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Salesforce Starter Logo

Customer relationship management tool for SMBs

Table of Contents

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Salesforce Starter - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

Salesforce Starter overview

What is Salesforce Starter?

Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform. The marketing capabilities of Salesforce Starter Suite include customizable email templates with built-in analytics, intelligent audience segmentation, and automated email nurture campaigns. The sales features help teams streamline deal management with recommended next steps, a personalized homepage dashboard, and real-time reporting. For customer service, Salesforce Starter offers a 360-degree customer view, knowledge articles for efficient case resolution, and multichannel case submission options. The commerce functionality enables businesses to build branded storefronts, manage product details, and optimize ecommerce performance through integrated analytics.

Who uses Salesforce Starter?

Reviews for Salesforce Starter come from a wide variety of industries, including Computer Software (9% of reviewers), Financial Services (9%), and Marketing and Advertising (7%). The most frequent use case for Salesforce Starter cited by reviewers is CRM (59% of reviewers).

What do users say about Salesforce Starter pricing?

Some users say Salesforce Starter offers good value for money for small businesses due to affordable pricing and essential features. However, many users report that additional features and licenses raise costs, and reviewers criticize pricing transparency.

Starting price

25per user /
per month

Alternatives

with better value for money


Pros & Cons

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Assistance

Navigation

Simplicity

Coordination

Affordability

Connectivity

Salesforce Starter’s user interface

Ease of use rating:

Salesforce Starter pros, cons and reviews insights

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Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(8)
3-4(90)
5(121)

What do users say about Salesforce Starter?

Users report that Salesforce Starter offers strong customer relationship management, effective lead tracking, and helpful integrations with other tools. They appreciate its intuitive interface, ease of use, and the ability to organize team workflows and collaborate efficiently. Many find it quick to set up and suitable for small to medium teams, with useful features for managing contacts and sales pipelines.

They note, however, that the platform can be complex for beginners, with a learning curve for advanced features and customization. Some mention high pricing, limited features in lower-tier plans, and occasional challenges with support and integration setup.

Select to learn more


Who uses Salesforce Starter?

Based on 219 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Financial Services
Marketing and Advertising
Information Technology and Services
Others

Use cases

CRM
Sales Tracking
Contact Management
Account Management
Customer Service

Salesforce Starter's key features

Most critical features, based on insights from Salesforce Starter users:

Lead management
Sales pipeline management
Contact management
Contact database
Data import/export
Reporting/Analytics

All Salesforce Starter features

Features rating:

Survey/Poll management
Health score
Campaign scheduling
Client management
Collaboration tools
Multi-Channel marketing
Performance metrics
Calendar sync
Customer management
Appointment management
Dashboard
Activity tracking
Self service portal
Segmentation
Mobile optimization
Mobile access
Document storage
Search/Filter
Customer database
Lead qualification
Activity dashboard
CRM
Interaction tracking
Customizable reports
Email management
Alerts/Escalation
Knowledge base management
Calendar/Reminder system
Pipeline management
Customizable branding
Queue management
Task management
Call center management
Calendar management
Quotes/Estimates
Email marketing
Revenue management
Third-Party integrations
Territory management
Campaign management
Social media integration
Support ticket management
Lead capture
Shared contacts
Commission management
Marketing automation
Multi-Channel communication
Onboarding
Order management
Opportunity management
Personalization
Multi-Campaign
Predictive analytics
Preview functionality
Property management
Proposal generation
Monitoring
Workflow management
Win/Loss analysis
Website management
Web-based deployment
Usage tracking/analytics
Templates
Template management
Support ticket tracking
Source Tracking
Shopping cart
Sales trend analysis
Sales reports
Sales forecasting
Sales analytics
Sales activity management
ROI tracking
Reporting & statistics
Reminders
Referral tracking
Real-Time reporting
Real-Time data
Real-Time analytics
Prospecting tools
Marketing calendar
Dynamic content
Drip campaigns
Drag & drop
Deal management
Data synchronization
Customizable templates
Customizable forms
Customizable fields
Customizable ctas
Customer segmentation
Customer journey mapping
Customer engagement
Communication management
Commenting/Notes
Click tracking
Chat/Messaging
Catalog management
CAN-SPAM compliance
Campaign analytics
Call logging
Appointment scheduling
Alerts/Notifications
Account Management
Account alerts
A/B testing
List management
Lead verification/validation
Lead segmentation
Lead nurturing
Lead generation
Landing pages/web forms
Knowledge management
Internal chat integration
Generative ai
GDPR compliance
Forecasting
For startups
For small businesses
For real estate agencies
For real estate
For mac devices
For ipad devices
For insurance industry
Field sales management
Event triggered actions
Engagement tracking
Email tracking
Email templates
Email campaign management
Electronic signature

Salesforce Starter alternatives

Salesforce Starter logo

Starting from

25

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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HubSpot Sales Hub logo
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20

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
BoldTrail logo
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Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
LiveAgent logo
visit website

Starting from

15

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Salesforce Starter pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter

25

/user

Per month

Features included:

  • Build Real-Time Reports and Dashboards
  • Customer Support
  • Organize Customer Data
  • Sync With Tools
  • Track Sales Processes
  • Email Marketing
  • Customer Service

Pro

100

/user

Per month

Features included:

  • Real-Time Chat
  • Customization and Automation
  • Sales Quoting and Forecasting
  • Access to AppExchange

User opinions about Salesforce Starter price and value

Value for money rating:

Of 20 reviews that provide robust commentary on Salesforce Starter's price and value, 35% mention it in a positive light.

Some users say Salesforce Starter offers good value for money, especially for small businesses and not-for-profits, due to its affordable pricing and essential CRM features. They find it user-friendly and appreciate the advanced search options, mass actions, and easy export functionalities. Some reviewers find it more affordable than other Salesforce products and competitors like Zendesk. However, many users report that the overall cost can be prohibitive, especially for small businesses. They indicate that additional features and user licenses significantly increase expenses. Some reviewers feel the pricing is higher than competitors with similar functionalities and criticize the lack of transparency about additional costs.

, and

To see what individual users think of Salesforce Starter's cost and value, check out the review excerpts below.

“I love that it is priced to allow small businesses to easily access and use the software and that it's super user-friendly even for users who have zero CRM experience prior to using Salesforce Starter.”
CL

Caitlin L.

Website Owner

“Easy to use/setup CRM tool for the team, we have customised the tool as per our product requirements, the ability to use mass action & less pricing as well.”
GV

George V.

Support Manager

“The cost is definitely out of range for the functionality you get. ”
HS

Herman S.

Salesforce Starter integrations (181)

Integrations rated by users

We looked at 219 user reviews to identify which products are mentioned as Salesforce Starter integrations and how users feel about them.

Dropbox Sign logo
Dropbox Sign

Integration rating: 2.0 (1)

Zapier logo
Zapier

Integration rating: 5.0 (1)

Integration rating: 4.0 (1)

Salesforce Starter support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Chat
Knowledge Base
Phone Support

Training options

Webinars
Live Online
Documentation
Videos

Salesforce Starter FAQs

Q. What type of pricing plans does Salesforce Starter offer?

Salesforce Starter has the following pricing plans:
Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. What are the benefits of using Salesforce Starter?

  • Data from spreadsheets, calendars, emails, and other systems can be imported and synchronized.

  • Einstein Activity Capture automatically tracks emails, meetings, and calls, capturing and synchronizing data directly from users’ inboxes.

  • Lightning allows users to personalize Salesforce with custom subsets and lists to track anything.

  • Integration with G-Suite enables automatic capture of all Google Calendar and Gmail data, and allows users to access CRM data including contacts, opportunities, and accounts from within Gmail.

  • Trailhead, a system designed to teach users how to use Salesforce including creating sales stages, importing contacts, and inviting teammates, provides a setup assistant and in-app guided tutorials.


  • Q. Who are the typical users of Salesforce Starter?

    Salesforce Starter has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


    Q. What languages does Salesforce Starter support?

    Salesforce Starter supports the following languages:
    Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian


    Q. Does Salesforce Starter support mobile devices?

    Salesforce Starter supports the following devices:
    Android, iPad, iPhone


    Q. Does Salesforce Starter offer an API?

    No, Salesforce Starter does not have an API available.


    Q. What other apps does Salesforce Starter integrate with?

    Salesforce Starter integrates with the following applications:
    Dropbox Business, ActiveCampaign, Zapier, Docusign, Box, Dropbox Sign, Nicereply, PandaDoc


    Q. What level of support does Salesforce Starter offer?

    Salesforce Starter offers the following support options:
    Email/Help Desk, FAQs/Forum, Chat, Knowledge Base, Phone Support

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