dotdigital Engagement Cloud Features

dotdigital Engagement Cloud

Omnichannel customer engagement platform.

4.27/5 (162 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Assessment Management
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Library
Content Management
Customer Accounts
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Synchronization
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Form Builder
Geolocation
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Loyalty Program
Mail Merge
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multiple Projects
Multiple User Accounts
Multivariate Testing
Order Management
Order Processing
Preview Functionality
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Registration Management
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Subscription Management
Tagging
Template Management
Third Party Integrations
To-Do List
Unsubscribe Database
Usage Tracking/Analytics
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Integration
Website Visitor Tracking
eCommerce Management
Learn moreCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Assessment Management
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Library
Content Management
Customer Accounts
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Synchronization
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Form Builder
Geolocation
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Loyalty Program
Mail Merge
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multiple Projects
Multiple User Accounts
Multivariate Testing
Order Management
Order Processing
Preview Functionality
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Registration Management
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Subscription Management
Tagging
Template Management
Third Party Integrations
To-Do List
Unsubscribe Database
Usage Tracking/Analytics
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Integration
Website Visitor Tracking
eCommerce Management
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Archiving & Retention
Assessment Management
Auto-Responders
Automated Scheduling
Behavior Tracking
CAN SPAM Compliance
CRM
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Contact Database
Contact Management
Content Library
Content Management
Customer Accounts
Customer Activity Tracking
Customer Database
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Synchronization
Delivery Tracking
Demographic Data
Design Management
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Form Builder
Geolocation
Image Library
Knowledge Base Management
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Loyalty Program
Mail Merge
Mailing List Management
Marketing Automation
Mobile Access
Mobile Optimized Emails
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multiple Projects
Multiple User Accounts
Multivariate Testing
Order Management
Order Processing
Preview Functionality
Real Time Analytics
Real Time Data
Real Time Editing
Real Time Monitoring
Real Time Reporting
Registration Management
Reporting & Statistics
Reporting/Analytics
Responsive
Rich Text Editor
SEO Management
Search/Filter
Segmentation
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Spam Blocker
Subscription Management
Tagging
Template Management
Third Party Integrations
To-Do List
Unsubscribe Database
Usage Tracking/Analytics
Visual Analytics
WYSIWYG Editor
Web Forms
Website Analytics
Website Integration
Website Visitor Tracking
eCommerce Management
Visit WebsiteCompare App

dotdigital Engagement Cloud Feature Reviews

25 reviewers had the following to say about dotdigital Engagement Cloud's features:

Mark C.

It has been enjoyable & looking forward to what's to come!

2018-05-02

Pros

Ease of use Tools available Knowledgeable management team Straight forward reporting and analytics Easy creation of programs

Cons

Navigation "Where things live" i.e. standard campaigns vs. triggered campaigns Integration Reporting could be a bit more robust for programmed triggered campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Paper & Forest Products company, 11-50 employees)

Good email marketing platform for a reasonable price

2018-11-20

We're now sending personalized triggered campaigns to customers.

Pros

Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast.

Cons

We can't figure out how to link to our Google Analytics account.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Judson H.

A great platform, if this was 2009 and not 2017

2017-08-30

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Pros

It is nice to get a visual report following the performance of the email campaign.

Cons

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard W.

Platform interfaces is supper intuitive and easy to use. I love the folders.

2018-02-23

Quick and easy execution of email campaigns (e-blasts and automation), plus great reporting.

Pros

Easy to use template and flow builder, folders to organize lists, segments, images, and campaigns. In-depth reporting.

Cons

I would love to see the ability to build printable dashboard reports by compiling existing report widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff K.

A great tool that's simplified my life as a digital marketing professional.

2018-02-15

Pros

The user interface is simple to use and offers a great user experience when building email campaigns. The tools provided to build email campaigns make those of us without a design background look like a genius.

Cons

The new version of reporting has a better interface and more robust features and better analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Sean D.

Works great for my marketing team!

2019-02-01

This is the end all be all of email campaign management for my medium sized company.

Pros

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

Cons

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan R.

Functionality is pretty good but have had a few unresolved issues where work arounds were required.

2018-02-15

We were able to send strategic and successful automated email campaigns to engage our customer base.

Pros

Ease of contact and segment management.

Cons

No way to track ROI, for our account at least.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Debbie G.

The perfect email marketing platform

2018-11-16

I love the combination of a great interface for building campaigns along with robust automation and behavioral marketing tools.

Pros

Ease of use, good onboarding, integration of SMS, landing pages, forms and surveys

Cons

More templates would be great as the ability to edit custom templates without the markup changing in such a way that mobile is compromised.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 201-500 employees)

Incredibly easy to use with robust reporting

2018-05-02

Pros

The customization options are fantastic and allow us to maintain our branding while being a little creative with the look.

Cons

Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Corey D.

Great ESP for Mid-Market eCommerce

2018-08-21

It is a great platform for mid-market eCommerce companies, or even non-eCommerce companies that are looking for a more advanced feature set, such as automation, integration with platforms like Magento, Shopify, and BigCommerce.

Pros

- Robust feature set compared to SMB platforms like MailChimp or Campaign Monitor - Easy(ish) to use email template builder - Good support

Cons

- Have had more issues with deliverability than some other platforms, nothing too major though - With a more complex platform it is naturally harder to use, however that is unavoidable - There are some limitations with respect to user behaviour data storage limits

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Advanced email software and easy to use

2018-01-13

Pros

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

Cons

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Automotive company, 51-200 employees)

dotmailer has allowed us to very easily automate our email marketing

2017-12-02

Pros

The robust analytics add a cherry on top by allowing us ready dig into the results and see if we're meeting our KPIs.

Cons

it would be nice to have a few more templates to choose from but their custom design service makes up for it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Paper & Forest Products company, 11-50 employees)

Competitive pricing, flexible API works with our custom CRM, responsive customer support

2018-02-15

Much better email personalization.

Pros

GUI is straightforward and easy to learn. Good API support that works with our custom CRM.

Cons

Tracking sales results requires linking the account to Google Analytics, would prefer something built-in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Strong ESP with Powerful Data Capabilities

2018-05-06

Pros

Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc. 2.

Cons

Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Overall Dotmailer is an extremely user friendly platform. It also helps that their team is helpful!

2018-02-15

The Marketing Automation program has been amazing in building our email subscriber list over the past year!

Pros

The drag and drop ability. and the analytics dashboard.

Cons

I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Senior Designer (Telecommunications company, 501-1000 employees)
Verified Reviewer

Falling behind competition

2015-10-27

Overall its ok to use has some strong features like analytics. But it seems about five years behind the competition . the email tempalte designs are dated, the technology used to process email templates is also dated .

Pros

Some good features like analytics

Cons

Terrible designs, out of dated back end. Just seems to be falling behind the competition.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No
Read more
Chris M.

Excellent group of features and tools with this product

2018-02-15

We significantly increased our access to features and tools when we went from an entry-level email marketing software to Dotmailer

Pros

We really appreciate the integration with Magento b/c we are able to easily setup data feeds and survey forms

Cons

Its a little challenging to setup Drip Campaigns which would dramatically improve the relevance of our email marketing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 11-50 employees)

Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have

2018-05-02

for basic blast campaigns it works fine and integrates pretty easily with Magento.

Pros

Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing.

Cons

Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Very good, when we are experiencing issues, it doesn't matter the day or hour, the support team help

2018-02-15

Pros

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

Cons

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Melissa S.

Easy to implement, love the triggered campaigns and scheduling features

2018-05-07

Pros

The main purpose for looking into dotmailer was the integration with Magento This was the main email marketing platform that seemed to work best with our needs with Magento and Salesforce.

Cons

Would just like the ability to select a campaign to work on and not always have to choose that campaign everytime I work on emails in that campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Carly B.

Easy to Use Editor, Endless Custom Targeting Options

2018-02-15

Pros

That is where I work the most creating the visual aspects of the campaign so this is really important to me.

Cons

At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Tracy D.

Overall my experience has been positive. The customer service is excellent.

2018-02-15

It gives us some flexibility and convenience to send out our email campaigns. Also the documentation is great.

Pros

The email templates are also very helpful.

Cons

We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Aaron M.

Dotmailer + Magento = Perfect Match

2018-08-21

We have integrated it into Magento for abandoned carts, newsletter subscriptions, welcome programs, and other automated email marketing initiatives.

Pros

I love that I can integrate it directly into Magento and strategically build campaigns based on the customer and order data within my eCommerce store.

Cons

I'd have to say paying for data storage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marcy B.

Dotmailer makes e-mail marketing automation seemless!

2018-05-17

Pros

Dotmailer has made our e-mail marketing blasts a breeze.

Cons

Uploading contacts is not as easier as some of the other programs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Mike S.

Dotmailer provides us with great for delivery. It's a critical tool for our business.

2017-09-27

Pros

We trust many of our best campaigns to Dotmailer. 2.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more