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Top Rated Marketing Automation Software with Social Media Integration in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Social media integration allows marketing automation software to manage and track campaigns across multiple platforms, optimize posts, engage with audiences, and analyze performance, enhancing overall marketing efficiency and reach. Our reviewers in marketing automation software rated this feature as highly important.

3 Best Marketing Automation Software with Social Media Integration

  • HubSpot Marketing Hub
  • Zoho CRM
  • Mailchimp - Highest rated for social media integration

See other top Marketing Automation products with social media integration

How we picked the 3 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the marketing automation software category. They also needed to have sufficient reviews about social media integration, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for social media integration based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 3 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(6.2K)
visit website

User insights about the social media integration feature

Reviewers indicate that HubSpot Marketing Hub's social media integration is seamless and easy to use. They appreciate the ability to manage, track, and analyze social media activities from a single platform. Users report that it integrates well with various social media channels, including LinkedIn and Twitter, and allows for scheduling posts in advance. They find it valuable for increasing visibility and reach, though some mention that advanced analytics and performance tracking might require additional tools.
“The platform seamlessly integrates with various social media channels, allowing us as users to manage & track social media campaigns alongside other marketing activities within the same interface.”
Verified reviewer profile picture

AATTAF S.

Account Manager

“It allows you to use social media content, ads, and interactions right from the HubSpot platform ensuring marketing strategy across all channels. ”
NS

Ngwanagae S.

Design

Marketing Automation key features coverage

HubSpot Marketing Hub offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.5
Lead Capture4.5
Campaign Management4.4
Data Import/Export4.5
Lead Management4.4
Landing Pages/Web Forms4.3

Pros and cons based on 6,208 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,208 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$20 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Zoho CRM logo

Zoho CRM

4.3
(6.9K)
visit website

User insights about the social media integration feature

Reviewers indicate that Zoho CRM offers excellent connectivity with multiple social media channels, making it easy to post on all platforms simultaneously. They appreciate the ease of integration and the ability to track prospects and engagement. Users find it helpful for managing social media posts and accessing more information about targets. However, some mention that they do not use this feature extensively or face GDPR-related issues with direct linking.
“Social media integration makes it easier to track prospects and provide access to more information about the target”
SE

Soumaya E.

Communication executive

“Zoho CRM offers excellent connectivity with multiple social media channels”
JM

Joseph M.

Managing Director

Marketing Automation key features coverage

Zoho CRM offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.1
Lead Capture4.4
Campaign Management4.3
Data Import/Export4.3
Lead Management4.4
Landing Pages/Web Forms4.2

Pros and cons based on 6,954 verified reviews

51% of users rated Zoho CRM 5 out of 5 stars, while 4% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,954 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Cons:

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details

Pricing

Starting price:$14 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Mailchimp logo
4.5
(17.5K)

User insights about the social media integration feature

Users report that Mailchimp's social media integration is straightforward and efficient. They appreciate the ability to schedule social media updates and track their effectiveness. Reviewers mention that it integrates well with platforms like Facebook and Instagram, allowing for cross-promotion and consistent branding. They find it helpful for linking email campaigns with social media efforts, though some feel the functionality is basic and could be more innovative.
“The Social Media Integration process is not only simple with MailChimp but it's pretty much straightforward. Almost every social media platform integrates with the software which is a great thing because it allows you to put certain things in place to manage your social media profiles while integrated with the software. ”
JL

Joshua L.

Marketing Director

“Social media integration in Mailchimp allows cross-promotion, consistent branding, audience growth, analytics, and retargeting. It enhances marketing efforts across email and social media platforms.”
RJ

Robert J.

Design Team Lead

Marketing Automation key features coverage

Mailchimp offers 6 out of the 6 key features for Marketing Automation software identified by reviewers:

Email Marketing4.6
Lead Capture4.3
Campaign Management4.5
Data Import/Export4.3
Lead Management4.1
Landing Pages/Web Forms4.3

Pros and cons based on 17,524 verified reviews

59% of users rated Mailchimp 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 17,524 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Cons:

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Pricing

Starting price:$13 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Marketing Automation Software with Social Media Integration in 2026

Marketo Engage logo

Marketo Engage

AI-powered marketing automation built for digital marketers

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
PostMonster logo

PostMonster

(0)

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
Pinpointe logo

Pinpointe

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Ricochet360 logo

Ricochet360

Category Leaders

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Creatio CRM logo

Creatio CRM

New era CRM to manage all customer and operational workflows

visit website
Marketing Creatio is an AI-native omnichannel marketing platform that accelerates lead-to-revenue by providing a holistic customer view, enabling personalized journeys, streamlining digital, email, and event campaigns, and boosting team collaboration.

Read more about Creatio CRM

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Semrush logo

Semrush

Reliable SEO tools for the AI Search Era

visit website
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Automatur logo

Automatur

(0)

Digital marketing optimization software

visit website
Internet marketing optimization software that tracks all your digital marketing and provides you with data that you can use to immediately make business decisions. Automatur also includes a powerful marketing automation system to nurture leads and increase your lead-to-close ratio.

Read more about Automatur

Users also considered
Omnisend logo

Omnisend

Drives revenue via automated eCommerce marketing

visit website
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
SlickText logo

SlickText

The #1 Rated SMS Marketing Service

visit website
SlickText is the #1 rated SMS marketing platform. We help businesses connect with their customers through texting.

Read more about SlickText

Users also considered
Customer.io logo

Customer.io

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
Mailchimp logo

Email and advertising marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

Intercom is bringing AI-first Customer Service to the world

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value automation, segmentation, and personalization features, which save time and enhance engagement. Templates and drag-and-drop builders are appreciated for creating visually appealing emails. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users highlight the ease of creating forms and landing pages to gather leads, with customization options and integration capabilities enhancing effectiveness. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers appreciate the ability to segment audiences, track performance, and streamline tasks, enhancing collaboration and efficiency. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers find the import/export functionality crucial for managing large datasets, with simple processes for integrating data from various sources. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Users value features for tracking, scoring, and automating lead follow-ups, which help prioritize efforts and improve conversions. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate customizable templates and drag-and-drop tools for creating effective landing pages and forms, facilitating lead generation and engagement. 84% of reviewers rated this feature as important or highly important.