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Top Rated Sales Force Automation Software with Email Marketing in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Email marketing in sales force automation software helps streamline campaign creation, automate email workflows, and manage contact lists. It enhances efficiency, supports lead engagement, and allows for professional communication with clients. Our reviewers in sales force automation software rated this feature as important.

4 Best Sales Force Automation Software with Email Marketing

  • ActiveCampaign
  • Zoho CRM
  • Salesforce Sales Cloud
  • HubSpot CRM - Highest rated for email marketing

See other top Sales Force Automation products with email marketing

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the sales force automation software category. They also needed to have sufficient reviews about email marketing, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for email marketing based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

ActiveCampaign logo
4.6
(2.5K)

User insights about the email marketing feature

Reviewers appreciate ActiveCampaign's email marketing capabilities, highlighting its ease of use, powerful automation, and robust segmentation options. They find the drag-and-drop email designer intuitive and value the ability to personalize messages. Users report high deliverability rates and effective audience targeting, though some mention limited design templates. They also appreciate the integration with other software and the comprehensive reporting features. Overall, users feel ActiveCampaign significantly enhances their email marketing efforts, making it a valuable tool for engaging and converting leads.
“Its automation features and robust segmentation options help me target the right audience with personalized messages. However, the limited design templates can be restrictive at times, requiring extra effort to create visually appealing emails. Overall, a powerful tool for effective email marketing.”
TR

Tarunika R.

Technology Consultant

“ActiveCampaign excels in email marketing, with powerful automation, A/B testing, and audience segmentation. It's ideal for tailored campaigns that drive engagement and conversions.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

Sales Force Automation key features coverage

ActiveCampaign offers 6 out of the 6 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.3
CRM4.3
Customer Database4.8
Contact Management4.5
Lead Management4.5
Lead Capture4.4

Pros and cons based on 2,560 verified reviews

67% of users rated ActiveCampaign 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,560 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Cons:

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Zoho CRM logo
4.3
(6.9K)

User insights about the email marketing feature

Users report that Zoho CRM's email marketing capabilities facilitate easy follow-ups and personalized campaigns. They appreciate the integration with Zoho Campaigns for seamless email tracking and analysis. Reviewers highlight the ability to automate repetitive tasks and segment lists for targeted marketing. However, some mention issues with email alignment and design inconsistencies. Overall, users find Zoho CRM helpful for engaging prospects and improving response rates, despite some limitations in email design and integration options.
“With Zoho CRM's email marketing, one can personalize email content by using dynamic placeholders that automatically pull in recipient-specific data from the CRM, such as contact name, company, or custom fields. This level of personalization helps to create more engaging and tailored email communications.”
Verified reviewer profile picture

Patrick W.

SOFTWARE DEVELOPER

“Zoho CRM integrates with Zoho Campaigns for email marketing campaigns. you can do email tracking and analysis, which gives you insight into campaign performance.”
CB

Charles B.

Software Engineer

Sales Force Automation key features coverage

Zoho CRM offers 6 out of the 6 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.5
CRM4.6
Customer Database4.5
Contact Management4.4
Lead Management4.4
Lead Capture4.4

Pros and cons based on 6,964 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,964 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Salesforce Sales Cloud logo
4.4
(18.7K)

User insights about the email marketing feature

Reviewers feel Salesforce Sales Cloud's email marketing capabilities are effective for creating targeted, personalized campaigns. They appreciate the integration with tools like Apollo and LinkedIn Sales Navigator. Users highlight the ease of use and the ability to automate communication with current and potential customers. However, some find setting up complex flows challenging and prefer using other marketing software. Overall, users value the email marketing features for enhancing customer engagement and driving sales, despite some complexity in setup.
“Overall, Salesforce Cloud's email marketing capabilities empower businesses to create targeted, personalized, and data-driven campaigns that drive results.”
ND

Nelson D.

Manager

“In using the marketing cloud feature, this drives not only communication with current customers but also helps drive our goals for future customers ”
CH

Cayla H.

Project Manager

Sales Force Automation key features coverage

Salesforce Sales Cloud offers 6 out of the 6 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management4.8
CRM4.6
Customer Database4.6
Contact Management4.5
Lead Management4.4
Lead Capture4.5

Pros and cons based on 18,765 verified reviews

55% of users rated Salesforce Sales Cloud 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 18,765 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive tracking capabilities

Effective client management

Robust CRM functionalities

Advanced sales management tools

Enhanced organizational capabilities

Cons:

Slow performance speed

Complex setup and configuration

Steep learning curve

Challenging user experience

Not ideal for small businesses

See pros and cons details

Pricing

Starting price:$25 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

HubSpot CRM logo
4.5
(4.4K)

User insights about the email marketing feature

Reviewers indicate that HubSpot CRM's email marketing capabilities are easy to set up and use, with helpful automation features and customizable templates. They appreciate the ability to send follow-up emails directly through the platform, eliminating the need for external email apps. Users find the scheduling and analytics features reliable, though some advanced reporting options are limited to higher plans. They also note that while the integration with Google Ads is beneficial, some emails may end up in spam folders, affecting open rates.
“Email marketing function makes it possible to send out a follow-up email directly through HubSpot platform and eliminates the need to depend on outlook or similar email app to search and send the follow up email.”
Verified reviewer profile picture

Kanad M.

Sales operations analyst

“The email marketing tool is easy to use and offers great automation features. Customizing templates and setting up workflows is seamless, though some advanced reporting features are restricted to higher plans.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

Sales Force Automation key features coverage

HubSpot CRM offers 5 out of the 6 key features for Sales Force Automation software identified by reviewers:

Sales Activity Management
CRM4.6
Customer Database4.5
Contact Management4.5
Lead Management4.5
Lead Capture4.3

Pros and cons based on 4,451 verified reviews

61% of users rated HubSpot CRM 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 4,451 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient lead tracking

Centralized client information

Comprehensive email tracking

Integrated sales and marketing

Versatile CRM functionalities

Cons:

Frequent technical issues

High costs for advanced features

Limited reporting capabilities

Inadequate user account management

See pros and cons details

Pricing

Starting price:$20 per user/per month|Free version:Available|Free trial:Not available

Prices may vary depending on the number of users and features.

Other Top Rated Sales Force Automation Software with Email Marketing in 2026

Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

Use Salesforce Sales Cloud to automate daily sales tasks such as opportunity, lead, contact & partner management, workflows & approvals, & territory management.

Read more about Salesforce Sales Cloud

Users also considered
HubSpot CRM logo

CRM and lead management solution

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Read more about HubSpot CRM

Users also considered
Zoho CRM logo

Customer relationship management solution

Use Zoho CRM to automate key sales tasks such as custom workflows, tasks, notifications and alerts, time-based actions, webhooks, custom functions and macros.

Read more about Zoho CRM

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Nimble logo

Contact management & social relationship solution

Designed for SMBs, Nimble connects all contacts, calendars, communications & social interactions on one platform for streamlined communication & lead nurturing. It is a CRM tool for Office 365 and G-Suite that builds contact management solutions for teams and individuals. It does all the work by integrating with productivity apps such as inboxes and calendars, delivers a streamlined user experience, and was built to help business teams close more deals, faster.

Read more about Nimble

Users also considered
PandaDoc logo

Cloud-based tool for creating, editing and signing documents

Sales teams use PandaDoc's all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, and contracts.

Read more about PandaDoc

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Bigin by Zoho CRM logo
Category Leaders

Pipeline-centric CRM system for small businesses

Bigin's intuitive interface and powerful features simplifies sales management and promotes sales force automation. Features such as pipeline management, workflow automation, multi-channel communication, integrations, and dashboards helps businesses stay ahead of their sales targets efficiently!

Read more about Bigin by Zoho CRM

Users also considered
NetSuite logo

AI-powered cloud-based business management suite

NetSuite is an AI-powered cloud-based business management suite. It helps organizations streamline their operations and gain real-time insights into their performance. The suite caters to a range of industries such as manufacturing, retail, and professional services.

Read more about NetSuite

Users also considered
Tidio logo

Aill-in-one customer support software with AI features

Tidio is a customer engagement platform that helps generate leads, fuel your sales pipeline, and provide automated answers via rules-based chatbots (Flows) and conversational AI (Lyro). Grow your business by capturing leads, and passing them into your CRM.

Read more about Tidio

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Flowlu logo
Category Leaders

Work automation and team collaboration in one platform.

Flowlu’s sales force automation streamlines your sales process with lead tracking, automated follow-ups, and sales pipeline management. Automate routine tasks, track interactions, and gain real-time insights to close deals faster and improve team productivity.

Read more about Flowlu

Users also considered
monday CRM logo

Customer relationship management solution

monday CRM is a great sales force automation software for sales teams of every size. Automatically sync data from Salesforce or more than 40 other integrations and watch it turn into actionable tasks inside monday.com, without any manual effort.

Read more about monday CRM

Users also considered
Apptivo logo

CRM solution for managing customer accounts

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Read more about Apptivo

Users also considered
Freshsales logo

Sales management solution

Freshworks CRM Sales Cloud is a complete solution for sales teams to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights and nurture customer relationships. The Sales Cloud empowers sales teams with more time for selling by automating the sales process.

Read more about Freshsales

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Keap automates lead scoring, prioritizing, organizing & routing, and users can create custom quotes and proposals, automate pipeline updates, and more.

Read more about Keap

Users also considered
B2B Rocket logo
Category Leaders

Sales automation software

B2B Rocket helps businesses employ intelligent automation to enhance their sales approach. It offers a customizable AI agent for personalized interactions, optimizes meeting scheduling, provides comprehensive analytics, integrates with CRM systems, automates tasks, and offers flexible pricing backed by responsive support

Read more about B2B Rocket

Users also considered
HubSpot Sales Hub logo

Freemium email productivity & tracking for sales teams

HubSpot Sales is a suite of inbox-based email tracking & productivity tools with which sales teams can build, automate, and accelerate their sales processes

Read more about HubSpot Sales Hub

Users also considered
Bitrix24 logo

All in one business management workspace

Bitrix24 is 100% FREEE sales force automation and sales team management solution used by over 12 million companies worldwide.

Read more about Bitrix24

Users also considered
Copper logo

The CRM designed for Google Workspace

Designed for businesses using Google Workspace (formerly G Suite), Copper keeps business relationships in one place, automates repetitive tasks, and helps you stay organized with projects and deadlines. Get started in minutes!

Read more about Copper

Users also considered
Nutshell logo

Sales, marketing and engagement platform

Nutshell is a comprehensive sales, marketing and engagement platform that helps B2B organizations win deals, and doesn’t require a full-time admin to manage. Every Nutshell subscription comes with unlimited CRM contacts, data migration assistance, and live support, all at a very affordable price.

Read more about Nutshell

Users also considered
Pipeline CRM logo

A Sales CRM Built by Salespeople for Salespeople

Setup custom workflow automations in your PipelineDeals CRM to automate repetitive tasks, notify key stakeholders, and eliminate productivity killers.

Read more about Pipeline CRM

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

Really Simple Systems provides automated workflows that create a streamlined sales process to manage leads, sales forecasts and team performance. Manage and track your sales opportunities to prioritize your sales, with full visibility of your sales team's pipelines right through the sales process.

Read more about Spotler CRM

Users also considered

Key features for Sales Force Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Sales Activity Management: Reviewers value tracking sales team progress, real-time insights, and comprehensive reporting for better decision-making and performance prediction. 95% of reviewers rated this feature as important or highly important.
  • CRM: Users highlight centralized customer data, easy follow-up, and efficient management of relationships and interactions. 93% of reviewers rated this feature as important or highly important.
  • Customer Database: Reviewers appreciate the ability to manage customer information, avoid duplicates, and easily access and update records. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers emphasize the importance of centralized contact information, tracking interactions, and easy access to customer data. 91% of reviewers rated this feature as important or highly important.
  • Lead Management: Users find value in organizing, tracking, and automating lead processes to ensure no opportunity is missed. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate the integration of various forms and automated lead capture from websites and social media. 89% of reviewers rated this feature as important or highly important.