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LeadSquared

Marketing automation and sales execution platform

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Table of Contents

LeadSquared - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

LeadSquared overview

What is LeadSquared?

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Key benefits of using LeadSquared

Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.

Starting price

view pricing plans

Pros & Cons

User Interface

Customization Options

Lead and Sales Management

Ease of Use

Customer Support

Call Issues

LeadSquared’s user interface

Ease of use rating:

4.3

(166)

LeadSquared pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(8)

3-4(78)

5(80)

What do users say about LeadSquared?

User Friendly, Customization and flexibility, security and compliance, lead engagement, lead monitoring, customer support, analytics and reporting

Select to learn more

Who uses LeadSquared?

Based on 166 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Education Management

E-Learning

Information Technology and Services

Financial Services

Others

Use cases

CRM

Lead Management

Email Marketing

Lead Capture

Lead Nurturing

LeadSquared's key features

Most critical features, based on insights from LeadSquared users:

Lead capture

4.4

(66)

Lead management

4.5

(57)

Sales pipeline management

4.4

(39)

Workflow management

4.5

(21)

Contact database

3.8

(11)

Customizable reports

4.5

(8)

All LeadSquared features

Features rating:

4.2

(166)

Customizable templates

4.6

(5)

Drag & drop

5.0

(1)

Customizable fields

4.5

(13)

Drip campaigns

5.0

(2)

Real-Time reporting

4.0

(3)

Reporting & statistics

3.4

(11)

Communication management

4.5

(4)

Sales analytics

5.0

(1)

Sales reports

4.4

(10)

Scheduling

4.3

(3)

Search marketing

3.0

(1)

Segmentation

2.5

(2)

Call routing

3.3

(3)

Multi-Channel marketing

5.0

(1)

Calendar sync

4.0

(1)

List management

4.8

(4)

Activity tracking

4.3

(32)

Alerts/Notifications

4.5

(2)

Lead qualification

3.7

(18)

Lead distribution

5.0

(9)

Lead nurturing

4.0

(2)

Marketing calendar

5.0

(1)

Lead engagement

4.0

(3)

CRM

4.5

(49)

Campaign management

4.4

(17)

Contact management

4.3

(70)

Reporting/Analytics

4.1

(28)

Marketing automation

3.9

(10)

Data import/export

4.1

(14)

Opportunity management

4.1

(14)

Lead segmentation

4.2

(13)

Task management

3.8

(8)

Pipeline management

4.2

(16)

Interaction tracking

4.2

(13)

Mobile access

3.7

(6)

Email marketing

4.3

(15)

Email management

4.0

(6)

Event triggered actions

4.3

(4)

Calendar/Reminder system

4.3

(9)

Performance management

(0)

Performance metrics

4.3

(3)

Personalization

(0)

Physician management

(0)

Payment collection in the field

(0)

Patient portal

(0)

Pipeline reports

(0)

Messaging

(0)

Medical history records

(0)

Mobile app

(0)

Mobile optimization

4.5

(6)

Monitoring

(0)

Multi-Location

(0)

Multivariate testing

(0)

Onboarding

(0)

Online booking

(0)

Online scheduling

(0)

Live chat

(0)

Online time clock

(0)

Orientation workflow management

(0)

Patient communications

(0)

Patient engagement

(0)

Patient intake

(0)

Learning management

(0)

Patient management

(0)

Polls/Voting

(0)

Self service portal

(0)

Single sign on

(0)

SMS marketing

5.0

(1)

Social marketing

(0)

Social media integration

1.0

(1)

Source Tracking

5.0

(1)

Status tracking

(0)

Student information/records

(0)

Student management

(0)

Tagging

(0)

Task progress tracking

(0)

Task scheduling

(0)

Template management

5.0

(1)

Territory management

2.0

(1)

Third-Party integrations

3.3

(3)

Visitor tracking

(0)

Web forms

(0)

Website analytics

(0)

Website visitor tracking

(0)

Widgets

(0)

Work order management

(0)

Predictive dialer

(0)

Prioritization

(0)

Prospecting tools

(0)

Real-Time analytics

(0)

Real-Time data

5.0

(2)

Real-Time monitoring

(0)

Real-Time notifications

(0)

Real-Time updates

(0)

Records management

5.0

(1)

Referral tracking

(0)

Registration management

(0)

Reminders

1.0

(1)

ROI tracking

(0)

Role-Based permissions

(0)

Route optimization

(0)

Routing

(0)

Sales activity management

(0)

Sales forecasting

(0)

Sales trend analysis

(0)

Scoring

(0)

Search/Filter

4.0

(1)

Call transfer

(0)

Campaign analytics

(0)

Campaign scheduling

(0)

Campaign Segmentation

4.0

(1)

Candidate management

(0)

Channel management

(0)

Chat/Messaging

(0)

Chatbot

(0)

Claims management

(0)

Click tracking

(0)

Client management

(0)

Client portal

(0)

Commenting/Notes

(0)

Commission management

5.0

(1)

Community management

(0)

Computer telephony integration

(0)

Confirmations/Reminders

(0)

Content management

(0)

Conversion Rate Optimization

(0)

Conversion tracking

(0)

Customer database

(0)

Customer history

(0)

A/B testing

(0)

Access controls/permissions

(0)

Accounting

(0)

Accounting integration

(0)

Activity dashboard

1.0

(1)

Admissions management

(0)

Alumni management

(0)

API

4.5

(2)

Application management

(0)

Appointment management

(0)

Appointment scheduling

5.0

(1)

Automated scheduling

(0)

Automatic call distribution

(0)

Autoresponders

(0)

Call center management

(0)

Call disposition

(0)

Call monitoring

(0)

Call recording

(0)

Call reporting

(0)

Call scripting

(0)

Call tracking metrics

(0)

Call transcription

(0)

For aba industry

(0)

For financial institutions

(0)

For healthcare

(0)

For higher education

(0)

For insurance industry

(0)

For ipad devices

(0)

For real estate

(0)

For sales teams/organizations

(0)

For small businesses

(0)

For startups

(0)

Forecasting

(0)

Forms management

(0)

GPS

(0)

HIPAA compliant

(0)

Home health care management

(0)

Interactive learning

(0)

Internal chat integration

(0)

Interview scheduling

(0)

Inventory management

(0)

IVR

(0)

K-12

(0)

Landing pages/web forms

5.0

(1)

Customer journey mapping

(0)

Customer segmentation

(0)

Customizable branding

(0)

Customizable ctas

(0)

Customizable forms

(0)

Customization

(0)

Dashboard

(0)

Data security

(0)

Dispatch management

(0)

Document management

(0)

Document storage

3.0

(4)

Dynamic content

(0)

Electronic payments

(0)

Email campaign management

2.8

(4)

Email templates

4.0

(1)

Email tracking

(0)

EMR/EHR

(0)

Engagement tracking

5.0

(1)

Enrollments/Onboarding

(0)

Event calendar

(0)

Fee management

(0)

Field sales management

(0)

LeadSquared awards

Predictive Lead Scoring

80/100

Admissions

76/100

LeadSquared alternatives

LeadSquared

4.3

(166)

visit website

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Free trial

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4.3

Features

4.2

Value for Money

4.2

Customer Support

4.3

HubSpot CRM

4.5

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Salesforce Sales Cloud

4.4

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No pricing info

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Zoho CRM

4.3

(6.9K)

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No pricing info

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Free version

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Value for Money

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LeadSquared pricing

Value for money rating:

4.2

(166)

Starting from

No pricing info

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

User opinions about LeadSquared price and value

Value for money rating:

4.2

(166)

To see what individual users think of LeadSquared's price and value, check out the review snippets below.

“I recommend LS for any start up, mid size enterprise or a high scale enterprise, trust me on this looks like words of ease in praising the apps, But in fact it is a True Value Addition.”

Durga P.

Manager Inside Sales- Business Developement

“Kudos to the LeadSquared team for developing an excellent software. I would strongly recommend LeadSquared to anybody that is looking for a great lead management tool with an excellent ROI.”

Venkat H.

Vice President - Operations

LeadSquared integrations (70)

Integrations rated by users

We looked at 166 user reviews to identify which products are mentioned as LeadSquared integrations and how users feel about them.

Ameyo

Integration rating: 5.0 (1)

“Ameyo is a calling or dialler software were we connect with the leads which is in leadsquared through computerized calls.”

Irfanudeen S.

Senior Academic Counsellor

Shopify

Integration rating: 5.0 (1)

Gmail

Integration rating: 5.0 (1)

Gupshup

Integration rating: 5.0 (1)

LeadSquared customer support

What do users say about LeadSquared customer support?

Customer support rating:

4.2

We analyzed 27 verified user reviews to identify positive and negative aspects of LeadSquared customer support.

Widespread user sentiment highlights fast, responsive, and helpful customer support that resolves issues promptly and efficiently.

A minority of users report slow response times, difficulty getting help, and inconsistent support quality after onboarding.

Support options

Faqs/forum

Chat

Email/help desk

Phone support

Knowledge base

24/7 (live rep)

Training options

In person

Videos

Webinars

Live online

Documentation

To see what individual users say about LeadSquared's customer support, check out the review snippets below.

“LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes.”

Jagriti D.

Managing Director, Owner

“Customer service is also worth commenting upon since the escalations were taken priority and resolved in the committed timeline.”

Aditya S.

Business Development Executive

“We often face minor bugs that we need to contact the customer support team about.”

Vance C.

Marketing Manager

LeadSquared FAQs

Q. Who are the typical users of LeadSquared?

LeadSquared has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does LeadSquared support?

LeadSquared supports the following languages:
English, Hindi, Indonesian, Vietnamese

Q. Does LeadSquared support mobile devices?

LeadSquared supports the following devices:
Android, iPad, iPhone

Q. Does LeadSquared offer an API?

Yes, LeadSquared has an API available for use.

Q. What level of support does LeadSquared offer?

LeadSquared offers the following support options:
FAQs/Forum, Chat, Email/Help Desk, Phone Support, Knowledge Base, 24/7 (Live rep)

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