What is Influentia?Influentia is a cloud-based platform designed to help businesses identify and collaborate with influencers across various social media channels. Features include influencer list creation, data export, instant messaging, ROI-based predictions, real-time analytics, and campaign reporting.
The application enables businesses to discover Instagram or YouTube influencers from a verified database of profiles, and filter by location, number of subscribers, genre, themes, and various other attributes. Stakeholders can use Influentia to monitor the performance of influencers based on their engagement and comments, percentage of suspicious subscribers, publication frequency, evaluation of subscriptions, and number of organic and sponsored publications. Moreover, it allows users to categorize influencers by overall rating, engagement rates, and number of followers, aiding businesses with the selection of collaborators for marketing campaigns.
Influentia helps marketers validate audience groups and evaluate the relative community quality score based on fake accounts, locations, and subscriber interests. Team members can measure the impact of campaigns via key performance indicators (KPIs) and create a backup of influencers’ stories/posts.
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