Mailchimp Pricing Plan & Cost Guide

Mailchimp

Email and advertising marketing automation platform

4.45/5 (6,431 reviews)

Mailchimp Pricing

Starting from: $10.00/month

Pricing model: Freemium, Subscription

Free Trial: Available (No Credit Card required)

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Competitors Pricing

Click2Mail Mailing Online

Starting from: $0.40
Pricing model: Freemium

Wishpond

Starting from: $44.00/month
Pricing model: Freemium, Subscription
Free Trial: Available

Cision

Pricing model: Subscription

Contentful

Starting from: $99.00/month
Pricing model: Freemium, Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does Mailchimp compare with other Marketing apps?

Subscription plan?

Mailchimp



97% of apps offer a
subscription plan

Free trial?

Mailchimp



83% of apps have a
free trial

Freemium plan?

Mailchimp



27% of apps have a
freemium plan

Pricing Comparison

Marketing app prices shown are $/month




Mailchimp Pricing Reviews

Pros
  • - integration with other apps
  • SO cheap, cant really beat it price wise
  • Easy to use, low monthly cost and has advanced features
  • I like the price, It is very cheap. It is functional and easy to use.
Cons
  • - price not the cheapest
  • The functionality is very very limited
  • Inconsistent customer support, over-complicated pricing plans
  • Price per email/contact is a bit high. Difficult to integrate with some CRMs.
98%
recommended this to a friend or a colleague

25 reviewers had the following to say about Mailchimp's pricing:

Jason Lee

Cheap mailchimp

Reviewed 2016-03-15
Review Source: GetApp

VERY basic marketing automatic, ideal if you are a really small company with a small database and a even smaller budget. Not ideal if you need a lot of segments and are starting to scaleSO cheap, cant really beat it price wise

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Good email marketing software.

Used other for 6-12 months
Reviewed 2018-05-17
Review Source: Capterra

Good design and interface to create visually appealing emails. Great tools for email marketing for modern times.

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Mailchimp

Email and advertising marketing automation platform

Tyler Roberts

MailChimp Review

Used weekly for 2+ years
Reviewed 2016-12-11
Review Source: Capterra

I use MailChimp on a weekly basis to send out bulletins and information to church members. The free software really helps us connect with a large number of people easily and allows for them to reply to me directly without an abundance of other emails listed and contacted in the communication. It is simple to use and I would recommend checking it out if you send a weekly email or own an online or brick and mortar business with a need to contact groups of people efficiently. There are lots of integrations with database management software that makes it easier to connect with your clients, parishioners, members, buyers, friends, etc. Creating emails is simple and quick with MailChimp's easy to use GUI.I like the price, It is very cheap. It is functional and easy to use.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Email Marketing it's not exactly rocket scientist is it?

Used daily for 6-12 months
Reviewed 2018-09-20
Review Source: Capterra

Easy to use, low monthly cost and has advanced features

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Mailchimp

Email and advertising marketing automation platform

Joseph Rudolph

I am new to real estate sales so I am scrambling to find out what works and doesn't.

Used monthly for 6-12 months
Reviewed 2018-06-28
Review Source: Software Advice

No need to re-invent the wheel. It works. It's cheap and will keep you from getting in spam trouble .MAIL CHIMP was recommended by several people in the office as the "no brainer" choice. It is easy to use. Low cost/FREE to begin using as you learn. No minimum fee. Pay as you go as you ramp up using it.

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Mailchimp

Email and advertising marketing automation platform

Michelle Pizzo

Gets the job done. There are others doing the same for less now though.

Used monthly for 2+ years
Reviewed 2018-09-12
Review Source: Capterra

Great tool, expensive, but worth it. May explore some cheaper options soon.It does everything you may want out of a campaign tool. Easy to setup, modify, templatize ccampaigns etc..

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Better solutions elsewhere

Used monthly for 2+ years
Reviewed 2018-08-21
Review Source: Capterra

We used MailChimp for 7 years before finally realizing we were paying too much. We went with another software solution that provides all the same benefits but 1/2 the price. I liked that it saves your templates and allows you to easily customize new ones.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Great App

Reviewed 2016-01-27
Review Source: GetApp

One of the best available, integration with many other Apps. Great customer service as well, fast and efficient. Only concern is price, not the cheapest, but its worth.- integration with other apps

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Mailchimp

Email and advertising marketing automation platform

Kevin Black

Great service, but pretty expensive

Used monthly for 1-2 years
Reviewed 2018-10-10
Review Source: Capterra

I love the functionality of MailChimp, but having to pay $50/mo for only 3000 subscribers is very steep!

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Easy to use and value for money

Used weekly for 2+ years
Reviewed 2018-08-18
Review Source: Capterra

Have been using this for our clients since long, but have also used the free version for a limited email list, Both are good, have been planning to shift to another email service provider mainly because of cost. The ease of use and the speed is letting me hang on mailchimp. Easy user interface to use. Creating campaigns and duplicating is very easy. Good options for sending customised templates mails. Tracking the open rates and engagement is helpful. Reports generated by MailChimp is very insightful and helps optimise further campaigns. Creating and adding email's is very easy. Lot of free templates creation options.

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Mailchimp

Email and advertising marketing automation platform

Ian Copenhaver

Great Entry Level Email Marketing Tool

Used monthly for less than 6 months
Reviewed 2018-08-09
Review Source: Capterra

Superior to Constant Contact with far more features for cheaper. GUI is extremely user friendly and does not require any previous knowledge to use.

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Mailchimp

Email and advertising marketing automation platform

Morgan Smith

This is a great program to create simple and eye-catching emails.

Used weekly for 1-2 years
Reviewed 2018-07-03
Review Source: Capterra

This program is super easy to use. The templates given make it super simple to put content into emails and it is very easy to create sending lists.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Mailchimp is a great solution for email marketing. Rich in features and well priced.

Used monthly for 2+ years
Reviewed 2018-07-03
Review Source: Capterra

Cost effective email management.The software is very easy to use. It is easy to setup lists and simple to set up campaigns. Once it is setup, you can run campaigns. Campaigns allow you to do A/B splits. Reporting on Campaigns is excellet.

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Mailchimp

Email and advertising marketing automation platform

Christopher Smale

Why would you use anything else?

Used daily for 6-12 months
Reviewed 2018-10-03
Review Source: Capterra

I see Mailchimp as the only option for email automation. There's nothing else remotely comparable in it's class. The functionality and robustness of the system is what gives it such value. The different options you are able to configure and varying lists you can set up make this an essential tool for the Workplace.

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Mailchimp

Email and advertising marketing automation platform

Ted Seago

Lover MailChimp from easy use to great reporting evens good price!

Used weekly for 1-2 years
Reviewed 2017-09-05
Review Source: Capterra

Great reporting and easy use for my clients! MailChimp is probably the most friendly and cost effective email tool at out their. They control the game for a reason, with simple to use tool, great email templates and a price i really think it hard to bet they always get my vote.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Good at its price point - better alternatives for power users

Used monthly for 1-2 years
Reviewed 2018-08-21
Review Source: GetApp

Mailchimp is great for simple email lists, email marketing and marketing automation. The pricing is competitive, it has loads of integrations with other platforms and its quite easy to use.

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Mailchimp

Email and advertising marketing automation platform

Jason Lusignan

Great starting platform to get your business off the ground. Free for the first 2k users.

Used monthly for 1-2 years
Reviewed 2018-02-01
Review Source: Capterra

It helped me get started because of the free feature. Highly recommended to anyone just starting out and learning the ropes.I love that they have added automation. Much needed! Cheap to get into and play around as there is no upfront cost involved and still cheap as you build your business up.

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Mailchimp

Email and advertising marketing automation platform

Greg De Tisi

Couldnt be better for my type of work.

Used daily for 6-12 months
Reviewed 2018-01-10
Review Source: Capterra

Great templates to use. Snazzy email building highly branded and for a cheap price the tool is very good value for money. I have built several lists amd this one is the most effective. Whethers thats because of design or layout im not sure but i love this software.

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Mailchimp

Email and advertising marketing automation platform

Brian Burkd

Mail Chimp Is Best Known For A Reason...Affordability

Used other for 6-12 months
Reviewed 2018-10-03
Review Source: Software Advice

Mail Chimp has always been the go to thought for email marketing. Lets keep respecting them as the originators they are of this excellent genre. Mail chimp really did the job for me back in 2014. I know it is an even better and well priced system now. Cheap, efficient, and respected. Check it out.

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Mailchimp

Email and advertising marketing automation platform

Caleb Thompson

I use this for marketing emails for my websites visitors.

Used monthly for 6-12 months
Reviewed 2017-12-08
Review Source: Capterra

It takes a load off of the marketing aspect of running a web store so that you can focus more on customer service and customer acquisitions! Helps boost sales.Offers a wide selection of templates to streamline your marketing effort, shortening time of creating professional emails. Ability to customize with your own wording, slogans, and assets, etc. Also offers a free plan, which is great for those wanting to try before buy. Also taps into Facebook, Google, and Instagram ads to integrate onto those platforms.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Marketing automation for emails

Used monthly for less than 6 months
Reviewed 2018-07-12
Review Source: Capterra

My company got better after using this software with marketing. It certainly helped us to create better mails and to push them to customers reliably.Tool is easy to use, content is built quickly and looks professionally right away. Email marketing campaign for small businesses done right with personalized campaigns.

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Mailchimp

Email and advertising marketing automation platform

Anonymous

Solid web based email marketing

Used other for 2+ years
Reviewed 2018-08-30
Review Source: Capterra

Overall it provided a good service for the price. We ended up moving to Emma for a more enterprise based solution but we still recommend MailChimp for smaller groups that need a cheap and easy to use solution with analytics support.Web based templates that supported our RSS feeds helped reduce our internal workloads considerably. Not all web based email marketing vendors support this. Niche feature but very helpful in our case. Mailchimp also supports multiple users being logged into the same campaign which was helpful for collaborating. Analytics were very helpful compared to our previous email vendor.

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Mailchimp

Email and advertising marketing automation platform

Chelsea Baldwin

Decent Product for the Price

Used weekly for 1-2 years
Reviewed 2017-06-09
Review Source: Capterra

Storing emails, automation at a low price, storing separate listsI like how accessible it was to me in the early days of my business because I could store all my email subscribers for free until I got to 2,000 people. I also like that it's super easy to use and put together an email campaign to send out.

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Mailchimp

Email and advertising marketing automation platform

Craig Kazda

Great email marketing tool for businesses small and large

Used weekly for 2+ years
Reviewed 2016-11-09
Review Source: Capterra

What makes MailChimp stand out is the fact that it offers marketing professionals and novice users a sophisticated email marketing option with countless features while maintaining ease of use and flexibility. Starting with free options and moving into being a paid service, the pricing tiers are affordable for most organizations. Easy editor, flexible style options, and HTML email options for more sophisticated users. Great stat reports to see how effective email marketing is working

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Mailchimp

Email and advertising marketing automation platform

Jason Weeks

Mailchimp is a solid effort

Used daily for 1-2 years
Reviewed 2017-05-05
Review Source: GetApp

As an outbound marketing tool Mailchimp is a solid product. The Mandrill component is also good for integration with your own app. I'd recommend it, despite being pricey with bad support for non-US.Features - pretty good features and UI/UX Ease of use - templates etc. are easy and developer docs are good Application's ability to be integrated with your own app

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Mailchimp

Email and advertising marketing automation platform