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HubSpot CRM
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CRM and lead management solution
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HubSpot CRM - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
HubSpot CRM overview



Based on 4434 verified user reviews
What is HubSpot CRM?
HubSpot CRM is a CRM tool offering key features such as contact database, contact management, lead management, lead capture, and sales pipeline management, among others.
Who uses HubSpot CRM?
Reviews for HubSpot CRM come from a wide variety of industries, including Marketing and Advertising (15% of reviewers), Computer Software (13%), and Information Technology and Services (10%). The most frequent use case for HubSpot CRM cited by reviewers is CRM (70% of reviewers).
What do users say about HubSpot CRM pricing?
Reviewers indicate that the free version of HubSpot CRM offers essential features and flexibility for startups, and they appreciate the tiered pricing model. However, some reviewers feel advanced features are costly and upgrading can be expensive.
What are the most popular integrations for HubSpot CRM?
The HubSpot CRM integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with HubSpot CRM), Zapier (an integration product, 4.8), and Slack (a team communication product, 4.6).
Starting price
per month
Pros & Cons
Assistance
Alignment
Tracking
Stability
Insights
HubSpot CRM’s user interface
HubSpot CRM pros, cons and reviews insights



To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.3
Features
4.4
Ease of use
4.4
Customer support
4.4
Reviews sentiment
What do users say about HubSpot CRM?
Users report HubSpot CRM offers a user-friendly interface, strong email management, and seamless integration with popular tools, making it easy to track contacts, automate tasks, and align sales and marketing efforts. They value its free tier for startups and small businesses, noting that onboarding is straightforward and core features support lead management, reporting, and customer support.
Some feel advanced features, customization, and automation require costly upgrades, and they mention limitations in the free version, occasional cluttered screens, and integration challenges with niche or legacy systems. They find pricing can scale quickly as business needs grow.
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Who uses HubSpot CRM?
Based on 4,434 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
HubSpot CRM's key features
GetApp's analysis of 443 verified user reviews collected between July 2021 and January 2025 identifies HubSpot CRM's most critical features and summarizes user sentiment about those features.
Reviewers appreciate how HubSpot CRM's Contact Database centralizes all relevant customer data in one location, making it easy to manage and track contacts. They highlight the customizable fields, smart lists, and the ability to differentiate between new leads, cold leads, and existing clients. Users report that the database integrates well with other tools like JotForm and Dialpad, facilitating seamless data import and export. However, some users find the setup process complicated and note issues with managing duplicates. Of the 163 HubSpot CRM users who gave detailed accounts of their use of Contact Database, 99% rated this feature as important or highly important.
Richard B.
Sales Representative

Varshitha D.
Sales development representative
Reviewers indicate that HubSpot CRM's Contact Management capabilities enhance productivity by centralizing customer interactions and information. They appreciate the user-friendly interface, the ability to assign leads, track communication history, and segment contacts. Users find it helpful to manage tasks, emails, and notes within a single dashboard. However, some users mention that the system can be over-complicated and lacks certain simple functionalities, such as managing multiple phone numbers under a single contact. Of the 201 HubSpot CRM users who gave detailed accounts of their use of Contact Management, 96% rated this feature as important or highly important.

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Giuliana A.
Salesexecutive
Ivan L.
General manager
Users report that HubSpot CRM offers a comprehensive platform for managing contacts, leads, deals, and tasks. They value the centralized customer data, automation capabilities, and integration with various communication channels. Reviewers appreciate the customizable options and the ability to track customer interactions across different departments. They also highlight the ease of use and the range of integrations available. However, some users find the search functionality limited and mention issues with duplicate contacts. Of the 99 HubSpot CRM users who gave detailed accounts of their use of CRM, 94% rated this feature as important or highly important.

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Leslie A.
Inside Sales Manager
Mia W.
Account Manager
Reviewers feel that HubSpot CRM's Lead Management capabilities are intuitive and efficient. They appreciate the ability to track the entire lifecycle of leads, assign tasks, and set reminders. Users highlight the automated lead scoring and segmentation capabilities, which help prioritize leads based on their likelihood to convert. They also value the integration with marketing tools and the ability to track leads from various sources. However, some users mention challenges with integrating phone call interactions into the lead management process. Of the 162 HubSpot CRM users who gave detailed accounts of their use of Lead Management, 94% rated this feature as important or highly important.


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Matteo P.
Graphic Designer

Uttam S.
Business Consultant
Reviewers indicate that HubSpot CRM's Lead Capture capabilities are effective and versatile. They appreciate the ability to capture leads from various sources, including forms, landing pages, and social media. Users find the customizable templates and integration with tools like Wistia and Chilipiper helpful for tracking and managing leads. They also value the seamless integration with email marketing campaigns. However, some users note issues with managing spam leads and the complexity of setting up custom landing pages. Of the 91 HubSpot CRM users who gave detailed accounts of their use of Lead Capture, 90% rated this feature as important or highly important.
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wissal e.
freelancer
Andy G.
Director of Sales and Marketing
Reviewers highlight the effectiveness of HubSpot CRM's Sales Pipeline Management in tracking and managing deals. They appreciate the customizable stages, clear visualization, and drag-and-drop functionality. Users find it easy to monitor progress, forecast revenue, and collaborate with team members. They also value the integration with other CRM capabilities and the ability to generate detailed reports. However, some users mention difficulties in customizing the pipeline and managing deal descriptions, suggesting a need for a cleaner workflow. Of the 171 HubSpot CRM users who gave detailed accounts of their use of Sales Pipeline Management, 87% rated this feature as important or highly important.


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Rongen R.
Digital Manager

CHARLES B.
Software Engineer
All HubSpot CRM features
Features rating:
HubSpot CRM awards
HubSpot CRM alternatives
HubSpot CRM pricing
Pricing plans
Pricing details:
User opinions about HubSpot CRM price and value
Value for money rating:
Of 163 reviews that provide robust commentary on HubSpot CRM's price and value, 53% mention it in a positive light.
Reviewers indicate that HubSpot CRM offers a free version with essential features, making it an attractive option for startups and small businesses with limited budgets. They appreciate the ability to manage contacts, track emails, and customize sales pipelines without incurring costs. Some users say the free version provides a good introduction to the platform, allowing businesses to scale up to paid plans as they grow. They find the tiered subscription model flexible, enabling them to choose plans that fit their budget and needs. However, some reviewers feel that the cost of advanced features and higher-tier plans can be steep and may not be justifiable for smaller businesses. They report that the pricing structure can be complex and upgrading to access more functionalities can be expensive. Users think that while the free version is beneficial, the limitations in features can be a drawback, and the jump to paid plans is significant. Some reviewers feel that the lack of mid-tier options and the high cost of advanced features can be prohibitive for budget-conscious users.
, and
To see what individual users think of HubSpot CRM's cost and value, check out the review excerpts below.
HubSpot CRM integrations (2,096)
Integrations rated by users
We looked at 4,434 user reviews to identify which products are mentioned as HubSpot CRM integrations and how users feel about them.
Integration rating: 4.8 (68)
“It is extremely important for me so I can track my email and other communications and relevant information about my customer base.”
“It is extremely important that our emails are tracked so that we, and other users, can see our contact with prospects/clients.”
“Sending and receiving emails and updates on clients is a must. This way, I can monitor all chats and conversations with ease.”
“I use my Gsuite to email all the leads from Hubspot. Literally one touch emails using the 5 templates it allowed me to add.”
“I use Gmail daily, and some days I don't open Hubspot, so getting an e-mail reminder for a task is crucial.”
“It helps me capture leads and prospects as well as maintain my email conversations with them and clients”
“Integrating HubSpot CRM with Gmail allows our Director to use the HubSpot Email Management.”
“It was good to integrate with Gmail and it worked perefectly and it was surprising.”
“Using templates saves time while enabling the team to send personalized emails.”
Dennis d.
Business Owner
Integration rating: 4.6 (33)
“Being able to sync my calendar and inbox directly with the contact and task management features in Hubspot is useful for tracking interactions without having to spend the time inputting that data manually”
“There we have a lot of critical information about the relation with the customers and projects.”
“It is important when it comes to time management. I dislike when it duplicates contacts.”
“To keep track of all communications without having to manually enter every interaction!”
Peter B.
Head of Sales
Integration rating: 4.7 (31)
“We are using zapier to parse the Live Chat data that is being sent to our email ( connected with Hubspot CRM) and then we send it to our other platforms.”
“It allows you to integrate with any other software system that has the capability of exporting data.”
“Zapier Integration is important for automation, I personally recommend my clients to use this. ”
“Zapier saved me so much time and headache in connecting together different web apps.”

Mehandi I.
Sales & Marketing Automation Specialist
Integration rating: 4.9 (8)
“It made life easier when doing mail campaigns and providing results on how effective they were and recommendations on how to improve future campaigns.”
“One data transfer (via CSV) weekly from the marketing hub to the CRM and all the info your employees need is at their fingertips.”
“Without the HubSpot Marketing Hub, the rest of HubSpot is for naught. This hub truly makes HS the dream!”
“To be able to offer marketing related services from the HubSpot CRM, e.g. Sending Marketing emails”
Walter B.
Director of Sales
Integration rating: 4.8 (19)
“HubSpot WordPress integration helps us to convert visitors into leads through signup forms and automatically send them to lists. It helps us in list building for email marketing campaigns. ”
“All of our websites are built on the WordPress platform, so it was essential that HubSpot (or any CRM solution) play nice with our existing software.”
“website form entries land in Hubspot. Beneficial when working but would occasionally break connection and were difficult to integrate/set up. ”

Rahul R.
Chief Technology Officer
Integration rating: 4.1 (9)
“It's not important but both of them don't have all the features for Sales and Marketing so we need to use both.”
“Accurate syncing of data and enhanced communication and quality of data between sales and marketing. ”
“The salesforce x Hubspot integration is incredibly easy to set up and works seamlessly”
Darko M.
Lead Generation Specialist
Integration rating: 3.7 (3)
“We were able to store links to the calls in HubSpot, run reporting from it, and work right from dial pad as it feeds back into HubSpot ”
“It's important that I document customer interactions, and these are saved on the client profile.”
“This is our phone system we use for all company related calls across all departments”

Elizabeth K.
Director
Integration rating: 4.5 (25)
“Allows me to get real time notifications of email replies and contact prospects within the 5 minute window”
“To send alerts to chat bot in Slack whenever an action was triggered in an automation.”
Ed S.
CVO
Integration rating: 4.5 (17)
“We used Hubspot Calendly integration to automatically import any leads and meetings captured through the Calendly meeting scheduling page.”
“It has been very important when scheduling for virtual meetings with our customers.”
Martin B.
Co-Founder
Integration rating: 4.5 (15)
“Some clients use Mailchimp to communicate marketing message to their clients, so its important to be able to sync the data to Mailchimp”
“It helps me to send NewsLetter and Campaign Email straight from the Hubspot CRM”
Arshad M.
Process Optimisation Specialist
Integration rating: 4.9 (13)
“With the integration, we find it easy to interact and engage with leads and customers during marketing campaigns.”
“A very productive way of reaching out to the public through online campaigns. ”
Chad C.
District Manager
Integration rating: 4.5 (13)
“The gmail app add on means we can add companies / customers / deals straight from gmail without having to leave the tab, with all the info HubSpot can gather already populated. Such a time saver when every minute counts!”
“Meetings, minutes, emails etc all need to flow easily and this is handled very well.”
Ian M.
Sales Engineer
Integration rating: 4.6 (11)
“We needed to be able to automate a part of the invoicing process and PandaDoc provided the tools for that.”
“Our Client Agreements and Invoices associate with deals. Enables full view to all.”
Alexander M.
Technical Marketing Specialist
Integration rating: 4.3 (6)
“We track a lot of information within Asana after the client is onboarded and active and wish there was a way to tie this information into Hubspot but the integration can only be used on the marketing side of things.”
“I can build out project management through Asana without starting from scratch”
Emily D.
Accounting Assistant
Integration rating: 3.5 (6)
“All invoices generated in Chargee against accounts should automatically update deals/opportunites that are being worked upon by the team. This simple function fails almost everytime on Hubspot. Integration needs to be more advanced, no updates on it whatsoever. ”
“This is the beating heart of our subscription service, and the two play well together.”
Arjun M.
Lead Account Executive
Integration rating: 4.2 (5)
“After testing it successfully, I was able to avoid the cost of an additional accounting subscription through new services from my online business banking provider NovoBank which covered my basic invoicing needs.”
“All of my client's customers are in QBO - these are the contacts that the client wants to build higher contact relationships with to provide better customer service and generate future jobs.”

Kathryn H.
Principal
Integration rating: 5.0 (3)
“Most recommended especially migrating information from linkedin to hubspot. Just 2 to 4 clicks and you're done.”
“All cold outreach prospecting is automated and imported into HubSpot with email addresses.”

Anonymous R.
Virtual Assistant
Integration rating: 5.0 (8)
“Run parallel to help keep track on customers and tasks. These consolidates all our work”

Netanya L.
Veterinary Medicine and Surgery Specialist
Integration rating: 5.0 (7)
“We need to be able to interact and connect customers from our website to our CRM. ”
Collin D.
Owner
Integration rating: 4.0 (5)
“Jotform is our form manager of choice, having this sync is of critical importance to any business that uses JotForm”
Arshad M.
Process Optimisation Specialist
Integration rating: 4.7 (3)
“We use Brevo to send marketting emails. The integration is critical to ensure our lists are up to date.”
Adam H.
Managing Director
HubSpot CRM customer support
What do users say about HubSpot CRM customer support?
Customer support rating:
We analyzed 638 verified user reviews to identify positive and negative aspects of HubSpot CRM customer support.
Widely noted by reviewers, HubSpot's customer support team is responsive and provides clear, easy-to-follow troubleshooting.
A portion of users highlight the helpfulness of HubSpot's extensive knowledge base and resource library for self-service support.
Multiple users appreciate that HubSpot encourages customer feedback and listens to suggestions for product improvements.
A small group of reviewers report difficulty reaching customer support, slow response times, and inconsistent support quality.
Support options
Training options
To see what individual users say about HubSpot CRM's customer support, check out the review snippets below.
“The best thing about HubSpot is that it offers speed when it comes to contacting a potential customer, in this way you can share information in real time and answer any questions from our customer so important to answer instantly.”
Maria G.
Manager
“It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on. Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag. If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.”
Stefano C.
CRM Operations Manager
“They will ignore your requests overtime or point to their knowledge base, without seeming to know the legitimate solution outside of canned help articles, even when evidence of an issue is presented.”
Haley D.
Marketing Manager
HubSpot CRM FAQs
HubSpot CRM has the following pricing plans:
Starting from: $20.00/month
Pricing model: Free, Subscription
Free Trial: Available
Q. What is HubSpot CRM used for?
HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling. HubSpot CRM enables teams to take care of all the little details, including logging emails, recording calls, and managing data in an intuitive manner therefore freeing up valuable selling time in the process. Teams can get an up-to-the-minute view of the entire sales funnel on a clean, visual dashboard. Users can sort deals won and lost, appointments scheduled, and contracts sent over any time period, and track performance against quotas. It allows operators to sort deals by name, owner, amount, or stage with custom filters for actionable intel in a fraction of the time. HubSpot CRM lets stakeholders track customer interactions automatically, in an email, across social media, or on a call. Teams can sync the system with Gmail or Microsoft Outlook using HubSpot Sales, and capture every call, email, or meeting as it happens. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes. Sync up with HubSpot Marketing to know which content leads have consumed in order to personalize the approach.
Q. What are the benefits of using HubSpot CRM?
Q. Who are the typical users of HubSpot CRM?
HubSpot CRM has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does HubSpot CRM support?
HubSpot CRM supports the following languages:
English, French, German, Japanese, Portuguese, Spanish
Q. Does HubSpot CRM support mobile devices?
HubSpot CRM supports the following devices:
Android, iPad, iPhone
Q. Does HubSpot CRM offer an API?
Yes, HubSpot CRM has an API available for use.
Q. What other apps does HubSpot CRM integrate with?
HubSpot CRM integrates with the following applications:
Salesforce Service Cloud, Vtiger CRM, Wufoo, ClearVoice, CompanyHub, Hotjar, Grow, Salesmate, Capsule, HubSpot Marketing Hub, Kommo, Constant Contact, Groove, Google Forms, CallRail, Microsoft Outlook, Less Annoying CRM, Workbooks, WooCommerce, Google Analytics 360, Aircall, Bidsketch, Ortto, Workplace from Meta, Ceros, Azuqua, Zoho CRM, Insightly, Campaign Monitor by Marigold, FullContact, Robly, ZoomInfo Sales, ActiveCampaign, Formstack Forms, MailerLite, MailUp, 123FormBuilder, Calendly, Creatio CRM, Ease.io, Teamwork.com, Zapier, QuickBooks Online Advanced, Bedrock Data, Recurly, Instapage, LeadMaster, LeadDyno, Gmail, BrightInfo, Mojo Helpdesk, Myphoner, SalesSeek, Klips, Unbounce, Act!, Google Workspace, Datanyze, Teamleader, Benchmark Email, Trello, Zoho Books, OnceHub, Pipedrive, Outreach, Paycove, FreshBooks, PersistIQ, Zoom Workplace, Teamwork Desk, dotloop, Freshsales, Pipeline CRM, ChartMogul, Uberflip, MoData Suite, Efficy CRM, Salesflare, ActiveDEMAND, Databox, Drift, WordPress, Dropbox Sign, Smartling, Brevo, Contactually, WorkflowMax, Gravity Forms, Help Scout, Woopra, Stripe, LeadsBridge, Jotform, Salesforce Marketing Cloud Account Engagement, LeadGnome, Powtoon, Livespace, Nutshell, Salesforce Sales Cloud, DataHero, SugarCRM, Dropbox DocSend, SendGrid, Wistia, Slack, Google Contacts, Microsoft 365, Getsitecontrol, Invoca, Typeform, Attribution, Dotdigital, Google Ads, Nimble, Apollo.io, Proposify, Drip, noCRM, Lucky Orange, Front, GetResponse, ConnectWise PSA, ServiceM8, PhoneWagon, Zoomph, LiveChat, Pipeliner CRM, AnyMeeting, Zendesk Sell, Taboola, GoTo Webinar, OnePageCRM, LinkedIn for Business, Teamgate, Eventbrite, Meta for Business, QuickBooks Online, Clio, Olark, Justuno, Atomic AI, Wave, Stitch Labs, Kissmetrics, Highrise, Semrush, Toky, SurveyMonkey, LiveHelpNow, Keap, ClickUp, Privy, Chargebee, weclapp, Skyvia, Google Calendar, AllClients, ClientPoint, AskNicely, Kixie PowerCall, Bitrix24, Accelo, Copper, Infer, Direct Mail, Kustomer, Mailchimp, Twilio, Emma by Marigold, BigContacts, Ignition, Zoho Analytics, Vidyard, Marketo Engage, Asana, Podio, Slemma, PandaDoc, AdRoll, Brightcove, Wishpond, Xero, Pure Chat, HubSpot Sales Hub, AWeber, Cyfe, Qwilr, Dasheroo, Google Sheets, Intercom, Membrain, Operations Hub, Zoho Invoice, EZ Texting, Referral Rock, Shopify, Zendesk Suite, Microsoft Excel
Q. What level of support does HubSpot CRM offer?
HubSpot CRM offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, 24/7 (Live rep), FAQs/Forum
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