getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Customer Journey Mapping Tools Software with Customer Database (2026)

Last updated: April 2026

Customer Journey Mapping Tools Software Key Features

    Based on 179 user opinions, we identified 6 features that are important for any product in Customer Journey Mapping Tools Software
  • Activity Tracking

    Track and document all activities across devices, networks, and other systems

    Average user rating

    4.8
  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.7
  • Performance Metrics

    A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

    Average user rating

    4.8
  • Engagement Tracking

    Tracks metrics that provide insight into how a user interacts with any interface or product

    Average user rating

    4.8
  • Behavioral Analytics

    Track and analyse user behavior within a system or network

    Average user rating

    4.5
  • Data Import/Export

    Import and export data to and from software applications

    Average user rating

    4.0
1 filter applied

Features


Integrated with


Pricing model


Devices supported


Organization types


User rating


44 software options

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

learn more
Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
XM for Customer Experience logo

Customer experience management (CXM) platform

learn more
Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

Read more about XM for Customer Experience

Users also considered
Pendo logo

Product usage & behavior data capture

learn more
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging

Read more about Pendo

Users also considered
AiTrillion logo

All-in-one Marketing Automation Platform

learn more
AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

Read more about AiTrillion

Users also considered
LeadSquared logo

Marketing automation and sales execution platform

learn more
Customer Journey Mapping Tools help your business drive individualized experiences at scale – with absolutely zero code.

Read more about LeadSquared

Users also considered
SurveySparrow logo

Software for creating and managing feedback and surveys

learn more
SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

Read more about SurveySparrow

Users also considered
Whatfix logo

Accelerate Digital Adoption

learn more
Whatfix is advancing the "userization" of application technology, by empowering companies to maximize the ROI of digital investments.

Read more about Whatfix

Users also considered
Segment logo

Customer data hub

learn more
Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

Read more about Segment

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
Matomo logo

Take back control with Matomo

learn more
Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Read more about Matomo

Users also considered
GetFeedback logo

Send better surveys. Collect better feedback.

learn more
GetFeedback is easy-to-use online survey software designed to improve response rates.

Read more about GetFeedback

Users also considered
Pathmonk logo

Lead generation and website optimization software

learn more
Pathmonk enables businesses to optimize website conversions with current website traffic.

Read more about Pathmonk

Users also considered
icomm logo

The omnichannel data based platform with MKT automation

learn more
Unleash the power of Marketing Automation with Notifications Hub, Commerce Personalization with AI, native integrations and strategic support.

Read more about icomm

Users also considered
INSIDE logo

Cloud-based visual AI-powered customer engagement solutions.

learn more
Powerfront offers an array of products enabling businesses to flawlessly replicate in-person experiences online, helping both the company’s own clients and their end-users to drastically improve operational efficiency and effectiveness.

Read more about INSIDE

Users also considered
Heap logo

All-in-one solution for creating great digital experiences.

learn more
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Read more about Heap

Users also considered
Meiro logo

Creating actionable customer profiles from data

learn more
Meiro is an AI-powered, composable Customer Data Platform for Private Installations on Cloud & On-Premise—built for enterprises that require full control over their customer data and infrastructure.

Read more about Meiro

Users also considered
Leadoo logo

Converting existing traffic into leads & online sales

learn more
Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

Read more about Leadoo

Users also considered
Planhat logo

Customer success platform

learn more
Planhat is a Customer Success Platform that empowers organizations to acquire, service, and grow lifelong customers. This comprehensive customer platform serves as a single source of truth, providing sales, service, and success teams with an intuitive, action-first interface to streamline their workflows and drive successful outcomes.

Read more about Planhat

Users also considered
Engage360 logo

? AI-Driven Omnichannel Marketing Platform

learn more
Vizury Engage360 ia an AI-driven Omnichannel marketing platform that aims to bring efficiency in your marketing spends by integrating CRM channels like emails, notifications, messaging, chatbot apps together with paid programmatic advertising channels through social, native, display & video ads.

Read more about Engage360

Users also considered
Smaply logo

Customer experience solution with customer profile sharing

learn more
Smaply is a tool for journey mapping and management. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is quicker.

Read more about Smaply

Users also considered
Selligent logo

Multi-channel marketing solution fusing insight & engagement

learn more
Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports

Read more about Selligent

Users also considered
Custellence logo

Customer journey mapping tools solution with mapping cards

learn more
A web-based customer engagement solution that creates customer journey mapping tools to gather information on user experiences, customer data, and overall satisfaction with features such as drag and drop editing, customizable maps, data visualization, a media library, collaboration tools, and more.

Read more about Custellence

Users also considered
Salesforce for Retail logo

Retail management system for eCommerce businesses

learn more
Salesforce Retail CRM is a cloud-based retail management system that helps eCommerce businesses analyze shoppers’ needs and facilitate smart targeting to drive brand awareness. Marketers can utilize AI-powered bots to communicate with buyers in real-time and improve customer engagement levels.

Read more about Salesforce for Retail

Users also considered