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Cloud-based search engine optimization (SEO) software

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Company size


Semrush logo

SaaS solution for online content marketing

Features

Total

Semrush logo
Serpstat logo

37

103

39

features in common

37

features in common

Semrush logo

Semrush user ratings

Functionality

4.6
(2.2K)

Top features

  • Website Management

    5.0

  • SEO Audit

    5.0

  • Customer Engagement

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$129.95/month

Value for money

Semrush logo
4.3

0.4

Serpstat logo
4.7

What users say about Semrush's value for money

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

Categories in common

SE Ranking logo

An all-in-one SEO platform for agencies and SMB's

Features

Total

SE Ranking logo
Serpstat logo

34

62

39

features in common

34

features in common

SE Ranking logo

SE Ranking user ratings

Functionality

4.6
(284)

Top features

  • Customizable Reports

    5.0

  • For PPC Campaigns

    5.0

  • Web Traffic Reporting

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$55/month

Value for money

SE Ranking logo
4.7
Serpstat logo
4.7

What users say about SE Ranking's value for money

One of the great features that I liked about SE Ranking was the ability to track your rankings within City level. It is also very easy to setup and extremely intuitive.
The new design is awesome and easy to navigate. I have all tools in one dashboard, like competitors analysis, keyword research and of course ranktracking.

Categories in common

Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Features

Total

Ahrefs logo
Serpstat logo

19

24

39

features in common

19

features in common

Ahrefs logo

Ahrefs user ratings

Functionality

4.7
(561)

Top features

  • Backlink Monitoring

    4.9

  • Reporting/Analytics

    4.9

  • API

    4.9

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$99/month

Value for money

Ahrefs logo
4.2

0.5

Serpstat logo
4.7

What users say about Ahrefs' value for money

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

Categories in common

Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

Features

Total

Moz Pro logo
Serpstat logo

26

50

39

features in common

26

features in common

Moz Pro logo

Moz Pro user ratings

Functionality

4.4
(347)

Top features

  • Link Analytics

    5.0

  • Backlink Monitoring

    5.0

  • Website Analytics

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$99/month

Value for money

Moz Pro logo
4.1

0.6

Serpstat logo
4.7

What users say about Moz Pro's value for money

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools. The competitor benchmarking is great, too.
Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

Categories in common

Sitechecker.pro logo

SEO Platform

Features

Total

Sitechecker.pro logo
Serpstat logo

26

29

39

features in common

26

features in common

Sitechecker.pro logo

Sitechecker.pro user ratings

Functionality

4.4
(342)

Top features

  • Customizable Reports

    5.0

  • Website Management

    5.0

  • Visual Analytics

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$49/month

Value for money

Sitechecker.pro logo
4.4

0.3

Serpstat logo
4.7

What users say about Sitechecker.pro's value for money

It is cool and easy to use. It gives very useful information that helps improve my website rating and classification.
Nice SEO tool that helps you with monitoring and improving your website(s). The tool is rapidly developing with new features and has a nice and intuitive UI.

Categories in common

SEO PowerSuite logo

Defining the world's standards for SEO software

Features

Total

SEO PowerSuite logo
Serpstat logo

28

45

39

features in common

28

features in common

SEO PowerSuite logo

SEO PowerSuite user ratings

Functionality

4.6
(374)

Top features

  • Reporting/Analytics

    5.0

  • Visual Analytics

    5.0

  • Data Visualization

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$299/year

Value for money

SEO PowerSuite logo
4.5

0.2

Serpstat logo
4.7

What users say about SEO PowerSuite's value for money

It's a comprehensive SEO toolkit that's both budget-friendly and user-friendly. Regular updates and responsive customer support make it a top choice for effective SEO without breaking the bank.
SEO PowerSuite has been amazing for me. Great features, huge amount of data and a nice U.I. SEO PowerSuite has helped me increase my rankings.

Categories in common

Seobility logo

SEO management and website optimization software

Features

Total

Seobility logo
Serpstat logo

22

24

39

features in common

22

features in common

Seobility logo

Seobility user ratings

Functionality

4.5
(62)

Top features

  • Data Visualization

    4.9

  • SEO Management

    4.7

  • Dashboard

    4.7

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$50/month

Value for money

Seobility logo
4.6

0.1

Serpstat logo
4.7

What users say about Seobility's value for money

But need more options and more detailed info for errors and warnings. Sometimes it is hard to understand the SEO issues.
Seobility is quite comfortable, easy and at the same time advanced and literally quite good.

Categories in common

Seodity logo

Search engine optimization software

Features

Total

Seodity logo
Serpstat logo

25

29

39

features in common

25

features in common

Seodity logo

Seodity user ratings

Functionality

4.6
(130)

Top features

  • SEO Management

    4.9

  • Keyword Rank Tracking

    4.8

  • Dashboard

    4.8

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$49/month

Value for money

Seodity logo
4.9

0.2

Serpstat logo
4.7

What users say about Seodity's value for money

It gives a good base and customer service is amazing. I think they will grow and improve so much over the next years.
I like best that when you check backlinks you can easily filter the top level domains. The ranking is good especially for comparing to competitors.

Categories in common

WebCEO logo

Online suite of 23 enterprise-level SEO & reporting tools

Features

Total

WebCEO logo
Serpstat logo

19

30

39

features in common

19

features in common

WebCEO logo

WebCEO user ratings

Functionality

4.7
(74)

Top features

  • Multi-Channel Data Collection

    5.0

  • Reporting/Analytics

    5.0

  • Activity Tracking

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$37/month

Value for money

WebCEO logo
4.7
Serpstat logo
4.7

What users say about WebCEO's value for money

It is friendly and powerful at the same time. It reacts promptlly and all its outputs and reports are relevant, consistent and useful.
It's vital software for someone like me, who needs to benchmark and see how well my client's business is growing. Software is not only of great use but also very affordable.

Categories in common

Seobase logo

Suite of SEO tools

Features

Total

Seobase logo
Serpstat logo

28

36

39

features in common

28

features in common

Seobase logo

Seobase user ratings

Functionality

4.7
(129)

Top features

  • Reporting & Statistics

    5.0

  • Keyword Tracking

    4.9

  • Performance Metrics

    4.9

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$15.99/month

Value for money

Seobase logo
4.8

0.1

Serpstat logo
4.7

What users say about Seobase's value for money

Seobase is excellent for identifying keyword strings and position against competitors. It makes it easy to spot opportunities and areas where the website needs improvement.
A Disappointing Experience with Poor Customer Support and Questionable Data Accuracy.

Categories in common

Ranktracker logo

Cloud-based SEO management and keyword tracking software

Features

Total

Ranktracker logo
Serpstat logo

28

34

39

features in common

28

features in common

Ranktracker logo

Ranktracker user ratings

Functionality

4.0
(243)

Top features

  • Localization Automation

    4.5

  • Dashboard

    4.3

  • Keyword Rank Tracking

    4.2

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$18/month

Value for money

Ranktracker logo
4.1

0.6

Serpstat logo
4.7

What users say about Ranktracker's value for money

Ranktracker has a great customer support team who responds almost instantly and posts tutorials & blogs on how to effectively use this tool & winning first position in search engine.
RT has all the core functionalities of a great SEO tool that I could wish to have at this price point and even more, and I trust that I will see even more positive development on its features.

Categories in common

AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

Features

Total

AccuRanker logo
Serpstat logo

8

9

39

features in common

8

features in common

AccuRanker logo

AccuRanker user ratings

Functionality

4.6
(317)

Top features

  • Keyword Rank Tracking

    5.0

  • Keyword Tracking

    5.0

  • Mobile Keywords

    4.9

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$109/month

Value for money

AccuRanker logo
4.7
Serpstat logo
4.7

What users say about AccuRanker's value for money

The share of voice metric is incredibly useful for comparing a client's website to competitors. The tool's outstanding filter selection helps discover keywords rapidly.
It's always been so easy to use, with reliable and up-to-date results. Their customer support team is always there when I have any questions and they care about my success.

Categories in common

Pi Datametrics logo

Search intelligence platform

Features

Total

Pi Datametrics logo
Serpstat logo

29

31

39

features in common

29

features in common

Pi Datametrics logo

Pi Datametrics user ratings

Functionality

4.4
(28)

Top features

  • Mobile Keywords

    4.8

  • Keyword Rank Tracking

    4.7

  • Keyword Tracking

    4.6

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

£1,400/month

Value for money

Pi Datametrics logo
4.2

0.5

Serpstat logo
4.7

What users say about Pi Datametrics' value for money

As is the ability to create different workspace to focus on different projects. SOV is also a great tool when tracking quarterly progress to improve visibility within a space.
The product is easy to use and great for sectioning off different website in the business. Easy to track top fallers and see what url's are trending on the website.

Categories in common

BrightLocal logo

Local SEO tools for agencies and in-house marketers.

Features

Total

BrightLocal logo
Serpstat logo

25

33

39

features in common

25

features in common

BrightLocal logo

BrightLocal user ratings

Functionality

4.7
(270)

Top features

  • Activity Dashboard

    5.0

  • Dashboard

    4.8

  • Keyword Rank Tracking

    4.8

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$39/month

Value for money

BrightLocal logo
4.8

0.1

Serpstat logo
4.7

What users say about BrightLocal's value for money

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.
I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Categories in common

Bing Webmaster logo

Enhancing site speed with smart tools

Features

Total

Bing Webmaster logo
Serpstat logo

21

22

39

features in common

21

features in common

Bing Webmaster logo

Bing Webmaster user ratings

Functionality

4.4
(23)

Top features

  • Keyword Rank Tracking

    4.3

  • Link Management

    4.3

  • SEO Management

    4.2

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Value for money

Bing Webmaster logo
4.2

0.5

Serpstat logo
4.7

What users say about Bing Webmaster's value for money

The most positive thing is the presence of artificial intelligence to help, which performs the tasks given to it better than other artificial intelligence sites.
It has a tool to help check if your pages are mobile friendly and I love the instant submission API which can be easily connected to any SEO plugin to facilitate instant indexing.

Categories in common

Surfer logo

Cloud-based SEO management & content optimization software

Features

Total

Surfer logo
Serpstat logo

19

50

39

features in common

19

features in common

Surfer logo

Surfer user ratings

Functionality

4.8
(395)

Top features

  • Content Generation

    5.0

  • Text Summarization

    5.0

  • For Marketing and Advertising

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$69

Value for money

Surfer logo
4.6

0.1

Serpstat logo
4.7

What users say about Surfer's value for money

Overall, Surfer is an awesome tool that we use very often for our important landing pages. Easy to use and effective.
It's very intuitive and there is great support and education which makes it a great experience.

Categories in common

SheerSEO logo

SEO platform with rank tracking and competitor analysis

Features

Total

SheerSEO logo
Serpstat logo

14

15

39

features in common

14

features in common

SheerSEO logo

SheerSEO user ratings

Functionality

4.7
(20)

Top features

  • Keyword Rank Tracking

    5.0

  • Keyword Research Tools

    5.0

  • Localization Automation

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$10/month

Value for money

SheerSEO logo
4.8

0.1

Serpstat logo
4.7

What users say about SheerSEO's value for money

We like ease of use so when you can get neck deep in data in a couple minutes, that immediately becomes a great asset in your tool belt.
Its easy to use and they are not constantly changing the interface which is great. Customer service is awesome.

Categories in common

AgencyAnalytics logo

The All-In-One Marketing Reporting Platform for Agencies.

visit website

Features

Total

AgencyAnalytics logo
Serpstat logo

29

66

39

features in common

29

features in common

AgencyAnalytics logo

AgencyAnalytics user ratings

Functionality

4.7
(113)

Top features

  • Reporting/Analytics

    5.0

  • Campaign Analytics

    5.0

  • Client Management

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$79/month

Value for money

AgencyAnalytics logo
4.7
Serpstat logo
4.7

What users say about AgencyAnalytics' value for money

The system is great and easy to use. Their customer service has always been top notch - one of the best I've experienced from a SAAS.
The entire experience has been excellent. This is an easy to use and comprehensive software.

Categories in common

SEOcrawl logo

Improve your revenue thanks to SEOcrawl SEO Software.

Features

Total

SEOcrawl logo
Serpstat logo

27

35

39

features in common

27

features in common

SEOcrawl logo

SEOcrawl user ratings

Functionality

4.7
(28)

Top features

  • Keyword Rank Tracking

    5.0

  • Dashboard

    5.0

  • Keyword Tracking

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$9/month

Value for money

SEOcrawl logo
5.0

0.3

Serpstat logo
4.7

What users say about SEOcrawl's value for money

I have been using SEOCrawl for a few months now and love it for my daily monitoring of several websites. It gives you a birdseye view which you can then zoom into for a wealth of data.
The annotation feature is really useful as well and helps automate the process of finding whether an improvement we did was successful.

Categories in common

mangools logo

SEO tools that are super easy to use

Features

Total

mangools logo
Serpstat logo

16

20

39

features in common

16

features in common

mangools logo

mangools user ratings

Functionality

4.5
(70)

Top features

  • Keyword Rank Tracking

    5.0

  • Dashboard

    5.0

  • Keyword Tracking

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$19.9/month

Value for money

mangools logo
4.7
Serpstat logo
4.7

What users say about mangools' value for money

It is always kind, always understanding and every time focused on helping me enjoy our experience.
The software is easy to use and consistently produces safe and easy to understand results for the best solution to refer your website.

Categories in common

Squirrly SEO logo

Boosting SEO with AI & advanced tools

Features

Total

Squirrly SEO logo
Serpstat logo

12

23

39

features in common

12

features in common

Squirrly SEO logo

Squirrly SEO user ratings

Functionality

4.6
(167)

Top features

  • Activity Dashboard

    4.9

  • Customer Journey Mapping

    4.9

  • Goal Setting/Tracking

    4.9

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$20.99/month

Value for money

Squirrly SEO logo
4.7
Serpstat logo
4.7

What users say about Squirrly SEO's value for money

It's also good someone that's experienced as well - I know this because I asked a friend of mine who's a SEO Pro. And he told me to get this because it's super easy to get the basics up.
I found it very easy to use and the user-interface was very nice. The tool also helped me learn about SEO in general and I would highly recommend it to anyone who is just starting out with SEO.

Categories in common

Screaming Frog SEO Spider logo

Search engine optimization (SEO) software

Features

Total

Screaming Frog SEO Spider logo
Serpstat logo

15

16

39

features in common

15

features in common

Screaming Frog SEO Spider logo

Screaming Frog SEO Spider user ratings

Functionality

4.7
(124)

Top features

  • Campaign Management

    5.0

  • ROI Tracking

    5.0

  • Customizable Reports

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing

Starting from

$259/year

Value for money

Screaming Frog SEO Spider logo
4.7
Serpstat logo
4.7

What users say about Screaming Frog SEO Spider's value for money

Overall this is one of the best, most cost effective and reliable tools that SEOs should have in their arsenal. Its been around for a long time and I can see it being used well into the future.
Fantastic crawling tool, with excellent API access to some of the most frequently used tools for any SEO. Advanced search and extraction features make it all all the more useful for site scraping.

Categories in common

Morningscore  logo

Fun and simple all-in-one SEO tool to help make sense of SEO

Features

Total

Morningscore  logo
Serpstat logo

25

30

39

features in common

25

features in common

Morningscore  logo

Morningscore user ratings

Functionality

4.5
(40)

Top features

  • Link Management

    5.0

  • Dashboard

    5.0

  • Audit Management

    5.0

Serpstat logo

Serpstat user ratings

Functionality

4.5
(169)

Top features

  • Keyword Analysis

    5.0

  • Data Visualization

    5.0

  • Performance Management

    5.0

Pricing