We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.
Pros
First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.
While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.
Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.
The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.
Cons
The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.
Rating breakdown
Likelihood to recommend: 9/10
Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.
Pros
Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.
Cons
Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.
Rating breakdown
Likelihood to recommend: 7/10
Meh.
Pros
No limited on # of social accounts that we can have connected has been helpful.
Cons
There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.
Rating breakdown
Likelihood to recommend: 3/10
The overall experience has been good, the onboarding process was thorough and customer support is really helpful
Pros
Offers all the features you're looking for in a full social media management suite including reporting, listening, publishing
Cons
The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment
Rating breakdown
Likelihood to recommend: 6/10
Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.
Pros
The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.
Cons
I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.
Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).
Rating breakdown
Likelihood to recommend: 8/10
Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.
Contact Falcon.io for pricing information.