Serpstat Reviews - Pros & Cons, Ratings & more

SE Ranking

AgencyAnalytics

SiteGuru

Semrush

Ahrefs

Moz Pro

Serpstat helps businesses track, organize, and analyze data related to the performance of websites across Google and Bing. The keyword research functionality lets users gather and compare trending keywords based on search volume, cost-per-click (CPC), competition level, and other factors.

Serpstat

Web-based

Marketing Manager

If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc.

Founder

When you act upon the information that is provided you will increase your rankings and improve your site. When in doubt their support chat works like a charm.

Inbound marketing manager

Impressive regular database updates. I recommend Serpstat for those who are looking for a really quality seo tool with high functionality.

Inbound Marketing Lead

It's nice to have for personal projects. I don't use it much, but it's good to have my pocket.

Sales Manager

My first experience Serpstat using was in 2016. It was quite a good SEO tool that time and need to note that it's totally awesome today.

Localization Manager

Solid US  keywords database, and powerful features as clustering and text analyzing. Strong support team, they know all answers to questions you get.

Director

First, the Market Intelligence toolset is fascinating. Being able to find differences in your SERP results per region/audience segment/niche is very powerful.

Growth Hacker

The UX is sometimes confusing to me. I often misclick and leave the current project (going back to the list of projects. Then I have to select the project again).

Serpstat has a pretty comprehensive feature set for keyword research and tracking. I especially like their Serpstat website SEO checker Chrome extension which greatly simplifies research workflows.

Marketer

Serpstat is a great SEO product, complete and very easy to use. It has everything you need to work in onpage and offpage SEO.

It's slow, not very intuitive and always has errors on the english version.

Semi retired

One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing.

Executive Assistant

Serpstat is the most convenient tool for me - good value for money.

Serpstat is a very good SEO analysis tool for a very reasonable price.

SEO Analyst

The price of this type of tools is not available to everyone. Serpstat also tends to fail a bit in terms of search volumes and rankings.

Marketing Specialist

Set of tools that help us make demanded content by getting TOP inquiries. Keyword research-search suggestions-questions only" tool especially fits such a case like "how to" content.

copywriter

Having experience as an SEO specialist, it's too easy to use the platform.

It also has an API and the licensing works in such a way to make it easy and inexpensive to add reporting to the dashboards for multiple websites.

SpyFu

Serpwatch

Similarweb

Owner using SerpStat

We find impactful keywords that are easy to rank.

Solid all in one SEO tool - the best for organic keyword research

Overall it was a positive experience, the tool served its purpose and was good value. It had its faults but no tool offered so much for a low price.

A solid tool for a good price

It's delivering the data we ask of it and it's easy to use. The support team has gone above & beyond to not us only use/manage the solution but also to take further advantage of the tool in ways we were not aware.

Great Solution that's Paying Dividends with Increased Conversions

We tried using Serpstat for a few months. We wanted to track keywords for our website and the competitors. The accuracy to track ranks for keywords was very high. All in all the tool met the requirements.

A useful tool for keyword research

My experience with Serpstat has been very good. It is an indispensable tool for research and planning, and its staff is very helpful and responsive.

Great tool for research and planning

I've been really impressed by what Serpstat has to offer and it's been such a powerful tool that I've gone from using a few different tools (like Market Samurai and Google Keyword Planner) to only leveraging Serpstat for all the various aspects related to SEO and keyword research. 

This has made it easier for me both in terms of carrying out the work as well as in terms of processing the data delivered by Serpstat.

This has quickly become my SEO "best friend"

Serpstat is a very good SEO analysis tool for a very reasonable price

This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can 

Great All-round SEO Tool

As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.

Will help the average business achieve 80% of their content marketing goals

I use this for my clients Keyword strategy and content strategy.
Its super insightful and lets me drill down to make definitive answers.

SerpStat is amazing!

We use Serpstat for regular site audits and rank tracking in Google.

A must-have for SEO

It turns our SEO managers into professionals fast

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

User since 2017 and one of my best pick of SEO Tools

Affordable option for digital marketers!

SEO tool with many features in one place

We use Serpstat as daily basis tool for Eastern Europe projects and it's perfect for this (getting data like organic rankings, PPC campaigns and ads of our competitors, etc.). Also on paid plans we have an ability to monitor keywords rankings and make site audits automatic.

Serpstat - Perfect SEO tool for Eastern Europe market

I wish I was better at SEO so I could take full advantage of everything that SerpStat offers. The SerpStat team is also continually producing high quality info on SEO and how to use the software to achieve your SEO goals. I actually look forward to receving their emails so I can learn more.

Great alternative to more expensive SEO software

useful insights for discovering keywords. 

A good SEO tool for finding Keywords 

Difficult to use. Unclear UI. Still useful as a tool.

A great product that seems to be improving on a daily basis.

Use it weekly to enable me to do keyword research for my websites.

Crucial keyword research tool

It allows me to easily grab info about a site that I can use to help me research prospective clients. 

A good product that will get better as they continue to add features and functionality

It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could).
The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

This is, bar none, the BEST cloud based SEO platform out there...

I can quickly help small businesses find out the basics of competitive research; with the paid version I can take larger companies deep down the search rabbit hole in one spot. Though like with all SEO tools, sometimes you don't get the most accurate data (much depends on who you are researching of course, this isn't a dig at Serpstat, all SEO tools have some good data and others not so much, depending on the market).

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