Falcon.io Pricing, Features, Reviews & Alternatives


Unified social media marketing and management platform

4.24/5 (179 reviews)

Falcon.io overview

What is Falcon.io?

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.


Starting from
Pricing options
Free trial
Value for money
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Business size



United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaignsFalcon.io // Introducing Falcon.ioFalcon.io screenshot: The dashboard provides an overview of trends, engagement, tasks, activities, and moreFalcon.io screenshot: Plan, schedule, edit, and post content across multiple social channelsFalcon.io screenshot: Create campaigns and assign them to teams, set reminders, and add labelsFalcon.io screenshot: Current assignments can be viewed in one board and prioritizedFalcon.io screenshot: Analyze audiences including their behavior and trending topicsFalcon.io screenshot: View analytics on topics and metrics such as mentions, activity, sources, and moreFalcon.io screenshot: Use the measure tool for benchmarking, performance analysis, team performance, and more

Falcon.io user reviews

Value for money
Ease of use
Customer support
Michael H.

Best in class software, easy to use, and feature-rich

Used daily for 6-12 months
Reviewed 2019-04-27
Review Source: Capterra

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Roderick B.

Great product with lots of features but be prepared to pay!

Used daily for 6-12 months
Reviewed 2020-03-23
Review Source: Capterra

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Suzanne M.

Shiny but Meh.

Used daily for 6-12 months
Reviewed 2020-03-18
Review Source: Capterra


No limited on # of social accounts that we can have connected has been helpful.

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 3/10

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Nicole G.

Good overall tool but could be better

Used daily for less than 6 months
Reviewed 2021-01-14
Review Source: Capterra

The overall experience has been good, the onboarding process was thorough and customer support is really helpful

Offers all the features you're looking for in a full social media management suite including reporting, listening, publishing

The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 6/10

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Rynie O.

How Falcon made my day to day life easier

Used daily for less than 6 months
Reviewed 2020-03-13
Review Source: Capterra

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Falcon.io pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Falcon.io features

Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Performance Metrics
Social Media Integration
Third Party Integrations

Activity Dashboard (511 other apps)
Analytics/ROI Tracking (379 other apps)
Customizable Branding (400 other apps)
Reporting & Statistics (510 other apps)
Template Management (408 other apps)

Videos and tutorials

Additional information for Falcon.io

Key features of Falcon.io

  • Manage all social networks on one platform
  • Real-time content performance analysis
  • Content editor with live preview & auto-save
  • Content calendar for scheduling posts
  • Governance layer and approval flow
  • Sentiment Indicator rates mentions and messages
  • Online help center
  • 7-day customer support
  • Tailored service plans
  • URL shortener
  • Inbox prioritizes incoming messages
  • Manage all customer data in individual profiles
  • Interaction data collected in enriched customer profiles.
  • Client database
  • Activity monitoring
  • Trend tracking
  • API availability
  • Organic and paid reach comparison
  • Mobile apps for publishing, engagement and approving posts
  • Google Analytics auto-tagging
  • Custom labels on campaigns, stock items, profiles
  • Newsfeed and geo-targeting
  • Audit trail
  • Automatic notifications
  • Boolean search
  • Calendar management
  • Campaign planning
  • Channel management
  • Collaborative workspace
  • Configurable workflow
  • Contact database
  • Content filtering
  • Content library
  • Content management
  • CRM integration
  • Customer database
  • Present social metrics in custom reports
  • Customizable templates
  • Data filtering
  • Data visualization
  • Event calendar
  • Labeling
  • Multi-channel management
  • Permission management
  • Progress tracking
  • Project notes
  • Integrated governance and approval processes
  • Real time analytics
  • Real time data
  • Real time notifications
  • Sentiment analysis
  • Social media integration
  • Task assign options for project admins
  • Third party integration
  • Social media monitoring
  • Task & role assignment
  • Channels performance
  • Multi-campaign
  • Prioritizing
  • Automated scheduling
  • Visual analytics
  • Campaign analysis
  • Risk alerts
  • Content repository
  • Alerts / escalation
  • Data import/export
  • Demographic data
  • Social network marketing
  • Social media metrics
  • Event scheduling
  • Multi-channel marketing
  • Social advertising
  • Team calendars
  • User activity monitoring
  • Communications calendar
  • Filtered views
  • Personalized profiles
  • Approval process control
  • Graphical data presentation
  • URL shortener
  • Sentiment scoring
  • User access controls
  • Monitoring
  • Performance management
  • Preview functionality
  • Campaign management
  • Performance reports
  • Collaboration tools
  • Engagement analytics
  • Commenting
  • Inbox management
  • Customer experience management
  • Campaign scheduling
  • Email alerts
  • Asset management
  • Social performance management
View All Features


Manage social media monitoring, engagement, publishing, and analytics on one platform.

All customer interactions and their public data are compiled in enriched individual profiles.

Customer profiles can be aggregated and used for highly targeted segmentation.

A unique prioritization algorithm ranks social comments and messages by importance.

Governance and workflow features ease teamwork and ensure brand consistency.