Hatchbuck Pricing, Features, Reviews & Comparison of Alternatives


CRM & Marketing for small businesses and marketing agencies.

4.43/5 (150 reviews)

Hatchbuck overview

What is Hatchbuck?

Hatchbuck is an integrated marketing automation and CRM platform that aims to helps users more effectively track and maintain both prospective and existing customers. With CRM, email marketing, and marketing automation tools all in one app, users can drive more business, organize contacts, boost response rates, and see their progress at a glance. Hatchbuck is on a mission to make sure none of those hard-fought opportunities slip through the cracks.

Unlike other CRM and marketing automation solutions marketed to small businesses, Hatchbuck is easy-to-learn and easy-to-use, even for busy small business owners. We’ll have you up and running in hours instead of weeks. Oh, and we're truly affordable for small businesses, too.

You’re running a tight ship, so when you need help, you need it now. Our friendly support team is always there when you need us. Talk to a real person and avoid getting lost in the queue.


Starting from
Pricing options
Value for money
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Business size



United States, Canada

Supported languages

Hatchbuck screenshot: Watch cold leads become engaged prospects and new sales opportunities on the marketing dashboard.1 Minute Quick Tour VideoHatchbuck screenshot: The sales dashboard gives salespeople and managers insight into progress and activity.Hatchbuck screenshot: See a detailed history of every relationship and take action in contact profiles.Hatchbuck screenshot: The email library is stocked with predesigned templates. You're just a few clicks away from sending your next newsletter or promotion.Hatchbuck screenshot: Nurture new and existing leads with the campaign builder. Use emails, tasks, notifications and more to intelligently automate follow-up.Hatchbuck screenshot: Reports provide insight into valuable metrics.Hatchbuck screenshot: Track user activity in real time.Hatchbuck screenshot: Manage contacts in the simple to use CRM database.Hatchbuck screenshot: Track opportunities through the deal pipeline.Hatchbuck screenshot: Drag and drop email editor makes it easy to build emails from scratch, or to modify existing templates.

Hatchbuck reviews

Value for money
Ease of use
Customer support
George Gonzalez-Rivas

The happy lil' secret in the automated marketing world!

Used daily for 2+ years
Reviewed 2018-07-25
Review Source: Capterra

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Pat Kalamatas

Haven't had a bad experience with it yet, awesome CRM

Used daily for 2+ years
Reviewed 2018-11-01
Review Source: Capterra

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.

Email Drop Campaigns Email Templates Provided Easy to Use

The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Peter Pawlus

Hatchbuck hits a sweet spot

Used monthly for 2+ years
Reviewed 2020-02-06
Review Source: Capterra

Sales engagement and qualification

Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Not much. It hits the highlights and is affordable.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Excellent CRM for small company

Used daily for 2+ years
Reviewed 2019-12-05
Review Source: Capterra

Lead tracking, prioritization, campaigns, nurturing

I really love Hatchbuck. It has transformed my company in terms of lead tracking and management. It's so easy to set up and use, and is extremely well-priced.

The interface to send emails to clients is a bit clunky, and I'd value greater options. There are a few bugs with creating new emails, and formatting. It's hard to see what clients you've communicated with that day.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Christoph Kr

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Used daily for 6-12 months
Reviewed 2017-05-18
Review Source: Software Advice

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah. Search (contacts) doesn't find contacts. And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah. I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 2/10

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Hatchbuck pricing

Starting from
Pricing options
View Pricing Plans

Pricing starts at $99/month.

Hatchbuck features

Activity Dashboard
Activity Tracking
Automatic Notifications
Customer Database
Customizable Branding
Customizable Templates
Email Integration
Real Time Data
Reporting & Statistics
Social Media Integration
Third Party Integration

CRM Integration (142 other apps)
Calendar Management (190 other apps)
Custom Fields (154 other apps)
Customizable Reporting (175 other apps)
Data Import/Export (192 other apps)
Electronic Payments (149 other apps)
Reminders (194 other apps)
Surveys & Feedback (154 other apps)

Videos and tutorials

Additional information for Hatchbuck

Key features of Hatchbuck

  • API
  • Activity dashboard
  • Activity management
  • Activity tracking
  • Auto responders
  • Automated drip campaigns
  • Automated follow-up
  • Automated, personalized follow-up
  • Automatic notifications
  • CRM
  • Campaign analysis
  • Campaign management
  • Campaign planning, management & analysis
  • Campaign scheduling
  • Campaign segmentation
  • Contact database
  • Contact management
  • Custom forms
  • Customer activity reporting
  • Customizable branding
  • Customizable templates
  • Deals pipeline
  • Drag & drop
  • Drag & drop email builder
  • Drag & drop form builder
  • Email autoresponder
  • Email distribution
  • Email integration
  • Email marketing
  • Email template library
  • Filtered views
  • Landing Pages
  • Lead capture
  • Lead generation
  • Lead scoring
  • Market segmentation
  • Marketing automation
  • Marketing reports
  • Mobile integration
  • Multi-channel marketing
  • Partner program
  • Popup Forms
  • Prioritizing
  • Progress tracking
  • Prospect nurturing
  • Real time data
  • Real time monitoring
  • Real time sales alerts
  • Real-time sales alerts
  • Reporting & statistics
  • Sales reports
  • Social media integration
  • Tagging
  • Tagging & segmentation
  • Task management
  • Task planning
  • Task tracking
  • Third party integration
  • Unlimited support
  • WYSIWYG editor
  • Website visitor tracking
View All Features


CRM including: dashboard with real-time activity feed, website tracking, tagging & segmentation, task & activity management, email integration, deals (opportunity) pipeline, user security, real-time sales alerts, sales pipeline and activity reports, and a mobile version.

Marketing automation including: lead capture forms, automated follow-up, automated campaigns, real-time lead alerts, contact scoring, automated actions, lead source and form submission reports, and more.

Email marketing including: drag & drop email builder, WYSIWYG email editor, pre designed email template library, email autoresponders, email stat reports, and more.

Services and integrations: open API and Zapier integration to a range of third party apps including Eventbrite, GoToWebinar, Google Sheets, Zendesk, Gmail, Hubspot, and more.