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CallRail Features

Features Summary

Functionality

4.4

/5

148

Total features

65

7 categories

CallRail features

API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Archiving & Retention
Automatic Call Distribution
Call Center Management

Common features of Call Tracking software

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto-Dialer
Automatic Call Distribution
CRM

Price starts from

45

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.4

/5

148

Price starts from

45

Per month

visit website

Total Features

65

Unique features

  • Call Logging

  • Call Transcription

  • Lead Segmentation

  • Caller Profiles

Functionality

4.4

/5

9.6K

Price starts from

14

Per month

learn more

Total Features

107

Features in Common

11

Unique features

  • Scheduling

  • Screen Recording

  • Version Control

  • Multi-Participant Screen Sharing

Functionality

4.3

/5

6.2K

Price starts from

13.50

/user

Per month

learn more

Total Features

189

Features in Common

38

Unique features

  • Secure Data Storage

  • Lock Meetings

  • HD Audio/Video

  • Content Management

Common CallRail comparisons

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use and great data gained from all types of marketing campaigns.

Reviewed 4 years ago
Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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CallRail is a perfect solution for agencies

Reviewed 9 months ago

CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use Call tracking software

Reviewed a month ago

Callrail has provided an inexpensive option to monitor and record calls and leads for our clients. Its easy to use and easy to integrate into our systems.

Pros

CallRail's UI is intuitive and easy to navigate. The software makes as much information as possible available to us as advertisers. The API is also easy to work with and integrate into our reporting systems. Support staff at call rail is always responsive and quick!

Cons

Sometimes, callrail will stop tracking numbers, we've had to contact support multiple times to reenable the tracking.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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CallRail Not Intuitive or Feature Friendly

Reviewed a year ago

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Functional and Easy to Implement

Reviewed 4 months ago
Pros

CallRail is easy to use, pretty intuitive, and does a great job overall with segmenting call volume.

Cons

If you have a complicated marketing system, CallRail can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers".

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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High Quality and Reliable Call Tracking Software

Reviewed 2 years ago

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A Superb Call Tracking Tool

Reviewed 9 months ago
Pros

CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.

Cons

CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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We're always looking for something better but unable to find it

Reviewed 4 years ago

Text messages and calling, plus all our calls are recorded and easy to find.

Pros

We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

Cons

It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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CallRail Review

Reviewed 10 months ago

I have had a good experience with CallRail as our lead management system and would recommend to others.

Pros

It's very easy to look at lead data in CallRail. It pulls in the lead form contents so you can view the lead form and qualify it. Call metrics and other lead form metrics, such as call duration or first touch points, help us to qualify leads and understand multi-touch lead scenarios, and credit the sources accordingly.

Cons

I wish that you could pull "lead form contents" into the columns on the lead form log page, rather than clicking into each lead as it is tedious to do so.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Could be better

Reviewed 3 years ago

callrail has alot of potential to be amazing. I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Pros

Call rail is cool because you get to choose a number that your business can have a local number, you can text people from it and you can record calls. This is all great, and very needed for businesses.

Cons

It's very clanky and unorganized. It's outdated and highly in need of some upgrades. I hate how you constantly have to refresh and sometimes I still miss text messages.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ultra-Powerful Call Tracking & Management

Reviewed 4 years ago

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's...

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We use this everyday, its a requirement for most clients.

Reviewed 5 years ago

Results....

Pros

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive...

Cons

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Covers the gaps on attribution

Reviewed 5 years ago

We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.

Pros

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also...

Cons

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Consistently Excellent User Experience

Reviewed 2 years ago

I am able to call on behalf of my companies in real time with a localized telephone number. I am able to provide accurate calling data to my companies that contributes to my success.

Pros

I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day.

Cons

I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A must for proper attribution

Reviewed 2 years ago

CallRail has been a lifesaver for proper attribution of phone calls, leads, and sales. We have used it on our own website and for many of our clients. This has allowed us to move from "I feel like the phones are ringing more" to "You received X number of leads and X number of sales from this channel this month." With this information, we've been able to improve our targeting and improve ROI.

Pros

With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.

Cons

I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Call Tracking and Analytics for phone calls received from valuable leads

Reviewed 2 years ago

It solves Google Analytics, marketing solution and hit targets within the timeline

Pros

With Callrail, we can easily keep track which campaign, marketing, promotion, or keywords that works well with your clients because it gives analytics on how many phone calls or conversion made giving you an insight on which has a greater positive impact to your business . Callrail gives you report and overview on which marketing channel produces more money to your business. I can easily search or filter either through a phone lead's phone number, an agent's phone number which tracks the calls and texts i receive from a phone lead. We can easily focus on which marketing works well thus less effort, more effectiveness , better results.

Cons

The call feature is not that reliable to produce a good connection if you are having a long conversation with clients. You may need a separate softphone for a stable call connection. You can not really receive a call her real time. Most would be a voice mail but its clear.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Lightweight call recording and tracking for marketing/QA

Reviewed 3 years ago

We're pretty new to CallRail, so time will tell how useful it is and if we decide to keep it. The level of support we get may be an important factor.

Pros

CallRail was fairly to setup on our website. It was a simple code installation, punch in some parameters and we were off to the races recording phone calls. We don't record our normal phone calls, so this tool serves as a bit of QA for us as well as a way to track call volume and results from various mediums, like advertising channels (PPC, print, TV, website, etc...). When CallRail can identify the source, it will create a referral method, and you can go in and tag calls as well as assign dollar value to it for results (like a sale).

Cons

I gave up on getting hands-on assistance setting things up and just decided to stumble through it myself. While it turned out to be fairly easy, I wouldn't say it was necessarily readily intuitive. I couldn't even get someone to talk to me about sales, when I called it was just more of "We have a free trial, go use it for yourself and see what it does." I had to contact support to setup multi-site...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Support is helpful and the overall platform is easy to use and fully-featured

Reviewed 3 years ago

Overall, CallRail is one of the best platforms for agencies looking to offer call tracking services to their clients, and provides a wealth of features and support to help you along the way to offering a fully-fledged call tracking solution.

Pros

CallRail is good for agencies, as it offers specific features to suit agencies, such as built-in margins, client billing, etc. Their customer support is helpful, and are willing to set up features for you. Using the platform is straightforward with everything being a guided process, along with a ton of support articles to go alongside.

Cons

Customer support, while helpful, are difficult to get ahold of at times. Their live chat is rarely available and there's no phone number for calling their support from outside the US. Additionally, their pricing only charges in dollars, making it difficult for agencies who work in GBP, in addition, their billing system often has issues when changing packages, causing it to charge inflated amounts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Call Tracking Software on the Market

Reviewed 4 years ago

Best call tracking software on the market.

Pros

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution, recording and listing with a click, analytics, call backs and so much more.

Cons

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Call Tracking Made Easy

Reviewed 4 years ago
Pros

CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.

Cons

If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.

Vendor response

Hi Samantha, Thanks so much for sharing your feedback! I'm happy to share that as of today our HubSpot integration has been revamped! We'd love to hear if this update solves your issues and improves functionality for you. You can learn more about it here: https://www.callrail.com/blog/callrail-hubspot-integration/ Please feel free to reach out to us via reviews@callrail.com. Thanks, Kate

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I used CallRail to track a number of SEO campaigns.

Reviewed 4 years ago

Using call tracking through CallRail was a great way to keep our clients informed as well as see the direct results of tests and changes we made on client websites.

Pros

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Cons

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Perfect for Call Tracking

Reviewed 2 years ago

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Pros

Using CallRail allows our clients to be able to see where all of their website traffic is coming from that is resulting in phone calls and form submissions.

Cons

CallRail can be rather expensive, but there are options to downgrade the account if you don't need every feature.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Call Tracking Software!

Reviewed 4 years ago
Pros

Easy setup, clear instructions, and easy to navigate. Dynamic insertion is a must! Easy to disable or permanently remove accounts that cancel service.

Cons

Charges per phone number. If there were different package levels, it would be more beneficial to smaller businesses. Also, have experienced call tracking disconnect with Google Analytics, which directly effects data. Support never really fixed the issue, so we had to disable the call tracking for that account.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to Set Up Call Tracking for your Website

Reviewed 4 years ago

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

Pros

Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

Cons

Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Callrail - Call tracking and more

Reviewed 4 years ago

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure. It is simple and fast to set-up.

Pros

Easy to set-up and create tracking numbers. The dashboard has some great features to see your call stats. The mobile app keeps you informed on the go. The price is reasonable.

Cons

Can not export visually appealing reports with graphs etc. Only export raw data in a spreadsheet.