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Ortto

Build journeys that drive revenue.

Table of Contents

Is this product right for your business?

Find out with a

Ortto - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Ortto overview

What is Ortto?

Ortto is the product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto.

Key benefits of using Ortto

Drag and connect journey builder: Map every touchpoint of the customer journey with an intuitive drag and drop interface that’s fun and easy to use.

Multi-channel marketing: Ortto lets you automate your email, texting, in-app messaging and direct mail marketing communications. You’ll be able to connect with customers online, offline, and on mobile.

Event-based automation: Trigger marketing actions based on events and user behavior to ensure that leads are always being nurtured towards becoming high-paying customers.

Best practice guides: Ortto’s guides are built from tried and tested lead nurturing strategies and help you kickstart your marketing in seconds.

Built-in integrations: Ortto partners with the best-of-breed technologies including Salesforce CRM, Zapier, GoodData, Segment, Slack, Twilio, and Lob.

Universal tracking: Ortto enables you to track all your contact and anonymous visitor behavior across any touchpoint, from emails to your website, with an activity feed where you can watch actions in real time.

Advanced insights and reporting: Ortto’s built-in Insights give you a visual understanding of the performance and results of your marketing efforts. Know which messages convert, track journey trends, and optimize performance based on real-time results.

Starting price

199flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Marketing

Ease of Use

Marketing Automation

Email Templates

SMS and Email Campaigns

Pricing

Ortto’s user interface

Ease of use rating:

4.6

(112)

Ortto pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(3)

3-4(28)

5(81)

What do users say about Ortto?

Some results are very inconsistent, like for example, WooCommerce sales for a campaign reporting a much different number than the campaign.

Select to learn more

Who uses Ortto?

Based on 112 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software

Marketing and Advertising

Information Technology and Services

Internet

Others

Use cases

Marketing Automation

Email Marketing

Data Management

Personalization

Data Quality

Ortto's key features

Most critical features, based on insights from Ortto users:

Email marketing

5.0

(3)

Campaign management

4.0

(4)

Data import/export

5.0

(2)

Mobile optimization

4.8

(4)

Template management

3.5

(2)

A/B testing

1.0

(1)

All Ortto features

Features rating:

4.4

(112)

Customizable ctas

4.0

(1)

Customer segmentation

5.0

(1)

Customizable fields

5.0

(2)

Customer database

5.0

(1)

Multivariate testing

1.0

(1)

Customizable reports

(0)

Multi-Channel communication

5.0

(1)

Contact management

5.0

(1)

Marketing automation

4.7

(3)

List management

4.7

(3)

Drip campaigns

2.0

(1)

Dynamic content

4.0

(1)

Email campaign management

5.0

(3)

Lead qualification

2.0

(1)

Event triggered actions

5.0

(1)

API

5.0

(1)

Lead generation

5.0

(1)

Key performance indicators

(0)

Performance metrics

(0)

Keyword tracking

(0)

Landing pages/web forms

(0)

Lead capture

5.0

(1)

Lead distribution

(0)

Multiple data sources

(0)

Multi-Channel marketing

(0)

Multi-Channel attribution

(0)

Multi-Campaign

(0)

Match & merge

(0)

Marketing management

(0)

Marketing calendar

(0)

Lead management

(0)

Lead nurturing

(0)

Lead verification/validation

(0)

Lead segmentation

(0)

WYSIWYG editor

(0)

Widgets

(0)

Website visitor tracking

(0)

Website analytics

(0)

Web forms

(0)

Visualization

(0)

Visual analytics

(0)

Visitor tracking

(0)

Trend analysis

(0)

Third-Party integrations

(0)

Target account identification

(0)

Tagging

(0)

Source Tracking

(0)

Social promotion

(0)

Social media integration

(0)

Social marketing

(0)

SMS marketing

(0)

Segmentation

5.0

(2)

Search/Filter

(0)

Search marketing

(0)

Sales analytics

(0)

Role-Based permissions

(0)

ROI tracking

(0)

Reporting/Analytics

(0)

Reporting & statistics

(0)

Real-Time updates

(0)

Real-Time reporting

(0)

Real-Time data

(0)

Real-Time analytics

(0)

Personalization

(0)

Interaction tracking

(0)

CRM

(0)

Conversion tracking

(0)

Conversion Rate Optimization

(0)

Contextual Targeting

(0)

Content management

(0)

Contact database

(0)

Click tracking

(0)

Channel management

(0)

CAN-SPAM compliance

5.0

(2)

Campaign tracking

(0)

Campaign Segmentation

(0)

Campaign scheduling

(0)

Campaign planning

(0)

Campaign Personalization

(0)

Campaign analytics

5.0

(1)

Behavioral targeting

(0)

Behavioral analytics

(0)

Behavior tracking

(0)

Autoresponders

(0)

Audience targeting

(0)

AI/Machine learning

(0)

Ad hoc reporting

(0)

Ad hoc query

(0)

Activity tracking

(0)

Activity dashboard

(0)

Access controls/permissions

(0)

Image library

(0)

GDPR compliance

(0)

Forms management

(0)

For marketing and advertising

(0)

Engagement tracking

5.0

(1)

Email tracking

(0)

Email templates

(0)

Email management

(0)

Drag & drop

(0)

Data visualization

(0)

Data synchronization

(0)

Data management

(0)

Data integration

(0)

Data extraction

5.0

(1)

Data connectors

(0)

Data capture and transfer

(0)

Dashboard creation

(0)

Dashboard

(0)

Customization

(0)

Customizable templates

(0)

Customizable forms

(0)

Customizable dashboard

(0)

Customizable branding

(0)

Customer surveys

(0)

Customer profiles

(0)

Customer activity tracking

(0)

Ortto alternatives

Ortto

4.6

(112)

Starting from

199

Per month

Free trial

Free version

Ease of Use

4.5

Features

4.4

Value for Money

4.4

Customer Support

4.5

Brevo

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Mailchimp

4.5

(17.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

MailerLite

4.7

(2.2K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Ortto pricing

Value for money rating:

4.4

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Starter

199

Per month

Features included:

5000 contacts
24/6 support (live chat and email)
Visual journey builder
Drag and drop email builder
Email & SMS marketing
Form & pop-up builder
AI suggestions
Reporting & funnel analysis
Key integrations
Google SSO & basic roles
Talk Inbox & Knowledge Base

Professional

509

Per month

Features included:

10,000 contacts
Journey builder
Branded sender ID for SMS
Email & SMS marketing
Mobile push marketing
Web push notifications
Dynamic Content
Form & pop-up builder
Landing Pages
AI suggest & predictions
NPS
Advanced A/B testing
Lead scoring
Report & dashboard builder
Dedicated email IPs
Transactional emails & SMS
Custom user roles & permissions
Activity data streaming
Webhooks

Business

849

Per month

Features included:

Priority support
Professional onboarding
Mobile push marketing
Multiple email and tracking domains
Email delivery optimization tool
Transactional emails & SMS
Cohort reports
Journey builder
Email & SMS marketing
Web push notifications
Form & pop-up builder
AI suggest & predictions
Advanced A/B testing
Report & dashboard builder
Dedicated email IPs

Enterprise

No pricing info

Features included:

Dedicated success manager
Email deliverability consultant
Custom setups for large volume sending
Service level agreement (SLA)
Custom user roles & permissions
SSO (OKTA, Active Directory, SAML)
Early access to beta features
Multiple workspaces & partitions
Professional onboarding
Mobile push marketing
Multiple email and tracking domains
Transactional emails & SMS
Dedicated email IPs
Cohort reports
Journey builder
Email & SMS marketing
Web push notifications
Form & pop-up builder
AI suggest & predictions
Advanced A/B testing
Report & dashboard builder

User opinions about Ortto price and value

Value for money rating:

4.4

(112)

To see what individual users think of Ortto's price and value, check out the review snippets below.

“Excellent, their customer service provides just that. They are knowledgeable and very responsive.”

Brian M.

Product Manager

“Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team. I hope this only improves as they grow and doesn't become watered down.”

Richard H.

Founder

Ortto integrations (72)

Integrations rated by users

We looked at 112 user reviews to identify which products are mentioned as Ortto integrations and how users feel about them.

Segment

Integration rating: 5.0 (1)

Chargebee

Integration rating: 5.0 (1)

Slack

Integration rating: 5.0 (1)

Ortto customer support

What do users say about Ortto customer support?

Customer support rating:

4.4

We analyzed 24 verified user reviews to identify positive and negative aspects of Ortto customer support.

Widespread user sentiment highlights fast, knowledgeable, and responsive customer support that resolves issues efficiently.

A significant portion of users appreciate the support team's willingness to help with setup, answer questions, and provide helpful resources.

Support options

Faqs/forum

24/7 (live rep)

Knowledge base

Email/help desk

Chat

Training options

Live online

Videos

Documentation

Webinars

To see what individual users say about Ortto's customer support, check out the review snippets below.

“It covers almost all use cases and if they're not, the support and account managers are super helpful and give a hand to implement everything we need.”

Karolina B.

Customer Success Manager

“Customer service is incredible, so I feel like any issues or objectives I want to hit are fully supported by the team.”

Richard H.

Founder

“The support team has handled my questions really fast, and with thorough explanations and further resources. ”

Abhay K.

Head of Marketing