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Marketing Automation Software with Social Media Integration (2025)
Last updated: March 2025
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Key Features of Marketing Automation Software
Based on GetApp's analysis of 4959 verified reviews collected between July, 2021 and August, 2024
- Email Marketing: Users value robust automation, segmentation, and customizable templates, enabling effective personalized campaigns and real-time performance tracking. 97% of reviewers rated this feature as important or highly important.
- Engagement Tracking: Reviewers appreciate detailed insights into email open rates, clicks, and overall engagement metrics to optimize marketing strategies effectively. 93% of reviewers rated this feature as important or highly important.
- Lead Capture: Users highlight the ease of creating forms and landing pages, facilitating efficient lead collection and nurturing through customizable templates and integrations. 92% of reviewers rated this feature as important or highly important.
- Data Import/Export: Users find the data import/export functionalities straightforward, supporting various file formats and enhancing data management and analysis. 88% of reviewers rated this feature as important or highly important.
- Lead Management: Reviewers emphasize efficient tracking and segmentation of leads, allowing for targeted follow-ups and improved conversion rates. 87% of reviewers rated this feature as important or highly important.
- Landing Pages/Web Forms: Users appreciate the drag-and-drop builders and customizable templates for creating engaging landing pages and forms that capture leads efficiently. 83% of reviewers rated this feature as important or highly important.
252 software options
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Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.
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With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.
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SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages.
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Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.
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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.
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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.
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Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.
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Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.
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GreenRope is a marketing automation platform that helps you create and execute effective campaigns across multiple channels. You can use automation to send personalized messages based on criteria and triggers, monitor and optimize your marketing campaigns with real-time analytics and reporting.
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MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.
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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
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Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions.
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EngageBay allows you to grow your business with powerful online marketing. Choose from several ready-made email template or create your own from a wide array of templates to suit your business needs. Segment and target your subscriber lists. Track and optimize your campaigns, analyze your results
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Intercom is redefining how businesses support their customers using powerful messaging and automation
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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.
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SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.
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