
Brandwatch FAQs
Brandwatch has the following pricing plans:
Pricing model: Subscription
Q. What are the benefits of using Brandwatch?
Q. Who are the typical users of Brandwatch?
Brandwatch has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Brandwatch support?
Brandwatch supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Turkish
Q. Does Brandwatch offer an API?
Yes, Brandwatch has an API available for use.
Q. What other apps does Brandwatch integrate with?
Brandwatch integrates with the following applications:
Salesforce Service Cloud, Khoros Marketing, QBank, Dropbox Business, OneDrive, Google Drive, Box, Tipalti, Salesforce Sales Cloud, Neurons, Bynder, Bitly, ServiceNow, Hootsuite, HubSpot Service Hub, Shopify, Zendesk Suite
Q. What level of support does Brandwatch offer?
Brandwatch offers the following support options:
Email/Help Desk, Chat, Knowledge Base, FAQs/Forum, Phone Support
