Heap - 2026 Pricing, Features, Reviews & Alternatives

Heap is a digital insights platform that enables digital experience teams to improve customer experiences by pinpointing exactly where users are struggling and quickly make improvements to ensure an intuitive, enjoyable user experience. Rather than relying purely on gut instinct, teams can leverage digital engagement data to test hypotheses and answer questions as they arise.

Get the why behind the what with Heap’s One-Click Session Replay. Bring instant context to analytics & immediately find friction, fully understand user behavior, and quickly identify solutions to the biggest challenges.

Heap's powerful data science layer scours datasets to automatically uncover the insights that lead to the biggest business results — even on untracked events.

Build a personalized experience by creating user cohorts based on real actions taken on site or app. Understand how different users navigate digital experiences, personalize communications, and bring third-party data into Heap to build user segments that accurately incorporate the full customer journey.

With over 100 integrations across the stack, teams can deliver the right information to the right customers at the right moment in their journey.

Heap takes the safety of your customer data seriously: Custom security configurations, built-in PII protections, encrypted data transfer, SOC 2/GDPR compliance, and programmable controls keep your customer data safe and secure.

Only Heap can surface the insights teams need to win: With native session replay, a complete data foundation, and automated data science, teams can understand the full user journey to quickly improve conversion, retention, and customer delight.