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Customer Data Platform Software for Mid Size Business (2026)

Last updated: April 2026

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184 software options

Hightouch logo

Hightouch

ETL tool for syncing data to any SaaS platform using SQL

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Hightouch automates data pipelines with reverse ETL. It lets users sync data from a data warehouse to all their downstream SaaS tools with just SQL. Users can maintain full control and observability over data, and keep it securely stored in the data warehouse. Hightouch offers solutions for event collection, identity resolution, and data activation so employees can build a complete but composable customer data platform.

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BlueConic logo

BlueConic

Customer growth platform powered by real-time AI decisioning

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BlueConic turns first-party data into real-time revenue decisions — coordinating every channel from acquisition through retention.

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Xtremepush logo

Xtremepush

Multi-channel analytics & engagement platform

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Xtremepush is a multi-channel marketing automation platform, enabling enterprise brands to deliver personalised customer connections at scale

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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Parrot CRM logo

CRM solution for sales assistants and marketers

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Parrot CRM is a CRM solution that includes features suck as task management, customer database, sales pipeline, and advanced sales reporting. This platform creates conversational sales experiences to answer questions, personalize business proposals, and humanize the relationship with customers to differentiate a business from competitors.

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SAP Customer Data Cloud logo

Enhance customer experiences.

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SAP Customer Data Cloudenhances customer experiences across marketing, commerce, sales, and service helping you understand your customers and deliver relevant, trusted, and personalized engagements.

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Experian Aperture Data Studio logo
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Unified data quality and governance.

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Aperture Data Studio helps organisations build and maintain trusted, high-quality data at scale, enabling better decision-making while reducing risk. The data intelligence platform unifies data quality and governance, spanning data, models, and AI-driven use cases.

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InMoment logo

Customer and employee experience management software

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InMoment is a cloud-based CX software that helps midsize and large businesses collect and manage employee and customer feedback to improve brand experience.

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Amperity logo

AI-powered customer data management

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Amperity is an intelligent CDP (customer data platform) that allows businesses to connect customer data from across multiple platforms, sources, and databases, into one single source of truth in order to aid with marketing and customer experience management, and to optimize conversions.

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Agility logo
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The Agility Precision Brand Advertising Platform.

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Create new buyers. Grow with certainty. Agility is the only complete brand advertising solution.

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SankeyJourney logo
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Visualize Your Customer's Journey with SankeyJourney

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Online tool for analyzing user journeys through Sankey diagrams or flow charts. Upload a CSV file containing event data from your website or app, and quickly generate an interactive data visualization interface that illustrates your customer paths. Boost your engagement, retention, and monetization.

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Freshpaint logo

Unlock High Performance Marketing & Protect Patient Privacy

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Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.

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Interaction Studio logo

The Real-Time Personalization Platform

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Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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4MDG logo

Master data management software

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4MDG is a master data management software designed to help medium and large companies unite robotic process automation, big data, and workflows to make data better.

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Synerise logo

AI-driven Customer Data & Experience Platform (CDXP)

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Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available.

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Ortto logo

Build journeys that drive revenue.

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Your customer data, marketing automation & analytics, together.

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Cinch logo

A combined customer data and marketing automation platform.

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Cinch is a customer data and marketing automation platform—all in one. Designed for multi-shop businesses, Cinch helps you collect and clean customer data and then deliver omnichannel marketing campaigns that are automated, targeted, and personalized.

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Expresia logo

SaaS digital experience platform

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Expresia is an all-in-one SaaS web management framework for building, managing, and scaling digital businesses. Our ultimate aim as a digital experience platform is to offer cutting-edge, scalable, sustainable technology that empowers developers and liberates marketers.

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CrossEngage logo

Customer Data and Prediction | Maximize Your Customer Values

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CrossEngage offers a Customer Data Platform (CDP) enhanced with artificial intelligence (AI) for building valuable, individual customer relationships.

Collect and act upon your first-party customer data across all channels and detect and activate the most valuable customer audiences.

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Aptivio logo
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Accelerate your Sales Pipeline Growth

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Aptivio’s Buyer Intent AI is a fully comprehensive buyer intent platform that goes far beyond data alone. It leverages AI to conduct in-depth data mining that covers as many channels, personas, and touchpoints as possible.​

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Latinia NBA logo
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Real-time decision engine for banking

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Decision-centric platform for real-time banking communications, helping financial institutions govern and orchestrate critical events.

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eWards logo

Cloud-based customer experience platform

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eWards is a cloud-based customer experience platform designed to help businesses manage interaction with current and potential clients by organizing, synchronizing, and automating processes across touchpoints.

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InsideView logo

The Leader in Sales Intelligence and Social Selling

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InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights. It integrates natively with leading CRM systems including Microsoft Dynamics CRM, Salesforce, NetSuite, Oracle, Siebel, SugarCRM, SalesLogix and SAP CRM.

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