Pure360 Pricing, Features, Reviews & Comparison of Alternatives

Pure360

All-in-one Platform & Customer Success Team

4.43/5 (42 reviews)

Pure360 overview

What is Pure360?

An all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm.
We are Pure360.

Integrate:
Connect your disparate data sources. And collect all your data in a customer data platform. Easy for you to analyse and gain useful insights for you email marketing and multi-channel marketing success.

Analyse:
With our out of the box data dashboards, identify your most valuable customers; or those that have lapsed; understand the people that sit underneath your email marketing open and click data and your customers lifetime value. For time poor marketing teams of all sizes these are a must!

Personalise:
Send emails that cut through the noise. Our easy-to-use email all in one AI marketing platform lets anyone create unforgettable emails with its powerful drag and drop editor. Email and website personalisation tools giving you the ability to increase revenues with trigger abandonment campaigns, drive better customer engagement with dynamic personalisation blocks (social proof, weather based and so on).

Deliver:
The right message, to the right people at the right time. Save precious time with our visual journey builder that allows you to easily automate customer lifecycles across multiple channels. Spend your time on your strategy, whilst your automations do the heavy work for you.

Customer Success:
A team whose sole mission is to get you better results. You will not hear that from any other marketing technology company. In fact our mission at Pure360 is to ensure that Better Starts Here. You won’t be disappointed!
www.pure360.com

Pricing

Pricing options
Free trial
Value for money
View Pricing Plans

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

English
Pure360 screenshotWebsite Main VideoPure360 screenshotPure360 screenshotPure360 screenshotPure360 screenshotPure360 screenshotPure360' all-in-one AI marketing platform

Pure360 reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.2
  4.6
  4.7
Tim Holmes

A solid email service provider!

Used weekly for 2+ years
Reviewed 2019-11-21
Review Source: Capterra

Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.

Pros
The solution is quick to set up, easy to use and consistently performs well. Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Cons
The system has recently had a bit of an overhaul and is much improved from previous versions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Matthew Charles Gray

It has greatly improved

Used weekly for 6-12 months
Reviewed 2019-08-20
Review Source: Capterra

Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros
I really like how they have listened to customer feedback and taken that forward to create a better product. The realms of email marketing is a very daunting world when you have little confidence in the matter. There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget. It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses. We are just working on an upgrade to our accounts, and the support has been second to none. They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons
In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade. The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Mark Westaby

Pure360 Have Let Us Down Badly

Used monthly for 2+ years
Reviewed 2016-10-28
Review Source: GetApp

Having been unable to access our account for over a week we were then informed that we would have to move to a new billing structure. The problem was that this new structure meant we'd have to forfeit a large number of email credits -- already paid-for -- or move these existing credits to the new structure and then forfeit the right to get new ones. Either way we'd be losing out significantly. We offered a compromise but Pure360 refused. Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing. It seems to us that Pure360 no longer wanted us as a client because, presumably, we're not big enough for them. When challenged about this they said they treated small and large clients in the same way. Well, I hope not because if they do their business won't last. Absolutely appalling.

Pros
I've always liked the simplicity of their platform.

Cons
Pure360 needs to remember that even small clients can have significant influence.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Jordan Lombard

A well rounded email marketing platform

Used daily for 6-12 months
Reviewed 2018-11-19
Review Source: Capterra

Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems. I've never had a single problem with the platforms features or navigating the platform either. Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros
1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360. 2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure. 3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons
The reporting feature at times can leave a lot to be desired. Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc. Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR. The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Amy Hutchings

Easy to use email marketing tool!

Used daily for 2+ years
Reviewed 2018-06-07
Review Source: Capterra

Pros
We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails! We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab. It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons
There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses! We're really happy with Pure360!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Pure360 pricing

Pricing options
Free trial
View Pricing Plans

Tell you what kind of email marketer you are and send on some bespoke pricing based on your requirements.

Pro
For the ROI conscious email marketer who would like functionality to perform more clever campaigns.

Expert
For those requiring advanced functionality and reporting for their higher volume sends.

Unlimited
For major senders who would like to benefit from unlimited email credits.

Pure360 features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Third Party Integration

Customizable Branding (277 other apps)
Customizable Templates (285 other apps)
Social Media Integration (314 other apps)
Social Network Marketing (202 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Pure360

Key features of Pure360

  • Email Personalisation
  • Weather Personalisation
  • Single Customer View
  • Customer Data Platform
  • Google Analytics Tracking
View All Features

Benefits

1. Drive more revenue from your website with personalisation. Make smarter product recommendations based on browsing behaviour and purchase history to increase conversion rates. Increase average order values by cross-selling complementary products and upselling higher margin items. Use pop-overs to increase list growth and countdown timers to create urgency.

2. Deliver highly personalised email marketing. Let our machine-learning backed platform decide what's the right content for each customer whenever you send an email campaign.

3. Use triggered emails to deliver the right message at the right time. From browse and cart abandonment emails, to replenishment and renewal emails, to re-engagement campaigns for customers that are slipping away.

4. Save time when building emails with our industry-leading drag-and-drop editor. It allows anyone to create beautiful emails in minutes.

5. Pure360 is recognised for its industry-leading support. Each customer benefits from a dedicated member of the account management team. That means you'll always be talking to someone who knows your strategy, needs and challenges inside out.