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Email Marketing Software with Lead Capture
Last updated: January 2025
Why is lead capture important for email marketing software users?
Based on GetApp's analysis of 1703 verified reviews collected between July, 2021 and August, 2024
Lead capture in email marketing software collects and organizes potential customer information through forms, landing pages, and integrations. This enables businesses to grow their contact lists, nurture leads, and improve conversion rates. Of the 1703 reviewers who rated lead capture, 87% rated this feature as important or highly important.
Key features of email marketing software based on insights from 14411 verified reviews
- Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
- List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
- Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
- Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
- CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
288 software options
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It brings a complete email marketing toolset with a powerful popup builder on board. Generate leads and segment your audience, send professional newsletters, build email marketing automations.
