by Luke Moreland
Published on 24 July 2014
We all have to start somewhere even if it's just an Excel spreadsheet. The jump to more complex customer relationship management software at first may seem to make life more complicated rather than simpler. You may not have many customer relationships and rely on the power of memory and good old data entry to organize yourself and your business. Do you really need a CRM loaded with special features that your small business may not even use? Or should you just stick to those boring cells?
There are many advantages to using CRM software to make your team communicate better internally, organize itself and strategize about your relationship with your target over the long-term so that when the customers start rolling in you will have a refined system for delivering consistent satisfaction.
So one way of looking at it is that even though you may not have many customers yet, that doesn't mean you shouldn't be preparing yourself for the inevitable probability that you will!
But the time to make your small business happen is now. You want something that works immediately and that is easy to use and well-suited for the scale of your business. Productivity, money and efficiency is lost if the learning curve to get to know that new CRM is too high. Or worse, if it doesn't work for your team and you are forced to abandon the whole system it can be a real waste of time.
Simplicity for small business is a value that an increasing number of CRM software are addressing and resolving.
Now CRMs loaded with sophisticated features are losing out to straightforward software that delivers a practical and efficient package of tools to help you do whatever it is you do better and with more ease.
Below are a few exemplary CRM software that take you away from your Excel spreadsheet without missing a beat to a more professional, uncomplicated way of managing your customer relationships. You will not be bogged down in complex features you don't need or don't have the time to learn.
Refreshingly built with small, busy businesses in mind, Casengo is so subtle and easy that it doesn't bear any resemblance to the other clunky CRMs that lurk in the cloud. They even call out those of you who give excuses for not being technical. The set-up is designed to be fool-proof and getting started is trouble-free. The ease of getting going reflects the powerful simplicity of their features.
Efficient, easy-to-use, powerful and simple are the qualities that make Casengo an excellent CRM to implement without the learning curve or technical know-how.
This is one CRM software that is designed specifically with small businesses in mind that promises an easy user experience and actually delivers it. Everything is designed to automate and systematize the different customer relationships that a small business has to manage on a daily basis. A few interesting features are mentioned below.
Insightly is a piece of software that doesn't try to be everything for everyone. It is not trying to provide a service to complex, bureaucratic companies and organizations. It is here to offer a package of tools with small businesses in mind to make your job easier, not more difficult.
Salesforce's newest and perhaps most expensive acquisition really gets to the point of sales. RelateIQ helps automate your all of your data entry, contact management, and other *yawn* administrative work, so you can focus on your customers and closing soon. "I'm at my best when I'm not in my inbox. I'm in RelateIQ," said one satisfied customer, which we can understand, since we all know how distracting email really is.
RelateIQ cuts down ten hours of admin time per week per employee, which could translate to a 25 percent increase in time to offer great customer service.
The name of this software reveals their business model and their philosophy. This is one piece of software that deliberately tries to avoid the pitfalls of over-complicated customer management systems. It is self-consciously simple and makes no bold claims to have the most extravagant features on the market. It simply wants to help you sell and gives you a few easy-to-use tools to accomplish just that.
You Don't Need A CRM makes a grand statement that may not be true. If you have a complex set of customer relationships, managing your business will certainly be made easier with a customer relationship management system. But their philosophy and their business model is sound in avoiding complicated, closed software by moving toward a service that delivers simple, easy-to-use tools for selling better.