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Fullstory

Every data point has a story to tell

Table of Contents

Fullstory - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: November 2025

Fullstory overview

What is Fullstory?

"Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.

Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. "

Starting price

Free

Alternatives

with better value for money

Fullstory’s user interface

Ease of use rating:

4.6

(67)

Fullstory pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

3-4(22)

5(45)

What do users say about Fullstory?

Reviewers appreciate Fullstory for providing deep insights into user behavior, allowing them to identify usability issues, track interactions, and troubleshoot problems effectively. They say it helps them understand user journeys, spot friction points, and improve website or app design, though some mention the interface can be overwhelming or unintuitive at first.

Users think Fullstory is generally easy to use and user-friendly, with helpful analytics and privacy protections. They report, however, that the pricing is high compared to competitors, with some finding it difficult to justify the cost for smaller companies or startups despite the value it offers.

Select to learn more

Who uses Fullstory?

Based on 67 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Marketing and Advertising

Retail

Consumer Services

Others

Use cases

Website Monitoring

Customer Experience

User Experience (UX)

Customer Journey Mapping Tools

Dashboard

Fullstory's key features

Most critical features, based on insights from Fullstory users:

Data visualization

4.0

(3)

Reporting/Analytics

4.8

(4)

Real-Time monitoring

5.0

(4)

Engagement tracking

5.0

(2)

Performance metrics

4.5

(2)

Issue tracking

5.0

(1)

All Fullstory features

Features rating:

4.5

(67)

Real-Time analytics

5.0

(1)

Behavioral analytics

5.0

(1)

Activity tracking

5.0

(2)

Root cause analysis

5.0

(1)

Visual analytics

5.0

(1)

Chat/Messaging

5.0

(1)

Dashboard

5.0

(2)

Third-Party integrations

4.0

(1)

User journeys

5.0

(1)

Customizable reports

5.0

(1)

Customer experience management

5.0

(1)

Conversion Rate Optimization

5.0

(1)

Reporting & statistics

5.0

(1)

Conversion tracking

4.0

(1)

Referral tracking

(0)

Recommendations

(0)

Real-Time reporting

(0)

Real-Time notifications

(0)

Remote monitoring & management

(0)

Retention tracking

(0)

Risk alerts

(0)

ROI tracking

(0)

Role-Based permissions

(0)

Sales trend analysis

(0)

Scorecards

(0)

Time on site tracking

(0)

Mobile dashboards

(0)

Monitoring

(0)

Multi-Channel attribution

(0)

Multi-Channel communication

(0)

Multi-Channel data collection

5.0

(1)

Multi-Location monitoring

(0)

Multiple data sources

(0)

Multiple Site Management

(0)

Multiple user accounts

(0)

Pageview Tracking

(0)

Performance management

(0)

Personalization

(0)

Private dashboards

(0)

Problem area alerts

(0)

Product data management

(0)

Public dashboards

(0)

Qualitative Comparative Analysis

5.0

(1)

Quantitative Analysis

(0)

Real-Time data

5.0

(1)

Transaction monitoring

(0)

Trend analysis

(0)

Trend/Problem indicators

(0)

Uninstall Tracking

(0)

Unmoderated Testing

(0)

Uptime reporting

(0)

Usability testing

(0)

Usage tracking/analytics

(0)

User interaction tracking

(0)

User management

(0)

User research analysis

(0)

Visitor tracking

(0)

Visualization

(0)

Web traffic reporting

(0)

Website analytics

(0)

Widgets

(0)

Screen activity recording

(0)

Scroll maps

(0)

Search/Filter

(0)

Self service data preparation

(0)

Semantic Search

(0)

Sentiment analysis

5.0

(1)

SEO management

(0)

Session recording

(0)

Single page view

(0)

Single sign on

(0)

Site Search Tracking

(0)

Social media integration

(0)

Software Testing Management

(0)

Statistical analysis

(0)

Tagging

(0)

Templates

(0)

Text analysis

(0)

A/B testing

(0)

Categorization/Grouping

(0)

Charting

(0)

Click tracking

(0)

Cohort analysis

(0)

Collaboration tools

(0)

Commenting/Notes

(0)

Compliance management

(0)

Configurable Alerts

(0)

Customer activity tracking

(0)

Customer journey mapping

(0)

Customer segmentation

(0)

Customer touchpoints

(0)

Customizable fields

(0)

Customizable templates

(0)

Dashboard creation

(0)

Data aggregation

3.0

(1)

Data analysis tools

(0)

Access controls/permissions

(0)

Activity dashboard

(0)

Ad hoc Analysis

(0)

Ad hoc reporting

(0)

AI/Machine learning

(0)

Alerts/Escalation

(0)

Alerts/Notifications

4.0

(1)

Analytics

(0)

Annotations

(0)

API

(0)

Application management

(0)

Augmented analytics

(0)

Behavior analytics

(0)

Behavior tracking

(0)

Benchmarking

(0)

Campaign analytics

(0)

Campaign management

(0)

Data capture and transfer

(0)

Heatmaps

(0)

In-App events tracking

(0)

Incident management

(0)

Indexing

(0)

Intelligent search

(0)

Interactive reports

(0)

Issue management

(0)

Key performance indicators

(0)

Keyword research tools

(0)

Keyword tracking

(0)

Knowledge management

(0)

KPI monitoring

(0)

Link management

(0)

Location tracking

(0)

Mixed methods research

(0)

Mobile access

(0)

Mobile alerts

(0)

Data collection

(0)

Data import/export

5.0

(1)

Data modeling

(0)

Data synchronization

(0)

Dynamic content

(0)

Element Analytics

(0)

Email alerts

(0)

Event logs

(0)

Event triggered actions

(0)

For mobile

(0)

For websites

5.0

(2)

Forecasting

(0)

Form analytics

(0)

Functions/Calculations

(0)

Funnel analysis

(0)

Geographic maps

(0)

Goal setting/tracking

(0)

Fullstory alternatives

Fullstory

4.6

(67)

Starting from

Free

Free trial

Free version

Ease of Use

4.4

Features

4.5

Value for Money

4.1

Customer Support

4.3

Marketo Engage

4.3

(708)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

3.8

Features

4.3

Value for Money

3.8

Customer Support

3.9

New Relic

4.5

(195)

visit website

Starting from

Free

Free trial

Free version

Ease of Use

4.2

Features

4.5

Value for Money

4.0

Customer Support

4.2

ClickCease

4.7

(217)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.7

Features

4.7

Value for Money

4.7

Customer Support

4.8

Fullstory pricing

Value for money rating:

4.1

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Data Direct

No pricing info

Business

No pricing info

Advanced

No pricing info

Enterprise

No pricing info

User opinions about Fullstory price and value

Value for money rating:

4.1

(67)

To see what individual users think of Fullstory's price and value, check out the review snippets below.

“This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature.”

Angel L.

Remote Office Mgr

“The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.”

Monish K.

senior software engineer

Fullstory integrations (73)

Integrations rated by users

We looked at 67 user reviews to identify which products are mentioned as Fullstory integrations and how users feel about them.

Intercom

Integration rating: 5.0 (1)

Fullstory support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

Email/Help Desk

Chat

FAQs/Forum

Phone Support

Training options

Live Online

Webinars

In Person

Documentation

Videos

Fullstory FAQs

Q. What type of pricing plans does Fullstory offer?

Fullstory has the following pricing plans:
Pricing model: Free
Free Trial: Available

These products have better value for money

Q. Who are the typical users of Fullstory?

Fullstory has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Fullstory support?

Fullstory supports the following languages:
English

Q. Does Fullstory support mobile devices?

Fullstory supports the following devices:
Android, iPad, iPhone

Q. Does Fullstory offer an API?

Yes, Fullstory has an API available for use.

Q. What other apps does Fullstory integrate with?

Fullstory integrates with the following applications:
Tray.io, BugSnag, Google Cloud Operations Suite, VWO Fullstack, WooCommerce, Google Analytics 360, Split, DataGrail, Hightouch, Survicate, Tealium Customer Data Hub, Segment, SiteSpect, Unbounce, Trello, Dynamic Yield, VWO Engage, Help Scout, VWO Insights, Kameleoon, Squarespace, Shopify POS, Rollbar, Slack, Invoca, RudderStack, Workato, Olark, Fivetran, Gainsight CS, Blue Triangle, Delacon, Kustomer, UserTesting, AB Tasty, Intercom, LaunchDarkly, BigCommerce, Productboard, Snowflake

Q. What level of support does Fullstory offer?

Fullstory offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support