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Act! Logo

More than CRM - Your total relationship solution.

Table of Contents

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Act! - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Act! overview

Verified reviewer profile picture

Based on 883 verified user reviews

What is Act!?

Act! is a CRM tool with key features that include a contact database, contact management, and more.

Who uses Act!?

Reviews for Act! come from a wide variety of industries, including management consulting (7% of reviewers), financial services (6%), and insurance (6%). The most frequent use case for Act! cited by reviewers is CRM (52% of reviewers).

What do users say about Act! pricing?

Some users say Act! offers affordable CRM features and reviewers appreciate the perpetual license option, which avoids monthly fees. However, some reviewers find add-ons, upgrades, and support costly, and feel ongoing expenses reduce overall value for money.

What are the most popular integrations for Act!?

The Act! integrations most frequently cited by reviewers are: Microsoft Outlook (an email management product rated 4.2 out of 5 for its integration with Act!) and Microsoft 365 (a document management product, 4.0).

Starting price

30per user /
per month

Alternatives

with better value for money


Pros & Cons

Email

Bugs and Issues

Database

Customer Support

Cloud

Customer Tracking

Act!’s user interface

Ease of use rating:

Act! pros, cons and reviews insights

Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(139)
3-4(360)
5(384)

What do users say about Act!?

Act! is a CRM tool with key features that include a contact database, contact management, and more.

Select to learn more


Who uses Act!?

Based on 883 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Financial Services
Real Estate
Marketing and Advertising
Non-Profit Organization Management
Others

Use cases

CRM
Contact Management
Sales Tracking
Customer Service
Marketing Automation

Act!'s key features

Most critical features, based on insights from Act! users:

Task management
Email management
Calendar management
Sales pipeline management
Reporting/Analytics
Workflow management
Segmentation
Territory management
Quotes/Estimates

All Act! features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity/News feed
Activity tracking
Alerts/Notifications
API
Appointment scheduling
Autoresponders
Batch processing
Calendar management
Calendar/Reminder system
Calendar sync
Campaign analytics
Campaign management
Client management
Collaboration tools
Commenting/Notes
Contact database
Contact management
CRM
Customer database
Customer portal
Customer segmentation
Customizable branding
Customizable ctas
Customizable fields
Customizable forms
Customizable reports
Customizable templates
Dashboard
Data import/export
Data security
Document management
Document storage
Drag & drop
Drip campaigns
Dynamic content
Electronic signature
Email management
Email marketing
Email templates
Email tracking
Engagement tracking
Event triggered actions
File sharing
Forecasting
For insurance industry
For ipad devices
For small businesses
For startups
Insurance management
Interaction tracking
Kanban board
Key performance indicators
Landing pages/web forms
Lead capture
Lead generation
Lead management
Lead nurturing
Lead qualification
Lead scoring
Marketing automation
Marketing calendar
Mobile access
Mobile app
Multi-Campaign
Multi-Channel communication
Multi-Channel marketing
Multivariate testing
Opportunity management
Performance metrics
Pipeline management
Pipeline reports
Process/Workflow automation
Prospecting tools
Quotes/Estimates
Real-Time data
Referral tracking
Reminders
Reporting/Analytics
Reporting & statistics
ROI tracking
Role-Based permissions
Sales activity management
Sales analytics
Sales forecasting
Sales pipeline management
Sales reports
Sales trend analysis
Search
Search/Filter
Segmentation
Shared contacts
SMS marketing
Social marketing
Social media integration
Task management
Template management
Territory management
Third-Party integrations
Visual analytics
Web-based deployment
Website visitor tracking
Workflow management

Act! alternatives

Act! logo

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30

/user

Per month

Free trial
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Features
Value for Money
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/user

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HubSpot CRM logo

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20

/user

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Zoho CRM logo
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14

/user

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Act! pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Act! Advantage Standard

30

/user

Per month

Features included:

  • Full-featured CRM & Mobile App
  • Email Marketing (includes 2,500 sends/mo)
  • Office 365 & Gmail Integration
  • Interactive Quotes & Online Appointment Scheduling Forms, Surveys, Website Chat & Event Management
  • Reports & Interactive Dashboards
  • Standard Support w/ Dedicated Onboarding Specialist
  • Immediate, browser-based access
  • Automated updates & nightly backups
  • MacOS compatibility
  • Billed annually
  • Collect payments

Act! Advantage Professional

45

/user

Per month

Features included:

  • Everything in Standard, plus:
  • Email Marketing Plus (includes 25,000 sends/mo)
  • Advanced Interactive Quotes & Online Appointment Scheduling
  • Advanced Forms, Surveys, Website Chat & Event Management
  • Accounting Integration
  • Project Management
  • 25 Gb Storage
  • Billed annually
  • Immediate, browser-based access
  • Automated updates & nightly backups
  • MacOS compatibility
  • Expert technical support
  • Dedicated onboarding specialist

Act! Advantage Ultimate

60

/user

Per month

Features included:

  • Everything in Professional, plus:
  • Marketing Automation (includes 50,000 sends/mo)
  • Custom Industry Tables
  • Online Customer Portal
  • Enhanced Support
  • 35 Gb Storage
  • Immediate, browser-based access
  • Automated updates & nightly backups
  • MacOS compatibility
  • Expert technical support
  • Dedicated onboarding specialist
  • Billed annually

Act! Premium Desktop

39

/user

Per month

Features included:

  • Networked & offline access
  • Self-managed security
  • Complete control of updates

Act! Email Marketing Plus

79

Per month

Features included:

  • Additional 25,000 sends for Act! Advantage Standard and adds:
  • AI Writing Assistant
  • Turnkey Campaigns
  • HTML Email Editor
  • URL Shortener
  • Social Sharing
  • Landing Pages
  • Surveys
  • Team Management
  • Response-Driven Nurture Marketing

Act! Marketing Automation Complete

199

Per month

Features included:

  • Additional 50,000 sends plus everything in Act! Email Marketing for Act! Advantage Standard & Professional

User opinions about Act! price and value

Value for money rating:

To see what individual users think of Act!'s price and value, check out the review snippets below.

“It has been a dependable tool throughout my professional career, and I continue to view it as a strong CRM solution for businesses that value organization, data integrity, and relationship management.”
RH

Robb H.

Partner

“Over the years, I’ve built and maintained a detailed database with all of my property owners, addresses, and sales across more than 50 subdivisions.”
JM

Janet M.

Real Estate Broker

Act! integrations (24)

Integrations rated by users

We looked at 883 user reviews to identify which products are mentioned as Act! integrations and how users feel about them.

Integration rating: 3.9 (44)

All the emails related to a project or talent management goes right into Monday.com. It's great

Scheduling of appointments.

PD

Patricia D.

Manager Business Administration

1/2

Integration rating: 4.1 (20)

merged to Word. For many clients I setup what I call a 3-D merge. Where it would first merge which documents, then merge contact information into the selected documents. A really great thing.

MR

Micky R.

Operations Manager

Integration rating: 4.3 (6)

We use Zapier to connect our boards and automate some of our projects.

PD

Patricia D.

Manager Business Administration

Integration rating: 3.0 (6)

Document Storage through Google Workspace is critical to our business.

KE

Katie E.

Director of Operations

Integration rating: 5.0 (3)

It takes it from a two-step process in Canva to a one-step process.

Verified reviewer profile picture

Ray L.

Founder

Act! customer support

What do users say about Act! customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Act! customer support.

A number of users say Act! customer support is knowledgeable, courteous, and resolves issues quickly when contacted.

Multiple users appreciate that support staff go above and beyond, offering step-by-step help and thorough follow-up.

A fair number of users report long wait times, difficulty reaching support, and challenges understanding outsourced agents.

Several users mention support often requires extra payment, and resolution of complex issues can be slow or ineffective.

Support options

Faqs/forum
Phone support
Email/help desk
Knowledge base
Chat

Training options

Videos
Live online
In person
Webinars
Documentation

To see what individual users say about Act!'s customer support, check out the review snippets below.

“As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them.”

SL

Sean L.

IT engineer

“sensitive content hidden] the tech support person was extremely helpful, professional and went over and above to resolve my issues.”

JB

Joanne B.

executive assistant

“There is no app on my phone in order to look up customers or companies.”

CL

Charles L.

Principal snd owner

“I had a hard time with customer support anytime I needed help.”

JF

Jackson F.

Sales Rep

Act! FAQs

Q. Who are the typical users of Act!?

Act! has the following typical customers:
Small Business, Mid-size Business, Freelancers

These products have better value for money


Q. What is Act! used for?

Act! is a comprehensive customer relationship management system that centralizes vital customer data in an organized and user-friendly solution. The platform enables businesses to track calls, emails, notes, tasks, documents, quotes, payments, and other customer interactions in one secure location. Act! integrates seamlessly with Office and Google applications to maintain synchronized contacts, appointments, and emails, while powerful search functionality allows users to locate detailed prospect or customer information instantly. The system can be configured to unique specifications with custom layouts for maintaining industry-specific customer data, accessible both in the office and remotely through mobile devices. The platform enhances sales processes through detailed opportunity tracking and interactive quotes that clients can view and approve in real time. Sales teams can advance deals through defined stages of customizable sales processes while assessing the sales pipeline by product, representative, territory, deal stage, region, and other parameters. Act! provides actionable insights through interactive visual dashboards covering sales, marketing, and business key performance indicators, generating over eighty standard reports or custom reports tailored to specific requirements. Real-time metrics help businesses identify what strategies are working effectively, with email engagement data highlighting the most promising leads.


Q. Does Act! support mobile devices?

Act! supports the following devices:
Android, iPhone, iPad


Q. What level of support does Act! offer?

Act! offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Knowledge Base, Chat

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