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Trustpilot Logo

Customer review management platform for online businesses

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Trustpilot - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: January 2026

Trustpilot overview

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Based on 1202 verified user reviews

What is Trustpilot?

Trustpilot is a customer experience program with key features that include review monitoring, customer experience management, review request tools, surveys and feedback collection, negative feedback management, reporting and analytics, and more.

Who uses Trustpilot?

Reviews for Trustpilot come from a wide variety of industries, including Financial Services (8% of reviewers), Retail (8%), and Marketing and Advertising (6%). The most frequent use case for Trustpilot cited by reviewers is improving customer experience (55% of reviewers).

What do users say about Trustpilot pricing?

Some users report that Trustpilot's free version is a decent starting point, and some reviewers appreciate the integrations in paid plans. However, many reviewers feel the pricing is high, with limited free features and restrictive contracts.

Starting price

299flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Interface

Engagement

Navigation

Moderation

Affordability

Invitations

Trustpilot’s user interface

Ease of use rating:

Trustpilot pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(60)
3-4(356)
5(786)

What do users say about Trustpilot?

Users say Trustpilot is a reliable platform for checking business credibility, reading authentic customer experiences, and making informed decisions. They appreciate its role in building trust, the transparency of reviews, and the ability to compare services easily. They find the interface intuitive and the integration with websites and email invitations helpful for collecting feedback. Most feel it is easy to use and navigate, with useful automation features for review management.

Some report concerns about high pricing, limited features in the free version, and challenges with fake or unverified reviews. They mention that customer support and review moderation can be inconsistent.

Select to learn more


Who uses Trustpilot?

Based on 1,202 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Financial Services
Retail
Marketing and Advertising
Internet
Others

Use cases

Customer Experience
Review Management
Customer Satisfaction
Reputation Management
Customer Engagement

Trustpilot's key features

GetApp's analysis of 107 verified user reviews collected between July 2021 and December 2024 identifies Trustpilot's most critical features and summarizes user sentiment about those features.

Review monitoring

Users report that Trustpilot provides a reliable way to monitor customer reviews in real-time, allowing them to quickly respond to feedback. They find it helpful for tracking customer satisfaction and ensuring the authenticity of reviews. Reviewers indicate that the intuitive dashboard and alerts make it easy to manage and respond to reviews. They appreciate the control it gives over their brand's reputation, although some mention occasional issues with fake reviews slipping through. Of the 28 Trustpilot users who gave detailed accounts of their use of Review Monitoring, 96% rated this feature as important or highly important.

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“Trustpilot provides businesses with a way to monitor customer reviews in real-time, allowing them to quickly respond to positive and negative feedback.”
DN

Debbie N.

Manager

“This is one of the principal functions we use TrustPilot for. They make monitoring reviews very easy.”
Verified reviewer profile picture

Brock P.

Vice President of Marketing


Customer experience management

Reviewers indicate that Trustpilot is valuable for managing the overall customer experience by collecting and monitoring feedback. They say it helps businesses improve products and services based on customer insights. Users report that it fosters engagement and trust with customers, making it easier to address issues and enhance satisfaction. They find it beneficial for small companies to interact with customers and receive real-time feedback, although some feel it focuses more on review management than the entire experience. Of the 25 Trustpilot users who gave detailed accounts of their use of Customer Experience Management, 92% rated this feature as important or highly important.

See related user reviews

“By using truatpilot I can find out how my patients experience was at the clinic how they feel about their support staff and what they need more of it has been a game changer for me in my work.”
JP

Jessica P.

Administrative assistant

“Customer experience is crucial for a small company such as ours so having an additional way for customers to interact with us and rate their experience is very important”
DH

Derrick H.

CEO


Review request

Users report that Trustpilot's review request capabilities help increase the volume and visibility of customer feedback. They appreciate the various integration options to automate the process and the professional manner in which requests are made. Reviewers find it easy for customers to leave reviews, which are then tracked and analyzed. They mention that the automation saves time and helps gather more reviews, although some note that requiring account creation can be a barrier for older clientele. Of the 35 Trustpilot users who gave detailed accounts of their use of Review Request, 91% rated this feature as important or highly important.

See related user reviews

“It allows you to look at reviews and analyse them.”
HA

Holly A.

Director

“The review request works well to be able to track who & when has logged the feedback. ”
SG

Shelby G.

QA & Environmental Manager


Surveys & feedback

Reviewers indicate that Trustpilot's surveys and feedback tools are useful for gathering customer insights and understanding their needs. They say it helps businesses evolve by spotting issues and addressing them quickly. Users report that the feedback shared by other customers aids in making informed decisions and improving products and services. They appreciate the ease of giving and receiving feedback, although some mention they haven't used the survey capability extensively. Of the 34 Trustpilot users who gave detailed accounts of their use of Surveys & Feedback, 91% rated this feature as important or highly important.

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“They help me gauge the reputation and reliability of businesses. The feedback shared by other customers allows me to make informed decisions, ensuring I choose businesses that provide excellent products and services.”
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islam k.

Doctor

“Ensuring that our business evolves with your client base is vital for us. Trustpilot ensures that we are keepung everyone happy and alklows us to spot any issues and sort them quickly.”
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Elle D.

Owner / Founder


Negative feedback management

Users report that Trustpilot provides effective tools for managing negative feedback, including responding to reviews and resolving issues. They appreciate the transparency and accountability it promotes, helping businesses improve based on constructive criticism. Reviewers find it useful for identifying and addressing pain points, although some mention challenges with irrelevant or malicious reviews. They say it helps build trust by showing how businesses handle negative feedback and improve their services. Of the 50 Trustpilot users who gave detailed accounts of their use of Negative Feedback Management, 88% rated this feature as important or highly important.

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“We appreciate the insights we can gather from the negative reviews. It allows us to visit those pain points and turn them into solutions that will improve the experience of our customers overall. ”
ET

Elexciss T.

Web Content Manager

“This is very important because one gets to know that doing a background check is as much as important as buying a product.The negative feedback enables the business involved to improve on certain things that need be.Personally,I don't consider negative comments shown as a threat but rather a room for the business to grow by rectifying their mistakes.”
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Esther T.

Journalist


Reporting/Analytics

Reviewers indicate that Trustpilot's reporting and analytics tools are helpful for monitoring and measuring the impact of review management efforts. They find the insights valuable for understanding customer satisfaction and overall performance. Users report that the reports are easy to produce and manage, providing clear and useful data. They appreciate having relevant information at hand, although some mention they use other analytics tools for more detailed analysis. Of the 33 Trustpilot users who gave detailed accounts of their use of Reporting/Analytics, 79% rated this feature as important or highly important.

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“Reporting and analytics helps you fish out data that is most important to you”
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Sarah P.

CEO

“By analyzing the reviews and feedback on the dashboard, businesses can gain”
OR

Oualid R.

pomyeshop


All Trustpilot features

Features rating:

Monitoring
Social promotion
Ratings/Reviews
Reporting & statistics
Real-Time data
Feedback management
API
Review notification
Complaint monitoring
Response management
Knowledge management
Data visualization
Dashboard
Social sharing
Real-Time analytics
Social media integration
Performance metrics
Activity dashboard
Alerts/Notifications
Engagement tracking
Sentiment analysis
Survey/Poll management
Campaign management
Third-Party integrations
Visual analytics
SEO management
Customizable reports
Reminders
Real-Time reporting
Multi-Language
Customer database
Real-Time notifications
Text analysis
Anonymous feedback
Email reminders
Mobile survey
Predictive analytics
Tagging
Text fields
Multi-Channel data collection
Trend analysis
Widgets

Trustpilot awards

Trustpilot alternatives

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Starting from

299

Per month

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Birdeye logo
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No pricing info

Free trial
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Zoho Survey logo
visit website

Starting from

35

Per month

Free trial
Free version
Ease of Use
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Value for Money
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Trustpilot pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Plus

299

Per month

Features included:

  • 8 widgets
  • 3 User logins
  • 200 monthly invitations
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Premium

629

Per month

Features included:

  • Full website widget library
  • 10 User logins
  • 500 monthly invitations
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Advanced

1,099

Per month

Features included:

  • Ability to customize
  • 20 User logins
  • 5000 monthly invitations
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Unlimited user logins
  • Unlimited invitations
  • Generative AI tools
  • AI review responses
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

User opinions about Trustpilot price and value

Value for money rating:

Of 100 reviews that provide robust commentary on Trustpilot's price and value, 33% mention it in a positive light.

Some users report that Trustpilot offers both free and paid options, with the free version being a decent starting point for gathering reviews. Some reviewers find the paid plans to be quite expensive, especially for small businesses and startups, but they acknowledge that using the features properly can increase revenue to offset the cost. Reviewers appreciate that the paid options offer well-documented and easy-to-perform integrations. Some users say they were able to negotiate good deals on pricing, making it more affordable for them.

However, many reviewers feel that Trustpilot's pricing is on the higher side compared to other review integration sites, with some indicating that the cost is difficult to justify for small businesses. They mention that some of the best features are only available in the most expensive plans, and the free version is limited in terms of outreach and analytics. Users think the annual contracts and auto-renewal clauses are restrictive and not customer-friendly. Some reviewers indicate that the lack of a free trial for premium features and the hidden pricing details are significant drawbacks. They also note that there are more affordable competitors with better features and flexibility.

, and

To see what individual users think of Trustpilot's cost and value, check out the review excerpts below.

“They offer both a free and paid option, the paid option offers integration that is well documented and easy to perform. ”
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Dan O.

Managing Director

“The pricing for a software, that collects reviews is just too high for us, especially since we are a startup. If you generate a ton of reviews and need a larger package of Trustpilot it'll cost you a good amount of money in the long run and there are cheaper (but worse) alternative.”
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Sebastian W.

VP Marketing

“The issue with TrustPilot is that the paid version (even the cheapest version) is so unrealistically expensive that no small business in its right mind could justify the price.”
NN

Nate N.

Owner

Trustpilot integrations (125)

Integrations rated by users

We looked at 1,202 user reviews to identify which products are mentioned as Trustpilot integrations and how users feel about them.

Integration rating: 4.0 (1)

Key for our customer service team to be able to respond to reviews and marry them up with any existing tickets

SL

Suzanne L.

Head of CRM

Slack logo
Slack

Integration rating: 5.0 (1)

Great ! It's really needed to keep an eye on how things are going customer side.

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Anonymous R.

Customer Success Manager

Shopify logo
Shopify

Integration rating: 4.7 (3)

Mailchimp logo
Mailchimp

Integration rating: 4.0 (1)

WooCommerce logo
WooCommerce

Integration rating: 3.0 (1)

Trustpilot customer support

What do users say about Trustpilot customer support?

Customer support rating:

We analyzed 51 verified user reviews to identify positive and negative aspects of Trustpilot customer support.

Widespread user sentiment highlights helpful, responsive, and friendly customer service from Trustpilot.

A fair number of users appreciate support staff's language skills and willingness to guide them through issues.

Multiple users mention proactive account managers who check in and ensure smooth platform usage.

Certain users report slow response times, vague answers, and difficulty resolving account-related issues.

Support options

Email/help desk
Chat
Faqs/forum
Phone support

Training options

Live online
Documentation
Webinars

To see what individual users say about Trustpilot's customer support, check out the review snippets below.

“Customer service deserves 5 or more stars, they speak your language (mine's Spanish) and they help you until you get all the informationyou need.”

Verified reviewer profile picture

Virginia G.

Preparadora Exámenes de Inglés

“The customer service has been very helpful and responsive for any questions or issues we have had.”

KA

Kelly A.

Internet Marketing Director

“I've tried talking with customer support but it was more time spent trying to figure out the issue that could not be resolved.”

MG

Mark G.

VP of Operations

Trustpilot FAQs

Q. What type of pricing plans does Trustpilot offer?

Trustpilot has the following pricing plans:
Starting from: $299.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What is Trustpilot used for?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.


Q. What are the benefits of using Trustpilot?

  • Automate the customer review collection process seamlessly into the brand's customer journey and monitor customer feedback to resolve issues for any unsatisfied customers, and respond to customers publicly.

  • Trustpilot helps drive more traffic from both paid and organic search results with Google seller ratings for increased CTR and conversions on paid ads.

  • Create genuine social proof by leveraging Trustpilot ratings and reviews at key conversion points to increase on-site conversions and sales.

  • Boost organic search results and online visibility with Trustpilot by displaying content that improves SEO with highly relevant keywords and rich snippet stars.

  • Connect with favorite third party tools thanks to Trustpilot's dozens of integrations with apps such as Zendesk, Magento, Hootsuite, Salesforce, Zapier, Prestashop, Mailchimp, and more.


  • Q. Who are the typical users of Trustpilot?

    Trustpilot has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Trustpilot support?

    Trustpilot supports the following languages:
    Danish, Dutch, English, French, German, Italian, Spanish, Swedish


    Q. Does Trustpilot offer an API?

    No, Trustpilot does not have an API available.


    Q. What other apps does Trustpilot integrate with?

    Trustpilot integrates with the following applications:
    OpenCart, SwiftERM, eDesk, Adobe Commerce, WooCommerce, PayPal, PinMeTo, Gnatta, PrestaShop, Zapier, Sprinklr, Segment, Shopware, Nosto, Movable Ink, Talkwalker, Yext, Twitter/X, Salesforce Sales Cloud, Slack, Klaviyo, Meta for Business, Chattermill, Gorgias, Adestra, Fresh Relevance, Uberall, Mailchimp, Flowbox, Hootsuite, ReviewTrackers, BigCommerce, Shopify, Zendesk Suite


    Q. What level of support does Trustpilot offer?

    Trustpilot offers the following support options:
    Email/Help Desk, Chat, FAQs/Forum, Phone Support

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