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HubSpot Marketing Hub
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All in one inbound marketing platform
Table of Contents
HubSpot Marketing Hub - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
HubSpot Marketing Hub overview



Based on 6208 verified user reviews
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a marketing automation tool with key features that include contact database management, email campaign management, marketing automation, lead capture, automated publishing, and more.
Who uses HubSpot Marketing Hub?
By industry, HubSpot Marketing Hub reviewers are most commonly professionals in marketing and advertising (17%). The most frequent use case cited by reviewers is email marketing (52%).
What do users say about HubSpot Marketing Hub pricing?
Some users report that the free version and flexible pricing packages of HubSpot Marketing Hub are valuable, and reviewers appreciate discounts for startups. However, some reviewers feel the cost of advanced features and upgrades can be prohibitive and frustrating.
What are the most popular integrations for HubSpot Marketing Hub?
The HubSpot Marketing Hub integrations most frequently cited by reviewers are: Salesforce Sales Cloud (a CRM product rated 4.0 out of 5 for its integration with HubSpot Marketing Hub), Gmail (an email management product, 4.7), and WordPress (a website builder product, 4.9).
Starting price
per month
Pros & Cons
Campaigns
Navigation
Assistance
Tiering
Reliability
Adaptability
HubSpot Marketing Hub’s user interface
HubSpot Marketing Hub pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.4
Ease of use
4.3
Customer support
4.4
Reviews sentiment
What do users say about HubSpot Marketing Hub?
Reviewers indicate HubSpot Marketing Hub streamlines marketing, sales, and lead management by centralizing campaigns, analytics, and customer data. They value its automation, integration with CRM, and robust email marketing, reporting that it helps drive traffic, nurture leads, and optimize content across channels. They appreciate the comprehensive feature set and scalability for businesses of all sizes.
Users report the platform is generally user-friendly, though some find the learning curve steep and setup complex. They mention pricing escalates quickly with growth and advanced features, and note occasional bugs or limitations. They value extensive training resources and responsive customer support.
Select to learn more
Who uses HubSpot Marketing Hub?
Based on 6,208 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
HubSpot Marketing Hub's key features
GetApp's analysis of 456 verified user reviews collected between July 2021 and December 2024 identifies HubSpot Marketing Hub's most critical features and summarizes user sentiment about those features.
Reviewers appreciate HubSpot Marketing Hub's contact database for its centralization of customer data, making it easy to manage and segment contacts. They value the customization options, including adding unlimited contact properties and integrating with other systems like Salesforce. Users highlight the automatic updates from form submissions and the ability to track customer journeys. They also mention the ease of uploading information and the flexibility in creating audience segments. Some users note limitations in reporting and workflow automation. Of the 89 HubSpot Marketing Hub users who gave detailed accounts of their use of Contact Database, 99% rated this feature as important or highly important.
Rosie H.
Lead Marketing
Jamie G.
Account Manager
Reviewers indicate that HubSpot Marketing Hub's email campaign management is user-friendly, with a drag-and-drop editor and intuitive tools that simplify email creation. They appreciate the variety of templates, personalization options, and robust analytics for optimizing campaigns. Users find the automation capabilities, including triggers from third-party integrations, very helpful. They also value the ability to segment contacts and track engagement. Some users mention that the platform could improve in handling SPAM regulations and managing smaller-scale email campaigns. Of the 127 HubSpot Marketing Hub users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.
See related user reviews
Wuilson F.
Project Manager
Jeff J.
Chief Design Officer
Users report that HubSpot Marketing Hub's email marketing capabilities are comprehensive, offering a drag-and-drop editor for creating visually appealing emails. They appreciate the built-in analytics for tracking performance and optimizing campaigns. Reviewers value the personalization options and the ability to segment lists. They also mention the tool's compliance with regulations like GDPR. Some users find the platform less user-friendly for smaller-scale email tasks and note a moderate learning curve for beginners. Of the 115 HubSpot Marketing Hub users who gave detailed accounts of their use of Email Marketing, 97% rated this feature as important or highly important.

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Ricki O.
Owner

AATTAF S.
Account Manager
Reviewers feel that HubSpot Marketing Hub's marketing automation is valuable for automating repetitive tasks and personalizing communications. They highlight the ability to create workflows that trigger actions based on specific events, such as lead generation or website visits. Users appreciate the detailed analytics and reporting tools for tracking campaign performance. They also mention the integration with other platforms and the customization options for creating tailored digital experiences. Some users note the high cost associated with advanced capabilities. Of the 96 HubSpot Marketing Hub users who gave detailed accounts of their use of Marketing Automation, 96% rated this feature as important or highly important.

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Adam E.
Marketing Manager

Nicole J.
Digital Marketing Manager
Reviewers indicate that HubSpot Marketing Hub's lead capture tools are effective for collecting prospect information through customizable forms, pop-ups, and landing pages. They appreciate the integration with third-party vendors and the ability to track leads through the sales funnel. Users value the visibility into lead status and the ease of embedding forms on websites. They also mention the importance of CRM integration and automated follow-ups. Some users suggest that the lead capture section could benefit from more advanced capabilities and design options. Of the 95 HubSpot Marketing Hub users who gave detailed accounts of their use of Lead Capture, 96% rated this feature as important or highly important.

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janiffer n.
entrepreneur

Clifton G.
President
Users report that HubSpot Marketing Hub's automated publishing feature saves time by scheduling content across multiple channels. They appreciate the ability to run drip campaigns and manage posting activity in one place. Reviewers find the tool reliable for maintaining regular content publishing and reducing manual effort. They also mention the customization options for posting schedules. Some users note that the capability may not be as robust as specialized social media management tools and occasionally experiences network issues. Of the 59 HubSpot Marketing Hub users who gave detailed accounts of their use of Automated Publishing, 81% rated this feature as important or highly important.
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Rebecca F.
Freelance Artist
Shannon A.
VP, Operations
All HubSpot Marketing Hub features
Features rating:
HubSpot Marketing Hub awards
HubSpot Marketing Hub alternatives
HubSpot Marketing Hub pricing
Pricing plans
Pricing details:
User opinions about HubSpot Marketing Hub price and value
Value for money rating:
Of 169 reviews that provide robust commentary on HubSpot Marketing Hub's price and value, 48% mention it in a positive light.
Some users report that HubSpot Marketing Hub offers a free version with numerous functionalities, which is particularly beneficial for freelancers and small businesses. Reviewers appreciate the scalable solution and flexible pricing packages, including discounts for startups, which help manage costs. Some users say the free trial allows businesses to test the platform before committing to a paid plan. Users think the platform's comprehensive suite of tools and features justifies the cost by improving efficiency, lead generation, and overall marketing performance.
However, some reviewers feel the pricing structure can be prohibitive for smaller businesses or startups, with advanced features often locked behind higher-tier subscriptions. Some reviewers find the cost of upgrading plans steep and frustrating, especially when additional users or contacts are needed. They say the necessity to upgrade for certain features or functionalities can quickly add up, making it expensive. Some users mention that the platform's cost can be limiting, and the learning curve for advanced features can be challenging.
, and
To see what individual users think of HubSpot Marketing Hub's cost and value, check out the review excerpts below.
HubSpot Marketing Hub integrations (646)
Integrations rated by users
We looked at 6,208 user reviews to identify which products are mentioned as HubSpot Marketing Hub integrations and how users feel about them.
Integration rating: 4.1 (25)
“We sync all our Salesforce customers and contacts with HubSpot. The integration makes it easy to sync leads and new customer contacts between the two platforms. This is super critical when it comes to both sales and marketing.”
“Keeping our Salesforce and Hubspot instances in sync is vital. The integration works very well and we’ve had no problems since setting up the integration. ”
“HubSpot has been linked with Salesforce so that business transfers can be easily made between marketing and sales departments.”
“Sales team uses salesforce and critical to have the information shared between systems.”
“Critical for lead management and scoring. Sometimes the sync fails or is slow.”
“We rely hevily on the actions our sales team makes to market to our customers.”
“Ties our sales data with our marketing data. Critically important but complex.”
“It keeps our list of customer contacts up to date in one place at all times. ”
“Sales and marketing management as well as tracking overall campaign success.”
Derrick D.
President
Integration rating: 4.8 (17)
“With some custom programming and the Hubspot plugin we can put our clients on a WordPress website instead of the Hubpost CMS to save money. This still allows for tracking and forms to be used between the two sites.”
“Most of the times the Hubspot plugin will make the cut, there are mint be some specific situations where you will need a developers help to integrate custom fields for woocommerce.”
“hubspot captures leads generated from Wordpress forms, which saves us a lot of time and was critical when we researched solutions”
“Using their forms on the website is also a great way to have one unified system for both emails and website email collection.”
“Its necessary for any size company, small medium or large to capture leads of the visitors.”

Anonymous R.
Web Developer
Integration rating: 4.7 (24)
“Excellent to keep track of the emails sent to any contacts. You can save the email with the contact, and when the contact doesn't exist, HubsSpot creates it automatically. You can also send the email from HS and it's save in Gmail”
“The browser plugin ensures that every email sent to a contact in Gmail is logged and tracked in HubSpot.”
“Excellent feature for keeping track of all the emails sent to clients. This is really important. ”
“Absolutely vital to keeping my business in sync and my pulse on my business”

Daniela G.
Founder and Director
Integration rating: 4.5 (21)
“If you know Zapier, then you know the many ways it's used. We use it to trigger the creation of external lead lists within Google Sheets, send lead form fills over to Accelo, and many other things. The only thing it's missing is being able to automate reporting and export campaign metrics through it. ”
“Automating tasks is essential to optimizing my day. Without this integration, I'd lose time and productivity.”
“Using the data for different campaigns of personalization like Image/GIF. Zapier plays a vital role here. ”
“Amazing automations, solves the issues with expensive/ineffective integrations”
Shannon A.
VP, Operations
Integration rating: 4.6 (10)
“Being able to track emails right from outlook rather than having to login into their platform is very helpful. ”
“You can easily track the conversation through hubspot and trace the history of conversation. ”
“From our corporate outlook we can obtain the contact database and monitor emails efficiently”
“Generally good but needs to have a better sync to allow management on the CRM inbox. ”
Rosie H.
Lead Marketing
Integration rating: 4.6 (8)
“Together with Facebook ads, to have a main dashboard with information on how the campaigns are doing.”
“Google Ads' interface is awful, so I like to keep an eye on campaigns in Hubspot.”
“Great for evaluating your Google Ads PPC expense with data provided by Hubspot!”
Alexandra L.
Customer success manager
Integration rating: 5.0 (5)
“Overall,integration-Google Analytics 360 enhances the capabilities of HubSpot Marketing Hub by providing richer data insights,enabling cross-channel attribution,facilitating advanced segmentation,& supporting data-driven decision-making processing. ”
“To get a better look at the traffic overview, it's a must integration that needs to be used with Hubspot.”
“This is a no-brainer. Google Analytics is the defacto standard for website analytics. ”

AATTAF S.
Account Manager
Integration rating: 4.8 (11)
“Reducing the number of manual steps is important so we don't have to do redundant work.”
“They go hand in hand in terms of functionality and are built to work together”
Eddie L.
CEO
Integration rating: 4.8 (5)
“This integration was very important as we had a lot of customers contacting us via Facebook messenger and it also provided us a nice unexpected bonus. We were giving analytics and also help with Facebook ads.”
“Connect lead ads with Hubspot, so the contact lead information is passed through. The pixel implementation took liking time to make it work.”

Anonymous R.
Service Manaager
Integration rating: 4.7 (11)
“Great for including a link to set up Zoom meetings and phone calls. It empowers contacts to schedule meetings quickly. ”
Derrick D.
President
Integration rating: 5.0 (4)
“We use Gravity Forms to produce our lead capture forms on our WordPress website. Integrating Gravity Forms with Hubspot is critical for our marketing efforts, but easy to do.”

Steven D.
Website Developer
Integration rating: 4.7 (3)
“We leverage Accelo for client management and having activities, statuses, etc. synced between the two systems makes our lives much, much easier. New leads and clients entered into Accelo automatically get synced to HubSpot, where we can trigger communication workflows against those contacts. The integration works pretty flawlessly. ”
Shannon A.
VP, Operations
Integration rating: 4.3 (3)
“We tested this against Zoom Webinars and GoTo Webinar had a better integration. However, both are usable. We may switch to Zoom Webinars in the future due to the cost savings.”
Derrick D.
President
Integration rating: 4.7 (3)
“Information sync between work systems work seamlessly. Would only be nice to be able to credit notes from Hubspot directly.”
Alexandra L.
Customer success manager
Integration rating: 1.0 (1)
“Sugar is pretty awful, to be honest. If I could help it, I wouldn't use it. We have to use a workaround just to get things connected. ”
Andrew D.
Digital Marketing Specialist
Integration rating: 5.0 (1)
“Same thing with Seamless.AI the integration happens through an API keay, and is smooth and easy for me to go to a website and grab contact info for a potential lead and it flows right into HubSpot.”
Jamie A.
Partnerships & Integrations
Integration rating: 5.0 (1)
“This was how we understood where our project managers were; and their statuses on our social/email campaigns”
Cam M.
Sr. Director
HubSpot Marketing Hub customer support
What do users say about HubSpot Marketing Hub customer support?
Customer support rating:
We analyzed 962 verified user reviews to identify positive and negative aspects of HubSpot Marketing Hub customer support.
Widespread user sentiment highlights HubSpot's responsive and knowledgeable support team, often resolving issues quickly via live chat.
A fair number of users value the extensive online resources, tutorials, and community forums available for self-service support.
Multiple users appreciate having access to dedicated success managers who provide personalized guidance and proactive assistance.
A minority of users report slow response times, generic answers, or difficulty reaching human support, especially without premium plans.
Support options
Training options
To see what individual users say about HubSpot Marketing Hub's customer support, check out the review snippets below.
“Besides all the features HubSpot Marketing Hub has to make my work easier, there are two advantages that HubSpot Marketing Hub offers me, like customer support at a click and the courses they give their users.”
Vigdalia Q.
Administrative assistant
“My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.”

Audra I.
Digital Outreach Lead
“Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the possible solution, according to my experience, their representatives need more training to give a faster and more to-the-point solution.”

Brus B.
Head of Marketing Business Development
HubSpot Marketing Hub FAQs
HubSpot Marketing Hub has the following pricing plans:
Starting from: $20.00/month
Pricing model: Free, Subscription
Free Trial: Available
Q. What is HubSpot Marketing Hub used for?
HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type. Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.
Q. What are the benefits of using HubSpot Marketing Hub?
Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.
Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.
With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.
Q. Who are the typical users of HubSpot Marketing Hub?
HubSpot Marketing Hub has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does HubSpot Marketing Hub support?
HubSpot Marketing Hub supports the following languages:
English, French, German, Japanese, Portuguese, Spanish
Q. Does HubSpot Marketing Hub offer an API?
Yes, HubSpot Marketing Hub has an API available for use.
Q. What other apps does HubSpot Marketing Hub integrate with?
HubSpot Marketing Hub integrates with the following applications:
Stitch, Tray.io, Vtiger CRM, Wufoo, ClearVoice, CompanyHub, Hotjar, Grow, Salesmate, Capsule, Kommo, Constant Contact, Groove, Google Forms, CallRail, Microsoft Outlook, Less Annoying CRM, Workbooks, Adobe Commerce, WooCommerce, PayPal, Zoho Recruit, Google Analytics 360, YouCanBook.me, Aircall, Dropbox Business, Workplace from Meta, Ceros, Azuqua, Zoho CRM, Insightly, ManyChat, Campaign Monitor by Marigold, FullContact, Robly, Missive, Salesforce Marketing Cloud, MailerLite, MailUp, Bevy, Calendly, Sumo, Webflow, Creatio CRM, Ease.io, Teamwork.com, Zapier, QuickBooks Online Advanced, Bedrock Data, Recurly, Instapage, LeadMaster, LeadDyno, Survicate, Gmail, BrightInfo, Mojo Helpdesk, Myphoner, SalesSeek, Klips, Unbounce, Act!, Datanyze, Teamleader, Benchmark Email, Trello, Google Drive, Zoho Books, OnceHub, Pipedrive, Outreach, Paycove, FreshBooks, PersistIQ, Zoom Workplace, Teamwork Desk, dotloop, Freshsales, Pipeline CRM, Uberflip, NetSuite, Alchemer, Efficy CRM, Dealfront, Salesflare, ActiveDEMAND, Databox, Acuity Scheduling, SlideShare, Drift, WordPress, Dropbox Sign, Smartling, Brevo, Contactually, WorkflowMax, Gravity Forms, Help Scout, Woopra, Stripe, LeadsBridge, GetAccept, Jotform, Leadcamp, Salesforce Marketing Cloud Account Engagement, LeadGnome, Powtoon, Zoho Forms, Livespace, Nutshell, Salesforce Sales Cloud, DataHero, SugarCRM, SendGrid, Planful for Marketing, Wistia, Livestorm, Slack, Google Contacts, Microsoft 365, Getsitecontrol, Invoca, Typeform, Surfe, Attribution, TINT, Dotdigital, Google Ads, Nimble, Proposify, noCRM, Lucky Orange, Front, GetResponse, ConnectWise PSA, PhoneWagon, MigrateMyCRM, LiveChat, Pipeliner CRM, Zendesk Sell, Taboola, GoTo Webinar, OnePageCRM, LinkedIn for Business, Teamgate, Eventbrite, Meta for Business, ChannelMix , Clio, Olark, Justuno, Atomic AI, Kissmetrics, Highrise, Leadpages, Semrush, monday.com, Toky, SurveyMonkey, LiveHelpNow, Keap, Forecast, Outgrow, Privy, Chargebee, weclapp, Skyvia, BuiltWith, Google Calendar, AllClients, ClientPoint, AskNicely, Kixie PowerCall, Bitrix24, SnapApp, Accelo, Copper, Infer, Direct Mail, Kustomer, Mailchimp, Emma by Marigold, BigContacts, Wrike, Instagram, Zoho Analytics, Vidyard, Marketo Engage, Podio, Slemma, Facebook Business Suite, PandaDoc, AdRoll, Brightcove, Wishpond, Xero, Pure Chat, PhoneBurner, HubSpot Sales Hub, AWeber, HubSpot CRM, Cyfe, CircleLoop, Qwilr, Intercom, Membrain, BigCommerce, Operations Hub, Zoho Invoice, EZ Texting, Shopify, Zendesk Suite, Microsoft Excel
Q. What level of support does HubSpot Marketing Hub offer?
HubSpot Marketing Hub offers the following support options:
Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base
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