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XM for Strategy & Research

Customer insights & brand research survey management tool

Table of Contents

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XM for Strategy & Research - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

XM for Strategy & Research overview

What is XM for Strategy & Research?

XM for Strategy & Research is a survey management tool designed to help businesses collect feedback across multiple platforms and provide insight into brand awareness and consumer preferences. Key features include customer segmentation, sentiment analysis, trend alerts, predictive behavior analytics, real-time response monitoring, data insight reports, and more. With the Qualtrics’ survey tool, businesses can use the drag and drop interface, multiple question formats, and pre-built templates to create custom surveys and questionnaires. Users can collect feedback across multiple platforms, such as mobile devices, apps, websites, and chat boxes, which enables companies to optimize customer engagement, improve response rates, and act on insights. The centralized platform uses AI and machine learning to monitor survey responses in real time, flag poor quality responses, and offer recommendations for improvement. The software scans text responses and provides businesses with sentiment analysis, trend alerts, behavior forecasts, and research data reports. With XM for Strategy & Research’s conjoint analysis features, companies can review feedback according to customer demographics, such as age, gender, and background to determine the optimal product configuration, starting price, and target audience.

Who uses XM for Strategy & Research?

By industry, XM for Strategy & Research reviewers are most commonly professionals in higher education (27%). The most frequent use case cited by reviewers is surveys (83% of reviewers).

What do users say about XM for Strategy & Research pricing?

Some users report that XM for Strategy & Research offers good value for money, especially with its free version and trial. However, many reviewers indicate the software is expensive, with restrictive pricing and extra costs for premium features.

Starting price

Alternatives

with better value for money

Pros & Cons

Versatility

Acquisition

Responsiveness

Affordability

Complexity

Stability

XM for Strategy & Research’s user interface

Ease of use rating:

4.7

(422)

XM for Strategy & Research pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

3-4(99)

5(323)

What do users say about XM for Strategy & Research?

Users report XM for Strategy & Research offers versatile survey creation, powerful customization, and a user-friendly interface that supports both simple and complex projects. They find it easy to design, distribute, and analyze surveys, with flexible question logic and strong data collection tools that streamline research and feedback processes. Most appreciate the intuitive design and mobile compatibility, which make surveys accessible to diverse audiences.

They indicate customer support is generally responsive and helpful, though some mention delays or unresolved issues. Some feel the platform has a steep learning curve for advanced features, and many consider the pricing high compared to alternatives, especially for smaller organizations.

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Who uses XM for Strategy & Research?

Based on 422 verified user reviews.

Company size

Enterprises

Small Businesses

Midsize Businesses

Top industries

Higher Education

Education Management

Research

Hospital & Health Care

Others

Use cases

Survey

Market Research

Qualitative Data Analysis

Competitive Intelligence

AB Testing

XM for Strategy & Research's key features

Most critical features, based on insights from XM for Strategy & Research users:

Reporting/Analytics

4.5

(43)

Survey builder

4.7

(44)

Question branching

4.5

(26)

Data analysis tools

4.6

(16)

Skip logic

4.7

(14)

Customizable questions

4.8

(6)

All XM for Strategy & Research features

Features rating:

4.6

(422)

Data coding

4.8

(6)

Surveys & feedback

5.0

(5)

Customizable fields

4.7

(9)

Survey/Poll management

5.0

(1)

Tagging

4.5

(2)

Mixed methods research

4.7

(3)

Text analysis

4.7

(3)

Collaboration tools

4.0

(1)

Third-Party integrations

5.0

(2)

Response validation

4.3

(4)

Monitoring

4.5

(2)

Media Analytics

5.0

(1)

User research analysis

4.5

(4)

Search/Filter

4.7

(6)

Multi-Language

4.8

(4)

Reporting & statistics

4.3

(6)

Sentiment analysis

5.0

(1)

Assessment management

5.0

(1)

Social media integration

5.0

(1)

Quantitative Analysis

5.0

(2)

Predictive pricing models

5.0

(1)

Split testing

5.0

(2)

Access controls/permissions

4.8

(4)

A/B testing

5.0

(2)

Data import/export

4.2

(29)

Feedback management

4.4

(9)

Qualitative Comparative Analysis

4.3

(9)

Customizable templates

4.4

(10)

Customizable branding

5.0

(2)

Statistical analysis

3.0

(1)

Question library

4.3

(3)

Survey sample management

4.0

(7)

Competitive analysis

4.0

(2)

Brand guidelines

4.5

(2)

API

5.0

(1)

Product data management

5.0

(1)

Multi-Channel distribution

4.4

(7)

Email marketing

4.7

(3)

Panel management

4.0

(3)

Data visualization

3.0

(6)

Engagement tracking

(0)

Pulse surveys

(0)

Workflow management

5.0

(1)

Widgets

(0)

Website Monitoring

(0)

Web tracking

5.0

(1)

Quantitative metrics

(0)

Visual editor

(0)

Question piping

(0)

Randomization

(0)

Real-Time analytics

(0)

Real-Time data

4.0

(2)

Real-Time monitoring

(0)

Real-Time reporting

(0)

Reminders

(0)

Visual analytics

(0)

Video recording/transcriptions

(0)

Usability testing

(0)

Response quotas

(0)

URL customization

(0)

Trend analysis

(0)

Template management

(0)

Support audio/images/video

(0)

Single sign on

(0)

Site intercept survey

(0)

SSL security

(0)

Social media monitoring

4.0

(1)

Email reminders

(0)

Email management

(0)

Drag & drop

4.0

(1)

Data storage management

(0)

Data collection

(0)

Customizable reports

(0)

Customer segmentation

(0)

Customer profiles

(0)

Conditional logic

(0)

Charting

(0)

Change management

(0)

Categorization/Grouping

5.0

(1)

Campaign Segmentation

(0)

Brand tracking

(0)

Benchmarking

4.0

(2)

Behavior tracking

(0)

Audience targeting

(0)

Alerts/Notifications

4.0

(1)

Ad hoc Analysis

(0)

Activity tracking

(0)

Activity dashboard

(0)

Prototype creation

(0)

Profitability analysis

(0)

Pricing analytics

(0)

Predictive analytics

(0)

Phone-Based

(0)

Performance metrics

3.0

(1)

Paper-Based

(0)

Offline response collection

(0)

Offline access

(0)

Natural language processing

(0)

Multivariate testing

4.0

(1)

Multiple user accounts

(0)

Multiple data sources

(0)

Multimedia support

(0)

Multi-Channel data collection

(0)

Mobile survey

(0)

Market data analysis

(0)

Machine learning

(0)

Landing pages/web forms

(0)

Heatmaps

(0)

Funnel analysis

(0)

Face-to-Face

(0)

XM for Strategy & Research awards

Competitive Intelligence

Qualitative Data Analysis

82/100

AB Testing

83/100

XM for Strategy & Research alternatives

XM for Strategy & Research

4.7

(422)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.6

Value for Money

4.4

Customer Support

4.6

Lucky Orange

4.7

(257)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.6

Value for Money

4.6

Customer Support

4.7

Birdeye

4.7

(701)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.7

Features

4.6

Value for Money

4.5

Customer Support

4.6

CustomerHero

4.9

(175)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.8

Features

4.6

Value for Money

4.7

Customer Support

4.9

XM for Strategy & Research integrations (54)

Integrations rated by users

We looked at 422 user reviews to identify which products are mentioned as XM for Strategy & Research integrations and how users feel about them.

Freshdesk

Integration rating: 5.0 (1)

Slack

Integration rating: 5.0 (1)

Adobe Analytics

Integration rating: 5.0 (1)

XM for Strategy & Research support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Knowledge Base

FAQs/Forum

24/7 (Live rep)

Email/Help Desk

Chat

Phone Support

Training options

In Person

Live Online

Documentation

Webinars

Videos

XM for Strategy & Research FAQs

Q. Who are the typical users of XM for Strategy & Research?

XM for Strategy & Research has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

These products have better value for money

Q. What languages does XM for Strategy & Research support?

XM for Strategy & Research supports the following languages:
Chinese (Simplified), Chinese (Traditional), Dutch, English, Finnish, French, German, Irish, Italian, Japanese, Korean, Spanish

Q. Does XM for Strategy & Research support mobile devices?

XM for Strategy & Research supports the following devices:
Android, iPad, iPhone

Q. Does XM for Strategy & Research offer an API?

Yes, XM for Strategy & Research has an API available for use.

Q. What other apps does XM for Strategy & Research integrate with?

XM for Strategy & Research integrates with the following applications:
Tray.io, Make, Contentsquare, Jira, Annex Cloud Loyalty Experience Platform, SessionCam, DataGrail, SAP Customer Experience, Kantata, Tango, Zapier, Genesys Cloud CX, Fullstory, Glassbox, Medallia Agent Connect, Fuel Cycle, Grade.us, Freshdesk, Adobe Analytics, Infegy Atlas, Salesforce Sales Cloud, Pendo, Slack, Tremendous, Tableau, LogRocket, Xoxoday, Chattermill, ServiceNow, Dynamics 365 Business Central, ClickTale, Quantum Metric, UserTesting, Marketo Engage, SAP Analytics Cloud, SocketLabs, ReviewTrackers, HubSpot CRM, Zendesk Suite

Q. What level of support does XM for Strategy & Research offer?

XM for Strategy & Research offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support