Falcon.io Pricing, Features, Reviews & Comparison of Alternatives


Unified social media marketing and management platform

4.49/5 (36 reviews)

Falcon.io overview

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.


Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaignsFalcon.io // Introducing Falcon.ioFalcon.io screenshot: The dashboard provides an overview of trends, engagement, tasks, activities, and moreFalcon.io screenshot: Plan, schedule, edit, and post content across multiple social channelsFalcon.io screenshot: Create campaigns and assign them to teams, set reminders, and add labelsFalcon.io screenshot: Current assignments can be viewed in one board and prioritizedFalcon.io screenshot: Analyze audiences including their behavior and trending topicsFalcon.io screenshot: View analytics on topics and metrics such as mentions, activity, sources, and moreFalcon.io screenshot: Use the measure tool for benchmarking, performance analysis, team performance, and more

Falcon.io reviews

Value for money
Ease of use
Customer support
Adrian Hooper

Overall, the best choice for your social network monitoring

Used daily for 1-2 years
Reviewed 2019-04-01
Review Source: GetApp

If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Gabriella Hersche

Very recommended social media management tool

Reviewed 2015-07-16
Review Source: Software Advice

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 10/10

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Michael Homenok

Best in class software, easy to use, and feature-rich

Used daily for 6-12 months
Reviewed 2019-04-27
Review Source: Capterra

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Michael Homenok

Solid tool for social monitoring for both startups and enterprise-level users

Used weekly for 6-12 months
Reviewed 2018-10-03
Review Source: Capterra

We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier). Their support is also A1, with quick response times, and genuinely helpful support staff. The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers. Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Ben Cart

A wonderful social media tool with solid capabilities

Used daily for 1-2 years
Reviewed 2018-11-21
Review Source: Capterra

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Falcon.io pricing

Pricing options
Free trial
View Pricing Plans

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Falcon.io features

Automatic Notifications
Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Social Media Integration
Social Network Marketing
Third Party Integration

A/B Testing (179 other apps)
Activity Dashboard (290 other apps)
Customizable Branding (237 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Reporting & Statistics (287 other apps)

Additional information for Falcon.io

Key features of Falcon.io

  • Manage all social networks on one platform
  • Real-time content performance analysis
  • Content editor with live preview & auto-save
  • Content calendar for scheduling posts
  • Governance layer and approval flow
  • Sentiment Indicator rates mentions and messages
  • Online help center
  • 7-day customer support
  • Tailored service plans
  • URL shortener
  • Inbox prioritizes incoming messages
  • Manage all customer data in individual profiles
  • Interaction data collected in enriched customer profiles.
  • Client database
  • Activity monitoring
  • Trend tracking
  • API availability
  • Organic and paid reach comparison
  • Mobile apps for publishing, engagement and approving posts
  • Google Analytics auto-tagging
  • Custom labels on campaigns, stock items, profiles
  • Newsfeed and geo-targeting
  • Audit trail
  • Automatic notifications
  • Boolean search
  • Calendar management
  • Campaign planning
  • Channel management
  • Collaborative workspace
  • Configurable workflow
  • Contact database
  • Content filtering
  • Content library
  • Content management
  • CRM integration
  • Customer database
  • Present social metrics in custom reports
  • Customizable templates
  • Data filtering
  • Data visualization
  • Event calendar
  • Labeling
  • Multi-channel management
  • Permission management
  • Progress tracking
  • Project notes
  • Integrated governance and approval processes
  • Real time analytics
  • Real time data
  • Real time notifications
  • Sentiment analysis
  • Social media integration
  • Task assign options for project admins
  • Third party integration
  • Social media monitoring
  • Task & role assignment
  • Channels performance
  • Multi-campaign
  • Prioritizing
  • Automated scheduling
  • Visual analytics
  • Campaign analysis
  • Risk alerts
  • Content repository
  • Alerts / escalation
  • Data import/export
  • Demographic data
  • Social network marketing
  • Social media metrics
  • Event scheduling
  • Multi-channel marketing
  • Social advertising
  • Team calendars
  • User activity monitoring
  • Communications calendar
  • Filtered views
  • Personalized profiles
  • Approval process control
  • Graphical data presentation
  • URL shortener
  • Sentiment scoring
  • User access controls
  • Monitoring
  • Performance management
  • Preview functionality
  • Campaign management
  • Performance reports
  • Collaboration tools
  • Engagement analytics
  • Commenting
  • Inbox management
  • Customer experience management
  • Campaign scheduling
  • Email alerts
  • Asset management
  • Social performance management
View All Features


Manage social media monitoring, engagement, publishing, and analytics on one platform.

All customer interactions and their public data are compiled in enriched individual profiles.

Customer profiles can be aggregated and used for highly targeted segmentation.

A unique prioritization algorithm ranks social comments and messages by importance.

Governance and workflow features ease teamwork and ensure brand consistency.