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Omnisend
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Drives revenue via automated eCommerce marketing
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Omnisend - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: October 2025
Omnisend overview
Based on 834 verified user reviews
What is Omnisend?
Omnisend is an email marketing solution offering key features such as email campaign management, marketing automation, list management, mobile optimization, and customizable fields, among others.
Who uses Omnisend?
By industry, Omnisend reviewers are most commonly professionals in retail (24%). The most frequent use case for Omnisend cited by reviewers is email marketing (91% of reviewers).
What do users say about Omnisend pricing?
Most reviewers indicate that Omnisend offers good value for money, with competitive pricing, useful features, and a sufficient free plan. However, some users report restrictive pricing, high costs for larger lists, and concerns about billing transparency.
What are the most popular integrations for Omnisend?
The Omnisend integrations most frequently cited by reviewers are: Shopify (an eCommerce product rated 4.9 out of 5 for its integration with Omnisend) and WooCommerce (an eCommerce product, 4.1).
Starting price
per month
Pros & Cons
Assistance
Navigation
Design
Flexibility
Omnisend’s user interface
Omnisend pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.5
Features
4.5
Ease of use
4.6
Customer support
4.7
Reviews sentiment
What do users say about Omnisend?
Users say Omnisend is easy to use, with an intuitive interface and helpful templates that simplify email marketing and automation. They appreciate the seamless integration with platforms like Shopify, time-saving automation features, and the ability to customize campaigns, though some want more advanced design and customization options. They find the analytics and segmentation tools valuable for targeting customers effectively.
Reviewers indicate that customer support is generally responsive, but some report delays or limited live chat on basic plans. They think pricing is reasonable for the features offered, but note costs can rise with larger lists or advanced needs, and wish for more flexible plans.
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Who uses Omnisend?
Based on 834 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Omnisend's key features
GetApp's analysis of 113 verified user reviews collected between August 2021 and October 2024 identifies Omnisend's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Omnisend's Email Campaign Management capabilities. They highlight the detailed analytics, including heat maps and click maps, which help track customer engagement. Users report the ease of segmenting and scheduling emails, as well as duplicating and customizing templates. They find the intuitive email builder and customizable design options valuable. They also mention the integration with Shopify and the ability to export contacts. However, some users feel the reporting function could be more customizable. Of the 61 Omnisend users who gave detailed accounts of their use of Email Campaign Management, 100% rated this feature as important or highly important.
Trevon S.
Owner
Shanna N.
Owner / Designer
Reviewers indicate that Omnisend's Marketing Automation is simple to set up and saves significant time. They value the ability to create automated workflows, such as welcome flows and abandoned cart reminders, which drive repeat purchases and sales. Users appreciate the 'if this, then that' logic and the variety of trigger options. They also mention the seamless integration with e-commerce platforms and the real-time data triggers. Some users suggest improvements in filter options and automation clarity. Of the 21 Omnisend users who gave detailed accounts of their use of Marketing Automation, 100% rated this feature as important or highly important.
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Emily S.
Advertising Consultant
Sean O.
Head of Customer Experince
Users report that Omnisend's List Management is effective for segmenting and targeting specific customer behaviors. They appreciate the ease of creating and applying tags, as well as the automated and bespoke segmentation options. Reviewers highlight the integration with Shopify and the ability to manage contacts individually or in bulk. However, some users mention difficulties with importing contacts and the need for better tools to clean up lists and remove spam emails. Of the 39 Omnisend users who gave detailed accounts of their use of List Management, 92% rated this feature as important or highly important.
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Tanya Z.
Founder
Jonathan L.
Director
Reviewers highlight the importance of Omnisend's Mobile Optimization, noting that most customers view emails on their phones. They appreciate the ability to modify mobile and desktop versions separately and the option to turn elements on and off based on the device. Users find the mobile optimization tool ensures emails are readable across various platforms. However, some users mention issues with toggling between versions and formatting inconsistencies on mobile devices. Of the 45 Omnisend users who gave detailed accounts of their use of Mobile Optimization, 91% rated this feature as important or highly important.
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James P.
Marketing Specialist
Jisselle B.
Director of Customer Success
Users appreciate the customizable fields in Omnisend, allowing them to tailor emails to their subscribers. They highlight the ease of editing photos and adding fields like birthdates. Reviewers find the customization options help their emails stand out and align with their brand. However, some users feel that Omnisend lacks some customizable functionality found in other systems and mention the absence of multilingual capabilities. Overall, they find the customization capabilities versatile and user-friendly. Of the 19 Omnisend users who gave detailed accounts of their use of Customizable Fields, 79% rated this feature as important or highly important.
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Mark R.
Owner
Sarah S.
Marketing Manager
All Omnisend features
Features rating:
Omnisend awards
Omnisend alternatives
Omnisend
Starting from
16
Per month
HubSpot Marketing Hub
Starting from
15
Per month
Marketo Engage
Starting from
No pricing info
Wrike
Starting from
10
Per month
Omnisend pricing
Pricing plans
Pricing details:
Custom Pricing
No pricing info
Features included:
- Global SMS messaging
- Account expert
- Personalized content
- Advanced Reporting
User opinions about Omnisend price and value
Value for money rating:
Of 121 reviews that provide robust commentary on Omnisend's price and value, 73% mention it in a positive light.
Most reviewers indicate that Omnisend offers good value for money, especially considering its range of features and functionalities. They appreciate the integration with Shopify, the automation capabilities, and the customization options, which they find beneficial for their businesses. Many users highlight that the pricing is competitive and reasonable compared to other email marketing platforms, and they find the free plan sufficient for small businesses. Some users report that the platform's cost-effectiveness is enhanced by the ability to disable certain features for discounts and only being charged for active users.
However, some reviewers feel that the pricing can be restrictive, particularly for small businesses or startups with limited budgets. They mention that the cost can become high as the contact list grows, and some features are locked behind higher-tier plans. Users in countries with weaker currencies find the pricing in USD to be a significant drawback. Additionally, some users express concerns about the transparency and accuracy of the billing process and the high cost of SMS marketing.
, and
To see what individual users think of Omnisend's cost and value, check out the review excerpts below.
Omnisend integrations (106)
Integrations rated by users
We looked at 834 user reviews to identify which products are mentioned as Omnisend integrations and how users feel about them.
Integration rating: 4.8 (58)
“I finally got it set up after 2 months, but so far noone has subscribed thru it. It took a while to filter out the actual subscribers from the customers who didn't subscribe. Since I don't use SMS that process was a horrible experience.”
“Transactional emails are something we are aiming to improve and get better at. Shopify & Omnisend integration is critical for this.”
“Session data from our Shopify store is reported back to Omnisend via an api feed. All works very well and simple to set up”
“It is the central point for Omnisend usage, as majority of our activities drive customers to towards our e-store :)”
“We need data shared from our ecommerce platform to our CRM and Shopify and Omnisend integrate seamlessly.”
“This was the most important purpose for us as Shopify is our chosen ecommerce platform.”
Linda S.
Owner, Designer, Marketing, Making
Integration rating: 4.8 (10)
“Omnisend runs all my Shopify store email marketing. Only drawback is that some of the features available for Shopify (such as to automatically add discounts) are missing, but I presume that this is more of a platform limitation.”
“Being able to connect the products makes it possible to do our automations for those who buy samples or specific products.”
Nikola L.
Founder
Integration rating: 4.6 (5)
“The integration was important because it helped me link my website visitors to my email marketing campaigns.”
“I needed to be able to use the two together for time, convenience and reporting.”
Adebayo A.
Digital Marketing Specialist
Integration rating: 5.0 (2)
“Integrating with my website to collect email sign-ups was the main reason I started”
Brittany M.
Owner
Integration rating: 4.0 (1)
“We are Still working on fixing issues with the integration, had a little snag.”
Tatyana W.
COO
Integration rating: 5.0 (3)
Integration rating: 4.0 (3)
Integration rating: 4.5 (2)
Integration rating: 5.0 (2)
Integration rating: 4.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 2.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 3.0 (1)
Omnisend customer support
What do users say about Omnisend customer support?
Customer support rating:
We analyzed 174 verified user reviews to identify positive and negative aspects of Omnisend customer support.
Widespread user sentiment highlights Omnisend's fast, responsive, and knowledgeable live chat support team.
A fair number of users value having real people who provide personalized, thorough assistance until issues are resolved.
Multiple users appreciate proactive follow-ups, helpful onboarding, and support that is patient with both simple and complex queries.
A minority of users report slow response times, lack of phone support, and inconsistent effectiveness when resolving more technical issues.
Support options
Training options
To see what individual users say about Omnisend's customer support, check out the review snippets below.
“The templates made it so easy for me to edit any and everything - It is really self explanatory and was easy to sync to my big commerce store - I had an issue and used the 'live chat' and it didnt take anytime for them to fix what was my fault... refreshed the page and campaign was on its way. When I refreshed the page, I lost the customer service chat box and I got an email from the rep asking if all was OK before she got off shift or if she needed to help further.”
Marie s.
Marketing Manager
“Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey.”
Carmina S.
Partner
“Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible. ”
Diana O.
Owner
Omnisend FAQs
Omnisend has the following pricing plans:
Starting from: $16.00/month
Pricing model: Free, Subscription
Q. What is Omnisend used for?
Omnisend is a comprehensive email marketing software platform specifically designed for ecommerce businesses seeking to optimize their customer communication strategies. The system provides specialized tools for online retailers to drive revenue through automated marketing workflows, personalized messaging, and multi-channel communication capabilities. Targeting primarily small to medium-sized ecommerce brands across various retail sectors, Omnisend offers solutions that address the unique challenges of digital storefronts, including cart abandonment, customer retention, and conversion optimization. The platform features a sophisticated suite of marketing automation tools that operate across multiple channels, including email, SMS, and web push notifications. Users can implement pre-built automation workflows for common ecommerce scenarios such as welcome series, abandoned cart recovery, and post-purchase follow-ups, with each workflow customizable to match specific business requirements. The email marketing component includes a drag-and-drop editor with customizable templates optimized for ecommerce, A/B testing capabilities for subject lines and content, and personalization options that incorporate dynamic content based on customer data. The SMS marketing functionality enables global text message delivery with compliance to local regulations, supporting both standard SMS and multimedia messaging service for rich content delivery. Advanced segmentation capabilities allow merchants to create customer segments based on purchase history, browsing behavior, and engagement metrics, with segments updating in real-time as customer actions occur. The platform's reporting system provides detailed analytics on campaign performance, including open rates, click rates, and direct revenue attribution that demonstrates return on investment for marketing activities. This analytical approach helps ecommerce businesses make data-driven decisions to refine their marketing strategies and improve customer engagement over time. Omnisend integrates with various third-party applications and ecommerce platforms, creating a centralized marketing ecosystem that leverages data from across a merchant's technology stack. The platform offers native integrations with major ecommerce platforms including Shopify, BigCommerce, WooCommerce, WordPress, Wix, and Ecwid, enabling seamless data synchronization for product information, customer profiles, and purchase history. Beyond ecommerce platforms, Omnisend connects with complementary marketing tools in categories such as email capture, loyalty and rewards programs, advertising platforms, and subscription management services. For businesses requiring custom integration solutions, Omnisend provides open and flexible APIs that developers can use to build tailored connections between Omnisend and proprietary systems or specialized third-party applications.
Q. What are the benefits of using Omnisend?
Q. Who are the typical users of Omnisend?
Omnisend has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Omnisend support?
Omnisend supports the following languages:
English
Q. Does Omnisend offer an API?
No, Omnisend does not have an API available.
Q. What other apps does Omnisend integrate with?
Omnisend integrates with the following applications:
Wix, OpenCart, 99minds, Swell, Pabbly Connect, PageFly, Shopify Plus, Make, Adobe Commerce, Formidable Forms, WooCommerce, Smile.io, Loox, UpViral, AfterShip, REVIEWS.io, Lootly, Re:amaze, PrestaShop, Zapier, Recharge, SyncSpider, Involve.me, Tidio, Glew, GrowthHero, Nosto, ConvertFlow, Poptin, Easyship, MESA, Fyrebox, Quizell, 29 Next, Supermetrics, OptiMonk, CartHook, Appy Pie, WordPress, Opinew, Gravity Forms, Shoplazza, Postscript, ShipStation, TrackingMore, VideoPeel, Klaviyo, EComposer, Getsitecontrol, LoyaltyLion, Typeform, Stamped.io, Personizely, POWR, Growave, TikTok, Meta for Business, Fomo, Justuno, Gorgias, Yotpo, Wisepops, Okendo, Stripo.email, Mailchimp, Gatsby, ViralSweep, Fera, Volusion, UpPromote: Affiliate Marketing, Digioh, Alloy, Intercom, BigCommerce, Elink.io, Shopify
Q. What level of support does Omnisend offer?
Omnisend offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), FAQs/Forum
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