ActiveProspect - 2026 Pricing, Features, Reviews & Alternatives

ActiveProspect is the consent-based marketing platform built to validate, route, and certify opt-in leads in real time. Where consent meets quality, you get a pipeline you can trust and prove.

Certify consent with TrustedForm

TrustedForm creates an independent, timestamped, tamper-evident record of consent for every lead you capture, built specifically to document prior express written consent for Telephone Consumer Protection Act (TCPA) compliance. It breaks down into four components:

Certify generates a TrustedForm certificate on leads you originate.

Verify audits and validates consent language against your specific requirements at scale.

Retain stores certificates for five years, giving you an accessible compliance record.

Insights surfaces 22 proprietary data points per lead, including bot detection, so you can flag fraudulent or bot-submitted leads before they ever reach your CRM.

TrustedForm certifies more than one billion leads annually across 55,000+ publishers, one of the largest consent-certification datasets in the industry.

Optimize your lead flow with LeadConduit

LeadConduit sits between your lead sources and your downstream systems. It validates phone numbers, emails, and addresses in real time, then scores and routes each lead based on custom rules you configure, no code required. Incoming leads are also automatically checked against any do-not-contact list you specify, so you can make a real-time accept or reject decision before a non-compliant lead ever enters your pipeline.

LeadConduit connects to 500+ pre-built integrations, including major CRMs, telephony platforms, and lead sources. If you're generating leads through social ad platforms, lead data flows automatically into your CRM or sales tools, so nothing sits stuck in a spreadsheet. And if you need something outside the pre-built catalog, an Open API lets you build a custom integration.

LeadConduit also supports a marketplace of data enhancement add-ons for real-time enrichment and validation, covering email intelligence, address verification, property data, demographic lookups, litigator checks, and fraud detection.

Security and compliance credentials

ActiveProspect maintains SOC 2 compliance, adheres to the Data Privacy Framework, holds REACH certification, and is recognized by the Lead Quality Association. Full API documentation is available for technical teams evaluating integration requirements before purchase.

Scale and reliability

The platform supports 3,000+ customers and processes lead volume at scale, with flexible, volume-based pricing as your lead flow grows. A public status page tracks platform uptime in real time.

Industry coverage

ActiveProspect serves technical and compliance teams across Insurance, Financial Services, Home Services, Education, CPG, Legal, Technology & SaaS, Media, and Agency verticals, industries where lead volume and regulatory exposure both run high.

Support

Customers get access to a self-serve Knowledge Base, live chat, and API documentation, plus live training, webinars, and a dedicated support team for technical implementation questions.