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Drift

Live chat & in-app messaging for sales & marketing

Table of Contents

Is this product right for your business?

Find out with a

Drift - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: March 2026

Drift overview

Based on 199 verified user reviews

What is Drift?

By industry, Drift reviewers are most commonly professionals in computer software (25%). The most frequent use case for Drift cited by reviewers is live chat (82% of reviewers).

What do users say about Drift pricing?

Reviewers indicate that Drift provides valuable features for startups and small businesses, and some users appreciate the free version and trial. However, some reviewers feel the pricing is steep, and some users report confusion over frequent pricing changes.

Starting price

Free

Alternatives

with better value for money

Pros & Cons

Lead Generation

Chatbot

Customer Support

Pricing

User Interface

Drift’s user interface

Ease of use rating:

4.5

(199)

Drift pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(7)

3-4(65)

5(127)

What do users say about Drift?

By industry, Drift reviewers are most commonly professionals in computer software (25%). The most frequent use case for Drift cited by reviewers is live chat (82% of reviewers).

Select to learn more

Who uses Drift?

Based on 199 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Information Technology and Services

Marketing and Advertising

Internet

Others

Use cases

Live Chat

Chatbot

Lead Capture

Appointment Scheduling

Lead Generation

Drift's key features

Most critical features, based on insights from Drift users:

Online booking

4.8

(10)

Real-time consumer-facing chat

4.9

(10)

Reporting/Analytics

4.7

(3)

Lead qualification

5.0

(3)

Chat/Messaging

5.0

(4)

Customer support

1.0

(1)

All Drift features

Features rating:

4.3

(199)

Real-Time notifications

5.0

(1)

Chatbot

5.0

(2)

Customer experience management

4.0

(1)

For sales/marketing

5.0

(1)

Confirmations/Reminders

4.8

(6)

Customizable branding

5.0

(3)

CRM

3.0

(1)

Autoresponders

5.0

(1)

Surveys & feedback

5.0

(1)

Automated responses

4.0

(1)

Customizable forms

5.0

(1)

Proactive chat

4.3

(4)

Appointment management

4.8

(4)

Transfers/Routing

4.0

(1)

Live chat

4.0

(1)

Lead capture

5.0

(5)

Lead verification/validation

5.0

(2)

Lead segmentation

4.0

(1)

Workflow management

4.0

(1)

Mobile access

4.4

(9)

Transcripts/Chat history

4.7

(10)

Data import/export

4.5

(2)

Contact database

5.0

(6)

Performance metrics

(0)

Personalization

(0)

Online forms

(0)

Pipeline reports

(0)

Pre-Configured bot

(0)

Predictive analytics

(0)

Prioritization

(0)

Process/Workflow automation

(0)

Product recommendations

(0)

One-to-One messaging

(0)

Offline form

(0)

Natural language search

(0)

Natural language processing

(0)

Multi-Language

(0)

Multi-Channel marketing

(0)

Multi-Channel data collection

(0)

Multi-Channel communication

(0)

Monitoring

(0)

Mobile optimization

5.0

(1)

Mobile alerts

(0)

Meeting management

(0)

Marketing automation

3.5

(2)

Location-Based Marketing

(0)

List management

4.0

(1)

Lead nurturing

(0)

SMS messaging

(0)

Source Tracking

(0)

Speech recognition

(0)

Speech synthesis

(0)

Support ticket management

(0)

Survey/Poll management

(0)

Tagging

(0)

Target account identification

(0)

Template management

(0)

Third-Party integrations

(0)

Video chat

(0)

Visitor tracking

(0)

Web forms

(0)

Web-based deployment

(0)

Website visitor tracking

5.0

(2)

WYSIWYG editor

(0)

Prospecting tools

(0)

Push notifications

(0)

Query suggestions

4.0

(1)

Real-Time analytics

(0)

Real-time conversations

(0)

Real-Time data

(0)

Real-Time monitoring

(0)

Reminders

(0)

Reporting & statistics

(0)

ROI tracking

5.0

(1)

Sales activity management

(0)

Scheduling

(0)

Screen sharing

(0)

Search/Filter

(0)

Segmentation

(0)

Single sign on

(0)

Campaign management

3.0

(1)

Campaign Personalization

(0)

Canned responses

(0)

Chat Transcript

(0)

Code-free development

5.0

(1)

Collaboration tools

(0)

Contact management

4.0

(1)

Content management

(0)

Contextual guidance

(0)

Contextual Targeting

(0)

Conversion tracking

(0)

Customer database

(0)

Customer engagement

(0)

Customer segmentation

(0)

Customer Service Analytics

(0)

Customizable ctas

(0)

Feedback management

(0)

A/B testing

(0)

Access controls/permissions

(0)

Activity dashboard

(0)

Activity tracking

(0)

AI copilot

(0)

AI/Machine learning

4.0

(1)

Alerts/Escalation

(0)

Alerts/Notifications

(0)

API

(0)

Appointment scheduling

(0)

Audience targeting

(0)

Augmented analytics

(0)

Automated routing

(0)

Automated scheduling

(0)

Availability management

(0)

Calendar management

5.0

(1)

Calendar sync

4.7

(6)

File sharing

4.5

(2)

For developers

(0)

For sales teams/organizations

(0)

Forms management

(0)

Geotargeting

(0)

Group messaging

(0)

Human Handover

(0)

Intent recognition

(0)

Interaction tracking

(0)

Knowledge base management

(0)

Landing pages/web forms

5.0

(2)

Language detection

(0)

Lead distribution

1.0

(1)

Lead generation

(0)

Lead management

5.0

(1)

Lead notifications

(0)

Customizable fields

(0)

Customizable reports

(0)

Customizable templates

(0)

Dashboard

(0)

Data extraction

(0)

Data synchronization

(0)

Data visualization

(0)

Drip campaigns

(0)

Dynamic content

(0)

Email Automation

(0)

Email campaign management

5.0

(4)

Email management

(0)

Email marketing

3.0

(1)

Email templates

(0)

Email tracking

(0)

Engagement tracking

(0)

Event triggered actions

(0)

Drift awards

Conversational AI Platform

84/100

Predictive Lead Scoring

80/100

Live Chat

87/100

Drift alternatives

Drift

4.5

(199)

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.3

Value for Money

4.1

Customer Support

4.4

Chatbase

4.3

(73)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Tidio

4.7

(590)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Botsonic

4.8

(78)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Drift pricing

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Premium

No pricing info

Advanced

No pricing info

Enterprise

No pricing info

User opinions about Drift price and value

Value for money rating:

4.1

Of 28 reviews that provide robust commentary on Drift's price and value, 53% mention it in a positive light.

Reviewers indicate that Drift offers valuable features, especially for startups and small businesses, with some appreciating the availability of a free version and free trial to test its capabilities. Some users say the tool’s flexibility and API access add to its appeal, and a few report securing discounted or startup pricing. However, some reviewers feel the pricing is steep, particularly for advanced features or higher tiers, and they find the cost prohibitive for small businesses. Some users report confusion with the pricing structure and express frustration over frequent pricing changes and required upfront payments.

, and

To see what individual users think of Drift's cost and value, check out the review excerpts below.

“Free version of this tool provides very usable option for clients wanting to get into live chat support.”

Nick M.

Director / Developer

“I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. ”

Ramon H.

CEO

“The primary downside of using Drift is its cost. While the platform does offer a free trial and a few different pricing plans, the cost of using the full-featured version of Drift can be prohibitive for some businesses.”

Lokeshkumar D.

CEO

Drift integrations (107)

Integrations rated by users

We looked at 199 user reviews to identify which products are mentioned as Drift integrations and how users feel about them.

Salesforce Sales Cloud

Integration rating: 4.5 (2)

Drift customer support

What do users say about Drift customer support?

Customer support rating:

4.1

We analyzed 23 verified user reviews to identify positive and negative aspects of Drift customer support.

Widespread user sentiment highlights Drift's support team as responsive, friendly, and quick to resolve issues.

A significant portion of users found onboarding and launch support seamless and helpful during setup.

Common user feedback notes customer service as a key reason for recommending Drift to others.

A limited number of users report slow or unhelpful responses, with support sometimes missing key details in tickets.

Certain users experienced difficulty accessing promised implementation help and found support unresponsive via email.

A small group of reviewers faced billing issues and found it hard to resolve cancellations through support.

Support options

Faqs/forum

24/7 (live rep)

Knowledge base

Email/help desk

Chat

Training options

Webinars

In person

Documentation

Videos

Live online

To see what individual users say about Drift's customer support, check out the review snippets below.

“Drift support, itself, is the best example of great customer service using their own solution.”

Jaseem T.

CEO

“Support is 10/10 as I've always had my questions or issues resolved ”

Ankurman S.

Fighting for Simplicity in the Enterprise Web Apps Development World at

“The support wasn't good, they tried but seemed too busy, often didn't take the time to read the detailed steps to reproduce I included in all my support tickets. Before anything was actioned we had to bounce a bunch of emails back and forth answering questions with info I already included in my original tickets which meant days past before we even started to get some actual help.”

Cameron L.

Chief

Drift FAQs

Q. Who are the typical users of Drift?

Drift has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

These products have better value for money

Q. What is Drift used for?

Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. When a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours. Drift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.

Q. What are the benefits of using Drift?

Drift gives users insight into the page a visitor is on when their conversation starts, and when a visitor adds their email address, their name, location, social profile links, company and job information, and more are automatically made available to users.

Conversations can be transferred between agents, with typing indicators to show when another user is responding to the conversation.

If a visitor hasn’t seen a messaged within 15 minutes, Drift emails them the full conversation, with the ability to respond later.

Targeted messages can be sent out to different groups, based on URL, scroll percentage, or defined segments.

Announcements and NPS surveys can be sent out through in-app messages or email, and in-app messages can also be delivered by email if they have not been seen within a defined time period.

Q. What languages does Drift support?

Drift supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

Q. Does Drift support mobile devices?

Drift supports the following devices:
Android, iPhone

Q. Does Drift offer an API?

Yes, Drift has an API available for use.

Q. What level of support does Drift offer?

Drift offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat