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Dotdigital

4.3
(172)

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Omnichannel customer engagement platform.

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Dotdigital Pricing

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Value for money rating

4.1

/5

172

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What users say

Great customer service from support. The cost is extremely fair and the account managers are really great.
The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer.

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Reviewers who mentioned pricing said:

AR
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Anonymous Reviewer

Verified reviewer

Food & Beverages, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent Software for Email Marketing

Reviewed 3 months ago

Overall experience was good. Best software for data testing and sending in email marketing.

Pros

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

Cons

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

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Naomi T.

Verified reviewer

Banking, 1,001-5,000 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Brilliant mailing platform.

Reviewed 5 years ago
Pros

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have...

Cons

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

MB
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Mohammad B.

Computer Software, 201-500 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent campaign management and engagement platform

Reviewed 6 months ago
Pros

- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns

Cons

-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports

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Yusra K.

Verified reviewer

Accounting,

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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A MUST BUY SOFTWARE!

Reviewed 5 years ago

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

Pros

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Cons

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

AR
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Anonymous Reviewer

Verified reviewer

Paper & Forest Products, 11-50 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Good email marketing platform for a reasonable price

Reviewed 4 years ago

Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Pros

Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Cons

Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

SG
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Stephanie G.

Sports, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It's only as powerful as your ability to use it

Reviewed 4 years ago

Originally, we thought it was terrible. We wanted to quit and felt it was too expensive. Oddly - and by accident - we found where all of these people were signing up to subscribe to our newsletter and we didn't know it. We are small and reliant on one person to know how to do those things and it was eye opening for us. As soon as we figured out what was going on, both my husband and I began to play with it a little more and enjoyed coming up with campaigns and ideas. The power is really knowing the ins and outs of the application.

Pros

For us (small online retailer), we love the ability to craft targeted emails based on what the customer is buying or is sitting in their cart. We were also able to use it to ask customers for business and product reviews.

Cons

I would like the Segment creation to be a little more intuitive. If I want to send a targeted group of customers an email to remind them to review, the field you use is confusing and you can just say - pick x group who purchased 7 days ago, you have to do something like 7 days but exclude those 6 days or fewer. I was also using last purchase date as suggested by support but when I spoke to our account manager it was a completely different field.

TR
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Travis R.

1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Comprehensive feature set, great upgrade from Chimp!

Reviewed 5 years ago

Magento integration, segmentation and advanced subscriber targeting.

Pros

The Magento integration is terrific, you can really give your subscribers email offers tailored to their interests. That's such a crucial part of email marketing. The added bonus of the surveys and module/opt-in forms are amazing for a product in this price range. Listrak is charging one of my clients 20k/yr extra for some of the features baked into Dotmailer. I'll be moving them over to DM soon.

Cons

Once in a while I have some integration issues or glitches but support has been very responsive. Most of the common featureset works flawlessly.

RR
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Rustan R.

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.

Reviewed 5 years ago
Pros

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

Cons

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

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Murray C.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Good software spoilt by arrogant company attitude

Reviewed 4 years ago

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Pros

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

Cons

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

AR
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Anonymous Reviewer

Verified reviewer

Paper & Forest Products, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Competitive pricing, flexible API works with our custom CRM, responsive customer support

Reviewed 5 years ago

Much better email personalization.

Pros

Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

Cons

WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.

ml
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mark l.

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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good platform features, good value

Reviewed 5 years ago
Pros

Dotmailer features are very competitive and their pricing model is better than those in the competitive landscape.

Cons

The training videos could be better. Platform enhancements often occur without notification or detailed instruction. Support is good.

AR
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Anonymous Reviewer

Verified reviewer

51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Advanced email software and easy to use

Reviewed 5 years ago
Pros

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

Cons

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

MJ
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Melanie J.

Used daily for 2+ years

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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Best i've used, but does need some updating.

Reviewed 5 years ago
Pros

Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Cons

Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

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Rony A.

Verified reviewer

Retail, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great tool

Reviewed 4 years ago
Pros

Dotmailer is very flexible and you will have a lot of options for your e-mail campaigns.

Cons

The cost of course. Its not for everyone and especially if you have a large e-mail base.

AR
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Anonymous Reviewer

Verified reviewer

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

Reviewed 5 years ago

Automated email marketing campaigns.

Pros

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Cons

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

MP
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Mike P.

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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We use it for our current campaigns and we enjoy it

Reviewed 5 years ago
Pros

The UI is responsive, effective and looks great. The site gives good interaction feedback so we know where issues with campains might exist.

Cons

The cost seems a bit high, but well within reason, and comparable to bronto in almost every way. Add a bit more value for cost and you did beat out bronto all day.

JH
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Judson H.

Apparel & Fashion, 11-50 employees

Used weekly for 2+ years

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  • Value for money
  • Ease of use
  • Features
  • Customer support

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A great platform, if this was 2009 and not 2017

Reviewed 5 years ago

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

Pros

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Cons

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already...

ML
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Michael L.

Used weekly for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Assistant controller of a 150 employee software company

Reviewed 5 years ago
Pros

dotmailer offers a seamless, state-of-the-art automation workflow. Their software has all the features a business could ever need from the EasyEditor template builder to dynamic content to deliverability and geotargeting metrics. We also get our personal account manager which is great value-add.

Cons

No white-label option - I wish they had it. Perhaps that can be part of a future release or an enhancement..

JC
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Justin C.

Nonprofit Organization Management, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to Use & Sophisticated

Reviewed 6 years ago

I have worked with dotmailer for a year now. They're customer success helped me to create campaigns that improved revenue from email by 98% in 11 months. They also gave me a great discount being a nonprofit. As a marketer and not a programmer, Dotmailer has made it easy for me to create sophisticated & segmented campaigns to reach target different demographics. Any time I have a question or a problem, my customer success manager always helps me to sort it out in a timely manner.

Pros

Easy to use Great Customer Success Advanced Sophistication

Cons

Lacking integrations with several of the technologies I work with as a nonprofit. Was quite a jump in price from mailchimp.

Mf
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Matthew f.

Verified reviewer

Consumer Goods, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very Simple and easy to set up email campaigns

Reviewed 5 years ago
Pros

Very simple to use interface. The emails are simple to create. Segments are easy to maintain and implement users into specific category. Much cheaper rates than a lot of competitors out there.

Cons

Sometimes the emails seem a little slow to load. Images most specifically. Otherwise the software has no other issues that I see using it on a daily basis.

AL
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Annika L.

Health, Wellness and Fitness, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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I have an overall positive experience with DotMailer.

Reviewed 5 years ago

Email our customers in an easy way.

Pros

I used Listrak for years and feel like they were nickel and diming me on everything I wanted to add. The best part of DotMailer is you pay one price and they integrate so nicely with our magento backend.

Cons

It can be difficult to set up the rules for sending out automatic emails with the or and and statements.

CG
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Chuck G.

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Pleasantly surprised

Reviewed 5 years ago
Pros

By far, the ease of use. I am not the most technically savvy but the dashboard is very easy to navigate. I have an online jewelry business and my customers have been loving my email promotions and personalized messaging. Very happy with my account rep as well which from my research nobody else was able to offer. If they were it was an additional cost and not built into the monthly. She guides me from basic questions through more advanced automation setups. Very pleased with the service and the company.

Cons

System can get clunky sometimes. Minor stuff like the template editor which requires a browser refresh once in a while.

KD
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Katherine D.

Used daily for 1-2 years

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  • Value for money
  • Ease of use
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  • Customer support

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Great tool. Very reasonable cost. Amazing support.

Reviewed 5 years ago
Pros

Very easy to use and great features. Magento integration is awesome. Account management and tech teams are strong!

Cons

No cons were added to this review

AR
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Anonymous Reviewer

Verified reviewer

Retail, 501-1,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Power Easy to use email marketing tool at a great price

Reviewed 4 years ago

We migrated from another expensive email marketing tool to Dotmailer. Process was transparent with great support from Dotmailer.

Pros

Easy of use by our team Competitive pricing API possibilities Email Programs Native integration with Magento 2

Cons

Problem re-subscribing customers who unsubscribed in the past due to strict spam control.

AL
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Addison L.

Retail, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Best Email Marketing product we have used

Reviewed 4 years ago

Our experience with DotMailer has been fantastic. The product is easy to use and full of features. The staff is friendly and supportive.

Pros

The features and automation are excellent

Cons

Price is high especially if we wanted to use it for all of our subsidiary brands