As an executive in the eCommerce ecosystem, I rarely give a platform 5 stars across the board. However when reps from the Glew platform approached me, he didn't try to sell me on the platform, he worked with me to help empower my merchants to understand how the holistic approach to analytics is the only way to strategically advance your KPIs. As a Shopify Plus Partner, Roswell Studios provides design, development AND strategy / consulting. The Glew platform has enabled us to provide a 4th dimension solution to the age old question - what is working, how and why?
By connecting a dozen analytics dashboards in one central place, and combining the granular filtering, with profitability gauges (through the input of COGS) - our merchants can assess, with agility, whether to spend more on paid ads, social ads, email marketing, SEO etc. So - instead of having 7 tabs open - exporting to XLS, then using pivot tables and other madness to engage in quantitative analysis - Glew does it for you in a matter of a few clicks. Just connect your eComm platform, Google Analytics, email service provider, Ad Words, Bing Ads, Facebook, Subscription App, Shipping Platform, Rewards Platform etc. - and utilize the built in reports to get going. Custom reports are a cinch. And if our merchants need a more in depth analysis that isn't out of the box - we access MODE to engage in the BI tunnel to create super customized reports (does require development however).
All of the integrations can initially seem intimidating - and then understanding their attribution model (first order attribution: https://glew.io/making-sense-attribution-modeling/) - and making sense of it versus Google's attribution model (last click) when your merchants are married to GA presented some initial challenges. However, reading further into the science / understanding of the attribution models and educating our merchants proved to be difficult, but eventually rewarding.