Falcon.io Pricing, Features, Reviews & Comparison of Alternatives


Unified social media marketing and management platform

4.64/5 (32 reviews)

Falcon.io overview

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.


Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaignsFalcon.io // Introducing Falcon.ioFalcon.io screenshot: The dashboard provides an overview of trends, engagement, tasks, activities, and moreFalcon.io screenshot: Plan, schedule, edit, and post content across multiple social channelsFalcon.io screenshot: Create campaigns and assign them to teams, set reminders, and add labelsFalcon.io screenshot: Current assignments can be viewed in one board and prioritizedFalcon.io screenshot: Analyze audiences including their behavior and trending topicsFalcon.io screenshot: View analytics on topics and metrics such as mentions, activity, sources, and moreFalcon.io screenshot: Use the measure tool for benchmarking, performance analysis, team performance, and more

Falcon.io reviews

Value for money
Ease of use
Customer support
Zackary Templeton

A perfect solution for monitoring multiple social networks around the world

Used daily for 2+ years
Reviewed 2018-11-24
Review Source: GetApp

Without a doubt, Falcon is our number 1 helper concerning content planning. Visualization of content and ability to categorize it is gorgeous. Tracking what our audience is thinking over some specific topic, for instance, has never been easier. Now we are able to monitor comments they left, so our forecasting capabilities, as well as the general level of understanding needs and demands of our customers, is higher than before Falcon. For us, the most favorable thing about Falcon is their analytics ability. Without a doubt, this function simplifies our general developing work. But moreover, it is a bright vision of how influential this or that content information is on the audience. Besides, we can also hear the real voices of our customers, and their opinions presented in such a form are really precious because they show some subconscious motives of our customers.

Read the full review

Sylvia Mcmahon

Mоrе thаn SMM-аssіstаnt

Used daily for 1-2 years
Reviewed 2019-01-06
Review Source: Capterra

Aftеr few yеаrs оf usіng, thе bіggеst аdvаntаgе оf Fаlсоn I саn саll dеtаіlеd аnаlytісs аnd thе аbіlіty tо сrеаtе vіsuаl rероrtіng оn аll nесеssаry раrаmеtеrs. Intеgrаtіоn wіth Gооglе Anаlytісs аnd Zеndеsk іs аlsо а bіg аdvаntаgеоus. I lіkе thаt I саn рlаn аll my wоrk оnly іn Fаlсоn аnd соntrоl wіth іt аll thе рrосеssеs - іt bесаmе my реrsоnаl аssіstаnt. I hаvе а fеw mаrkеts іn dіffеrеnt соuntrіеs аnd аll thе соntеnt іs synсhrоnіzеd wіth thе саlеndаrs. Bе surе tо try thе frее trіаl fіrst аnd usе іt tо thе mаxіmum tо sее іf Fаlсоn іs rіght fоr yоu. Mаny funсtіоns turnеd оut tо bе "hіddеn" fоr mе, I lеаrnеd аbоut thеm by ассіdеnt, sо wаtсh thе vіdео rеvіеws оf thе аррlісаtіоn аnd rеаd rеvіеws frоm оthеr usеrs tо fіnd usеful funсtіоns. Exсеllеnt sоftwаrе fоr mаnаgіng аll сhаnnеls оf sосіаl nеtwоrks, bоth соrроrаtе аnd fоr іndереndеnt smаll busіnеssеs. It іs vеry еаsy tо undеrstаnd аnd stаrt tо usе еvеn іf yоu knоw lіttlе аbоut SMM. An іntuіtіvе іntеrfасе hеlрs yоu quісkly аnd соnvеnіеntly рlаn рublісаtіоns, wаtсh stаtіstісs аnd іmmеdіаtеly аnswеr сustоmеr quеstіоns соmіng frоm sосіаl nеtwоrks, еsресіаlly whеn thеrе аrе а lоt оf thеm аnd іt's dіffісult tо trасk thеm аll.

Read the full review

Amelie Crespo

Fast and simple monitoring of all social networks

Used daily for 1-2 years
Reviewed 2019-01-07
Review Source: Software Advice

It facilitates work in all aspects, communication has improved exponentially since we used Falcon. It is our main help in the administration of social networks and we maintain greater coordination on our image that we show to the world, taking everything we are doing wrong to transform it into great effective solutions.What attracts me most about the software is the precise tracking system that I can do to each social network that I manage. Being able to make a deep analysis of the interaction of each client in our social networks without a doubt is the biggest advantage, since we can know much better what they are looking for and maybe some complaints they present, in this way we prevent future problems and we get effective solutions. It makes the coordination of content and administration of all social networks much easier, including better communication with our customers.

Read the full review

Gabriella Hersche

Very recommended social media management tool

Reviewed 2015-07-16
Review Source: Software Advice

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Read the full review

Frederic Horvath

A service for convenient social marketing

Used daily for 1-2 years
Reviewed 2019-01-14
Review Source: Capterra

The best thing about Falcon service is a constant interaction with the audience. You can keep an eye on the ball and track the audience’s response in less than no time. In addition, it is a useful service for content creation and planning. All your ideas are in front of your eyes and service provides you with an opportunity to schedule and divide content according to your plans. Falcon is a brilliant service for social media marketing. This service helps to state a connection with a present audience and potential clients. Moreover, it is designed for networks monitoring and brand promotion, so you will be aware of everything day and night.

Read the full review

Falcon.io pricing

Pricing options
Free trial
View Pricing Plans

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Falcon.io features

Campaign Analysis
Campaign Management
Content Management
Customizable Templates
Data Import/Export
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Social Media Integration
Social Network Marketing
Third Party Integration

A/B Testing (144 other apps)
Activity Dashboard (211 other apps)
Customizable Branding (177 other apps)
Drag & Drop Interface (194 other apps)
Reporting & Statistics (196 other apps)
Tagging (145 other apps)

Additional information for Falcon.io

Key features of Falcon.io

  • Manage all social networks on one platform
  • Real-time content performance analysis
  • Content editor with live preview & auto-save
  • Content calendar for scheduling posts
  • Governance layer and approval flow
  • Sentiment Indicator rates mentions and messages
  • Online help center
  • 7-day customer support
  • Tailored service plans
  • URL shortener
  • Inbox prioritizes incoming messages
  • Manage all customer data in individual profiles
  • Interaction data collected in enriched customer profiles.
  • Audit trail
  • Calendar management
  • Boolean search
  • Channel management
  • URL shortener
  • Real time notifications
  • Client database
  • Task assign options for project admins
  • Integrated governance and approval processes
  • Third party integration
  • Social media monitoring
  • Channels performance
  • Present social metrics in custom reports
  • Task & role assignment
  • Monitoring
  • Engagement analytics
  • Customer experience management
  • Multi-channel management
  • Team calendars
  • Configurable workflow
  • Campaign management
  • Content management
  • Inbox management
  • Customer database
  • Social media metrics
  • CRM integration
  • Visual analytics
  • Data visualization
  • Social network marketing
  • Social media integration
  • Social advertising
  • Multi-channel marketing
  • Approval process control
  • Automated scheduling
  • Campaign scheduling
  • Collaboration tools
  • Real time data
  • Preview functionality
  • Campaign analysis
  • Activity monitoring
  • Sentiment analysis
  • Trend tracking
  • Data filtering
  • Alerts / escalation
  • Automatic notifications
  • Permission management
  • Graphical data presentation
  • Demographic data
  • Email alerts
  • Prioritizing
  • Commenting
  • Event calendar
  • Communications calendar
  • Social performance management
  • Event scheduling
  • Campaign planning
  • Multi-campaign
  • Content filtering
  • Filtered views
  • Progress tracking
  • Asset management
  • Content library
  • Content repository
  • Collaborative workspace
  • User access controls
  • Performance management
  • Performance reports
  • Project notes
  • Customizable templates
  • API availability
  • Data import/export
  • Labeling
  • Contact database
  • Personalized profiles
  • Real time analytics
  • User activity monitoring
  • Risk alerts
  • Sentiment scoring
  • Organic and paid reach comparison
  • Mobile apps for publishing, engagement and approving posts
  • Google Analytics auto-tagging
  • Custom labels on campaigns, stock items, profiles
  • Newsfeed and geo-targeting
View All Features


Manage social media monitoring, engagement, publishing, and analytics on one platform.

All customer interactions and their public data are compiled in enriched individual profiles.

Customer profiles can be aggregated and used for highly targeted segmentation.

A unique prioritization algorithm ranks social comments and messages by importance.

Governance and workflow features ease teamwork and ensure brand consistency.