Hatchbuck Pricing, Features, Reviews & Comparison of Alternatives

Hatchbuck Reviews


Sales & Marketing Software for Small Business

4.41/5 (122 reviews)

Hatchbuck overview

Hatchbuck helps users more effectively track and maintain both prospective and existing customers. With CRM, email marketing, and marketing automation tools all in one app, you can drive more business, organize contacts, boost response rates, and see your progress at a glance. We’re on a mission to make sure none of those hard-fought opportunities slip through the cracks.

Unlike other CRM and marketing automation solutions marketed to small businesses, Hatchbuck is easy-to-learn and easy-to-use, even for busy small business owners. We’ll have you up and running in hours instead of weeks. Oh, and we're truly affordable for small businesses, too.

You’re running a tight ship, so when you need help, you need it now. Our friendly support team is always there when you need us. Talk to a real person and avoid getting lost in the queue.


Starting from
Pricing options
Value for money
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Business size



United States, Canada

Supported languages

Hatchbuck screenshot1 Minute Quick Tour VideoHatchbuck screenshotHatchbuck screenshotHatchbuck screenshotHatchbuck screenshotHatchbuck screenshot

Hatchbuck reviews

Value for money
Ease of use
Customer support
Chelsey Clayton

Hands down, the best CRM system I've ever used.

Used daily for 6-12 months
Reviewed 2017-06-12
Review Source: Software Advice

We previously had three systems holding three separate sets of data: Zoho CRM, Membrain, and MailChimp. Now that our data is all together, we're already starting to make it work for us, instead of us working with it. As we're further into the program as well, and we've executed some campaigns and targeted emails, we're getting to know our database. The tag feature is amazing, and helps to give a more real-time picture of where our prospects are at, whether they've been browsing the website, what pages they've visted (and multiple times), etc. The support, hands down. The team at Hatchbuck is amazing, and has answered all of my questions promptly, and helped me to think creatively about how best to use the software. I also love the automation available - the ability to trigger emails, campaigns, tasks, reminders, and deals based on contact actions. The new built-in advanced filtering system is great and makes it easier than ever to segment our database based on location, tags, whether they have an email address or not, and more. We've also used the email reporting to our advantage, helping us to get to know our contacts - what they interact with, what they click on, what they do and don't care about - our database has new life!

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Christoph Kr

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Used daily for 6-12 months
Reviewed 2017-05-18
Review Source: Software Advice

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

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Michelle Ramirez

The Swiss Army Knife of Marketing Software

Reviewed 2016-02-10
Review Source: Capterra

Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It has been a year since we signed up, and our business' marketing activities have matured through a mix of Hatchbuck's offerings and our own strategy development. Hatchbuck absolutely does its part in building a firm relationship between our sales team and our customers. Importing contacts is a snap. Users can match default columns/fields with columns in imported CSVs, merge contacts with possible matches, manually check the results, and assign tags to the entire import list¿even on existing matches. The contact management experience is tailor-fit to your contact database thanks to Hatchbuck's fantastic tagging system. Using custom fields and dozens of tags with a simple "is/is not in tag" and "and/or" tag-linking filter gives you so much control over your entire database. The VERY user-friendly UI is set up so that beginners can dive into the database and learn the outs and ins through regular use. I found my way around Hatchbuck in just about a day, which would definitely benefit a small business looking for an easy start. I would follow their support team to the ends of the earth. Hatchbuck is backed by a genuinely attentive support team that trained me and later cleared up an enormous importing disaster with more patience and attention I would find in any other support line. As far as I can see, Hatchbuck plots only Opens and Clicks on the results page for every campaign. It would be so helpful to see Opens, Bounces, Clicks, Unsubscribes, and Complaints as timelines on the same chart area. Hatchbuck's bounce results page allows you to export just the first 1,000 bounce records. However you filter it (by sender, etc.) you will still get 1,000 records. One of our imports had 2,000 bounces and I had to export at least 8 different column-filtered sheets, stick them in a spreadsheet, remove duplicates... Managing the database can be tricky, but I hope Hatchbuck¿s development team can introduce a few fixes like mass-editing a default contact field for multiple contacts and automatically tagging contacts as bounces. The cons definitely counter some of the pros, but in all fairness, our company's email marketing needs can be a little demanding. Hatchbuck and our marketing team have come to work together very well, and I am immensely thankful that I opted for the Live Demo a year ago.

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Susan Becher Schultz

You Won't Be Disappointed With Hatchbuck!

Used daily for 1-2 years
Reviewed 2017-06-02
Review Source: Software Advice

I'd recommend Hatchbuck to anyone looking for a sleek, easy to use platform that handles both your CRM and Email Campaigns. I love the ease of creating email templates, especially with the new update, and being able to track their success as soon as they are sent out. I primarily use it for creating email campaigns and tracking contacts who click through. It's a very organized system with ways to easily find contacts and emails. While the older version definitely had some kinks, I think they did an awesome job with the update I've found it much more user-friendly. Also it is a bit pricey, but it is a CRM and email campaign creator/tracking tool so I think it's worth it.

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Don Purdy

Hatchbuck Changes the Game for the University at Albany Weekend MBA

Reviewed 2015-05-08
Review Source: Software Advice

Unlike the ACT!, the last CRM I used, Hatchbuck enables me to automate my marketing/recruiting activities for the Weekend MBA Program. There are no more instances of prospects falling through the cracks as I am able to develop relevant messages and campaigns that I am able to disseminate to my stakeholders in timely fashion. There are no limits to the number of e-mails that can be sent and tracking the performance of those e-mails, i.e., opens, clicks, bounces, etc. is also helpful. Another feature I use quite a bit is the sales pipeline. I now know how many viable prospects I have in the system and at what precise stage they are at. What's also nice is that the investment in the program, unlike many other better know CRMs, is all inclusive.

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Hatchbuck pricing

Starting from
Pricing options
View Pricing Plans

Contact Hatchbuck directly for detailed pricing information.

Hatchbuck features

Activity Dashboard
Automatic Notifications
Email Integration
Email Templates
Mobile Integration
Real Time Reporting
Reporting & Statistics

Automatic Reminders (107 other apps)
CRM Integration (81 other apps)
Calendar Management (99 other apps)
Contact Database (82 other apps)
Customizable Branding (107 other apps)
Customizable Reporting (99 other apps)
Customizable Templates (86 other apps)
Data Import/Export (80 other apps)
Electronic Payments (82 other apps)
Sales Reporting (78 other apps)
Social Media Integration (100 other apps)
Third Party Integration (97 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#15 in Marketing Automation

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

Hatchbuck also features in these categories:

Additional information for Hatchbuck

Key features of Hatchbuck

  • CRM
  • Marketing automation
  • Drag & drop form builder
  • Email distribution
  • Automated campaigns
  • Marketing reports
  • Contact Score
  • Tagging & Segmentation
  • Task tracking
  • Drag & Drop Email Builder
  • Deals pipeline
  • Unlimited support
  • Email Autoresponder
  • Partner program
  • Automated, personalized follow-up
  • Real-Time Sales Alerts
  • Website visitor tracking
  • Sales reports
  • Email template library
  • Tagging
  • Activity management
  • Email integration
  • WYSIWYG editor
  • Activity dashboard
  • Drag & drop
  • Automated follow-up
  • Email marketing
  • Task management
  • Real time sales alerts
  • Customer activity reporting
  • Auto responders
  • Lead scoring
  • Automatic notifications
  • Prospect nurturing
  • Contact management
  • Reporting & statistics
  • Campaign planning, management & analysis
View All Features


CRM Including:
- Dashboard with real-time activity feed
- Website Tracking
- Tagging & Segmentation
- Task & Activity Management
- Email Integration
- Deals (Opportunity) Pipeline
- User Security
- Real-Time Sales Alerts
- Sales Pipeline and Activity Reports
- Mobile version

Marketing Automation Including
- Lead Capture Forms
- Automated Follow-up
- Automated Campaigns
- Real-Time Lead Alerts
- Contact Scoring
- Automated Actions
- Lead Source and Form Submission Reports

Email Marketing including:
- Drag & Drop Email Builder
- WYSIWYG Email Editor
- Pre Designed Email Template Library
- Email Autoresponders
- Email Stat Reports