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Drift
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Live chat & in-app messaging for sales & marketing
Table of Contents
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Drift - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Drift overview
What is Drift?
Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot. When a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours. Drift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.
Who uses Drift?
By industry, Drift reviewers are most commonly professionals in computer software (25%). The most frequent use case for Drift cited by reviewers is live chat (82% of reviewers).
What do users say about Drift pricing?
Some users report that Drift's free version is valuable for small projects, and reviewers appreciate the free trial for assessing value. However, some reviewers feel the pricing is steep and find advanced features costly and the structure confusing.
Starting price
Alternatives
with better value for money
Pros & Cons
Responsiveness
Acquisition
Messaging
Affordability
Navigation
Stability
Drift’s user interface
Drift pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.1
Features
4.3
Ease of use
4.4
Customer support
4.4
Reviews sentiment
What do users say about Drift?
Reviewers appreciate Drift for enabling instant, personalized communication with website visitors, helping them capture high-quality leads and streamline customer support. They find its chat, chatbot, and integrations with platforms like Salesforce and HubSpot useful for automating workflows and improving engagement. Many say setup is quick and the interface is generally user-friendly, though some mention a learning curve and limited customization options.
Users report that Drift’s pricing is steep, especially for advanced features, making it less accessible for small businesses. They experience occasional bugs, notification delays, and support issues, but most feel it boosts conversions and visitor interaction effectively.
Select to learn more
Who uses Drift?
Based on 199 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Drift's key features
Most critical features, based on insights from Drift users:
All Drift features
Features rating:
Drift awards
Drift alternatives
Drift
Starting from
No pricing info
LiveChat
Starting from
24
Per month
Freshdesk
Starting from
19
Per month
Salesforce Service Cloud
Starting from
25
Per month
Drift pricing
Pricing plans
Pricing details:
Premium
No pricing info
Advanced
No pricing info
Enterprise
No pricing info
User opinions about Drift price and value
Value for money rating:
Of 36 reviews that provide robust commentary on Drift's price and value, 53% mention it in a positive light.
Some users report that Drift offers a valuable free version, which is appreciated for small projects and startups. They say the free plan includes basic but useful features, and some users find the API flexibility beneficial. Reviewers appreciate the free trial, which helps them understand the product's value. Some users indicate that the paid plans provide significant benefits and heavy-duty features, making the investment worthwhile. However, some reviewers feel that Drift's pricing is steep, especially for small businesses, and find the cost of advanced features prohibitive. They also mention that the pricing structure can be confusing and expensive compared to competitors.
, and
To see what individual users think of Drift's cost and value, check out the review excerpts below.
Nick M.
Director / Developer
Ramon H.
CEO
Lokeshkumar D.
CEO
Drift integrations (107)
Integrations rated by users
We looked at 199 user reviews to identify which products are mentioned as Drift integrations and how users feel about them.
Integration rating: 4.5 (2)
Other top integrations
Drift customer support
What do users say about Drift customer support?
Customer support rating:
We analyzed 23 verified user reviews to identify positive and negative aspects of Drift customer support.
Widespread user sentiment highlights Drift's support team as responsive, friendly, and quick to resolve issues.
A significant portion of users found onboarding and launch support seamless and helpful during setup.
Common user feedback notes customer service as a key reason for recommending Drift to others.
A limited number of users report slow or unhelpful responses, with support sometimes missing key details in tickets.
Certain users experienced difficulty accessing promised implementation help and found support unresponsive via email.
A small group of reviewers faced billing issues and found it hard to resolve cancellations through support.
Support options
Training options
To see what individual users say about Drift's customer support, check out the review snippets below.
“Drift support, itself, is the best example of great customer service using their own solution.”
Jaseem T.
CEO
“Support is 10/10 as I've always had my questions or issues resolved ”
Ankurman S.
Fighting for Simplicity in the Enterprise Web Apps Development World at
“The support wasn't good, they tried but seemed too busy, often didn't take the time to read the detailed steps to reproduce I included in all my support tickets. Before anything was actioned we had to bounce a bunch of emails back and forth answering questions with info I already included in my original tickets which meant days past before we even started to get some actual help.”
Cameron L.
Chief
Drift FAQs
Drift has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. What are the benefits of using Drift?
Q. Who are the typical users of Drift?
Drift has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Drift support?
Drift supports the following languages:
Chinese (Simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
Q. Does Drift support mobile devices?
Drift supports the following devices:
Android, iPhone
Q. Does Drift offer an API?
Yes, Drift has an API available for use.
Q. What other apps does Drift integrate with?
Drift integrates with the following applications:
Microsoft Outlook, Google Analytics 360, Zapier, Helpjuice, Segment, Poptin, SalesLoft, WordPress, Help Scout, Stripe, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SendGrid, Slack, Microsoft 365, Demandbase One, Drip, Front, Privy, Google Calendar, Mailchimp, Marketo Engage, HubSpot CRM, Productboard, Shopify, Zendesk Suite
Q. What level of support does Drift offer?
Drift offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat
