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Improvado

Marketing analytics and intelligence platform

Table of Contents

Is this product right for your business?

Find out with a

Improvado - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: August 2025

Improvado overview

What is Improvado?

Improvado is an AI-powered marketing intelligence platform that enables marketing and analytics teams to unlock the full potential of their data for impactful business decisions.

Designed for medium to large enterprises and agencies, Improvado seamlessly integrates, simplifies, governs, and attributes complex data from various sources, delivering a unified view of marketing ROI and performance.

If you're looking to quickly transform your diverse marketing data into clear, actionable insights, Improvado has you covered.

Key benefits of using Improvado

Connect to more than 500 marketing platforms, business intelligence, and data visualization tools, including Tableau, Google Data Studio, Looker, and more.

Transform raw data into analysis-ready data across your channels in a snap.

Track campaign compliance with pre-defined rules.

Leverage pre-built dashboards and AI-powered insights.

Starting price

Alternatives

with better value for money

Improvado’s user interface

Ease of use rating:

4.5

(22)

Improvado pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(1)

3-4(6)

5(15)

What do users say about Improvado?

The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result

Who uses Improvado?

Based on 22 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Accounting

Consumer Goods

Entertainment

Others

Use cases

Channel Management

Social Media Marketing

Dashboard

Data Analysis

Data Management

Improvado's key features

Most critical features, based on insights from Improvado users:

Data connectors

5.0

(2)

Functions/Calculations

4.0

(1)

KPI monitoring

4.0

(1)

Reporting/Analytics

5.0

(1)

Data visualization

3.0

(1)

Search/Filter

5.0

(1)

All Improvado features

Features rating:

4.3

(22)

Data capture and transfer

5.0

(1)

Partner management

5.0

(1)

ETL

5.0

(1)

Multiple data sources

(0)

Multiple programming languages supported

5.0

(1)

Multiple Site Management

(0)

Natural language search

(0)

Non-Relational Transformations

(0)

NOSQL database management

(0)

OLAP

(0)

Pageview Tracking

(0)

Performance analysis

(0)

Performance metrics

(0)

Phone number extraction

(0)

Pipeline management

(0)

Pre-built connectors

(0)

Predictive analytics

(0)

Price optimization

(0)

Pricing extraction

(0)

Private dashboards

(0)

Process Management

(0)

Profitability analysis

(0)

Promotions management

(0)

Public dashboards

(0)

Purchasing & receiving

(0)

Query builder

(0)

Job scheduling

(0)

Key performance indicators

(0)

Keyword tracking

(0)

Lead attribution

(0)

Lead management

(0)

Lead qualification

(0)

Marketing automation

(0)

Marketing reports

(0)

Marketplace integration

(0)

Master data management

(0)

Match & merge

(0)

Metadata management

(0)

Mobile access

(0)

Mobile Commerce

(0)

Mobile dashboards

(0)

Monitoring

(0)

Multi-Account management

(0)

Multi-Campaign

(0)

Multi-Channel attribution

(0)

Multi-Channel campaigns

(0)

Multi-Channel data collection

(0)

Multi-Channel management

(0)

Multi-Channel marketing

(0)

Multi-Domain

(0)

Multi-Touch attribution

(0)

Social media monitoring

(0)

Spend management

(0)

SSL security

(0)

Strategic planning

(0)

Testing management

(0)

Third-Party integrations

(0)

Time on site tracking

(0)

Traffic control

(0)

Trend analysis

(0)

Trend/Problem indicators

(0)

Usage tracking/analytics

(0)

User interaction tracking

(0)

User management

(0)

Vendor management

(0)

Version control

(0)

Visitor tracking

(0)

Visual analytics

4.0

(1)

Visual discovery

(0)

Visualization

(0)

Web data extraction

(0)

Web services

(0)

Website analytics

(0)

Website visitor tracking

(0)

Widgets

(0)

Workflow management

(0)

Real-Time analytics

(0)

Real-Time data

(0)

Real-Time notifications

(0)

Real-Time reporting

(0)

Referral tracking

(0)

Relational database management

(0)

Relational display

(0)

Relationship mapping

(0)

Reporting & statistics

(0)

Retention tracking

(0)

ROI tracking

(0)

Rules-Based workflow

(0)

SaaS operations management

(0)

Sales reports

(0)

Sales trend analysis

(0)

Scheduled/Automated reports

(0)

Scorecards

(0)

Secure data storage

(0)

Self service data preparation

(0)

Self service portal

(0)

Self-service analytics

(0)

SEO management

(0)

Single page view

(0)

Single sign on

(0)

Site Search Tracking

(0)

Campaign tracking

(0)

Catalog management

(0)

Channel analytics

5.0

(1)

Channel management

(0)

Click tracking

(0)

Collaboration tools

(0)

Competitive analysis

(0)

Competitor monitoring

(0)

Compliance management

(0)

Contact database

(0)

Contact management

(0)

Conversion Rate Optimization

(0)

Conversion tracking

(0)

CRM

(0)

Cross channel attribution

(0)

Customer database

(0)

Customer engagement

(0)

Customer journey mapping

(0)

Customer segmentation

(0)

Customizable branding

(0)

Customizable dashboard

(0)

Customizable fields

(0)

Customizable reports

(0)

Customizable templates

(0)

Data warehouse

(0)

A/B testing

(0)

Access controls/permissions

4.5

(2)

Activity tracking

(0)

Ad hoc Analysis

(0)

Ad hoc query

(0)

Ad hoc reporting

(0)

Admissions management

(0)

Advertising management

(0)

AI/Machine learning

(0)

Alerts/Notifications

(0)

API

(0)

API design

(0)

API lifecycle management

(0)

Application management

(0)

Architecture Governance

(0)

Attribution modeling

(0)

Audience targeting

(0)

Auto extraction

(0)

Backup and recovery

5.0

(1)

Batch processing

(0)

Behavior analytics

(0)

Benchmarking

(0)

Brand tracking

(0)

Campaign analytics

(0)

Campaign management

(0)

Database conversion

5.0

(2)

Database support

(0)

Deduplication

(0)

Diagramming

(0)

Document extraction

(0)

Email address extraction

(0)

Email marketing

(0)

Engagement tracking

(0)

Event triggered actions

(0)

Financial reporting

(0)

For hospitality industry

(0)

For marketers

(0)

Forecasting

(0)

Funnel analysis

(0)

Goal setting/tracking

(0)

Hierarchy Management

(0)

Historical reporting

(0)

Image extraction

(0)

Impact measurement

(0)

Incentive management

(0)

Influencer tracking

(0)

Information governance

(0)

Integration management

(0)

IP address extraction

(0)

Dashboard

3.0

(1)

Dashboard creation

(0)

Data aggregation

(0)

Data aggregation and publishing

(0)

Data analysis tools

(0)

Data blending

(0)

Data cleansing

(0)

Data dictionary management

4.5

(2)

Data discovery

(0)

Data extraction

(0)

Data governance

(0)

Data import/export

(0)

Data integration

(0)

Data management

5.0

(1)

Data mapping

(0)

Data masking

(0)

Data migration

(0)

Data modeling

(0)

Data quality control

(0)

Data replication

5.0

(1)

Data security

(0)

Data storage management

5.0

(2)

Data synchronization

(0)

Data transformation

(0)

Data virtualization

(0)

Improvado alternatives

Improvado

4.5

(22)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.6

Customer Support

4.8

Lebesgue

4.9

(43)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

monday.com

4.6

(5.7K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Salesforce Marketing Cloud

4.2

(526)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Improvado pricing

Value for money rating:

4.6

(22)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

User opinions about Improvado price and value

Value for money rating:

4.6

(22)

To see what individual users think of Improvado's price and value, check out the review snippets below.

“Great support during all the onboarding process and great support for any maintenance issue.”

Mauro C.

Analytics Manager

“Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.”

Mubarrat C.

Product Manger, Data & Analytics

Improvado integrations (95)

Improvado support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

FAQs/Forum

24/7 (Live rep)

Email/Help Desk

Chat

Phone Support

Training options

In Person

Documentation

Live Online

Webinars

Videos

Improvado FAQs

Q. Who are the typical users of Improvado?

Improvado has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

These products have better value for money

Q. What languages does Improvado support?

Improvado supports the following languages:
English

Q. Does Improvado offer an API?

Yes, Improvado has an API available for use.

Q. What level of support does Improvado offer?

Improvado offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support

Related categories

Social Media Management

Business Intelligence

Reporting

Higher Education

Campaign Management