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Salesforce Marketing Cloud Account Engagement
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Salesforce B2B marketing automation for marketing & sales
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Salesforce Marketing Cloud Account Engagement - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: November 2025
Salesforce Marketing Cloud Account Engagement overview
What is Salesforce Marketing Cloud Account Engagement?
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams, Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.
Who uses Salesforce Marketing Cloud Account Engagement?
By industry, Salesforce Marketing Cloud Account Engagement reviewers are most commonly professionals in computer software (25%). The most frequent use case cited by reviewers is email marketing (63%).
What do users say about Salesforce Marketing Cloud Account Engagement pricing?
Some reviewers feel Salesforce Marketing Cloud Account Engagement offers good value for money for larger companies, but many users indicate the pricing is expensive, with extra costs for essential features and limited accessibility for small businesses.
What are the most popular integrations for Salesforce Marketing Cloud Account Engagement?
The Salesforce Marketing Cloud Account Engagement integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 4.3 out of 5 for its integration with Salesforce Marketing Cloud Account Engagement.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Personalization
Connectivity
Prioritization
Assistance
Deliverability
Design
Salesforce Marketing Cloud Account Engagement’s user interface
Salesforce Marketing Cloud Account Engagement pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.8
Features
4.0
Ease of use
3.8
Customer support
3.9
Reviews sentiment
What do users say about Salesforce Marketing Cloud Account Engagement?
Users report Salesforce Marketing Cloud Account Engagement offers robust marketing automation, lead management, and deep Salesforce integration, which help streamline campaigns and improve customer engagement. They find its email marketing, segmentation, and reporting features valuable for targeting audiences and tracking results, though some feel the email template design and customization options are limited.
Reviewers indicate the platform has a steep learning curve and requires technical expertise, making onboarding and training challenging for beginners. They say customer support is responsive but can be slow or costly, and some experience difficulties with integrations, usability, and feature gaps compared to competitors.
Select to learn more
Who uses Salesforce Marketing Cloud Account Engagement?
Based on 649 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Salesforce Marketing Cloud Account Engagement's key features
Most critical features, based on insights from Salesforce Marketing Cloud Account Engagement users:
All Salesforce Marketing Cloud Account Engagement features
Features rating:
Salesforce Marketing Cloud Account Engagement alternatives
Salesforce Marketing Cloud Account Engagement
Starting from
1250
Per month
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Starting from
20
Per month
Marketo Engage
Starting from
No pricing info
Wrike
Starting from
10
Per month
Salesforce Marketing Cloud Account Engagement pricing
Pricing plans
Pricing details:
User opinions about Salesforce Marketing Cloud Account Engagement price and value
Value for money rating:
Of 57 reviews that provide robust commentary on Salesforce Marketing Cloud Account Engagement's price and value, 32% mention it in a positive light.
Reviewers appreciate that Salesforce Marketing Cloud Account Engagement offers a user-friendly interface and comprehensive functionality without requiring numerous add-ons. They find the native integration with Salesforce and dynamic content add-ons beneficial, and some users report that the platform provides good value for money, especially for larger companies. Users think the tool helps reduce long-term customer acquisition costs and enhances marketing campaigns. Some reviewers feel the platform is essential for growth and scaling, despite its high cost.
However, many users indicate that the pricing structure is expensive, particularly for small businesses or startups with limited budgets. They report that additional costs for essential features, such as a dedicated IP, and the need for expensive consultants for setup and support, make the platform less accessible. Some reviewers find the platform's pricing uncompetitive compared to other options and feel that the high cost is not justified by the features offered. They also mention that the lack of a free trial and the need for higher-tier plans to access the best features are significant drawbacks. Overall, users express that while the platform has potential, its high cost can be prohibitive.
, and
To see what individual users think of Salesforce Marketing Cloud Account Engagement's cost and value, check out the review excerpts below.
Matt N.
Director, Growth & Revenue Operations
Salesforce Marketing Cloud Account Engagement integrations (182)
Integrations rated by users
We looked at 649 user reviews to identify which products are mentioned as Salesforce Marketing Cloud Account Engagement integrations and how users feel about them.
Integration rating: 4.7 (3)
“If you have Pardot for Marketing Automation, you NEED Salesforce Sales Cloud to take full advantage of the product ”
David B.
Growth Marketing Manager
Integration rating: 5.0 (3)
Integration rating: 3.0 (2)
Integration rating: 5.0 (1)
Salesforce Marketing Cloud Account Engagement support options
Typical customers
Platforms supported
Support options
Training options
Salesforce Marketing Cloud Account Engagement FAQs
Salesforce Marketing Cloud Account Engagement has the following pricing plans:
Starting from: $1250.00/month
Pricing model: Subscription, Open Source
Free Trial: Available
These products have better value for money
Q. What are the benefits of using Salesforce Marketing Cloud Account Engagement?
- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.
- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.
- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.
- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.
- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.
- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.
- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.
- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.
- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.
- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.
- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does Salesforce Marketing Cloud Account Engagement support?
Salesforce Marketing Cloud Account Engagement supports the following languages:
English
Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?
Salesforce Marketing Cloud Account Engagement supports the following devices:
Android
Q. Does Salesforce Marketing Cloud Account Engagement offer an API?
Yes, Salesforce Marketing Cloud Account Engagement has an API available for use.
Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?
Salesforce Marketing Cloud Account Engagement integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Webex Suite, FullContact, UserVoice, Salesforce Marketing Cloud, GoodData, Gmail, Twitter/X, Salesforce Sales Cloud, SugarCRM, Wistia, Google Ads, GoTo Webinar, LinkedIn for Business, Eventbrite, Meta for Business, Olark, Twilio, Salesforce Platform
Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, Chat, Phone Support, FAQs/Forum, Knowledge Base
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