dotmailer Features List

dotmailer

Email marketing automation software

4.28/5 (103 reviews)

dotmailer Feature Summary

  • Transactional, behavioral and social insights
  • Test & optimize emails
  • Automate & send emails
  • Campaign content editor
  • Drag & drop segments
  • Program builders for lifecycle campaigns
  • Ecommerce email automation
  • Customer behaviour analysis
  • Data import
  • Sign up form wizard
  • OrderInsight tool
  • Behavioral web tracking data
  • Survey builder
  • Landing pages
  • Mobile device optimized emails
  • Real-time reporting
  • 3rd party interations

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (129 other apps)
API (344 other apps)
Activity Dashboard (183 other apps)
Campaign Analysis (165 other apps)
Campaign Management (144 other apps)
Content Management (136 other apps)
Customizable Branding (162 other apps)
Customizable Templates (164 other apps)
Data Import/Export (121 other apps)
Drag & Drop Interface (170 other apps)
Engagement Analytics (144 other apps)
Monitoring (155 other apps)
Multi-Channel Marketing (134 other apps)
Real Time Analytics (127 other apps)
Real Time Data (116 other apps)
Reporting & Statistics (168 other apps)
Social Media Integration (189 other apps)
Social Network Marketing (127 other apps)
Tagging (130 other apps)
Third Party Integration (173 other apps)

Competitor Feature Comparison

dotmailer Feature Reviews

25 reviewers had the following to say about dotmailer's features:

Jeff King

A great tool that's simplified my life as a digital marketing professional.

2018-02-15

Pros

The drag and drop features make building custom templates a breeze.

Cons

The new version of reporting has a better interface and more robust features and better analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
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Mark Cameron, Jr.

It has been enjoyable & looking forward to what's to come!

2018-05-02

Pros

Ease of use Tools available Knowledgeable management team Straight forward reporting and analytics Easy creation of programs

Cons

Navigation "Where things live" i.e. standard campaigns vs. triggered campaigns Integration Reporting could be a bit more robust for programmed triggered campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer

Strong ESP with Powerful Data Capabilities

2018-05-06

Pros

Many integrations with 3rd party services including Smile.io - loyalty program, Just Uno - lead generation, etc. 2.

Cons

Open rates and CTR is great and important, but what would be even more compelling to see is how much revenue each campaign - especially A/B split tests - bring to the business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Chris McCarty

Excellent group of features and tools with this product

2018-02-15

We significantly increased our access to features and tools when we went from an entry-level email marketing software to Dotmailer

Pros

We really appreciate the integration with Magento b/c we are able to easily setup data feeds and survey forms

Cons

Its a little challenging to setup Drip Campaigns which would dramatically improve the relevance of our email marketing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer

Overall Dotmailer is an extremely user friendly platform. It also helps that their team is helpful!

2018-02-15

The Marketing Automation program has been amazing in building our email subscriber list over the past year!

Pros

The drag and drop ability. and the analytics dashboard.

Cons

Being that I work for a makeup company, we push images of models wearing makeup.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Richard Williams

Platform interfaces is supper intuitive and easy to use. I love the folders.

2018-02-23

Quick and easy execution of email campaigns (e-blasts and automation), plus great reporting.

Pros

Built-in Litmus testing.

Cons

I would love to see the ability to build printable dashboard reports by compiling existing report widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Judson Harmon

A great platform, if this was 2009 and not 2017

2017-08-30

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding.

Pros

The analytics on each email campaign.

Cons

The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
A verified reviewer

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

2018-05-30

Automated email marketing campaigns.

Pros

We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Cons

Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Jeff Murphy

Much easier to use than our previous email editor and the Preview options are a great help to view o

2018-05-10

It made creating email campaigns much easier.

Pros

The editor's drag and drop function is quick and easy to assemble a campaign from scratch.

Cons

There is no place to add notes or comments about a campaign when sending a test to someone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Very good, when we are experiencing issues, it doesn't matter the day or hour, the support team help

2018-02-15

Pros

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

Cons

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Melissa Snow

Easy to implement, love the triggered campaigns and scheduling features

2018-05-07

Pros

The implementation team was excellent in their support and testing between both applications and I had complete confidence in their ability!

Cons

Would just like the ability to select a campaign to work on and not always have to choose that campaign everytime I work on emails in that campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Marcy Bergman

Dotmailer makes e-mail marketing automation seemless!

2018-05-17

Pros

Dotmailer allows the user to drag and drop content to create beautiful marketing pieces, that can be sent out quickly and with ease.

Cons

Uploading contacts is not as easier as some of the other programs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 201-500 employees)

Incredibly easy to use with robust reporting

2018-05-02

Pros

The customization options are fantastic and allow us to maintain our branding while being a little creative with the look.

Cons

Some of the preset templates could be modernized a little more, but it's still easy enough to customize any template to our liking before sending out an email campaign.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Advanced email software and easy to use

2018-01-13

Pros

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

Cons

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Paper & Forest Products company, 11-50 employees)

Competitive pricing, flexible API works with our custom CRM, responsive customer support

2018-02-15

Much better email personalization.

Pros

GUI is straightforward and easy to learn. Good API support that works with our custom CRM.

Cons

Tracking sales results requires linking the account to Google Analytics, would prefer something built-in.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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James Lupton

Much more than just bulk email software

2018-05-08

Time saving, better segmentation.

Pros

The drag and drop interface for building mail shots is first in class.

Cons

This required an adjustment period in setting up a sub-domain.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Goods company, 11-50 employees)

Plays well with Magento 2 and is relatively inexpensive but lacks bells & whistles other ESPs have

2018-05-02

for basic blast campaigns it works fine and integrates pretty easily with Magento.

Pros

Integrates well with Magento 2, relatively straightforward workflow tool and WYSIWIG email editing.

Cons

Very poor implementation of time-of-day optimization feature -- you still can't schedule an optimized send in advance which makes the feature essentially useless in practice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Jennifer King

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

2018-02-16

I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Pros

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails.

Cons

I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anne Winslow

Create great-looking responsive emails without knowing CSS/HTML

2017-10-23

Pros

The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point.

Cons

At the time we were using it, you really needed to integrate with your own CRM.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Automotive company, 51-200 employees)

dotmailer has allowed us to very easily automate our email marketing

2017-12-02

Pros

The robust analytics add a cherry on top by allowing us ready dig into the results and see if we're meeting our KPIs.

Cons

it would be nice to have a few more templates to choose from but their custom design service makes up for it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
James Mallinson

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

2018-02-15

Pros

- Dotmailer's drag and drop functions - Segments are easy to use - Easy Landing Page editing - Easy survey creation - Speed has increased since I started using it nearly 2 years ago - Customer support is fantastic

Cons

The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Catherine Weirick

I have really enjoyed using Dotmailer. It is very easy to use and the customer support is amazing.

2018-05-02

Data, tons of data and the ability to segment.

Pros

I also like the drag and drop automation builder - very user-friendly and intuitive.

Cons

I wish when sending AB tests I could send the test to 100% of people instead of just sending to 60% or less.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Tracy Domeracki

Overall my experience has been positive. The customer service is excellent.

2018-02-15

It gives us some flexibility and convenience to send out our email campaigns. Also the documentation is great.

Pros

The email templates are also very helpful.

Cons

We were trying to include a pop up on our website to encourage email sign ups but we were extremely limited in our ability to customize it to make it match our brand standards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Retail company, 11-50 employees)

Easy To Use!

2018-05-02

Easy to use for the experienced marketer.

Pros

This is great for detailed email campaigns and drip campaigns.

Cons

Might be confusing to use for people that have never done email marketing before.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Yusra Khan

A MUST BUY SOFTWARE!

2018-02-13

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Pros

The best feature offered by Dotmailer is Email Automation Programs.

Cons

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more