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Mailchimp

Email and advertising marketing automation platform

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Mailchimp Features

Features Summary

Functionality

4.4

/5

14.7K

Total features

131

22 categories

Mailchimp features

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Archiving & Retention
Audience Targeting
Auto-Responders

Common features of CRM software

API
Activity Dashboard
Activity Management
Activity Tracking
Alerts/Notifications
CRM
Calendar Management
Calendar Sync

Price starts from

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No pricing info

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

14.7K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

131

Unique features

  • Skip Logic

  • Recommendations

  • Mobile Retargeting

  • Data Analysis Tools

Functionality

4.4

/5

4.7K

Price starts from

45

Per month

visit website

Total Features

104

Features in Common

65

Unique features

  • Campaign Scheduling

  • Keyword Tracking

  • Group Posting

  • Lead Distribution

Functionality

4.5

/5

2.5K

Price starts from

15

Per month

learn more

Total Features

45

Features in Common

28

Unique features

  • Customer Engagement

  • Customizable Reports

  • Campaign Scheduling

  • Mobile Alerts

Common Mailchimp comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Marketing Software Available

Reviewed a month ago

The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great for small user lists

Reviewed a month ago

Very positive to get started, but got expensive quickly and the new user interface is very confusing

Pros

Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

Cons

The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good free tool but no free schedule function

Reviewed a month ago
Pros

Intuitivity for building design and email. Advances function to split email template and put content

Cons

the scheduling function is not free. Because of that, I moved to sendinblue wich offer free scheduling .

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp is great for email campaigns

Reviewed a month ago

My overall experience has been ok. It's easy to use, great for the design aspect of email campaigns with the templates etc. it provides great feedback about the campaigns. I know mailchimp has great features that my organization should use better and that way get a better bang of our money.

Pros

Design capabilities. To be honest, I've been trying to quit the software because we use too many in our organization for doing email campaigns. The user interface for creating templates and overall design is better than other softwares like Bloomerang and our marketing people keep defending to keep mailchimp for that reason. It's easier to use than some in the competition.

Cons

The main weakness I believe is the fact that a lot of the emails go into people's spam folder, which it does not happen with the other database platform we use, Bloomerang. Bloomerang sends the newsletter in chunks (not all at the same time) to avoid that. I don't know if there is something else to it, but the reality is that many people miss our campaigns due to this reason. Also, it's getting more and more expensive, at least for a small grass-root like us

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great For Small Businesses Or Beginners To Email Marketing

Reviewed 23 days ago

My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses.

Pros

Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided.

Cons

The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for beginners and bootstrappers

Reviewed a month ago

Overall, Mailchimp is a great tool for email marketing. When working with clients that are new to business, I recommend the free version while they hone in on their target audience and customer pain points. The platform is simple to use and you can create templates so you only have to change the content. Definitely recommend.

Pros

I love that Mailchimp has a robust free version that is great for hobbyists, bootstrappers, and non-tech folks. The platform continues to be easy to maneuver and the help session answers 99.5% of all questions. They also offer webinars that go into the functions of the platform.

Cons

Mailchimp used to allow multiple lists for free accounts and scheduling. However, that has been moved to paid accounts. While the platform is inexpensive, if you're new to the business and don't have the funds on hand then that could be a problem.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp is the winner for the integration with other software

Reviewed a month ago

Being a comedian / Podcaster, I have been using Mailchimp for about 5 years. Mostly to collect new clients / followers after they sign up to the podcast newsletter or after buying some merch. The best thing it has is the integration with other software, mostly Easy Digital Downloads and their official plugin (very important because it gives you support). Make campaigns is really easy, even if you're not so tech savvy, and you can find lots of tutorials about how to personalize and make you own designs. Highly recommended, even with the Free tier for really small business (like a podcast) it becomes a great tool for your marketing.

Pros

What I like the most it the vast menu of customization . You can create very specific designs for your campaign. Provides way more options than it's competitor and better integration with other software

Cons

I Feel the Free tier sometimes is too limited and forces the customer to buy the standard plan, even when you only need it for one campaign for one special event. Some of the users don't have a business where they constantly make marketing, only a few occasions during the year. Maybe a "pay per campaign" option would be nice

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The leading email marketing platform

Reviewed 12 days ago

Mailchimp is the email marketing platform our company employs for several customers, we have been using this system for several times now, and it continues to grow always. I find them to be the reference.

Pros

It does have a nice and friendly user interface Almost any system capable to provide an Opt-In module does have MailChimp integration. There is a lot of literature and information on the web about their system. Good price plans Stand alone system.

Cons

It does not have any free plan without watermark. Most of the time you need a third party integration to make it work properly with WooCommerce

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A one stop solution for your marketing needs

Reviewed 2 months ago

We are able to nurture our relationship with our customers and create very precise and effective email workflows that deliver value to our customers. We can also manage our email lists and create segments within our user bae.

Pros

We like the WSIWYG interface, easy to setup and customize templates and the customization available through HTML and CSS code. The tools to help you create engaging subject lines are pretty neat, too.

Cons

The pricing tiers that define how much you will pay each month can be a little overwhelming if you do too many email campaigns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple, Customizable & Cost Effective

Reviewed 5 months ago
Pros

When we first started looking for mass-mailing software about 8 years ago, there were very few 'cloud' solutions - with many sending hundreds of emails from our home/small-business connection. Aside from the lacklustre options provided by those programs - it also wasn't ideal to be sent from an IP address we had little control over at the time (now we've moved to an enterprise-grade static fibre line this is less of an issue). However, before we landed on Mailchimp we'd first use a program to design the newsletter and then copy the static HTML into our 'send' program to mass deliver - this left a lot to be desired, and with Mailchimp being one of the first to streamline this process meant we could offer personalised emails - and also offload a huge amount of work on our end.

Cons

There are very few negatives that I'd have about Mailchimp, I think most of mine are to do with integrations - and all of those issues have been on the integrators side rather than Mailchimps. Very occasionally I've had issues with the web editor, but its auto-saving and normal stability have more than made up for those issues.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simplest email marketing tool for startups & digital creators

Reviewed 7 months ago

I'm using Mailchimp for more than 3+ years now and I'm pretty satisfied with it. In fact, I've referred it to my friends as well. While building my own startup, InternStreet - we were using Mailchimp a lot. The idea was to build an engaging audience of students. The marketing automation feature helped us a lot in building email courses. We literally created the free version of all the tech courses in the formal of 5 - 7 days daily emails. This helped us in increasing overall engagement and creating a recall factor of the brand. At the end of the day we had a whopping conversion of more than 35% into paid courses.

Pros

I really liked the overall simplicity of Mailchimp from getting started to building complex marketing automation. I started with the free plan and then converted to paid one for using the Marketing Automation which I liked the most. It also has an amazing collection of templates which definitely helps the beginner in getting started quickly.

Cons

Overall at this price point, I think everything is great but user segmentation can be improved a bit.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for freelancer and SMB email marketing, not a CRM replacement

Reviewed 8 months ago

MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

Pros

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them. MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email...

Cons

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses. A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp is the best email marketing software

Reviewed 8 months ago

Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After...

Pros

Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with. It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform. 

Cons

When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A very good platform to get started with email marketing

Reviewed 9 months ago
Pros

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether...

Cons

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Versatile email marketing platform

Reviewed 9 months ago

Keeping my customers up-to-date with useful information.

Pros

The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Cons

They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Automation of emails necessary for companies and for those who are starting to market

Reviewed 10 months ago

Overall experience with the tool is very good, it was helpful in all aspects I needed. Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential. But it is still an extraordinary and well-recognized tool. I know a lot of people who use it and don't give up. I still recommend it to many entrepreneurs who are starting out in online sales. Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

Pros

MailChimp appeared to me by chance, And I chose to use it for my work. A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers. Pluses: It's totally intuitive and has a top-notch layout. It caught my attention when I created some Landing Pages and came across several models. Totally free. Totally accurate and timely...

Cons

It really is great marketing software though, even there is automation, The features are basic; tool all in English and it is not possible to create landing pages optimized for a higher return. You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer. However, it is still useful for any service or company.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Expensive But worth It

Reviewed a year ago

Mailchimp is amazing for people who want to tailer their mail-outs to the branding or image of their company, product, brand etc It's got some incredibly detailed functions that allow for a really cohesive end-product. As a mailer, its probably one of the best on the market in the UK, offers a free service up to 1000 subscribers (which is great for a brand new businesses & projects), and is really...

Pros

The softwares functionality - it's incredibly easy to use and the learning curve is very shallow. I can imagine people with no graphic design or artistic training (like myself) would be intimidated about creating a mailer that could be seen by thousands of people - but Mailchimp have created something that is really easy to use and really great.

Cons

The software is very expensive for what it is. For a lot of people who hope to get their company, product, brand out to the masses - this software may quickly be out of their price range/budget. The price, in my opinion, is justified for how good the software is, but is definitely not accessible to those who only require or feel the need to send mailers once every so often to over 1000 subscribers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Newsletters Made Easy

Reviewed a year ago

Despite some of the challenges it has been the best program that I have been able to find to easily create newsletters for our organization. Once you become used to how the platform operates it becomes easier to create and design good looking "campaigns" newsletters.

Pros

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent. Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Cons

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp. Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for Beginners

Reviewed a year ago

Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more of the features as we learn how to use them and as our organization grows. I regularly recommend mailchimp to others.

Pros

We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

Cons

I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use and free!

Reviewed a year ago

Overall, Mailchimp has been the best email solution for our nonprofit. It was very easy to learn for our team. It is intuitive and, best of all, free for all the features we need! I have not had any issues with it. I love the tracking and the ease of keeping multiple lists.

Pros

There are a ton of templates to make designing your emails easy. After that, it is simple to easy replicate that email or use the templates to create new ones. The emails are made of different elements that are easy to rearrange by clicking and dragging. It is easy to choose between text boxes, outlined boxes, pictures, pictures with captions, etc. You can customize the ratios between the picture and caption. It is simple to customize the background colors, font colors, etc. There is enough customization to make it look unique, but not too much to overwhelm. I also love the ability to publish easily to Facebook. There is also the option to send multiple test emails to different people to get feedback and see how it looks before you send out the final product.

Cons

Sometimes I wish there could be more customization with adjusting the picture sizes to the exact size I want within the frame. It's definitely something I have had to work around.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Mailchimp has evolved with the changing demands of the sophisticated market but it is simple to use.

Reviewed a year ago

Mailchimp's flexibility and adaptability to many different user cases has allowed it to meet all of our core requirements.

Pros

The best thing about Mailchimp is it is so easy to get started and communicating with your subscribers. There are simple and easy ways for subscribers to subscribe and unsubscribe. Mailchimp is so much more than just an outbound email tool. Email Templates allow quick professional communications to be created by your organisation on brand and at no additional cost. Powerful but easy to use functionality...

Cons

Mailchimp has increased its functionality and managed to keep these new features easy to use and adopt. I would say one con is that people don't use half of the available functionality to their advantage. They have tightened up their pricing and reduced the functionality for their lower/free tiers but I think this is more than fair. Make sure you choose the right payment plan, either monthly or pay as you go that matches your requirements.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best for beginners and experts alike

Reviewed a year ago

My experience is positive. I don't intend to switch from Mailchimp.

Pros

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out. Reasons: - it's super easy and quick to create an account. You can start sending emails right away. - the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing....

Cons

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account. If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use and manage for small business

Reviewed a year ago
Pros

MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.

Cons

Often times the templates can be frustrating as blocks won’t work or can’t be overwritten

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My Favorite Email-Builder

Reviewed a year ago

I love Mailchimp. When I started at a new company last year, I convinced them to switch from their previous program to Mailchimp for email building because it just provides a better product. They've been ecstatic and we find ourselves using it more and more. At all of the companies/organizations I've been privileged enough to work for that use Mailchimp, it has been a critical tool in marketing, sales, and communication. I cannot speak highly enough of it, and I recommend it to anyone and everyone.

Pros

Mailchimp is the best email builder I've ever used. I've worked in many other programs over the years but none work as seamlessly or have the same visual result as Mailchimp. In addition, the audience management feature is accessible and easy to use, and their analytics are incredible learning tools. That being said, my experience with Mailchimp is primarily only in the email builder, and I have not done enough with their other marketing features to be able to speak on them.

Cons

There are only a few features about Mailchimp that are lacking, but they pale in comparison to the power and capabilities of the entire platform. I would love the option to use an image as a background in an email, I would love to be able to add attachments to an email (i.e. a PDF, image, or another document), and I would love to be able to embed a wider range of items into the "code" widget (i.e. a pdf book-flipper like Flipsnack, or a video embedded from a site other than YoutTube, like Wistia). However, overall my experience with this plaform and its capabilities is overwhelmingly positive, and these are only small critiques and wish-list items.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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All-In-One News Latter and Email Marketing Platform

Reviewed a year ago

It's a very useful platform for business owners, and it can help to improve the performance of a marketing campaign by giving us some insights about the campaign. It helped me a lot to build a strong repetition and to be able to not spam my customers and let them run away. I wish they can add more features and keep updating this great platform and we will keep talking about it and recommending it to our friends.

Pros

They have a Free plan and I really like it because It allows me to send up to 2000 emails monthly. Very easy to use and the UI is very clean and it's for everyone. Mailchimp Drag and Drop option are great because it's very simple. I really like their Integrations with a wide range of popular platforms. Everything is in one place and you really don't need any other Platforms. I can create and build...

Cons

They can improve their reporting system because it's not accurate sometimes. They can give us more control to build an email automation system. After all, they are doing a great job, and they keep adding some great features and I feel like they are listing to us and giving us what we need exactly for a better experience.