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Mailchimp Pricing
Pricing overview
Value for money rating
4.4
/5
16.1K
Price starts from
13
Per month
Flat Rate
Pricing details
Mailchimp Marketing Platform:
- Free - $0/per month
- Essentials - $13/per month
- Standard - $20/per month
- Premium - $350/per month
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Reviewers who mentioned pricing said:
Jeremiah P.
Apparel & Fashion, 1-10 employees
Used weekly for 2+ years
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Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.
Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely...
In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans. 2) Monthly rates have increased (although that's bound to happen at some point). 3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts). As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.
Zahid H.
Internet, 201-500 employees
Used daily for 2+ years
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Overall, I have generally positive experiences with Mailchimp, citing its ease of use, robust features, and reliable performance. However, some users have experienced issues with customer support and deliverability.
Some pros of Mailchimp include its user-friendly interface, customizable templates, automation workflows, integration with other platforms, and reporting and analytics tools. It also offers a free plan for small businesses.
Some cons of Mailchimp include limited automation features on the free plan, higher pricing compared to some competitors, occasional deliverability issues, and restrictions on certain industries and content types.
Merideth S.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
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The customer support team at Mailchimp is truly exceptional, providing quick and helpful assistance whenever it's needed. Their online knowledge base is also a great resource for troubleshooting and learning how to get the most out of the platform.
Mailchimp is a great email marketing tool that is incredibly easy to use, with a drag-and-drop email builder and intuitive campaign management. The customer support is top-notch, with a responsive and knowledgeable team available to help with any questions or issues. The variety of features offered, including segmentation and automation, make it a great choice for businesses of all sizes.
While Mailchimp is a powerful tool, it can be quite expensive compared to other email marketing platforms. Additionally, some of the more advanced features, such as A/B testing, are only available on higher-tier plans.
Fabio E.
Entertainment, self-employed
Used monthly for 2+ years
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Not to bad overall, but it becomes frustrating overtime, when you discover that many useful features are actually only in the paid version. And the lowest tier doesn't look really affordable for the small business. I'm not using anymore, there are better, smoother, less expensive alternatives on the marketplace.
It's a good starting point, with landing page builder and basic email management. They are fully integrated so setting them up is easy.
Too clunky, the UI is so slow and full of useless frills. Even if I tick on "keep me logged in for two weeks", the option doesn't work so I need to login every single time. Besides, the 2FA's only option is an SMS.
Amy S.
Marketing and Advertising, 1-10 employees
Used weekly for 2+ years
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I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.
Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able...
Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp...
Verified reviewer
Motion Pictures and Film, 1-10 employees
Used daily for 2+ years
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We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.
It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one...
The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.
Ben E.
Higher Education, 11-50 employees
Used daily for 6-12 months
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I'm extremely satisfied with MailChimp and I know our company has benefited from it. We're saving money every year while also exceeding the quality we were previously accustomed to.
When I started at my company, they were using a different email management platform. At the expiration of our contract, I shopped other options and was familiar with MailChimp from use at a previous company. It was, without a doubt, the standout choice. The price, user-friendly interface, and no contract made it leaps and bounds above other options.
With other email platforms, it usually involved signing a contract or creating some kind of time obligation. As such, I was accustomed to being assigned a day-to-day contact or point person for any of my concerns, questions, etc. With MailChimp, actually speaking to someone without already having an account seemed next to impossible. I think having someone to speak to when setting up a new account would have been nice to make sure we were covering all the bases and starting off on the right foot. That said, they do have support forums that have tons of information, if you're up to reading for an extended period of time.
Verified reviewer
Used weekly for 2+ years
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If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing. What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce...
MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other. Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and...
Suman P.
E-Learning, 51-200 employees
Used daily for 2+ years
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Mailchimp is an excellent solution for anyone looking to manage their email marketing campaigns. The software is user-friendly, offers a comprehensive set of features, and has robust automation and reporting capabilities. I highly recommend Mailchimp to any small business owner looking for an affordable and effective solution for their email marketing needs.
I have been using Mailchimp for a few months now, and I must say that I am thoroughly impressed with the software. As a small business owner, I was looking for an affordable and user-friendly solution to manage my email marketing campaigns, and Mailchimp has exceeded my expectations.One of the things I love about Mailchimp is how user-friendly it is. The interface is intuitive and straightforward, making it easy for even non-technical users to navigate and utilize its features. The software offers a wide range of features, including email campaign creation, automation, and reporting, making it a comprehensive solution for my email marketing needs.
Limited customization: While Mailchimp offers a wide range of features, I find that they are limited in their ability to fully customize their email campaigns to their specific needs.Email deliverability: There are issues with email deliverability, including emails ending up in spam folders or not being delivered at all.Automation limitations: While Mailchimp offers automation features, they are limited in their ability to create complex automation sequences.Pricing: While Mailchimp offers a free plan, I feelthat they need to upgrade to a premium plan in order to access all of the features they need, which can get expensive.
Verified reviewer
Construction, 11-50 employees
Used weekly for 2+ years
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MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes. It's popular for good reasons as setting up templated emails is really simple,...
Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate...
Rakesh Y.
Market Research, 1,001-5,000 employees
Used weekly for 2+ years
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User-Friendly Interface: Mailchimp offers an intuitive and user-friendly interface that makes it easy to navigate and utilize its features. Even for beginners, the learning curve is minimal, allowing users to quickly create and manage email campaigns.Robust Email Marketing Tools: Mailchimp provides a comprehensive set of tools for email marketing. From customizable email templates and automation workflows...
1) Limited Template Customization: While Mailchimp offers a variety of pre-designed templates, the level of customization can be somewhat limited. Users with specific design preferences may find it challenging to achieve a highly customized look and feel for their email campaigns.2) Pricing Structure: As the subscriber count grows, the pricing of Mailchimp can become higher, especially for businesses with larger email lists. This could be a consideration for small businesses or individuals on a tight budget.these are two cons personally found.
Travis W.
Machinery, 11-50 employees
Used daily for 2+ years
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Overall, my experience with Mailchimp has been positive. The detailed analytics have also been helpful in refining my email marketing strategies. However, the pricing can be a downside for businesses with larger lists, and the limitations on the free plan may not be enough for some.
User-friendly interface: Mailchimp has a clean and intuitive interface that is easy to navigate, even for those without much technical expertise.Customizable templates: Mailchimp offers a range of pre-built templates that can be customized to fit a business's specific needs and branding.Good analytics: Mailchimp provides detailed analytics on email campaigns, including open and click-through rates.Integrations: Mailchimp integrates with many other tools and platforms, including e-commerce platforms, CRMs, and social media.
Pricing: Mailchimp can become expensive for businesses with larger lists, as pricing is based on the number of subscribers.Limited features on the free plan: While Mailchimp does offer a free plan, it is somewhat limited in terms of features and functionality.Integrations: I really wish Mailchimp would be able to integrate seamlessly with Google Sheets to sync the campaign report data. Such as syncing the contacts who opened/clicked on a specific email campaign into Google Sheets to be able to share that data with a sales team.
Aaron P.
Marketing and Advertising, 1-10 employees
Used weekly for 1-2 years
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Mailchimp is a powerful and versatile email marketing platform that offers a range of features to help businesses of all sizes connect with their customers. As someone who has used Mailchimp extensively, I can say that it is a fantastic tool that delivers great results.One of the things I love about Mailchimp is its user-friendly interface. The platform is intuitive and easy to navigate, making it...
User-friendly interface: Mailchimp is easy to use and navigate, even for those without much technical expertise.Automation capabilities: Mailchimp's automation features can help save time and ensure that subscribers receive relevant content.Pre-designed templates: Mailchimp provides a variety of templates to help users create professional-looking emails without the need for design skills.Analytics tools: Mailchimp's analytics features offer valuable insights into email campaign performance, helping users improve their strategies over time.Integrations: Mailchimp integrates with a wide range of other tools, including e-commerce platforms, CRMs, and more.
Pricing: Mailchimp can be expensive for larger lists or advanced features, making it less accessible for some users.Limited testing options: Mailchimp's testing capabilities are somewhat limited, which may make it difficult to optimize campaigns.Limited customizability: While Mailchimp's templates are useful, some users may find them limiting if they want to create highly customized emails.Deliverability issues: Some users have reported deliverability issues with Mailchimp, though this can often be resolved by following best practices for email marketing.
Diana K.
Telecommunications, 5,001-10,000 employees
Used daily for less than 6 months
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One of the things that I appreciated most about Mailchimp was the drag-and-drop interface for creating email templates. This made it easy to create professional-looking emails even without any design experience. Additionally, the automation features helped me to save time by setting up campaigns to run automatically.Overall, I would definitely recommend Mailchimp to anyone looking for an easy-to-use email marketing platform with powerful automation features. While there may be some drawbacks depending on your specific needs, Mailchimp is a solid choice for businesses of all sizes looking to connect with their customers via email.
I recently started using Mailchimp for my email marketing campaigns and I have to say, I am thoroughly impressed with the platform. There are several things that I particularly liked about Mailchimp:Firstly, the platform is incredibly user-friendly. As someone who is not particularly tech-savvy, I found it very easy to navigate and set up my campaigns. The drag-and-drop interface makes it simple to...
While I generally had a positive experience using Mailchimp for my email marketing campaigns, there were a couple of things that I found to be less than ideal.One issue that I encountered was with the pricing structure. As my email list grew, I found that the cost of using Mailchimp became quite expensive, particularly when compared to other email marketing platforms. While there are free plans available,...
Hazem M.
Design, self-employed
Used daily for 2+ years
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Overall, Mailchimp is a comprehensive and affordable email marketing platform with a user-friendly interface and a wide range of features. While there are some limitations, the platform is an excellent choice for small to medium-sized businesses that need a powerful but easy-to-use email marketing solution.
1- Easy to use: Mailchimp's user-friendly interface makes it easy for users to create and manage email campaigns without any technical knowledge. 2-Affordable: Mailchimp's pricing plans are competitive, and the free plan allows small businesses to get started with email marketing at no cost.3- Integrations: Mailchimp integrates with a range of other platforms, including Shopify, WooCommerce, and Salesforce, making it easy to sync customer data and streamline marketing efforts.4- Comprehensive features: Mailchimp offers a wide range of features, including email campaigns, automation, landing pages, surveys, and more.
1- Limited customization: Mailchimp's templates and landing pages are customizable, but the platform has some limitations when it comes to customizing design elements and HTML coding.2- Inconsistent support: Some users have reported inconsistent support experiences, with some issues taking a long time to resolve.3- Limited reporting: Mailchimp's reporting features are comprehensive, but some users have reported that they are not as detailed as they would like.
Paola G.
Real Estate, 501-1,000 employees
Used daily for 2+ years
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Email marketing can be automated with this platform, it has been very reliable with the features it offers. Although their prices are adapted to each individual or company, if you want the payment not to be made per contact, or simply not to be taken as one more contact when a contact is placed on different lists. From everything else, the interface is friendly and powerful, with the full ability to have reports and analysis, plus the variety of tools to create campaigns means that this platform does not fall short. It meets my goals and needs for email marketing.
I like that it has a user-friendly interface that makes it easy to create and send emails, as well as manage subscribers and track performance. I can choose from a variety of templates, drag and drop elements, and customize my own layout and content type.The analytics and reporting feature is very powerful, it allows me to measure the effectiveness of email campaigns and optimize them for better results. You can view metrics like open rate, click-through rate, bounce rate, unsubscribe rate, revenue generated, and more. You can also compare performance against industry benchmarks and get personalized recommendations from Mailchimp's data-driven insights.
It should charge for the active audience instead of the capacity of contacts that each plan may have, this can be expensive if you charge per contact since if the contact is duplicated the bill will increase, so if you have a contact in multiple lists or segments will be charged more than it should leading to not having such an attractive ROI.Experience with HTML is required to be able to create more personalized emails, since if there is something that is not found in the Mailchimp editor, it will be a problem since adding customization outside of what the editor offers would imply writing the template in HTML and that requires previous knowledge.
Salah eddine S.
Design, 1,001-5,000 employees
Used weekly for 2+ years
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My overall experience with Mailchimp has been nothing short of exceptional. From the moment I signed up, I was impressed by the platform's user-friendly interface, which made it easy to create and manage my email campaigns. The customizable email templates and powerful automation tools helped me save time and streamline my workflow, allowing me to focus on other important aspects of my business. Overall, my experience with Mailchimp has been nothing short of outstanding. I would highly recommend this platform to anyone looking for a reliable, user-friendly, and effective email marketing solution for their business.
When it comes to email marketing solutions, Mailchimp is a standout option that offers a plethora of positive features. As I delved deeper into the platform, I found myself impressed by its user-friendly interface and powerful automation tools that helped streamline my campaigns. The customizable email templates provided the ability to create stunning and professional-looking emails, while the automation...
As I was considering Mailchimp for my email marketing needs, I was interested in knowing what additional features users would like to see. Many users expressed their desire for more customization options for email templates, expanded automation capabilities, and more advanced segmentation features. In terms of ease of use, I found that Mailchimp has a user-friendly interface that many users find intuitive...
David J.
Arts and Crafts, self-employed
Used daily for 1-2 years
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Mailchimp is a user-friendly and versatile email marketing platform that offers a wide range of features at an affordable price point. With customizable templates, email automation, and detailed analytics, Mailchimp is a solid choice for businesses of all sizes looking to boost their email marketing efforts.
User-friendly interface: Mailchimp has a user-friendly interface that is easy to use and navigate, even for beginners.Comprehensive email marketing features: Mailchimp offers a wide range of email marketing features, including email automation, A/B testing, segmentation...Customizable templates: Mailchimp provides a variety of customizable email templates that can be tailored to match your brand.Integration...
Limited automation features on the free plan: Mailchimp's free plan only offers basic email automation features, which may not be sufficient for some businesses.Limited customization on certain templates: Some of Mailchimp's templates may have limited customization options.Limited customer support for free plan users: Mailchimp's customer support is more limited for users on the free plan.Limited integrations with certain platforms: While Mailchimp integrates with many platforms, some users may find that it does not integrate with the specific platforms or tools they use.
Joseph Clogene F.
Internet, 1-10 employees
Used daily for 1-2 years
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Increase sales: Mailchimp allows you to send personalised emails to specific mailing lists, which can help increase conversion rates and sales.Improve customer retention: With email automation, you can send targeted messages at key moments in the customer experience, such as birthdays or subscription expiration dates, to improve customer retention.Save time: With pre-designed templates and automation...
Combining smooth design with powerful features, MailChimp allows users to create and send emails to their contact list with as few as a few clicks of the mouse. The advanced email marketing tool is easy for businesses to make the most of. It is easy to use, affordable and has an intuitive user interface. MailChimp also allows users to access advanced campaigns, including A/B testing, automations, detailed campaign performance reports, integrations with third-party tools and more.
High cost: for large mailing lists, costs can be quite high, which can be a disadvantage for small businesses or non-profit organisations with limited budgets.
Biswajit S.
Computer Software, self-employed
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Users may develop, send, and track marketing emails, newsletters, and campaigns using the well-known email marketing platform Mailchimp. Its user-friendly interface makes creating and sending email campaigns simple for even non-technical users. Here are some features of Mailchimp that consumers particularly enjoy:Simple to use UI: Users can effortlessly develop email campaigns with Mailchimp's drag-and-drop...
Despite being a well-liked email marketing software, Mailchimp might use some work. The following are some aspects of Mailchimp that people have complained about:Pricing: Those who need sophisticated capabilities like automation or those who have larger mailing lists may find Mailchimp's pricing to be prohibitively expensive.Restricted Automation: Users have noted that while Mailchimp does include...
José Miguel V.
Consumer Goods, 1-10 employees
Used daily for 2+ years
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If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.
Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.
Right now, nothing about Mailchimp is bad for my small business.
Mashudu Hilary M.
Computer Software, self-employed
Used weekly for 1-2 years
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Mailchimp has been a great boost for my small business. It has really great features which makes it really easy to stay in touch with clients while marketing brands, conducting research or sending an occasional newsletter. It is however quite difficult to navigate sometimes and can be a challenge for some users.
I started using MailChimp a while ago and I love all the ways it helps my small business. Firstly, I love how it is a nifty tool for keeping an eye on clients and effectively engaging with them. I like how it can be easily consolidated with many other software and the variety of languages it comes in. I think it's really nice and convinient that the software can be easily deployed from different types...
Mailchimp can get very complicated, I found the user interface to be really tricky for an ordinary user such as myself. Its easy to get lost in the confusing, esoteric jargon and customer service in my expirience isn't always quick to respond when you need their help. In as much as the automation feature is great, the way in which it is setup is very tricky. Lastly, the data management and manipulation features are a bit too limited.
Hicham S.
Computer Software, self-employed
Used weekly for 6-12 months
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I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.
Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email...
1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but...
Dylan T.
Printing, 11-50 employees
Used monthly for 2+ years
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We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!
Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list). Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.
We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.
Fateyma S.
Health, Wellness and Fitness, 51-200 employees
Used daily for 2+ years
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We wanted an all-in-one marketing platform to use for all our marketing activities, for building landing pages, designing workflows for marketing automation, managing all our campaigns and sending emails. The platform has been great and very effective for us.
1. Offers truly exceptional UX/UI 2. Comes in a very great pricing 3. Plenty of data available for training 4. Very easy to build workflows for marketing automation 5. Easy to manage all your leads and campaigns 6. Excellent for forms and surveys
1. Customer support is not the best 2. It is ideal for sending emails under 5000 contacts, for bulk sending I would never recommend MailChimp 3. Reporting and analytics is very basic and not customisable
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