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Sprinklr Logo

Social media management, analytics & strategy planning.

Table of Contents

Sprinklr - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Sprinklr overview

What is Sprinklr?

Sprinklr's social CRM and social governance modules can be used to manage all your social profiles from one single platform. The Social Engagement product by Sprinklr can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Use Sprinklr's social listening insights to monitor competition, track audience engagement, and measure sentiment, moods, and market trends. Social publishing can be used to create, share and target content. The editorial calendar and organizational compliance and approval rules can be used to ensure consistent content and brand messaging. All your sourced and produced content can be protected using the social asset management module. Share and reuse successful content and identify the best performing content and content producers.

Sprinklr can be used to collaborate on social campaigns, from design to launch. Use reporting metrics from multiple channels to show the effectiveness of your content on ROI. You can also use Sprinklr to build social apps, as well as to monitor social activity from any mobile device, anywhere and anytime.

Key benefits of using Sprinklr

- Sprinklr supports Twitter, Facebook, Snapchat, LinkedIn, Google+, YouTube, Instagram, Foursquare, Flickr, Slideshare, Tumblr, WordPress, Zendesk, Livechat, Bazaar Voice, Survey Monkey, Clarabridge, Sina Weibo, Tencent Weibo, Renren, and VK.

- Slice and dice drill-down queries that can be immediately saved and “injected” into conversation or reporting dashboards for subsequent examination.

- Use Sprinklr to track campaigns and conversions, optimize conatent placement and deployment.

- Build a 360 degree profile views of your customers over time and across hundreds of channels by integrating a Social CRM

- Build your own custom social apps and run A/B testing, as well as having access to a selection of ready-to-go apps. Schedule deployment and manage app versioning.

Starting price

249per user /
per month

Alternatives

with better value for money


Pros & Cons

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Oversight

Assistance

Sprinklr’s user interface

Ease of use rating:

Sprinklr pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(3)
3-4(45)
5(42)

What do users say about Sprinklr?

Reviewers indicate Sprinklr streamlines social media management by centralizing account control, scheduling posts, and enabling real-time engagement across multiple channels. They appreciate its robust analytics, collaboration features, and flexibility for large teams, though some mention a steep learning curve and limitations with certain platform integrations and mobile usability. They feel it is best suited for mid-sized and enterprise organizations.

Users report customer support is responsive and helpful for complex issues, but some say support can be slow or inconsistent, especially without a dedicated representative. They find setup challenging, but note staff assistance is available during onboarding.

Select to learn more


Who uses Sprinklr?

Based on 90 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Retail
Consumer Goods
Computer Software
Others

Use cases

Social Media Marketing
Social Media Analytics Tools
Social Media Management
Social Media Monitoring
Content Marketing

Sprinklr's key features

Most critical features, based on insights from Sprinklr users:

Post scheduling
Social media integration
Multi-Account management
Automated publishing
Marketing automation
Reporting & statistics

All Sprinklr features

Features rating:

Sentiment analysis
Calendar management
Call center management
Campaign analytics
Campaign management
Campaign scheduling
Chatbot
Communication management
Contact database
Content management
CRM
Customer database
Customer engagement
Pre-Configured bot
Natural language processing
Data import/export
Data visualization
Email management
Engagement tracking
Monitoring
Mobile access
Keyword filtering
Knowledge base management
Activity tracking
Surveys & feedback
Tagging
Task management
Social media monitoring
Advocate management
Workflow management
Third-Party integrations
Performance metrics
Reporting/Analytics
Conversion tracking
Contact management
Campaign planning
Automated responses
Support ticket management
Negative feedback management
Offline access
Transcripts/Chat history
Service level agreement (sla) management
Multiple user accounts
Multi-Language
Multi-Channel marketing
Transfers/Routing
Multi-Channel management
Multi-Channel distribution
Multi-Channel communication
Multi-Campaign
Trend analysis
User management
Macros/Templated responses
Live chat
Lead management
Language detection
Version control
Single sign on
SMS messaging
Self service portal
Search/Filter
Social advertising
Social marketing
Role-Based permissions
ROI tracking
Reminders
Real-Time reporting
Social promotion
Real-Time data
Real-Time chat
Real-Time analytics
Strategic planning
Queue management
Query suggestions
Proactive chat
Prioritization
Template management
Online voice transmission
Online Forums
Interaction tracking
Chat/Messaging
Channel management
Canned responses
Campaign Segmentation
Call routing
Call conferencing
Budgeting/Forecasting
Brand guidelines
Benchmarking
Behavior analytics
Automatic outbound dialer
Automatic call distribution
Automated routing
Augmented analytics
Approval process control
API
Alerts/Notifications
Alerts/Escalation
AI/Machine learning
AI copilot
Advertising management
Activity/News feed
Activity Planning
Activity dashboard
Access controls/permissions
A/B testing
@mentions
Intent recognition
Inbox management
Image editing
Help desk management
Gamification
For sales/marketing
For ipad devices
Feedback management
Event management
Email marketing
Dynamic content
Digital asset management
Customizable reports
Customizable forms
Customizable fields
Customizable branding
Customer support
Customer Service Analytics
Customer segmentation
Customer history
Customer experience management
Customer communication
Contextual guidance
Configurable workflow
Computer telephony integration
Compliance management
Collaboration tools

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249

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Sprinklr pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution)

249

/user

Per month

Features included:

  • Customer Care
  • AI Chatbot
  • Omnichannel Inbox
  • Knowledge Base
  • Skill-Based Routing
  • CSAT Surveys
  • Canned Responses
  • APIs

Sprinklr Service - Enterprise (Custom CCaaS Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Livechat
  • Unified Agent Workspace
  • Omni-Channel Case Routing
  • Quality Management
  • Reporting and Analytics
  • Workforce Management
  • Communities
  • Conversational AI

Sprinklr Social - Self-Serve (Social Media Management Solution)

249

/user

Per month

Features included:

  • Built-In AI Content Creation
  • Approval Workflows
  • Digital Asset Management
  • Deep Insights
  • Quick Actions
  • AI-Powered Customer Engagement
  • Benchmark Analytics

Sprinklr Social - Self-Serve (SMM and Customer Service Solution)

359

/user

Per month

Features included:

  • SLA
  • Business Hours
  • Apps & Integrations
  • Persona-specific dashboards

Sprinklr Social - Enterprise (Custom Social Media Management Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Editorial Calendar
  • User-Generated Content
  • Approval Workflows
  • Brand Monitoring
  • Custom Metrics

Sprinklr Insights - Enterprise (Custom Consumer Intelligence Solution)

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Competitive Benchmarking
  • Social Media Monitoring
  • Granular Analytics
  • Access to premium product implementation and onboarding
  • Access to premium training resources
  • Dedicated Customer Success Manager
  • Social publishing and engagement with Sprinklr Social
  • Advanced campaign planning and content marketing with Sprinklr Marketing

User opinions about Sprinklr price and value

Value for money rating:

To see what individual users think of Sprinklr's price and value, check out the review snippets below.

“Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed.”
DH

Daniel H.

Brand Marketing

“We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.”

Verified reviewer

Anonymity request

Sprinklr integrations (67)

Integrations rated by users

We looked at 90 user reviews to identify which products are mentioned as Sprinklr integrations and how users feel about them.

Integration rating: 5.0 (2)

All adverse events reported on Social media are sent to salesforce with Salesforce integration in the Sprinklr.

MK

Muhammad K.

Senior Team Lead

Twitter/X logo
Twitter/X

Integration rating: 3.0 (1)

Sprinklr support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
24/7 (Live rep)
Knowledge Base

Training options

Videos
Live Online
In Person
Documentation

Sprinklr FAQs

Q. What type of pricing plans does Sprinklr offer?

Sprinklr has the following pricing plans:
Starting from: $249.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Sprinklr?

Sprinklr has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Sprinklr support?

Sprinklr supports the following languages:
English, French, German, Portuguese, Spanish


Q. Does Sprinklr support mobile devices?

Sprinklr supports the following devices:
Android, iPhone


Q. Does Sprinklr offer an API?

Yes, Sprinklr has an API available for use.


Q. What other apps does Sprinklr integrate with?

Sprinklr integrates with the following applications:
Salesforce Service Cloud, HubSpot Marketing Hub, Jive, Adobe Commerce, Google Analytics 360, SAP Ariba, Aprimo Digital Asset Management, AppsFlyer, Adjust, MediaValet, Canary, Freshsales, WordPress, PowerReviews, Freshdesk, Marketo Sales Connect, Bazaarvoice, Twitter/X, Adobe Analytics, Discourse, Stripe, Kochava, Oracle Responsys, Snapchat for Business, Domo, Slack, Shutterstock Editor, FormAssembly, Coveo Relevance Cloud, SAP Service Cloud, Bynder, Tableau, LinkedIn for Business, Bitly, Meta for Business, Adobe Experience Manager, BL.INK, Beckon, Google Data Studio, Mailchimp, Twilio, Mediaocean, Trustpilot, Marketo Engage, Microsoft Power BI, Haptik, Oracle Eloqua Marketing Automation, Shopify, Zendesk Suite


Q. What level of support does Sprinklr offer?

Sprinklr offers the following support options:
Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Knowledge Base

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