Falcon.io Pricing, Features, Reviews & Comparison of Alternatives

Pros
Without a doubt, Falcon is our number 1 helper concerning content planning. Visualization of content and ability to categorize it is gorgeous. Tracking what our audience is thinking over some specific topic, for instance, has never been easier. Now we are able to monitor comments they left, so our forecasting capabilities, as well as the general level of understanding needs and demands of our customers, is higher than before Falcon. For us, the most favorable thing about Falcon is their analytics ability. Without a doubt, this function simplifies our general developing work. But moreover, it is a bright vision of how influential this or that content information is on the audience. Besides, we can also hear the real voices of our customers, and their opinions presented in such a form are really precious because they show some subconscious motives of our customers.

Cons
It is clear that different products are amiss pretty often. But not in this case. Frankly speaking, the Falcon service is associated only with something so close to our perfect image of what the product should include, so we are a little bit confused even. We can just suppose that the unlimited abilities of the service may be a problem for some users sometimes. Well, we think it may be hard to learn everything about the service for them. But it’s just a slight guess without any experience confirmations.

Rating breakdown

Likelihood to recommend: 9/10

Pros
Aftеr few yеаrs оf usіng, thе bіggеst аdvаntаgе оf Fаlсоn I саn саll dеtаіlеd аnаlytісs аnd thе аbіlіty tо сrеаtе vіsuаl rероrtіng оn аll nесеssаry раrаmеtеrs. Intеgrаtіоn wіth Gооglе Anаlytісs аnd Zеndеsk іs аlsо а bіg аdvаntаgеоus. I lіkе thаt I саn рlаn аll my wоrk оnly іn Fаlсоn аnd соntrоl wіth іt аll thе рrосеssеs - іt bесаmе my реrsоnаl аssіstаnt. I hаvе а fеw mаrkеts іn dіffеrеnt соuntrіеs аnd аll thе соntеnt іs synсhrоnіzеd wіth thе саlеndаrs. Bе surе tо try thе frее trіаl fіrst аnd usе іt tо thе mаxіmum tо sее іf Fаlсоn іs rіght fоr yоu. Mаny funсtіоns turnеd оut tо bе "hіddеn" fоr mе, I lеаrnеd аbоut thеm by ассіdеnt, sо wаtсh thе vіdео rеvіеws оf thе аррlісаtіоn аnd rеаd rеvіеws frоm оthеr usеrs tо fіnd usеful funсtіоns. Exсеllеnt sоftwаrе fоr mаnаgіng аll сhаnnеls оf sосіаl nеtwоrks, bоth соrроrаtе аnd fоr іndереndеnt smаll busіnеssеs. It іs vеry еаsy tо undеrstаnd аnd stаrt tо usе еvеn іf yоu knоw lіttlе аbоut SMM. An іntuіtіvе іntеrfасе hеlрs yоu quісkly аnd соnvеnіеntly рlаn рublісаtіоns, wаtсh stаtіstісs аnd іmmеdіаtеly аnswеr сustоmеr quеstіоns соmіng frоm sосіаl nеtwоrks, еsресіаlly whеn thеrе аrе а lоt оf thеm аnd іt's dіffісult tо trасk thеm аll.

Cons
Unfоrtunаtеly, yоu саn nоt аdd ALL thе sосіаl nеtwоrks іn Fаlсоn. Yоu саn оnly wоrk wіth thе mоst рорulаr аnd bаsіс, but suсh аs Pіntеrеst, Trір аdvіsоr аnd sіmіlаr аrе nоt аvаіlаblе fоr wоrk.

Rating breakdown

Likelihood to recommend: 8/10

Pros
What attracts me most about the software is the precise tracking system that I can do to each social network that I manage. Being able to make a deep analysis of the interaction of each client in our social networks without a doubt is the biggest advantage, since we can know much better what they are looking for and maybe some complaints they present, in this way we prevent future problems and we get effective solutions. It makes the coordination of content and administration of all social networks much easier, including better communication with our customers.

Cons
What attracts me most about the software is the precise tracking system that I can do to each social network that I manage. Being able to make a deep analysis of the interaction of each client in our social networks without a doubt is the biggest advantage, since we can know much better what they are looking for and maybe some complaints they present, in this way we prevent future problems and we get effective solutions. It makes the coordination of content and administration of all social networks much easier, including better communication with our customers.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Cons
There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Rating breakdown

Likelihood to recommend: 10/10

Pros
The best thing about Falcon service is a constant interaction with the audience. You can keep an eye on the ball and track the audience’s response in less than no time. In addition, it is a useful service for content creation and planning. All your ideas are in front of your eyes and service provides you with an opportunity to schedule and divide content according to your plans. Falcon is a brilliant service for social media marketing. This service helps to state a connection with a present audience and potential clients. Moreover, it is designed for networks monitoring and brand promotion, so you will be aware of everything day and night.

Cons
We need to notice that there are some obvious drawbacks of Falcon service. Firstly, if you are willing to post a content for Instagram with a help of Falcon, there might be some problems. Unfortunately, there are some bugs with a connection between Instagram and Falcon. Secondly, Falcon has a specific interface and dashboards and it takes some time to get acquainted with them. In order to figure everything out, you need to pay your attention to everything and it might be a little bit annoying.

Rating breakdown

Likelihood to recommend: 9/10