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Marketo Engage Logo

Marketing automation for digital marketers

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Marketo Engage Reviews - Page 6

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712 reviews

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Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Overall rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very robust Marketing Automation platform

Reviewed 6 years ago

Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations.

Pros

Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless.

Cons

Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve.

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Verified reviewer

Public Relations and Communications, 201-500 employees

Used daily for 6-12 months

Overall rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Markato, marketing automation done easy

Reviewed 6 years ago
Pros

Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports. While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations. Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place!

Cons

It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders. Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it.