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Trustpilot Logo

Customer review management platform for online businesses

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Trustpilot - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: August 2026

Trustpilot overview

Based on 1206 verified user reviews

What is Trustpilot?

Trustpilot is a customer experience solution offering key features such as review request, feedback management, customer experience management, surveys and feedback, and negative feedback management, among others.

Who uses Trustpilot?

Reviews for Trustpilot come from a wide variety of industries, including Financial Services (8% of reviewers), Retail (8%), and Marketing and Advertising (5%). The most frequent use case for Trustpilot cited by reviewers is customer experience (55% of reviewers).

What do users say about Trustpilot pricing?

Some users say the free plan helps build reputation without upfront costs, and some reviewers feel the benefits can justify the expense for larger businesses. However, many reviewers indicate pricing is high, with limited free features and costly upgrades.

Starting price

299flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Reviews

Widgets

Reputable review platform

Review Management

Pricing

Email Invitations

Trustpilot’s user interface

Ease of use rating:

Trustpilot reviews

Overall rating

4.5

/5

1.2K

Positive reviews

74

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.74/10
Rating distribution

5

4

3

2

1

788

300

57

14

47

Pros
“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”
RS

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”
RS

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”
CM

Cameron M.

Graphic Design and Ecommerce Manager

Cons
“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”
KM

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”
SL

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”
SL

Suzanne L.

Head of CRM

Who uses Trustpilot?

Based on 1,206 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Health, Wellness and Fitness
Financial Services
Real Estate
Legal Services
Others

Use cases

Customer Experience
Reputation Management
Customer Satisfaction
Review Management
NPS

Trustpilot's key features

GetApp's analysis of 104 verified user reviews collected between July 2021 and June 2024 identifies Trustpilot's most critical features and summarizes user sentiment about those features.

Customer experience management

Reviewers appreciate Trustpilot's Customer Experience Management capabilities. They find it valuable for collecting and monitoring customer feedback, which helps improve products and services. Users report that it enables them to assess company reliability and quality quickly. They say it facilitates engagement and trust-building with customers. Reviewers indicate that it provides a platform for sharing personal opinions, helping others make informed decisions. They also mention that it allows businesses to respond promptly to reviews, enhancing customer satisfaction. Of the 25 Trustpilot users who gave detailed accounts of their use of Customer Experience Management, 92% rated this feature as important or highly important.


Surveys & feedback

Reviewers highlight Trustpilot's Surveys & Feedback capabilities as essential for gathering customer insights. They find it useful for understanding customer needs and preferences through surveys. Users report that it helps them gauge business reputation and reliability. They appreciate the ability to compare customer experiences and provide honest feedback. Reviewers indicate that it guides them in making informed decisions and improving products and services. They also mention the ease of submitting feedback and the transparency of displaying both positive and negative reviews. Of the 34 Trustpilot users who gave detailed accounts of their use of Surveys & Feedback, 91% rated this feature as important or highly important.


Review request

Reviewers appreciate Trustpilot's Review Request capabilities for increasing customer feedback volume and visibility. They find it easy to request reviews and track responses. Users report that it helps them gather honest opinions about companies and products. They say it integrates well with various applications to automate the review request process. Reviewers indicate that it aids in making informed purchasing decisions and improving services. They also mention the straightforward process of submitting reviews and the professional manner of requesting them. Of the 34 Trustpilot users who gave detailed accounts of their use of Review Request, 91% rated this feature as important or highly important.


Negative feedback management

Reviewers value Trustpilot's Negative Feedback Management capabilities for handling and responding to negative reviews. They find it important for transparency and accountability. Users report that it helps them address issues and improve customer experiences. They appreciate the ability to manage and verify negative feedback, although some mention challenges with removing irrelevant reviews. Reviewers indicate that it provides insights into areas needing improvement and allows businesses to respond to concerns promptly. They also mention the importance of negative feedback in assessing business trustworthiness. Of the 49 Trustpilot users who gave detailed accounts of their use of Negative Feedback Management, 88% rated this feature as important or highly important.


Response management

Reviewers highlight Trustpilot's Response Management capabilities for its simplicity and efficiency in responding to reviews. They find it easy to update responses and manage communication with customers. Users report that it helps maintain engagement and address customer concerns. They appreciate the email reminders for pending responses and the categorization of different types of reviews. Reviewers indicate that it is an important aspect of maintaining customer satisfaction and transparency. They also mention the ease of use for staff and the promptness of replies. Of the 21 Trustpilot users who gave detailed accounts of their use of Response Management, 81% rated this feature as important or highly important.

Verified reviewer profile picture

See related user reviews

“As a consumer, there is little chance to modify or update reviews once they have been made, you can't add a reply, so if the supplier sends you a white widget by mistake, and you ordered a green widget, then supplier makes a false claim, saying we sent you a green widget, there is no continuance of thread.”
DP

David P.

Director

“I came to Trustpilot to let others know of my experience and hopefully hear from someone higher up in the business. Because of Trustpilot, I received a call directly from the company and a full refund.”
AZ

Alexis Z.

CTE Business Teacher

“It's perplexing and frustrating to receive a response in a language that suggests no genuine effort to understand my initial communication.”
Verified reviewer profile picture

Jacob H.

Business Developer


Reporting/Analytics

Reviewers appreciate Trustpilot's Reporting/Analytics capabilities for monitoring and measuring review management efforts. They find it useful for tracking customer feedback and business performance. Users report that it provides valuable insights into customer satisfaction and overall trends. They say it helps in making informed decisions and improving services. Reviewers indicate that the reports are easy to produce and understand. They also mention the importance of having reliable data at hand for business analysis and marketing purposes. Of the 33 Trustpilot users who gave detailed accounts of their use of Reporting/Analytics, 79% rated this feature as important or highly important.


All Trustpilot features

Features rating:

Activity dashboard
Alerts/Notifications
Anonymous feedback
API
Campaign management
Complaint monitoring
Customer database
Customizable reports
Dashboard
Data visualization
Email reminders
Engagement tracking
Feedback management
Knowledge management
Mobile survey
Monitoring
Multi-Channel data collection
Multi-Language
Performance metrics
Predictive analytics
Ratings/Reviews
Real-Time analytics
Real-Time data
Real-Time notifications
Real-Time reporting
Reminders
Reporting & statistics
Review monitoring
Review notification
Sentiment analysis
SEO management
Social media integration
Social promotion
Social sharing
Survey/Poll management
Tagging
Text analysis
Text fields
Third-Party integrations
Trend analysis
Visual analytics
Widgets

Trustpilot alternatives

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299

Per month

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Jotform logo
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Free version
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Trustpilot pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Plus

299

Per month

Features included:

  • 8 widgets
  • 3 User logins
  • 200 monthly invitations
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Premium

629

Per month

Features included:

  • Full website widget library
  • 10 User logins
  • 500 monthly invitations
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Advanced

1,099

Per month

Features included:

  • Ability to customize
  • 20 User logins
  • 5000 monthly invitations
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Unlimited user logins
  • Unlimited invitations
  • Generative AI tools
  • AI review responses
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

User opinions about Trustpilot price and value

Value for money rating:

To see what individual users think of Trustpilot's price and value, check out the review snippets below.

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”
RS

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”
RS

Radha S.

Legal Assistant

Trustpilot integrations (34)

Integrations rated by users

We looked at 1,206 user reviews to identify which products are mentioned as Trustpilot integrations and how users feel about them.

Shopify logo
Shopify

Integration rating: 4.5 (5)

It’s my POS and customer management system

Great seems to work - shopify needs to have more required fields like suburbs etc and packing / delivery instruction

ET

Erica T.

Owner

1/2
WooCommerce logo
WooCommerce

Integration rating: 4.0 (3)

Integration rating: 5.0 (3)

Direct Slack integration for chatops is not strictly necessary since our core web incident resolution and APM alerts are already managed and triaged through dedicated platforms like Azure DevOps and PagerDuty.

Automated build notifications in Slack channels are convenient but not essential since CI/CD updates are monitored in DevOps pipelines.

EA

Estrella A.

Software Engineer

1/2

Integration rating: 4.0 (2)

Study online sentiment on topics covered by the influencer for deeper analysis

GM

Giulia M.

Strategic Planner

WordPress logo
WordPress

Integration rating: 4.5 (2)

Trustpilot customer support

What do users say about Trustpilot customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Trustpilot customer support.

Widespread user sentiment highlights Trustpilot's customer service as responsive, helpful, and easy to reach when issues arise.

A significant portion of users appreciate support staff's professionalism, language options, and willingness to walk them through solutions.

Many reviewers value dedicated account managers and proactive follow-ups to ensure smooth platform usage.

Select users report slow response times, lack of knowledgeable support, and difficulty resolving more complex or account-related issues.

Support options

Email/help desk
Chat
Faqs/forum
Phone support

Training options

Live online
Documentation
Webinars

To see what individual users say about Trustpilot's customer support, check out the review snippets below.

“A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations”

WB

Will B.

Co-Founder

“Customer support wasn't sure what's the problem when I'm getting error while signing up.”

Verified reviewer profile picture

Muhammad H.

Startup Owner and Freelancer

Trustpilot FAQs

Q. Who are the typical users of Trustpilot?

Trustpilot has the following typical customers:
Small Business, Large Enterprises, Mid-size Business, Freelancers

These products have better value for money


Q. What is Trustpilot used for?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.


Q. What level of support does Trustpilot offer?

Trustpilot offers the following support options:
Email/Help Desk, Chat, FAQs/Forum, Phone Support

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