Mixpanel Reviews

Mixpanel

Advanced mobile & website analytics platform

4.41/5 (58 reviews)

Anonymous

Data tool for more established companies

Used daily for 1-2 years
Reviewed 2018-08-16
Review Source: Capterra

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

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Mixpanel

Advanced mobile & website analytics platform

Matylda Chmielewska

Very easy to navigate and pull your data

Used daily for 2+ years
Reviewed 2018-08-05
Review Source: GetApp

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

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Mixpanel

Advanced mobile & website analytics platform

Fayssal JILANI

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Used daily for 2+ years
Reviewed 2018-07-31
Review Source: Capterra

It's the simplest way to track app usage.Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

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Mixpanel

Advanced mobile & website analytics platform

Viktor Grabovskyy

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Used weekly for 2+ years
Reviewed 2018-05-15
Review Source: Capterra

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Go-To Analytics

Used daily for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

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Mixpanel

Advanced mobile & website analytics platform

Francesco Barone

Management of digital marketing

Used daily for 2+ years
Reviewed 2018-10-21
Review Source: Capterra

It helped us manage the push and the DEM allowing us to do a / b testing and improve the performance of our instruments.The ability to send push notification and DEM directly from the same platform. The constantly improved features and support assistance.

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Mixpanel

Advanced mobile & website analytics platform

Tiago Otani Rocha

Event tracking platform

Used daily for 1-2 years
Reviewed 2018-08-05
Review Source: Capterra

My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our productIt allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

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Mixpanel

Advanced mobile & website analytics platform

Magnus Okeke

Better than Google Analytics

Used daily for 6-12 months
Reviewed 2019-02-03
Review Source: Capterra

Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers betterI know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location. You can also send targetted customer messages with Mixpanel

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Super powerful analytics

Used daily for 6-12 months
Reviewed 2018-04-04
Review Source: GetApp

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

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Mixpanel

Advanced mobile & website analytics platform

David Kelly

Incredibly powerful marketing tool with the best support engineers in the world

Used other for 1-2 years
Reviewed 2018-03-10
Review Source: Capterra

Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

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Mixpanel

Advanced mobile & website analytics platform

Erick Johnson

This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first choice.

Used daily for 6-12 months
Reviewed 2018-07-17
Review Source: Capterra

- Insights, insights, insights - if set up correctly, you can learn a ton about users - big feature set - allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

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Mixpanel

Advanced mobile & website analytics platform

Antoine Le Metté

Good tracking software

Used daily for 1-2 years
Reviewed 2017-09-12
Review Source: Capterra

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

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Mixpanel

Advanced mobile & website analytics platform

Adarsh Ramakrishnan

Great even tracking platform

Used weekly for 2+ years
Reviewed 2018-03-27
Review Source: Capterra

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

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Mixpanel

Advanced mobile & website analytics platform

Ljubomir Mateljan

Data differs from Google Analytics

Used daily for 1-2 years
Reviewed 2018-12-01
Review Source: Capterra

Graphic User Interface is well-designed. The set of tools come in handy when trying to understand website's/app's visitors (prospects).

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Used weekly for 2+ years
Reviewed 2017-12-23
Review Source: GetApp

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

So much data and So little time

Used daily for less than 6 months
Reviewed 2018-08-27
Review Source: Capterra

The ability to track all the different users on our system and truly analyze their journey within our product. As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.

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Mixpanel

Advanced mobile & website analytics platform

Kristen Kelly

Great software once you get it going

Used daily for less than 6 months
Reviewed 2018-09-01
Review Source: Capterra

With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

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Mixpanel

Advanced mobile & website analytics platform

Tung Fam

Track everything and anything

Used weekly for 1-2 years
Reviewed 2018-10-27
Review Source: Capterra

I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Best analytics product there is but very expensive.

Used other for 1-2 years
Reviewed 2018-04-02
Review Source: Capterra

Great analytics but the pricing is no longer worth it.Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Great Analytics Tool

Used weekly for 2+ years
Reviewed 2018-01-09
Review Source: GetApp

Easy to use with lots of rich features. I especially like the AutoTrack tool that allows me to get the analytics of a GUI without having to tag it first.

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Mixpanel

Advanced mobile & website analytics platform

Arthur Mor

Great analytic tool for tracking your data

Used daily for 6-12 months
Reviewed 2018-10-01
Review Source: Capterra

- Perfect for Saas product - Easy to use interface - Love using funnels in order to track our users' behavior - Also helps the R&D team tp surface bags

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

We use Mixpanel everyday to target and contact our users with push and newsletter.

Used daily for 6-12 months
Reviewed 2017-10-27
Review Source: Capterra

What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.

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Mixpanel

Advanced mobile & website analytics platform

Anonymous

Powerful tool if you can figure out how to use it

Used weekly for 1-2 years
Reviewed 2018-01-17
Review Source: Capterra

See conversion through my site, visually.It lets me see funnel conversion. Once funnels and events are set up, they're pretty easy to create and edit.

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Mixpanel

Advanced mobile & website analytics platform

Alex Nucci

Have used it for years on several projects

Used weekly for 2+ years
Reviewed 2017-10-13
Review Source: Capterra

They're way of handling user journeys and funnels are the best that I've seen. Build funnels in a few seconds.

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Mixpanel

Advanced mobile & website analytics platform

Sunil Chaudhary

Mixpanel provides the kind of product analytics I need

Used weekly for 2+ years
Reviewed 2017-09-06
Review Source: Capterra

It's quite easy to segment data. It's easy to tag what you want to measure. The UX is pretty nice.

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Mixpanel

Advanced mobile & website analytics platform