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Mailchimp Logo

Mailchimp

4.5
(16.8K)

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Email and advertising marketing automation platform

(422)

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Mailchimp Features

Features Summary

Functionality

4.4

/5

16.8K

Total features

160

22 categories

Mailchimp features

A/B Testing
AI/Machine Learning
API
Abandoned Cart Saver
Activity Dashboard
Activity Tracking
Alerts/Notifications
Archiving & Retention

Common features of CRM software

API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Calendar Management
Calendar Sync
Calendar/Reminder System
Campaign Management

Price starts from

13

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

16.8K

Price starts from

13

Per month

learn more

Total Features

160

Unique features

  • Behavioral Targeting

  • Behavioral Analytics

  • Mass Texting

  • Pre-built Templates

Functionality

4.4

/5

5.9K

Price starts from

50

Per month

visit website

Total Features

101

Features in Common

76

Unique features

  • Keyword Research Tools

  • Keyword Rank Tracking

  • Link Management

  • Website Management

Functionality

4.5

/5

3.1K

Price starts from

15

Per month

learn more

Total Features

49

Features in Common

37

Unique features

  • Data Visualization

  • Dashboard Creation

  • Tagging

  • Keyword Filtering

Common Mailchimp comparisons

Reviewers who mentioned features said:

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Evelyn S.

Media Production, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best option for mailing automatization

Reviewed 3 years ago

I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.

Pros

Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.

Cons

It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.

JD
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Jami D.

Telecommunications, 11-50 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good for minimal use

Reviewed a month ago

I needed a simple CRM and this fills the very bare minimum.

Pros

It is very easy to use for email marketing (natch) and contact management. We don't need very robust features in our CRM anymore, and this basically fits the bill. As an email platform it's great, especially if you don't want any customization or have special needs.

Cons

There are several places on the website that are very misleading about the feature set. In fact, there have been three different articles I've called support to implement, and none of them are available. Also, it's a subsidiary of Intuit, so you would think it would be a nice integration with Quickbooks Online. It really offers nothing in the way of a helpful integration, and it doesn't offer any way to collect payments or keep track of customers buying patterns.

KB
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Katie B.

Retail, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Intuitive and Reliable Email Software for Retail

Reviewed 4 months ago

We use Mailchimp to run all our email marketing campaigns. Our business involves a lot of email activity, and so far, Mailchimp's been very vry helpful to scale and manage our efforts. It makes it a lot easier to set up campaigns, report on these, and sync this data to your other tools. All in all, I rally th,nk you can't go wrong with it for managing you email campaigns

Pros

I love how it has ready-made templates for every kind of email you can imagine. We use it for transactional emails, newsletters, promos, events, reminders, you name it. And we were able to set up all of these very quickly and without having to get a single thing designed thanks to the templates. It also has integrations with most of the mainstream software tools.

Cons

Nothing sticks out that much, we sometimes see a bug here and there, usually in the sign in page or reports.

CM
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Chad M.

Entertainment, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Mailchimp is an invaluable tool in our dance studio

Reviewed a month ago

Mailchimp is one of our favorite tools when running our business. We recommend it to anyone who wants to reach their audience creatively and effectively.

Pros

Mailchimp offers a user friendly interface making it simple to navigate and use efficiently. Our favorite features include: email template creation, duplicating campaigns to use over and over as we need them, scheduling campaigns in the future making easy to "set it and forget it" giving our employees the ability to complete other tasks. Tracking our emails and who and when they were read is also a very valuable tool.

Cons

There are some limitations within the free version of the software. However, there are plenty of features to take advantage of without spending any money.

AR
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Verified reviewer

Education Management, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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was suggested by my teacher once, Would definitely use it again

Reviewed 2 months ago

Overall, the app is good to go for everyone, We should just know how to write emails gracefully; otherwise, the app does its job perfectly, excluding the emails that end up in spam

Pros

I can always ask my doubts anytime; the help desk is very helpful in these cases. I don't have to wait 3-5 days for a response. The functionality to edit and create my template at any time is so good. It has an easy interface, and I can easily clean the data.

Cons

I didn't like that sometimes my emails end up in spam folders or are considered promotions, which downgrades the app, and I believe that can be improved.

SV
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Stefania V.

Graphic Design, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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an easy way to do email marketing

Reviewed 24 days ago
Pros

Mailchimp is an exceptional application for sending mass emails, making email marketing effective and straightforward. Very intuitive even for beginners and complete with analytics to visualize the total email openings.

Cons

The free plan has some limitations on the number of contacts and emails you can send, and you may need to upgrade to a paid plan to access advanced features

AM
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Aaron M.

Consumer Services, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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The best email generation tool out there

Reviewed a month ago

We've used mailchimp to stay in monthly contact with our customer base. Sending monthly cocktails, events we've worked and staying in front of the customer on a regular basis. Templates are excellent, importing is flawless. Just a great overall experience.

Pros

Importing email contacts, ease of use, templates to choose from, scheduling features, customer service.

Cons

I have no negatives to state at this time.

AS
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Amy S.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Reviewed 5 years ago

I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Pros

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able...

Cons

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp...

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Alex P.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Simple to use, intuitively designed and good value!

Reviewed 4 years ago

We've used MailChimp for years with our clients. We generally choose it as the best option because many clients like to control their email marketing at certain times and they often don't have time to waste - MailChimp has a relatively short learning curve compared to alternatives and it's easy on the eye. In that sense, it offers the best of both worlds, for us and for our clients (though as mentioned, the lack of robust automation and easy to follow automation flows hold it back slightly)

Pros

- Email builder is incredibly easy to use and offers lots of functionality that's easy to grasp with a quick learning curve - Able to create social adverts, forms, landing pages and send direct mail all from your account - it's becoming more an all-in-one marketing platform than ever with new features and changes seemly every few months - Strong integration support makes it easy to connect most commonly...

Cons

- Automations are relatively basic when considering this as automation software - alternatives like ActiveCampaign are more robust in this area, especially when it comes to complex rules and automation flow visuals - Lack of someone to speak to when things are going wrong - you're pretty much on your own with the guides available (perfectly fine when you're IT-savvy, not so much when you aren't!)

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Ian A.

Construction, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Good, but could be great.

Reviewed 4 years ago

Overall this is a good beginner Email Marketing Platform.

Pros

What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.

Cons

Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!

AV
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Alekhya V.

Information Technology and Services, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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"Best way to outreach your business to numerous clients in a single click"

Reviewed 4 years ago

It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.

Pros

It's great that eye catchy banners and images can be designed as per our imagination for my email posts, social media boosting etc. I can use this tool to easily show my design creativity using the creative assistant of the content studio. It allows an admin to carry a scheduled management of bulk emailing to ample of customers which is also the best part of this tool usage where in businesses can be contated through a single click automated email marketing tool.

Cons

The only feature that always worried me is the bulk email marketing function, where when i sent bulk emails at the same time sometimes the receivers mail box would consider my mail as spam or bot due to the same content inscribed in the mail. If this feature could be overcomed I can surely say that mailchimp is the best automated email marketing tool in the current era.

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Maurice H.

Entertainment, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Mailchimp, a good but basic email marketing platform for online marketeers.

Reviewed a year ago

Overall, Mailchimp is a great tool to get started in the online marketing world. Also, once you get used to the workings of Mailchimp in general, switching to the paid version can be a good choice.

Pros

The free tier in Mailchimp is packed with valuable features. You can set up a solid online marketing campaign, with good email templates, and get great results in no time.Adding sign-up forms to your website and/or create landing pages is added in the free tier, and you can even create your own website!

Cons

Mailchimp feels a bit off. It is difficult to explain, but it feels old. Doing simple tasks in Mailchimp, like editing a landing page or email, should be simple, but it feels difficult.This has to do with the fact that the logic behind the settings and where they are located, sometimes is not intuitive.

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Virginia B.

Computer Software, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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So easy a Chimp could do it!

Reviewed 5 years ago

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Pros

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once...

Cons

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once. If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

MS
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Max S.

Events Services, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Expensive But worth It

Reviewed 3 years ago

Mailchimp is amazing for people who want to tailer their mail-outs to the branding or image of their company, product, brand etc It's got some incredibly detailed functions that allow for a really cohesive end-product. As a mailer, its probably one of the best on the market in the UK, offers a free service up to 1000 subscribers (which is great for a brand new businesses & projects), and is really...

Pros

The softwares functionality - it's incredibly easy to use and the learning curve is very shallow. I can imagine people with no graphic design or artistic training (like myself) would be intimidated about creating a mailer that could be seen by thousands of people - but Mailchimp have created something that is really easy to use and really great.

Cons

The software is very expensive for what it is. For a lot of people who hope to get their company, product, brand out to the masses - this software may quickly be out of their price range/budget. The price, in my opinion, is justified for how good the software is, but is definitely not accessible to those who only require or feel the need to send mailers once every so often to over 1000 subscribers.

MI
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Munema I.

Computer Software, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A very good platform to get started with email marketing

Reviewed 3 years ago
Pros

I think that if you are new to email marketing and are not sure which platform to start with, you should look into Mailchimp. First of all, it is free to use until 2,000 contacts (true, you won't have access to all the features but still). This means that you don't need to try it for a few days and see but you can actually use it for a longer period of time so that you have solid data to see whether...

Cons

The main issue I have with Mailchimp is the fact that, depending on what you are planning on doing from an email marketing standpoint, you are probably going to end up outgrowing the platform. This may not sound like a big thing when you are just getting started but it could become an issue if you have to look for a different platform and migrate thousands of people, as well as landing pages, forms and email content, to it.

FS
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Fateyma S.

Health, Wellness and Fitness, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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MailChimp is the best all in one marketing solution for all types of businesses

Reviewed 2 years ago

We wanted an all-in-one marketing platform to use for all our marketing activities, for building landing pages, designing workflows for marketing automation, managing all our campaigns and sending emails. The platform has been great and very effective for us.

Pros

1. Offers truly exceptional UX/UI 2. Comes in a very great pricing 3. Plenty of data available for training 4. Very easy to build workflows for marketing automation 5. Easy to manage all your leads and campaigns 6. Excellent for forms and surveys

Cons

1. Customer support is not the best 2. It is ideal for sending emails under 5000 contacts, for bulk sending I would never recommend MailChimp 3. Reporting and analytics is very basic and not customisable

HS
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Hicham S.

Computer Software, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly

Reviewed 2 years ago

I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.

Pros

Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email...

Cons

1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but...

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Rupert T.

Information Technology and Services, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Streamlining Email Marketing with Mailchimp

Reviewed a year ago

Mailchimp is solving the problem of email marketing for businesses by providing a platform for them to easily create and manage email campaigns. With Mailchimp, businesses can create and send emails to their subscribers, manage their mailing lists, track their email performance, and automate their email marketing activities. Mailchimp provides an all-in-one solution for businesses to reach and engage with their audience, which is essential for building strong customer relationships and promoting their brand. The platform helps businesses to save time and effort by automating repetitive tasks, and it provides valuable insights into email marketing performance to help businesses make informed decisions and improve their campaigns over time.

Pros

One of the biggest pros of Mailchimp is its user-friendly interface and intuitive design. The platform is incredibly easy to navigate and use, even for those who are new to email marketing.Another key benefit of Mailchimp is its advanced automation capabilities. The platform allows you to create custom email campaigns based on subscriber behavior, so you can send relevant and targeted messages that...

Cons

Mailchimp has some limitations that some users might consider as cons. One of the main complaints is the limited automation capabilities in the free plan. The free plan also has limited integrations with other platforms and a lower email sending limit. Some users also report that the interface can be cluttered and difficult to navigate, especially for more advanced users. Additionally, some users have reported issues with deliverability, with some emails going to spam folders. While Mailchimp is a popular and user-friendly option for many, these limitations might be a drawback for some users who require more advanced features and more control over their email marketing campaigns.

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Joseph Clogene F.

Internet, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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MailChimp: our favourite tool for creating professional emails".

Reviewed a year ago

Increase sales: Mailchimp allows you to send personalised emails to specific mailing lists, which can help increase conversion rates and sales.Improve customer retention: With email automation, you can send targeted messages at key moments in the customer experience, such as birthdays or subscription expiration dates, to improve customer retention.Save time: With pre-designed templates and automation...

Pros

Combining smooth design with powerful features, MailChimp allows users to create and send emails to their contact list with as few as a few clicks of the mouse. The advanced email marketing tool is easy for businesses to make the most of. It is easy to use, affordable and has an intuitive user interface. MailChimp also allows users to access advanced campaigns, including A/B testing, automations, detailed campaign performance reports, integrations with third-party tools and more.

Cons

High cost: for large mailing lists, costs can be quite high, which can be a disadvantage for small businesses or non-profit organisations with limited budgets.

PJ
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Peter John L.

Writing and Editing, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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My experience using Mailchimp

Reviewed 10 months ago

A few years ago, I began using Mailchimp for my wedding photography business. My colleague and I both found it to be user-friendly, allowing us to easily plan marketing campaigns, send client follow-up emails and newsletters. We appreciated that Mailchimp notified us if our emails were opened within a certain timeframe. Additionally, we were given the option to resend emails that were not opened. Now, I also use Mailchimp for my personal blog. It simplifies the process since I already have a list of subscribers and can easily add new ones as it grows.

Pros

Wow, Mailchimp is seriously amazing! It's incredibly user-friendly and perfect for freelancers or those just starting out with their own business or community. I've experimented with other mailing software in the past, but Mailchimp definitely stands out with its abundance of options on the free and starter accounts. With Mailchimp, you can easily segment your audience, set up automation, and the templates for all kinds of mailing campaigns are an absolute game-changer! Sending newsletters has never been easier, and I love being able to track the reading and opening rates as well as growing my subscriber list. Mailchimp is definitely a must-have tool for anyone looking to take their email marketing to the next level!

Cons

This platform is a breeze to navigate once you get the hang of it, even if it may take a bit of time to grasp the interface and functionality at first. While the mobile app may not have an abundance of features, it still serves as a superb mailing alternative.

MG
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Miguel G.

Computer Software, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Marketing Automation Done Right

Reviewed 6 years ago

MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience.

Pros

MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails...

Cons

Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry level for users to give it a run. Maybe a sampling of those would help in making a decision. But because of their affordable pricing structure, it is fair to say that their pricing levels are just about right.

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Ngala Emmanuel S.

Graphic Design, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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All-in-one marketing Software even for independent busineses.

Reviewed 8 months ago

It's our favorite. I work with it, the team works with it. We design lead forms, and marketing templates with MailChimp -it's an amazing tool to try.

Pros

MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.

Cons

While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.

RF
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Reham F.

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great Email marketing platform to achieve successful Email marketing for Small Businesses.

Reviewed 10 months ago

I think Mailchimp is a great email marketing platform for small businesses and nonprofits. It offers a wide range of features at a reasonable price, and it is easy to use. However, if I have a large business, I may want to consider a more expensive platform with better customer support and email deliverability &I like that Mailchimp offers a free plan for small businesses. This is a great way to get...

Pros

Mailchimp is a powerful and affordable email marketing platform that is easy to use. It offers a wide range of features and integrations, and its customer support is excellent because of some important issues like,Ease of use, Mailchimp is a very easy-to-use platform, even for beginners. The drag-and-drop editor makes it simple to create beautiful emails, and the templates are a great starting point...

Cons

As I’m a digital marketing specialist with +2 years of experience in email marketing using Mailchimp I like least aboutLimited automation features on the free plan, The free plan only allows me to create basic automation, such as sending a welcome email when someone subscribes to my list. If I want to create more complex automation, I'll need to upgrade to a paid plan &Higher pricing compared to some...

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Angelica B.

Pharmaceuticals, 501-1,000 employees

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Drive Customer Engagement and Growth with Mailchimp's Integrated Marketing Tools

Reviewed 10 months ago

I had the chance to use Mailchimp for email correspondence with business people and research participants during my internship in the university's pharmaceutical product development and research department. We were able to produce aesthetically appealing newsletters and send crucial updates to our stakeholders thanks to the program. The segmentation tools in Mailchimp were especially useful because...

Pros

Numerous tools are available in Mailchimp that can be used to streamline and improve email marketing campaigns. Users may easily generate aesthetically stunning emails and newsletters using its user-friendly interface and customized templates. The program offers sophisticated segmentation and targeting capabilities, allowing for individualized and focused customer communication. The automation tools...

Cons

One drawback of Mailchimp is its price structure, which can get expensive as the number of subscribers rises. Users of lower-tier plans are restricted access to some complex capabilities because they are only offered in higher-tier subscriptions, such as multivariate testing. Although Mailchimp offers a wide range of email marketing options, its automation capabilities might not be as advanced as those of other specialized marketing automation solutions. Users occasionally may encounter deliverability problems or difficulties with spam filters, necessitating proactive management.

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Andrea S.

Machinery, 10,001+ employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mailchimp has allowed me to measure the success of my email marketing campaigns.

Reviewed 10 months ago

Thanks to Mailchimp, I've been able to create and send engaging, personalized emails that have helped me increase my customer engagement and loyalty. Plus, I'm able to automate tasks like email sending and list segmentation, which has saved me valuable time and resources. With Mailchimp's data tracking and analysis tools, I can measure the performance of my email campaigns and adjust my strategy accordingly.

Pros

Mailchimp has been a fundamental tool for me in my work as a Marketing Coordinator. With this email marketing platform, I have been able to easily and effectively create and send newsletters and email campaigns. What I like best about Mailchimp is its intuitive and easy-to-use interface. Setting up an email marketing campaign is very easy and you can choose from a variety of templates and designs to personalize your emails.

Cons

Setting up integration with other platforms can be a bit tricky. In my case, I had some trouble integrating Mailchimp with my website and other systems I use at work. Also, the process of uploading email lists can be a bit slow and tedious.