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CallRail Logo

Call Tracking & Analytics

Table of Contents

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CallRail - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: November 2025

CallRail overview

What is CallRail?

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics. Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com.

Who uses CallRail?

By industry, CallRail reviewers are most commonly professionals in marketing and advertising (49%). The most frequent use case for CallRail cited by reviewers is call tracking (88% of reviewers).

What do users say about CallRail pricing?

Some reviewers find CallRail's pricing reasonable and competitive, and they appreciate the lack of contracts and overall value. However, some users report expensive and confusing pricing, unclear billing, and features that do not justify the cost.

Starting price

50usage based /
per month

Alternatives

with better value for money


Pros & Cons

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Attribution

Clientele

Qualification

Routing

Affordability

Analytics

CallRail’s user interface

Ease of use rating:

CallRail pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(10)
3-4(42)
5(120)

What do users say about CallRail?

Reviewers feel CallRail makes call tracking, campaign attribution, and lead management straightforward, helping them understand marketing ROI and improve client reporting. They find it easy to set up, use, and integrate with platforms like Google Analytics, appreciating the ability to manage multiple numbers and track calls from various sources. They value its user-friendly interface and reliable reporting features.  

Some say pricing can be confusing or costly, and note issues with customer support responsiveness and billing practices. They mention occasional technical glitches, limited reporting customization, and wish for more advanced features as their businesses grow.

Select to learn more


Who uses CallRail?

Based on 172 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Real Estate
Construction
Internet
Others

Use cases

Call Tracking
Call Recording
Lead Management
Call Monitoring
Telephony

CallRail's key features

Most critical features, based on insights from CallRail users:

Call tracking metrics
Call routing
Call recording
Recording
Conversion tracking
Call center management

All CallRail features

Features rating:

Lead management
Keyword tracking
VoIP connection
Alerts/Notifications
IVR
Computer telephony integration
Automatic call distribution
Predictive analytics
Queue management
Call monitoring
Real-Time data
Call scripting
Caller id
Lead capture
Lead qualification
ROI tracking
Interaction tracking
Workflow management
Lead segmentation
Web forms
Voice mail
Live chat
Monitoring
Multi-Campaign
Multi-Channel communication
On-Demand recording
Performance metrics
Third-Party integrations
Tagging
Source Tracking
Real-Time analytics
Reporting & statistics
Real-Time monitoring
Real-Time reporting
Access controls/permissions
Activity dashboard
Activity tracking
API
Archiving & retention
Call disposition
Call list management
Call reporting
Call scoring
Call tagging
Call tracking
Call transcription
Call transfer
Campaign analytics
Chat/Messaging
Customizable fields
Customizable reports
Dashboard
Data import/export
Event triggered actions
File transfer
Lead distribution
Lead generation

CallRail awards

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CallRail pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Call Tracking

50

Per month

Features included:

  • 5 local numbers
  • 250 local minutes
  • Call & text tracking and attribution
  • Call recording and routing

Call Tracking + Conversation Intelligence®

100

Per month

Features included:

  • Call transcripts
  • Keyword analysis

Call Tracking + Form Tracking

100

Per month

Features included:

  • Form tracking
  • Custom form builder

Call Tracking Complete

150

Per month

Features included:

  • Call transcripts
  • Keyword analysis
  • Form tracking
  • Custom form builder

User opinions about CallRail price and value

Value for money rating:

Of 23 reviews that provide robust commentary on CallRail's price and value, 61% mention it in a positive light.

Some reviewers find CallRail's pricing reasonable and competitive, especially for small to medium-sized businesses. They appreciate the lack of contracts and the overall value provided at the price point. Users think the service is cost-effective, user-friendly, and reliable. However, some users report that the pricing can be expensive and confusing, with issues in the billing system and unclear pricing structures. They also mention difficulties with the pricing for agencies working in different currencies and feel that some features do not justify the cost.

, and

To see what individual users think of CallRail's cost and value, check out the review excerpts below.

“Finally, the pricing is reasonable and I'm able to sell my clients on it.”
IE

Imran E.

Owner

“Not having a contract was also a plus and the pricing was very reasonable.”
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Calin H.

Marketing Account Manager

“The pricing is too costly for an ad agency”
DG

Dylan G.

Co founder

CallRail integrations (93)

Integrations rated by users

We looked at 172 user reviews to identify which products are mentioned as CallRail integrations and how users feel about them.

Integration rating: 4.5 (2)

WordPress logo
WordPress

Integration rating: 4.0 (1)

CallRail customer support

What do users say about CallRail customer support?

Customer support rating:

We analyzed 32 verified user reviews to identify positive and negative aspects of CallRail customer support.

Widespread user sentiment highlights CallRail's support team as responsive, knowledgeable, and eager to assist with setup and issues.

A significant portion of users appreciate the abundance of helpful support articles and guided resources for troubleshooting.

A limited number of users report difficulty reaching support, slow responses, and unresolved billing or refund issues.

Support options

Phone support
Email/help desk
Chat
Faqs/forum
Knowledge base

Training options

Videos
Webinars
Documentation

To see what individual users say about CallRail's customer support, check out the review snippets below.

“The support team is always helpful and even passes along feature suggestions from customers to the development team (that get built out over time.) ”

MS

Mark S.

Founder

“The technical staff at Call Rail has been tremendously helpful and responsive during setup and on an ongoing basis.”

BM

Beth M.

Marketing Manager

“Their Tech support do not return calls and due to this I was unable to cancel my account on time by one day and they charged me a whole month because of this. ”

ss

stuart s.

Director

“Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.”

BK

Blake K.

Marketing Operations Specialist

CallRail FAQs

Q. What type of pricing plans does CallRail offer?

CallRail has the following pricing plans:
Starting from: $50.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What are the benefits of using CallRail?

Integrations with existing platforms: With hundreds of integrations available, you can easily connect your CallRail account and activity to your existing tools for bid management, online analytics, CRM and more.

Agency Friendly: We work with agencies to help scale for the number of customers they are serving, provide volume discounts and allow agencies to white-label with ease.

14-Day Free Trial: Give us a shot for 14-days- we're sure you'll love the ease of use and user friendly interface of our powerful application.

No Contract, No Hidden Fees: We believe in being transparent in pricing and being the solution that works for your organization.

Call Reporting & Analytics: Know which campaigns and channels are driving calls to your sales desk.


Q. Who are the typical users of CallRail?

CallRail has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does CallRail support?

CallRail supports the following languages:
English


Q. Does CallRail support mobile devices?

CallRail supports the following devices:
Android, iPad, iPhone


Q. Does CallRail offer an API?

Yes, CallRail has an API available for use.


Q. What other apps does CallRail integrate with?

CallRail integrates with the following applications:
Wix, HubSpot Marketing Hub, Marin Software, Salesforce Marketing Cloud, Zapier, Unbounce, Pipeline CRM, Salesforce Sales Cloud, Acquisio, Slack, Meta for Business, Mixpanel, Kissmetrics, Google Data Studio, HubSpot CRM, VWO Testing


Q. What level of support does CallRail offer?

CallRail offers the following support options:
Phone Support, Email/Help Desk, Chat, FAQs/Forum, Knowledge Base

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