Marketo Engage - 2026 Pricing, Features, Reviews & Alternatives

Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams—marketing and sales—by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional—from beginner to advanced—what they need to be successful. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience. Unlike other solutions in the market, Marketo Engage is the only platform that delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation—enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. Through AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. With unmatched lead management, Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency. When it comes to attribution, Marketo gets it right—where others are either too simplistic or too complex, Marketo offers a complete, automated solution tailored to the needs of different organizations. Finally, its extensibility stands out: it was built from the ground up to be open and easily integrated, making it simple to connect a best-of-breed marketing stack to Marketo Engage as the centralized hub for B2B demand generation teams.

Unlike other solutions in the market, Marketo Engage is the only platform that delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation—enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. Through AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. With unmatched lead management, Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency. When it comes to attribution, Marketo gets it right—where others are either too simplistic or too complex, Marketo offers a complete, automated solution tailored to the needs of different organizations. Finally, its extensibility stands out: it was built from the ground up to be open and easily integrated, making it simple to connect a best-of-breed marketing stack to Marketo Engage as the centralized hub for B2B demand generation teams.

Marketo Engage supports the following languages:
English, French, German, Japanese, Portuguese, Spanish

Yes, Marketo Engage has an API available for use.