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HubSpot CRM Logo

CRM and lead management solution

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HubSpot CRM - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: February 2026

HubSpot CRM overview

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Based on 4440 verified user reviews

What is HubSpot CRM?

HubSpot CRM is a CRM tool offering key features such as contact database, contact management, lead management, lead capture, and sales pipeline management, among others.

Who uses HubSpot CRM?

Reviews for HubSpot CRM come from a wide variety of industries, including marketing and advertising (15% of reviewers), computer software (13%), and information technology and services (10%). The most frequent use case for HubSpot CRM cited by reviewers is CRM (70% of reviewers).

What do users say about HubSpot CRM pricing?

Reviewers appreciate the free version with essential features, which they say benefits startups and small businesses. Some users report that advanced features are locked behind expensive tiers, and they find the pricing structure rigid and confusing.

What are the most popular integrations for HubSpot CRM?

The HubSpot CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with HubSpot CRM), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).

Starting price

15per user /
per month
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Pros & Cons

Sales and Marketing

Tracking

Customer Support

Email Management

Limited and inflexible reporting

Frequent bugs and performance issues

HubSpot CRM’s user interface

Ease of use rating:

HubSpot CRM pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(85)
3-4(1,627)
5(2,728)

What do users say about HubSpot CRM?

HubSpot CRM is a CRM tool offering key features such as contact database, contact management, lead management, lead capture, and sales pipeline management, among others.

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Who uses HubSpot CRM?

Based on 4,440 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Computer Software
Information Technology and Services
Financial Services
Others

Use cases

CRM
Lead Management
Sales Tracking
Contact Management
Account Management

HubSpot CRM's key features

GetApp's analysis of 443 verified user reviews collected between July 2021 and January 2025 identifies HubSpot CRM's most critical features and summarizes user sentiment about those features.

Contact database

Reviewers appreciate how HubSpot CRM's Contact Database centralizes all relevant customer data in one location, making it easy to manage and track contacts. They highlight the customizable fields, smart lists, and the ability to differentiate between new leads, cold leads, and existing clients. Users report that the database integrates well with other tools like JotForm and Dialpad, facilitating seamless data import and export. However, some users find the setup process complicated and note issues with managing duplicates. Of the 163 HubSpot CRM users who gave detailed accounts of their use of Contact Database, 99% rated this feature as important or highly important.

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“I love having all my contacts in one platform, and the ability to differentiate between new leads, cold leads and hot leads, and having existing clients on the same database which makes it easy for you to service existing clients”
RB

Richard B.

Sales Representative

“I appreciate how HubSpot CRM's Contact Database offers a centralized and customizable platform for organizing and tracking contact information, facilitating targeted marketing campaigns and personalized communication.”
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Varshitha D.

Sales development representative


Contact management

Reviewers indicate that HubSpot CRM's Contact Management capabilities enhance productivity by centralizing customer interactions and information. They appreciate the user-friendly interface, the ability to assign leads, track communication history, and segment contacts. Users find it helpful to manage tasks, emails, and notes within a single dashboard. However, some users mention that the system can be over-complicated and lacks certain simple functionalities, such as managing multiple phone numbers under a single contact. Of the 201 HubSpot CRM users who gave detailed accounts of their use of Contact Management, 96% rated this feature as important or highly important.

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“Is a crucial aspect. Hubspot CRM assist in tracking leads through the sales pipeline.Contact management features allow you to assign leads, track their progress, and implement lead nuturing strategies. ”
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Giuliana A.

Salesexecutive

“I appreciate several aspects of Contact Management in HubSpot CRM. It offers a centralized database where all customer interactions and information are stored, making it easy to track communication history and preferences.”
IL

Ivan L.

General manager


CRM

Users report that HubSpot CRM offers a comprehensive platform for managing contacts, leads, deals, and tasks. They value the centralized customer data, automation capabilities, and integration with various communication channels. Reviewers appreciate the customizable options and the ability to track customer interactions across different departments. They also highlight the ease of use and the range of integrations available. However, some users find the search functionality limited and mention issues with duplicate contacts. Of the 99 HubSpot CRM users who gave detailed accounts of their use of CRM, 94% rated this feature as important or highly important.

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“CRM systems like HubSpot CRM solve the many challenges presented by growth. CRMs effectively deal with contact management, company, and sales opportunity information. They also help consolidate interactions through different communication channels, including your website, email, phone calls, and social media.”
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Leslie A.

Inside Sales Manager

“I like how all of the information is in one place for all customers on our data base. I can collaborate with different departments as I can see their emails/notes on the same customer. ”
MW

Mia W.

Account Manager


Lead management

Reviewers feel that HubSpot CRM's Lead Management capabilities are intuitive and efficient. They appreciate the ability to track the entire lifecycle of leads, assign tasks, and set reminders. Users highlight the automated lead scoring and segmentation capabilities, which help prioritize leads based on their likelihood to convert. They also value the integration with marketing tools and the ability to track leads from various sources. However, some users mention challenges with integrating phone call interactions into the lead management process. Of the 162 HubSpot CRM users who gave detailed accounts of their use of Lead Management, 94% rated this feature as important or highly important.

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“Lead management in HubSpot is intuitive and helps track the entire lifecycle of leads. The ability to assign tasks, follow up with reminders, and track status ensures leads are managed effectively.”
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Matteo P.

Graphic Designer

“The Lead Management is awesome as able to track lead from Info Inquiries, Walk-ins, Direct Inquiries, Campaigns and Cold Calling. Help us to track and monitor easily.”
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Uttam S.

Business Consultant


Lead capture

Reviewers indicate that HubSpot CRM's Lead Capture capabilities are effective and versatile. They appreciate the ability to capture leads from various sources, including forms, landing pages, and social media. Users find the customizable templates and integration with tools like Wistia and Chilipiper helpful for tracking and managing leads. They also value the seamless integration with email marketing campaigns. However, some users note issues with managing spam leads and the complexity of setting up custom landing pages. Of the 91 HubSpot CRM users who gave detailed accounts of their use of Lead Capture, 90% rated this feature as important or highly important.

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“Lead Capture is important in HubSpot CRM because it helps businesses increase their lead generation efforts, qualify leads, nurture leads, improve sales efficiency, and make data-driven decisions. By leveraging the lead capture capabilities of HubSpo”
we

wissal e.

freelancer

“The form build tools are excellent, and enable you to create and customize many types of forms for different lead capture tactics.”
AG

Andy G.

Director of Sales and Marketing


Sales pipeline management

Reviewers highlight the effectiveness of HubSpot CRM's Sales Pipeline Management in tracking and managing deals. They appreciate the customizable stages, clear visualization, and drag-and-drop functionality. Users find it easy to monitor progress, forecast revenue, and collaborate with team members. They also value the integration with other CRM capabilities and the ability to generate detailed reports. However, some users mention difficulties in customizing the pipeline and managing deal descriptions, suggesting a need for a cleaner workflow. Of the 171 HubSpot CRM users who gave detailed accounts of their use of Sales Pipeline Management, 87% rated this feature as important or highly important.

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“Creating and managing Deals in Sales Pipeline is crucial with our sales and marketing team. With customised pipeline stages, we're able to follow up hot leads and convert customers easily.”
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Rongen R.

Digital Manager

“It has a visual sales pipeline that enables users to manage and monitor deals at different stages to align with specific sales workflow.”
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CHARLES B.

Software Engineer


All HubSpot CRM features

Features rating:

Relationship Tracking
Sales reports
Activity tracking
Scheduling
Real-time consumer-facing chat
Collaboration tools
For mac devices
Source Tracking
Customer database
Task scheduling
Client management
Real-Time notifications
Task progress tracking
Client tracking
Interaction tracking
Email management
Predictive analytics
For startups
Activity dashboard
Search/Filter
Alerts/Notifications
Appointment scheduling
Reporting/Analytics
Third-Party integrations
Reporting & statistics
Customizable fields
Dashboard
Pipeline management
Opportunity management
Marketing automation
Lead distribution
Data import/export
Lead qualification
Task management
Template management
Lead generation
Lead segmentation
Tagging
For small businesses
Reminders
Segmentation
Workflow management
Email marketing
Live chat
Calendar management
Calendar/Reminder system
Project management
Campaign management
Email templates
Customizable reports
API
Calendar sync
Mobile access
Access controls/permissions
Prospecting tools
Document management
Performance metrics
Social media integration
Quotes/Estimates
Document storage
Forecasting
Referral tracking
Monitoring
Internal chat integration
Mobile app
Kanban board
Web forms
Accounting integration
Territory management
Landing pages/web forms
Team Assignments
Appointment management
Lead nurturing
For ipad devices
For healthcare
For financial institutions
Self service portal
Communication management
Contract/License management
Customer segmentation
Sales forecasting
Customizable templates
Deal management
Email tracking
Pipeline reports
Drag & drop
Real-Time data
Email sequences

HubSpot CRM awards

HubSpot CRM alternatives

HubSpot CRM logo
visit website

Starting from

15

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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Salesforce Sales Cloud logo
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No pricing info

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Zoho CRM logo
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Empty state illustration for "No pricing info"

No pricing info

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Free version
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Bigin by Zoho CRM logo
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Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

HubSpot CRM pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Starter Customer Platform

15

/user

Per month

Features included:

  • Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
  • Includes 1,000 marketing contacts

Professional

50

/user

Per month

Features included:

  • Configure Your CRM Layout
  • Merge Duplicate Records
  • Organize Users Into Teams

Enterprise

75

/user

Per month

Features included:

  • Get AI Insights On CRM Index Pages
  • Set Custom Objects
  • Enable Single Sign-On

User opinions about HubSpot CRM price and value

Value for money rating:

Of 123 reviews that provide robust commentary on HubSpot CRM's price and value, 53% mention it in a positive light.

Reviewers appreciate that HubSpot CRM offers a free version with essential features, making it accessible for startups and small businesses with limited budgets. They say the free plan allows users to test core functionalities and onboard teams easily, while providing value that rivals some paid competitors. Some users report that the tiered subscription model lets businesses choose plans according to their needs and budget, and they like the flexibility to add modules as they grow. Reviewers indicate that free trials and the ability to progressively pay for additional features help build trust and ease the transition to paid plans.

However, some reviewers feel that the jump from free to paid plans is significant, with advanced features like automation, reporting, and customization locked behind expensive tiers. Users think the pricing structure is rigid and confusing, with necessary features often bundled into higher-priced plans, making it difficult for smaller businesses to access specific tools without paying for unwanted extras. Some users say the lack of mid-tier options and the rapid escalation in costs as needs grow can be prohibitive. Reviewers indicate that additional costs for onboarding, technical support, and advanced modules can add up quickly, making value for money a concern for budget-conscious teams.

, and

To see what individual users think of HubSpot CRM's cost and value, check out the review excerpts below.

“The feature of providing a free version of CRM is highly beneficial for start-ups which are growing day by day but lack financial support also HubSpot CRM has a network with a wide range of other software program programs that allows customers to connect their CRM data with marketing, income, and customer support tools.”
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Shashwat T.

Freelancer

“The subscription model is great as it is divided in tiers so one can purchase a subscription which suits their budget and get features included in that tier.”
MH

Mashudu H.

Freelancer

“Without paying for the higher-end pricing tiers, there is a lot of basic functionality that you would expect for foundational email marketing and digital campaigns that is out of reach.”
MR

Matt R.

Co-founder

HubSpot CRM integrations (2,113)

Integrations rated by users

We looked at 4,440 user reviews to identify which products are mentioned as HubSpot CRM integrations and how users feel about them.

Gmail logo
Gmail

Integration rating: 4.8 (68)

It is extremely important for me so I can track my email and other communications and relevant information about my customer base.

It is extremely important that our emails are tracked so that we, and other users, can see our contact with prospects/clients.

Sending and receiving emails and updates on clients is a must. This way, I can monitor all chats and conversations with ease.

I use my Gsuite to email all the leads from Hubspot. Literally one touch emails using the 5 templates it allowed me to add.

I use Gmail daily, and some days I don't open Hubspot, so getting an e-mail reminder for a task is crucial.

It helps me capture leads and prospects as well as maintain my email conversations with them and clients

Integrating HubSpot CRM with Gmail allows our Director to use the HubSpot Email Management.

It was good to integrate with Gmail and it worked perefectly and it was surprising.

Using templates saves time while enabling the team to send personalized emails.

Dd

Dennis d.

Business Owner

1/9

Integration rating: 4.6 (33)

Being able to sync my calendar and inbox directly with the contact and task management features in Hubspot is useful for tracking interactions without having to spend the time inputting that data manually

There we have a lot of critical information about the relation with the customers and projects.

It is important when it comes to time management. I dislike when it duplicates contacts.

To keep track of all communications without having to manually enter every interaction!

PB

Peter B.

Head of Sales

1/4
Zapier logo
Zapier

Integration rating: 4.7 (31)

We are using zapier to parse the Live Chat data that is being sent to our email ( connected with Hubspot CRM) and then we send it to our other platforms.

It allows you to integrate with any other software system that has the capability of exporting data.

Zapier Integration is important for automation, I personally recommend my clients to use this.

Zapier saved me so much time and headache in connecting together different web apps.

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Mehandi I.

Sales & Marketing Automation Specialist

1/4

Integration rating: 4.9 (9)

It made life easier when doing mail campaigns and providing results on how effective they were and recommendations on how to improve future campaigns.

One data transfer (via CSV) weekly from the marketing hub to the CRM and all the info your employees need is at their fingertips.

Without the HubSpot Marketing Hub, the rest of HubSpot is for naught. This hub truly makes HS the dream!

To be able to offer marketing related services from the HubSpot CRM, e.g. Sending Marketing emails

WB

Walter B.

Director of Sales

1/4
WordPress logo
WordPress

Integration rating: 4.8 (19)

HubSpot WordPress integration helps us to convert visitors into leads through signup forms and automatically send them to lists. It helps us in list building for email marketing campaigns.

All of our websites are built on the WordPress platform, so it was essential that HubSpot (or any CRM solution) play nice with our existing software.

website form entries land in Hubspot. Beneficial when working but would occasionally break connection and were difficult to integrate/set up.

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Rahul R.

Chief Technology Officer

1/3

Integration rating: 4.1 (9)

It's not important but both of them don't have all the features for Sales and Marketing so we need to use both.

Accurate syncing of data and enhanced communication and quality of data between sales and marketing.

The salesforce x Hubspot integration is incredibly easy to set up and works seamlessly

DM

Darko M.

Lead Generation Specialist

1/3
Dialpad logo
Dialpad

Integration rating: 3.7 (3)

We were able to store links to the calls in HubSpot, run reporting from it, and work right from dial pad as it feeds back into HubSpot

It's important that I document customer interactions, and these are saved on the client profile.

This is our phone system we use for all company related calls across all departments

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Elizabeth K.

Director

1/3
Slack logo
Slack

Integration rating: 4.5 (25)

Allows me to get real time notifications of email replies and contact prospects within the 5 minute window

To send alerts to chat bot in Slack whenever an action was triggered in an automation.

ES

Ed S.

CVO

1/2
Calendly logo
Calendly

Integration rating: 4.5 (17)

We used Hubspot Calendly integration to automatically import any leads and meetings captured through the Calendly meeting scheduling page.

It has been very important when scheduling for virtual meetings with our customers.

MB

Martin B.

Co-Founder

1/2
Mailchimp logo
Mailchimp

Integration rating: 4.5 (15)

Some clients use Mailchimp to communicate marketing message to their clients, so its important to be able to sync the data to Mailchimp

It helps me to send NewsLetter and Campaign Email straight from the Hubspot CRM

AM

Arshad M.

Process Optimisation Specialist

1/2

Integration rating: 4.9 (13)

With the integration, we find it easy to interact and engage with leads and customers during marketing campaigns.

A very productive way of reaching out to the public through online campaigns.

CC

Chad C.

District Manager

1/2

Integration rating: 4.5 (13)

The gmail app add on means we can add companies / customers / deals straight from gmail without having to leave the tab, with all the info HubSpot can gather already populated. Such a time saver when every minute counts!

Meetings, minutes, emails etc all need to flow easily and this is handled very well.

IM

Ian M.

Sales Engineer

1/2
PandaDoc logo
PandaDoc

Integration rating: 4.6 (11)

We needed to be able to automate a part of the invoicing process and PandaDoc provided the tools for that.

Our Client Agreements and Invoices associate with deals. Enables full view to all.

AM

Alexander M.

Technical Marketing Specialist

1/2
Asana logo
Asana

Integration rating: 4.3 (6)

We track a lot of information within Asana after the client is onboarded and active and wish there was a way to tie this information into Hubspot but the integration can only be used on the marketing side of things.

I can build out project management through Asana without starting from scratch

ED

Emily D.

Accounting Assistant

1/2
Chargebee logo
Chargebee

Integration rating: 3.5 (6)

All invoices generated in Chargee against accounts should automatically update deals/opportunites that are being worked upon by the team. This simple function fails almost everytime on Hubspot. Integration needs to be more advanced, no updates on it whatsoever.

This is the beating heart of our subscription service, and the two play well together.

AM

Arjun M.

Lead Account Executive

1/2

Integration rating: 4.2 (5)

After testing it successfully, I was able to avoid the cost of an additional accounting subscription through new services from my online business banking provider NovoBank which covered my basic invoicing needs.

All of my client's customers are in QBO - these are the contacts that the client wants to build higher contact relationships with to provide better customer service and generate future jobs.

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Kathryn H.

Principal

1/2
Seamless.AI logo
Seamless.AI

Integration rating: 5.0 (3)

Most recommended especially migrating information from linkedin to hubspot. Just 2 to 4 clicks and you're done.

All cold outreach prospecting is automated and imported into HubSpot with email addresses.

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Anonymous R.

Virtual Assistant

1/2
ClickUp logo
ClickUp

Integration rating: 5.0 (8)

Run parallel to help keep track on customers and tasks. These consolidates all our work

Verified reviewer profile picture

Netanya L.

Veterinary Medicine and Surgery Specialist

Shopify logo
Shopify

Integration rating: 5.0 (7)

We need to be able to interact and connect customers from our website to our CRM.

CD

Collin D.

Owner

Jotform logo
Jotform

Integration rating: 4.0 (5)

Jotform is our form manager of choice, having this sync is of critical importance to any business that uses JotForm

AM

Arshad M.

Process Optimisation Specialist

Brevo logo
Brevo

Integration rating: 4.7 (3)

We use Brevo to send marketting emails. The integration is critical to ensure our lists are up to date.

AH

Adam H.

Managing Director

HubSpot CRM customer support

What do users say about HubSpot CRM customer support?

Customer support rating:

We analyzed 638 verified user reviews to identify positive and negative aspects of HubSpot CRM customer support.

Widely noted by reviewers, HubSpot's customer support team is responsive and provides clear, easy-to-follow troubleshooting.

A portion of users highlight the helpfulness of HubSpot's extensive knowledge base and resource library for self-service support.

Multiple users appreciate that HubSpot encourages customer feedback and listens to suggestions for product improvements.

A small group of reviewers report difficulty reaching customer support, slow response times, and inconsistent support quality.

Support options

Email/help desk
Phone support
Knowledge base
Chat
24/7 (live rep)
Faqs/forum

Training options

Webinars
Live online
Videos
Documentation
In person

To see what individual users say about HubSpot CRM's customer support, check out the review snippets below.

“The best thing about HubSpot is that it offers speed when it comes to contacting a potential customer, in this way you can share information in real time and answer any questions from our customer so important to answer instantly.”

MG

Maria G.

Manager

“It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on. Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag. If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.”

SC

Stefano C.

CRM Operations Manager

“They will ignore your requests overtime or point to their knowledge base, without seeming to know the legitimate solution outside of canned help articles, even when evidence of an issue is presented.”

HD

Haley D.

Marketing Manager

HubSpot CRM FAQs

Q. Who are the typical users of HubSpot CRM?

HubSpot CRM has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What is HubSpot CRM used for?

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM enables teams to take care of all the little details, including logging emails, recording calls, and managing data in an intuitive manner therefore freeing up valuable selling time in the process. Teams can get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. It allows operators to sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time. HubSpot CRM lets stakeholders track customer interactions automatically, in an email, across social media, or on a call. Teams can sync the system with Gmail or Microsoft Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.


Q. What are the benefits of using HubSpot CRM?

  • Automatically create company records, associate contacts, de-duplicate leads, and handle details that teams shouldn’t be distracted by. Have the ability to collect & store data on contacts, companies, deals, and tasks with a database that is customizable to match users' needs.

  • Organize every email, note, call and even website visit into one simple and intuitive view. The current sales process happens across multiple different touch points and dozens of channels so having Timeline allows users to make calls, send emails, set reminders and organize their day in one place.

  • Teams can build and save email templates, schedule messages and store sales content in HubSpot CRM.

  • Instantly see useful and any new information about contacts or company added to HubSpot CRM. Browse a database of millions of new companies right from HubSpot CRM. Glimpse behind the scenes of the website traffic to identify companies browsing the site. Managers can add social profiles, any background information, details on key employees and related companies.

  • HubSpot CRM and HubSpot Marketing run off the same inbound database, meaning every piece of data is always up to date in real time. See existing useful details from your inbox & social media about the contacts teams communicate with right inside the inbox.


  • Q. What languages does HubSpot CRM support?

    HubSpot CRM supports the following languages:
    English, French, German, Japanese, Portuguese, Spanish


    Q. Does HubSpot CRM support mobile devices?

    HubSpot CRM supports the following devices:
    Android, iPad, iPhone


    Q. Does HubSpot CRM offer an API?

    Yes, HubSpot CRM has an API available for use.


    Q. What level of support does HubSpot CRM offer?

    HubSpot CRM offers the following support options:
    Email/Help Desk, Phone Support, Knowledge Base, Chat, 24/7 (Live rep), FAQs/Forum

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