App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

XM for Customer Experience Logo

Customer experience management (CXM) platform

(13)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

XM for Customer Experience Reviews

Overall rating

4.7

/5

250

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.95/10

Reviews by rating

Suggested alternatives

zendesk
zoho-crm
freshdesk

Pros and cons

Our experience has been great. They were great to work with during our implementation and are always willing to work with us on a project or if we have questions.
Very positive, and from what I have personally seen, the best in the market (although you must pay for access the best solution!).
Simple to quickly get the hang of and with excellent functionality ensures business users (and everyone else for that matter) that they have access to a great product enabling survey feedback.
Inability to drag and drop items in multiple choice formatted questions. Restrictions on piping in text from certain question types, e.g. drill down.
The problem: what they called "flexible" and "adaptable" really meant that I had to build everything on my own dashboard ... and these aren't exactly intuitive platforms for the non-expert.
Some of the features with text IQ is a little confusing.
Filter reviews by

Overall rating


Company size


Industry


Time used


250 reviews

Recommended

CG
AvatarImg

Ciara G.

President

Nonprofit Organization Management, 11-50 employees

Review source

Overall Rating

Where Forms and Date Collections Meet

Reviewed 3 years ago

Transcript

Ciara G: Hi, my name is Ciara. I am a fundraising consultant, and I give Qualtrics XM five stars. For...

AvatarImg
AvatarImg

Babu R.

Business Analyst

Financial Services, 1,001-5,000 employees

Review source

Overall Rating

Qualtrics for Surveys

Reviewed 4 years ago

Transcript

Babu R.: Hi, my name is Babu. I'm a senior business analyst. I am in the financial industry. I give Qualtrics...

HA
AvatarImg

Henri A.

Information Technology and Services, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Frontlines a must for effective customer experience tracking

Reviewed 6 months ago

Our focus is on tracking the experience of customers with Consultants delegated to take part in their internal IT projects. Every 6 month, the customer is sollicited to evaluate the Consultant on 4 areas : expertise, process, communication and engagement. He provides comments to substantiate their rating and make educated recommendations on improvement actions. A dashboard allows management to review the performance of individual Consultants per mission, account or profile. The NPS score is a key element to assess the image of the Company in the market.

Pros

Completeness of the plateform and fast learning curve to master essential functionalities.

Cons

Lack of obvious widgets in the Dashboarding module which forces to resort to third party visual analytics poducts.

AvatarImg

Verified reviewer

Philanthropy, 1,001-5,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Our organisation wide survey tool

Reviewed 10 months ago

Use for both internal and external engagement.

Pros

Very flexible tool which can be used both internally and externally. Compliant with data retirements of our organisation and legislation. Easy analysis of responses. Lots of pre-sets which help new users define their survey needs. Good value for money tool.

Cons

Some parts of the tool are a bit clunky for example the survey upload feature, which for the type of surveys we do, doesn't work very well and often rejects.

AvatarImg

Verified reviewer

Translation and Localization, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great system to use to build customer retention

Reviewed 2 years ago
Pros

I really like how I was able to listen to calls in real time and assist my agents.

Cons

I do wish that there was a stronger alert system to let agents now that there stats are falling.

AvatarImg

Verified reviewer

Research, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Very useful for surveys, etc.

Reviewed 2 years ago
Pros

Didn’t have much of a training session before using Qualtrics but it is very easy to pick up on and use. Quick and easy to create and edit surveys.

Cons

It would be very helpful if there was an undo button instead of having to reload the previous version in the event that you make a mistake.

AvatarImg

Verified reviewer

Computer Software, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

very intuitive tool for building surveys

Reviewed 2 years ago

I'm a superfan - I love working with their survey tool and dashboards. Also whenenver I need help, I contact their support - the Utah team is always super helpful and friendly. I have heard the Europe support team isn't as friendly ... I think that might be a cultural thing when it comes to customer service.

Pros

Very intuitive and easy to build surveys - also huge fan of their dashboard. I have most fun building my dashboard so I can track results - and then take screenshots of the graphs to put in my presentations. They always continue to improve their user features too.

Cons

I honestly have no complaints - they are always evolving their product to be more user-friendly with useful features.

AvatarImg
AvatarImg

Kenneth H.

Research, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Good for low-medium complexity surveys

Reviewed 2 years ago

Overall it's been a very good experience. Easy to pick up and doesn't take very long to master it.

Pros

It's very easy to learn and master. There is good online help available and a lot of user groups.

Cons

I wish it was more customizable. I feel "stuck" in many ways having to use it in a certain way.

TP
AvatarImg

Tito P.

Education Management, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Easy to Deploy, Great Data Gathering tool

Reviewed 4 years ago

Our organization has been better able to gather necessary data from our patrons which has allowed for more informed decisions making on many aspects of the school district over the past few years.

Pros

Our organization enjoys the amount of visual data this software provides for us. We are easily able to deploy data gathering tools, like surveys, and get a quick real time overall view of the data. It is also easily broken down.

Cons

I think the price point is a little high for the value we get out of it. The software itself is easy to use to no real complaints other than the price.

JW
AvatarImg

Jed W.

Insurance, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Good platform, good support, and lots of features

Reviewed 4 years ago
Pros

Their support site is very detailed with easy to read articles, user-submitted Q&A forum, and online basecamp with video tutorials. Very easy to start building a survey and distributing it. The built-in reporting features and dashboards are easy to set up and use. They have a lot of suggestions on best practices to make the surveys most effective. They have several features and partners that you can add on once you start moving beyond the basics.

Cons

There have been occasions where I'm forced to log in again because it timed out, but I was in the middle of using it. The text analytics needs some training to get the correct sentiment for your specific responses, but the more it learns the more accurate it becomes, just takes a bit of time. Sometimes if I update a group of responses or embedded data it will take a long time to completely refresh. Configuring the data set and embedded data can get tricky sometimes so that it displays correctly on the dashboards.

RH
AvatarImg

Regina H.

Higher Education, 501-1,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Best for social science data scientists!

Reviewed 5 years ago

Overall, I would definitely recommend Qualtrics to any social science data scientist. I have had an overall positive experience with Qualtrics. Although some features are unnecessarily hard to do, I would still recommend the program, especially because the customer support is so easy to contact and are extremely helpful.

Pros

I am a graduate student in Social Psychology so I use Qualtrics to program almost all of my studies. I find that it's one of the best softwares for creating surveys that I have come across. I like how it has a variety of different types of survey questions available and even other unusual capabilities such as heatmapping. It allows me to not be limited in how I create my studies and has even inspired me to collect other types of data that I would not normally collect because of the availability of the different features. I also have called their customer support system a couple of times and they have always been super helpful and quick to answer my call.

Cons

I don't like how it is difficult to do seemingly simple things, like moving questions around. I feel like this is a common theme in Qualtrics where they have a lot of great features but then they lack in making simple tasks stay simple.

CR
AvatarImg

Charlie R.

Transportation/Trucking/Railroad, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

The most fluid and easy-to-use experience platform available

Reviewed 5 years ago

From the initial tool selection process through contract negotiations, configuration, and ongoing support, Qualtrics has separated themselves from the pack with their extremely high-quality product. I would highly recommend this product to any organization searching for a survey/customer experience tool.

Pros

With our business, we needed a survey/experience tool that was extremely customizable, yet easy to use for our operational teams. With one or two exceptions, Qualtrics has been able to handle every use case that we've thrown at it with an extremely east to use interface. We have successfully automated 90%+ of our customer-facing operational workflows with this tool.

Cons

As with any SaaS solution, there were a few periods of intermittent performance. This was, however, immediately recognized and remedied by their top-notch support team.

ES
AvatarImg

Elyzabeth S.

E-Learning, self-employed

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

I love Qualtrics!

Reviewed 5 years ago

I am a Graduate student. Over the last few years, I have spent a good amount of time using Qualtrics for numerous psychological surveys. Some of which have contributed to my most important final projects as a psychological student. I genuinely love Qualtrics, and am always happy to see it as part of a course that I am enrolled in. I would recommend it to anyone and everyone.

Pros

This is a very well organized software. It's incredibly easy to navigate through, and the results are visually appealing.

Cons

Honestly, I have nothing negative to say about Qualtrics. It's an overall solid product, and I have had nothing but great experiences with it.

AvatarImg

Verified reviewer

Market Research, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Overall Feedback

Reviewed 6 years ago

Overall experience is good.

Pros

This software is easy to use and is user friendly. I like the new features site intercept a lot.

Cons

There are some loopholes e.g. redirects, global redirects (as it will make it easy for the team to setup vendors), data file formats, creating variables after fielding. Also, when we are removing/filtering the data its very slow in processing. We don't have the option to chose the case ids we want to delete in one go.

VH
AvatarImg

Veronica H.

Higher Education, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A good experience

Reviewed 6 years ago

it's touch and go, it really depends on the representative that you get and with whom you chat

Pros

It is very easy to use and customise; company listens to customer feedback in terms of features and capabilities; it gets the job done

Cons

it's reporting and graphing capabilities, they are too basic.

AvatarImg

Verified reviewer

Higher Education, 5,001-10,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Student Researcher Feels Supported

Reviewed 6 years ago
Pros

Qualtrics has a nice interface and many different features that I do not realize I need or want until I need or want them. For example, Qualtrics has the simple ability to link surveys through strings, can help eliminate ineligible people from the survey and has various formats for export data. The questionnaire library is extremely helpful for me to find questions I created that I want to use repeatedly or common questions like sociodemographics. The various question types give me the flexibility to try different displays.

Cons

I am limited in some design elements. This may be partially due to my university's branding. I have not figured out how to control formatting from a master control so sometimes correcting different fonts and font sizes can be painstaking.

TA
AvatarImg

Twila A.

Philanthropy, 51-200 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Qualtrics - Powerful software, worth the learning curvey

Reviewed 6 years ago

I think our respondents have liked the quality of the product and trust it more rather than the free products on the market. Security and confidentiality have been a big concern and our teams have responded well to our Qualtrics surveys.

Pros

Qualtrics gives users options in setting up the data collected and cutting that data. Although it's more time consuming to learn the ins and outs, it's worth it for the extra functionality. The mobile app has been extremely helpful in generating more responses.

Cons

I've had a problem in a previous organization of our "anonymous" survey not being completely anonymous. It is easy to control, but you have to be aware that there is a backdoor way of connecting survey data to the respondents.

AvatarImg

Verified reviewer

Higher Education, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Something to definitely write home about!

Reviewed 6 years ago

One of the BEST parts of my Qualtrics experience has been with it's customer service helpers. I have never before had people with so much patience, kindness, or knowledge be able to walk me through how to use a system before. I have never had to wait to speak to a representative and have never had an experience anything less than ideal.

Pros

I love this software because of the ease of use, the pleasing aesthetic, and the multiple capabilities it has to collect data in so many ways!

Cons

I would appreciate it if you could time the whole survey so that in situations where only participants who took over 30 minutes receive a credit through an outside program.

JL
AvatarImg

Jay L.

Market Research, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

End to End Solution

Reviewed 6 years ago

The real time data. Our client is very satisfied with the dashboard, they can view the results anytime, anywhere and regardless of timezone!

Pros

You don't need other tools to launch, gather data, do the reports. This software is all in one!

Cons

some features are not available in Qualtrics like you can make 2 or more sets of weights. Say one set is demographics weights, and another one is for Concept weights

AvatarImg

Verified reviewer

Research, 10,001+ employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Best Tech Support Experience I've Ever Had

Reviewed 6 years ago

The support technician was very patient and clearly articulated steps to resolve my concern even though I could not clearly state what I was trying to do. The tech helped brainstorm solutions, tested it out for me, and provided additional considerations that I did not ask about so my decisions would be as informed as possible. Best tech support experience I've ever had and I used to work at an inbound tech support center for another company!

Pros

The software is very user friendly and intuitive.

Cons

A couple features were not available at the question level, just the block level.

AvatarImg

Verified reviewer

Higher Education, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Very useful software

Reviewed 6 years ago

They are very helpful and will walk you through the product.

Pros

Customers appreciate being able to fill out surveys on their mobile devices and their laptop computers.

Cons

I can't collaborate with colleagues when I write surveys

EW
AvatarImg

Erica W.

Research, 5,001-10,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Qualtrics Quandaries

Reviewed 6 years ago

Okay for simple technical questions. Really overly aggressive with sales. Also I don't want to be contacted if I watch a webinar. Basically, now I will never watch one of your webinars or tutorials again, unless I'm desperate, because I really don't want to deal with the phone follow up

Pros

Looks professional and it is the academic standard

Cons

Sometimes glitchy or not sensitive enough to really do what I want with piping/skip logic. Some things had to be fixed at the tech level, which means as a user I don't learn how to fix it if it happens again or why it occurred or whether it is or isn't something that I as a user can fix. This means I have to spend a lot of time testing & troubleshooting surveys to be sure it doesn't/won't glitch

AvatarImg

Verified reviewer

Telecommunications,

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Highly flexible and adaptable platform, backed by strong support

Reviewed 6 years ago

- Solid support - Flexible and adaptable - Strong integration with CRM (Salesforce)

Pros

- We get very quick responses and solid support from the Qualtrics team - The platform is quite flexible and adaptable to our needs - We have a lot of control over much of the platform, which enables us to respond quickly when required - It integrates extremely well with our CRM (Salesforce)

Cons

Some expected features isn't available (yet) e.g. ability to use customised "from" field for emails but I can imagine more featuresets will be added as Qualtrics continue to grow

AvatarImg

Verified reviewer

Accounting,

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Excellent

Reviewed 6 years ago

Easier to make surveys.

Pros

- Friendly to use. - I can use a previous survey as a template for a new one. - I can send massive-email surveys from Qualtrics and when the recipient wants to reply, he can do it directly to my email

Cons

- I can't find a way to get notifications to my email when a survey is completed. - I cant' put the "back" button if the person taking the survey wants to go back to a question in a previous page.

DB
AvatarImg

Duane B.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

I use the Qualtrics experience on a daily basis in an educational settings.

Reviewed 6 years ago
Pros

The single greatest aspect of the Qualtrics platform is their outstanding customer support. Better tech support than any other company I have ever dealt with. Response time is close to immediate.

Cons

Wish Qualtrics had a larger selection of video tutorials. Also, sometimes it is difficult to find answers in the knowledge base. However, the availability of real time chat and call support more than makes up for these limitations.

AvatarImg

Verified reviewer

Consumer Goods, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Easy and seamless

Reviewed 6 years ago

It makes surveys building and fielding super simple. The reports section is very helpful as well. Allowing you to cut by a all variables.

Pros

The user interface is super simple. It is user friendly for newbies-pros. The automatic filling helps with time too

Cons

When you have been on a survey for a while, the program time you out without option to continue. It logs you out and you have to start all over.

RS
AvatarImg

Rajan S.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

I have been using qualtrics for a year now. I am a happy customer. It has a unique appeal.

Reviewed 7 years ago
Pros

Flexibility. "Multiple choice" or "Matrix", everything works perfect. I also like the "Rich content editor" for editing the content. Another cool thing is you can add your own pictures if you so wish. My best application is the "side-by-side' table. It is awesome and saves a lot of space.

Cons

I wish it could support more editable diagrams. For example, I wanted to put an actual "Euroqol thermometer", a vertical thermometer-like scale from 0 to 100 to capture patient's/customer's well-being but I couldn't. I had to be content with a horizontal 'slider' that looks pretty but it does not fulfill the requirement of a standard survey where the actual picture is expected. In addition, I wish it would be possible to have a tick mark for a single choice apart from the awesome looking choice of radio buttons. But I think there is always a trade-off involved in the life as well as in the surveys.