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Trustpilot Logo

Customer review management platform for online businesses

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Trustpilot - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Trustpilot overview

Based on 1202 verified user reviews

What is Trustpilot?

Trustpilot is a customer experience program offering key features such as feedback management, customer experience management, review requests, surveys and feedback, negative feedback management, and reporting/analytics, among others.

Who uses Trustpilot?

Reviews for Trustpilot come from a wide variety of industries, including Financial Services (8% of reviewers), Retail (8%), and Marketing and Advertising (5%). The most frequent use case for Trustpilot cited by reviewers is improving customer experience (55% of reviewers).

What do users say about Trustpilot pricing?

Some reviewers feel Trustpilot’s pricing is high, especially for small businesses, and they find advanced features locked behind expensive plans. Users report limited free options, restrictive contracts, and less value compared to competitors, though some appreciate benefits for larger businesses.

Starting price

299flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Reviews

Widgets

Established platform trustworthiness

Review Management

Email Invitations

Pricing

Trustpilot’s user interface

Ease of use rating:

Trustpilot pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(60)
3-4(356)
5(786)

What do users say about Trustpilot?

Trustpilot is a customer experience program offering key features such as feedback management, customer experience management, review requests, surveys and feedback, negative feedback management, and reporting/analytics, among others.

Select to learn more


Who uses Trustpilot?

Based on 1,202 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Retail
Internet
Real Estate
Health, Wellness and Fitness
Others

Use cases

Reputation Management
Customer Experience
Review Management
Customer Satisfaction
Customer Loyalty

Trustpilot's key features

GetApp's analysis of 104 verified user reviews collected between July 2021 and June 2024 identifies Trustpilot's most critical features and summarizes user sentiment about those features.

Customer experience management

Reviewers appreciate Trustpilot's Customer Experience Management capabilities. They find it valuable for collecting and monitoring customer feedback, which helps improve products and services. Users report that it enables them to assess company reliability and quality quickly. They say it facilitates engagement and trust-building with customers. Reviewers indicate that it provides a platform for sharing personal opinions, helping others make informed decisions. They also mention that it allows businesses to respond promptly to reviews, enhancing customer satisfaction. Of the 25 Trustpilot users who gave detailed accounts of their use of Customer Experience Management, 92% rated this feature as important or highly important.


Surveys & feedback

Reviewers highlight Trustpilot's Surveys & Feedback capabilities as essential for gathering customer insights. They find it useful for understanding customer needs and preferences through surveys. Users report that it helps them gauge business reputation and reliability. They appreciate the ability to compare customer experiences and provide honest feedback. Reviewers indicate that it guides them in making informed decisions and improving products and services. They also mention the ease of submitting feedback and the transparency of displaying both positive and negative reviews. Of the 34 Trustpilot users who gave detailed accounts of their use of Surveys & Feedback, 91% rated this feature as important or highly important.


Review request

Reviewers appreciate Trustpilot's Review Request capabilities for increasing customer feedback volume and visibility. They find it easy to request reviews and track responses. Users report that it helps them gather honest opinions about companies and products. They say it integrates well with various applications to automate the review request process. Reviewers indicate that it aids in making informed purchasing decisions and improving services. They also mention the straightforward process of submitting reviews and the professional manner of requesting them. Of the 34 Trustpilot users who gave detailed accounts of their use of Review Request, 91% rated this feature as important or highly important.


Negative feedback management

Reviewers value Trustpilot's Negative Feedback Management capabilities for handling and responding to negative reviews. They find it important for transparency and accountability. Users report that it helps them address issues and improve customer experiences. They appreciate the ability to manage and verify negative feedback, although some mention challenges with removing irrelevant reviews. Reviewers indicate that it provides insights into areas needing improvement and allows businesses to respond to concerns promptly. They also mention the importance of negative feedback in assessing business trustworthiness. Of the 49 Trustpilot users who gave detailed accounts of their use of Negative Feedback Management, 88% rated this feature as important or highly important.


Response management

Reviewers highlight Trustpilot's Response Management capabilities for its simplicity and efficiency in responding to reviews. They find it easy to update responses and manage communication with customers. Users report that it helps maintain engagement and address customer concerns. They appreciate the email reminders for pending responses and the categorization of different types of reviews. Reviewers indicate that it is an important aspect of maintaining customer satisfaction and transparency. They also mention the ease of use for staff and the promptness of replies. Of the 21 Trustpilot users who gave detailed accounts of their use of Response Management, 81% rated this feature as important or highly important.

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See related user reviews

“As a consumer, there is little chance to modify or update reviews once they have been made, you can't add a reply, so if the supplier sends you a white widget by mistake, and you ordered a green widget, then supplier makes a false claim, saying we sent you a green widget, there is no continuance of thread.”
DP

David P.

Director

“I came to Trustpilot to let others know of my experience and hopefully hear from someone higher up in the business. Because of Trustpilot, I received a call directly from the company and a full refund.”
AZ

Alexis Z.

CTE Business Teacher

“It's perplexing and frustrating to receive a response in a language that suggests no genuine effort to understand my initial communication.”
Verified reviewer profile picture

Jacob H.

Business Developer


Reporting/Analytics

Reviewers appreciate Trustpilot's Reporting/Analytics capabilities for monitoring and measuring review management efforts. They find it useful for tracking customer feedback and business performance. Users report that it provides valuable insights into customer satisfaction and overall trends. They say it helps in making informed decisions and improving services. Reviewers indicate that the reports are easy to produce and understand. They also mention the importance of having reliable data at hand for business analysis and marketing purposes. Of the 33 Trustpilot users who gave detailed accounts of their use of Reporting/Analytics, 79% rated this feature as important or highly important.


All Trustpilot features

Features rating:

Activity dashboard
Alerts/Notifications
Anonymous feedback
API
Campaign management
Complaint monitoring
Customer database
Customizable reports
Dashboard
Data visualization
Email reminders
Engagement tracking
Feedback management
Knowledge management
Mobile survey
Monitoring
Multi-Channel data collection
Multi-Language
Performance metrics
Predictive analytics
Ratings/Reviews
Real-Time analytics
Real-Time data
Real-Time notifications
Real-Time reporting
Reminders
Reporting & statistics
Review monitoring
Review notification
Sentiment analysis
SEO management
Social media integration
Social promotion
Social sharing
Survey/Poll management
Tagging
Text analysis
Text fields
Third-Party integrations
Trend analysis
Visual analytics
Widgets

Trustpilot alternatives

Trustpilot logo

Starting from

299

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
SurveyMonkey logo

Starting from

30

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Broadly logo

Starting from

249

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Free

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Trustpilot pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Plus

299

Per month

Features included:

  • 8 widgets
  • 3 User logins
  • 200 monthly invitations
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Premium

629

Per month

Features included:

  • Full website widget library
  • 10 User logins
  • 500 monthly invitations
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Advanced

1,099

Per month

Features included:

  • Ability to customize
  • 20 User logins
  • 5000 monthly invitations
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Unlimited user logins
  • Unlimited invitations
  • Generative AI tools
  • AI review responses
  • Customizable review invitations
  • Custom website widgets
  • Email review widgets
  • Targeted review showcasing
  • Profile page promotions
  • Ad-free profile on Trustpilot.com
  • Customize your profile page
  • Competitor module
  • Social media sharing tools
  • Downloadable marketing assets

User opinions about Trustpilot price and value

Value for money rating:

To see what individual users think of Trustpilot's price and value, check out the review snippets below.

“A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations”
WB

Will B.

Co-Founder

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”
CM

Cameron M.

Graphic Design and Ecommerce Manager

Trustpilot integrations (34)

Integrations rated by users

We looked at 1,202 user reviews to identify which products are mentioned as Trustpilot integrations and how users feel about them.

Shopify logo
Shopify

Integration rating: 4.5 (5)

WooCommerce logo
WooCommerce

Integration rating: 4.0 (3)

Turn any site into a shop in minutes

Integration with WooCommerce is important because it allows flexible payment options in online stores. It works well with PayPal and supports different types of businesses. It also gives more control over how payments are set up.

JP

Jamie P.

Youth Worker and Designer

1/2
Slack logo
Slack

Integration rating: 5.0 (3)

Useful to get updates

AK

Aryan K.

CEO

Integration rating: 4.0 (2)

Study online sentiment on topics covered by the influencer for deeper analysis

GM

Giulia M.

Strategic Planner

WordPress logo
WordPress

Integration rating: 4.5 (2)

Trustpilot customer support

What do users say about Trustpilot customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Trustpilot customer support.

Widely noted by reviewers, Trustpilot's customer support is responsive, helpful, and often praised for professionalism.

A significant portion of users appreciate having dedicated account managers who proactively check in and resolve issues.

Common user feedback highlights support teams' language flexibility and willingness to provide demos or walk users through features.

A limited number of users report slow response times, vague communication, and difficulty resolving more complex account issues.

Support options

Email/help desk
Chat
Faqs/forum
Phone support

Training options

Live online
Documentation
Webinars

To see what individual users say about Trustpilot's customer support, check out the review snippets below.

“A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations”

WB

Will B.

Co-Founder

“Customer support wasn't sure what's the problem when I'm getting error while signing up.”

Verified reviewer profile picture

Muhammad H.

Startup Owner and Freelancer

Trustpilot FAQs

Q. What is Trustpilot used for?

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York. Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

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