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Zoho Marketing Automation

Multichannel marketing automation, simplified

Table of Contents

Is this product right for your business?

Find out with a

Zoho Marketing Automation - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Zoho Marketing Automation overview

What is Zoho Marketing Automation?

Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages.

With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster.

Highlights of Zoho Marketing Automation

1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.

2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.

3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more.

4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.

5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.

6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience.

Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder.

With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.

Experience unified marketing, automation, and analytics, all in one platform.

Key benefits of using Zoho Marketing Automation

A unified lead ecosystem with a 360-degree lead view.

Single Platform for multichannel lead acquisition and attribution.

Automated lead qualification and workflows.

Out-of-the-box ROI analysis and campaign dashboards.

Send SMS directly without any third-party integrations.

Starting price

19 /
per month

Alternatives

with better value for money

Zoho Marketing Automation’s user interface

Ease of use rating:

4.4

(14)

Zoho Marketing Automation reviews

Overall rating

4.4

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.29/10

Rating distribution

Pros

“What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.”

Saira Y.

Automation specialist

“Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.”

Muhammad S.

Business Development Executive

“Satisfied All I can say is that. Overall Accomplishment of the task is done.”

Verified reviewer

Anonymity request

Cons

“I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.”

Verified reviewer

Anonymity request

“My email campaigns were landing in spam folders of my users. The spam rate was very high.”

Verified reviewer

Anonymity request

“Problems which I am solving/helping my clients to solve with Marketing Automation are as such. Running Email Campaigns.”

Mehandi I.

Sales & Marketing Automation Expert

Who uses Zoho Marketing Automation?

Based on 14 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising

Computer Software

Professional Training & Coaching

Banking

Others

Use cases

Email Marketing

Marketing Automation

Content Marketing

Marketing Analytics

Zoho Marketing Automation's key features

Most critical features, based on insights from Zoho Marketing Automation users:

Email campaign management

4.6

(7)

Marketing automation

4.6

(7)

CAN-SPAM compliance

5.0

(4)

Contact management

4.8

(4)

Data import/export

4.5

(4)

Campaign management

5.0

(6)

All Zoho Marketing Automation features

Features rating:

4.5

(14)

Editorial Calendar

5.0

(1)

Dynamic content

4.5

(2)

Email marketing

4.5

(2)

Reporting/Analytics

4.0

(1)

Customizable ctas

5.0

(1)

CRM

5.0

(1)

Customizable fields

5.0

(2)

Segmentation

4.6

(5)

Content management

4.0

(1)

Contact database

4.5

(2)

Engagement tracking

5.0

(1)

Event triggered actions

4.0

(2)

Filtering

5.0

(1)

Image library

5.0

(1)

Campaign scheduling

4.0

(1)

Publish scheduling

5.0

(1)

Template management

5.0

(2)

Lead capture

4.7

(3)

Autoresponders

5.0

(1)

Drip campaigns

4.3

(3)

Lead management

5.0

(1)

List management

5.0

(3)

Mobile optimization

3.7

(3)

Workflow management

5.0

(1)

Multi-Channel marketing

4.5

(2)

Multi-Touch attribution

(0)

Multi-Channel management

(0)

Multi-Channel communication

(0)

Multi-Channel campaigns

5.0

(1)

Multi-Channel attribution

(0)

Multi-Campaign

(0)

Monitoring

(0)

Customer activity tracking

(0)

WYSIWYG editor

4.0

(1)

Website visitor tracking

(0)

Website analytics

(0)

Web forms

(0)

Visual analytics

(0)

Visitor tracking

(0)

Third-Party integrations

(0)

Social promotion

(0)

Social media monitoring

(0)

Social media integration

4.0

(1)

Social marketing

1.0

(1)

SMS marketing

(0)

Search/Filter

(0)

ROI tracking

3.3

(3)

Reporting & statistics

4.0

(2)

Reminders

(0)

Real-Time data

(0)

Real-Time analytics

(0)

Product recommendations

(0)

Performance metrics

3.0

(1)

Multivariate testing

(0)

Cross channel attribution

(0)

Conversion tracking

(0)

Conversion Rate Optimization

(0)

Click tracking

(0)

Channel management

(0)

Campaign tracking

4.0

(1)

Campaign Segmentation

(0)

Campaign planning

(0)

Campaign analytics

(0)

Behavior tracking

(0)

Audience targeting

(0)

API

(0)

Alerts/Notifications

(0)

Advertising management

(0)

Activity tracking

(0)

Activity dashboard

(0)

A/B testing

(0)

Mobile access

(0)

Marketing calendar

3.0

(2)

Lead qualification

(0)

Lead generation

(0)

Landing pages/web forms

3.0

(1)

Email tracking

(0)

Email templates

(0)

Email management

(0)

Drag & drop

(0)

Dashboard

(0)

Customization

(0)

Customizable templates

(0)

Customizable reports

(0)

Customizable forms

(0)

Customizable branding

(0)

Customer surveys

5.0

(1)

Customer segmentation

(0)

Customer journey mapping

(0)

Zoho Marketing Automation alternatives

Zoho Marketing Automation

4.4

(14)

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.5

Value for Money

4.4

Customer Support

4.2

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Gmail

4.8

(13.2K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Zoho Marketing Automation pricing

Value for money rating:

4.4

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Standard

Per month

Features included:

10 users
Number of visitors = contact count*2
Basic contact management (lists and life cycle stages)
Basic segmentation
Signup forms
Basic journey builder
pre-built journey templates
Basic email marketing
SMS Marketing
Social Media Marketing
Website behavior tracking
Website goals
Compliance check
Integration with 40+ apps

Professional

Features included:

Features in Standard plan
15 users
Number of visitors = contact count*5
Complete contact management (lists, scoring, tags, life cycle stages)
Advanced segmentation
Advanced journey builder
Journey templates with reports
Contact path tracing
Custom re-entry criteria in journeys
Landing pages
Basic pop-up forms
Marketing planner
Advanced email marketing
Email campaign A/B testing
Scheduling in social campaigns
Smart URLs
Ecommerce marketing

Enterprise

Per month

Contact vendor for more details

User opinions about Zoho Marketing Automation price and value

Value for money rating:

4.4

(14)

To see what individual users think of Zoho Marketing Automation's price and value, check out the review snippets below.

“What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.”

Saira Y.

Automation specialist

“Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way.”

Muhammad S.

Business Development Executive

Zoho Marketing Automation integrations (44)

Integrations rated by users

We looked at 14 user reviews to identify which products are mentioned as Zoho Marketing Automation integrations and how users feel about them.

Zoho Survey

Integration rating: 5.0 (1)

“We do a lot of surveys for feedback and improvement and store them in our CRM and Marketing Automation for future use to make a better experience for our customers.”

Mehandi I.

Sales & Marketing Automation Expert

Zoho CRM

Integration rating: 5.0 (1)

“We do manage our client's CRM and they always want to integrate their other tools with Zoho CRM. It integrates well with Zoho Marketing Automation which makes it easier for us to solve our client's problems.”

Mehandi I.

Sales & Marketing Automation Expert

Google Drive

Integration rating: 5.0 (1)

Zoho Marketing Automation support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Knowledge Base

FAQs/Forum

Phone Support

24/7 (Live rep)

Chat

Training options

Documentation

Videos

Webinars

In Person

Live Online

Zoho Marketing Automation FAQs

Q. Who are the typical users of Zoho Marketing Automation?

Zoho Marketing Automation has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money

Q. What languages does Zoho Marketing Automation support?

Zoho Marketing Automation supports the following languages:
Arabic, Bulgarian, Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese

Q. Does Zoho Marketing Automation offer an API?

No, Zoho Marketing Automation does not have an API available.

Q. What level of support does Zoho Marketing Automation offer?

Zoho Marketing Automation offers the following support options:
Email/Help Desk, Knowledge Base, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat