Mixpanel Reviews

For accurate analysis, we always choose Mixpanel because it has been reliable. Mixpanel is easy to use.

I do not dislike Mixpanel. Mixpanel is so impressive.

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

I do not dislike Mixpanel. Mixpanel has brilliant features.

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

-Customer service isn’t as good as Adobe.

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Ease to capture overall picture and also dig into the detail

Inflxibility of user interface in the detail view mode

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

Access to dashboard is very limited and able to create less charts only.

Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report

It would be useful to be able to rename some of the fields in the reports

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

We can set up lots of funnels and the visualisation always helps.

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location. You can also send targetted customer messages with Mixpanel

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

It's a place where we can store and view important data points.

It's not easy to see what you need to from the data. Lacks a lot of features and functions.

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.