Workflow - 2025 Pricing, Features, Reviews & Alternatives

Contentools is a content marketing platform for creating, collaborating on, publishing, and analyzing content for marketing campaigns. Designed for mid-sized and enterprise companies, Contentools allows users to plan, distribute and measure campaigns from one cloud-based platform. Features of the platform include an editorial calendar for scheduling campaigns and posts, custom workflow creation, an idea repository for collaborating on strategies, AI-powered content insights, auto-publishing of social posts, and more. Contentools also offers an in-app content editor with which businesses can create and edit marketing content with SEO indicators.

In order to help marketers unify and streamline their content marketing Contentools offers features including a production dashboard to monitor team progress, as well as strategy creation and an ideas pipeline for collaborating on content ideas. The marketing calendar facilitates the scheduling of current and upcoming tasks, and allows users to drag and drop content onto the team calendar to let others know what they are working on. Analytics provide users with insight into the performance of individual posts and allow users to identify which types of content perform best with audiences. Contentools integrates with a range of third party applications such as Facebook, Salesforce, Evernote, Dropbox, and more through Zapier, for seamless content and data transfer.