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Cloud-based search engine optimization (SEO) software

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Serpstat Pricing, Features, Reviews and Alternatives

Serpstat FAQs

Q. What type of pricing plans does Serpstat offer?

Serpstat has the following pricing plans:
Starting from: $69.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Serpstat?

Serpstat has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business


Q. What languages does Serpstat support?

Serpstat supports the following languages:
English, Russian, Ukrainian


Q. Does Serpstat offer an API?

Yes, Serpstat has an API available for use.


Q. What other apps does Serpstat integrate with?

Serpstat integrates with the following applications:
Google Trends, Netpeak Spider, Google Data Studio


Q. What level of support does Serpstat offer?

Serpstat offers the following support options:
Chat, Email/Help Desk, Phone Support, Knowledge Base, FAQs/Forum

Serpstat product overview

Price starts from

69

Per month

Flat Rate

What is Serpstat?

Serpstat is a search engine optimization (SEO) software, which helps businesses track, organize, and analyze data related to the performance of websites across various search engines. The platform’s keyword research functionality enables enterprises to gather and compare trending keywords based on various performance indicators like search volume, cost-per-click (CPC), competition level, and more.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
Phone Support
Knowledge Base
FAQs/Forum

Training options

Live Online
Documentation
Webinars
Videos
In Person

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Why am I seeing this?

Serpstat pricing information

Value for money

4.7

/5

169

Starting from

69

Per month

Flat Rate

Pricing options

Free plan
Subscription
Free trial
Pricing range

Serpstat features

Functionality

4.5

/5

169

Total features

39

3 categories

Most valued features by users

Activity Dashboard
Third-Party Integrations
API
Campaign Management
Reporting & Statistics
Customizable Branding
Campaign Analytics
Alerts/Notifications

Serpstat users reviews

Overall Rating

4.7

/5

169

Positive reviews

96

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.75/10
Rating distribution

5

4

3

2

1

122

41

5

0

1

Pros
If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc.
When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.
Impressive regular database updates. I recommend Serpstat for those who are looking for a really quality seo tool with high functionality.
Cons
The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).
It's slow, not very intuitive and always has errors on the english version.
One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing.
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Martin M.

E-Learning, self-employed

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My bread and butter solution for SEO

Reviewed 5 years ago

I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google. Maybe more importantly, Serpstat gives me confidence in my content decisions. The cost/benefit ratio with Serpstat is unmatched by any other tool on the market.

Pros

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions. I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

Cons

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

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Jason L.

Oil & Energy, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Will help the average business achieve 80% of their content marketing goals

Reviewed 5 years ago

As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.

Pros

Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.

Cons

Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.

AR
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Verified reviewer

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Difficult to use. Unclear UI. Still useful as a tool.

Reviewed 6 years ago
Pros

There's so much to this tool that it can find nearly any sort of seo or PPC related data for you on almost any given domain.

Cons

There's so much to this tool, and most of it is poorly documented and/or not clearly explained for a non-technical user that it makes 80-90% of the functionality inaccessible. The only way to really get value out of it is to experiment, test and play with all the features over time until you find what combination of search functions gives you the information you'll find useful.

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Roman Y.

Marketing and Advertising, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Serpstat - Perfect SEO tool for Eastern Europe market

Reviewed 6 years ago

We use Serpstat as daily basis tool for Eastern Europe projects and it's perfect for this (getting data like organic rankings, PPC campaigns and ads of our competitors, etc.). Also on paid plans we have an ability to monitor keywords rankings and make site audits automatic.

Pros

- Huge database of backlinks for Yandex and Google Ukraine, Russia and other Eastern Europe countries - Site audit functions, you can check for performance issues on your website and check pages with bot, so you will get report with problems that can affect your SEO strategy - Checking out for organic rankings and keywords - History of website visibility in organic search - Checking PPC campaigns of your competitors - You can have FREE account with limitations

Cons

- It doesn't have the biggest database like Ahrefs for US projects, but still have acceptable one

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Daniel W.

Internet, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great alternative to more expensive SEO software

Reviewed 6 years ago

I wish I was better at SEO so I could take full advantage of everything that SerpStat offers. The SerpStat team is also continually producing high quality info on SEO and how to use the software to achieve your SEO goals. I actually look forward to receving their emails so I can learn more.

Pros

SerpStat has replaced LongTail pro and other SEO tools for me. It has everything I need to make an educated decision about targeting keywords on the web. I'm not a heavy user of the software, but when I need it...it's there with the info I need. What I like - Gives a list of competitors websites based on organic search related to the keywords provided - Google Trends charts are included on the results page - Ability to drill down into related keywords right from the results page - Gives you all the relevant SEO data

Cons

Once in a while when I'm reviewing the results from a search the results are presented in another language than English. I can usually figure out what is presented but it is a bit strange to see.

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