Apollo.io - 2026 Pricing, Features, Reviews & Alternatives

Reviewers appreciate Apollo.io's Contact Database for its comprehensive and up-to-date information, including organization designation, phone numbers, emails, and LinkedIn URLs. They find the database extensive, covering a wide range of industries and regions, and note its high accuracy. Users report seamless integration with major CRMs like HubSpot and Salesforce, and value the ability to merge duplicates and receive job change alerts. However, some mention occasional inaccuracies and bugs in the data. Of the 34 Apollo.io users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.

Reviewers indicate that Apollo.io's Lead Capture capabilities streamline the process of collecting potential customer information, enhancing data accuracy and enabling faster response times. They appreciate the ability to organize leads into lists and sequences, and the persona-based filtering for targeted outreach. Users find it easy to capture emails and phone numbers, and value the software's integration with LinkedIn for email verification. Some users, however, report issues with email bounce rates. Of the 30 Apollo.io users who gave detailed accounts of their use of Lead Capture, 97% rated this feature as important or highly important.

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“Lead Capture" in Apollo streamlines the process of collecting potential customer information, enhancing data accuracy and enabling faster response times.”

Malatesh S.

Junior Project Sales Executive

“Lead capture helps me generate leads for my clients”

Alicia J.

Virtual Assistant

Users report that Apollo.io's Prospecting Tools are highly effective for finding and engaging target prospects. They highlight the integration with LinkedIn, which allows for easy export of contacts and addition to sequences. Reviewers appreciate the robust filters and search capabilities that help identify the right contacts and decision-makers. They find the tools intuitive and useful for email marketing and sales success. However, some users mention the need for additional verification of contact information. Of the 25 Apollo.io users who gave detailed accounts of their use of Prospecting Tools, 96% rated this feature as important or highly important.

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“Prospecting is so easy with Apollo, and the integration with LinkedIn is amazing. So if I identify that XYZ company is using a competitors product, and if I don't see the right titles of individuals, I can easily pull the company up in LinkedIn and see more names. If I find someone who is the right title, I can export from LinkedIn into Apollo with one click. Then I can add them to a Sequence, and if they are interested they can let me know, or if they reply, then it will take them off the Sequence. ”

SS

Sherdah S.

Account Manager

“You can find leads on linkedin and add them into your campaign”

Possible J.

Director

Reviewers feel that Apollo.io's Lead Verification/Validation is a valuable aspect, providing mostly accurate and verified leads. They appreciate the notifications for recent job changes and the ability to choose between verified and unverified leads. Users report that this capability reduces the bounce rate and ensures effective communication. However, some users note occasional inaccuracies and the need for additional verification tools, comparing it to other solutions like ZoomInfo and Seamless. Of the 24 Apollo.io users who gave detailed accounts of their use of Lead Verification/Validation, 96% rated this feature as important or highly important.

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“Apollo always lets you know how accurate they think the data will be front hand so you'll never have false expectations although most of the times it is accurate. Lead Verification is extremely important as having the wrong data will result in failure of communication”

NV

Nikhil V.

Business Development Manager

“The lead verification and validation is accurate. It helps us to prospect our potential clients easily”

Roneil B.

Customer Service Representative

Reviewers indicate that Apollo.io's Lead Qualification capabilities are efficient and helpful in managing the lead lifecycle. They value the integration with LinkedIn for finding relevant prospects and the detailed information provided for assessing lead fitment. Users appreciate the market signals and intelligence for understanding the sales cycle, and the granular filters for in-depth analysis. Some users, however, mention occasional inaccuracies and the need for additional qualification measures. Of the 20 Apollo.io users who gave detailed accounts of their use of Lead Qualification, 95% rated this feature as important or highly important.

Users report that Apollo.io's Data Import/Export capabilities are easy to use and manage. They appreciate the ability to import and export data in CSV format and the integration with Google Sheets. Reviewers find the process straightforward and helpful for updating databases and generating leads. However, some users mention limitations on the number of contacts that can be exported with basic subscriptions and occasional issues with duplicate records during imports. Of the 19 Apollo.io users who gave detailed accounts of their use of Data Import/Export, 84% rated this feature as important or highly important.

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“You can easily import and export data in CSV format. You don't need to worry about anything. There are various method of Data import/export you can easily choose one of them. Most useful feature is CSV import/export. By using which you can easily import/export data using CSV file. ”

Rishi R.

Marketing Intern

“Sometimes you need data in Apollo and externally for various purposes. They make exporting and importing easy for anyone.”

DE

Dallas E.

Product Specialist